Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Like this: As a Google app, Gemini is integrated with many Google products. Next, input your audience and product name details and write a short product description. Use a friendly, upbeat tone of voice.

Transform

Hubspot Marketing

JUNE 30, 2025

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends. Requirements BA/BS or equivalent working experience.

Management

Hubspot Marketing

APRIL 15, 2025

Using my MacBook example above, some navigational searches I used were: Apple new releases Costco computers and laptops Best Buy Geek Squad I knew I wanted an Apple product, and I was headed to different vendors I trusted to find out more about the models and to get the best price. Product comparisons and brand research. Consideration.

Customer Journey

Exposure Ninja

APRIL 25, 2025

These platforms are now acting as discovery engines summarising, referencing, and recommending content, products, services, or brands directly within AI-generated responses. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations. Take ChatGPT, for example.

Market Trends

Jeff Bullas

JULY 18, 2025

Edwards Deming and Joseph Juran, and was famously adopted by Toyota to create its world-class production system. Example: “Rather than perfecting the product in secret, they launched a simple version quickly and refined it with real user input.” Align new tech with core purpose (productivity and empowerment).

Transform

illumin

JUNE 24, 2025

One of the world’s most popular messaging services, WhatsApp, is finally getting ads, marking its entry into direct ad revenue for the first time since Meta acquired them in 2014. Ads in Status : Users can explore new businesses and connect with them directly through ads placed in the Status feature, where they promote products or services.

Advertisers

Businesses Grow

JULY 21, 2025

To level-set new readers, I coined the term “ content shock ” in 2014 to explain why, in the long run, most content marketing is not economically sustainable. Is it possible that we’ve now entered an era of insight shock where even wisdom is becoming a commodity?”

Influencer Marketing

Set Up

FEBRUARY 10, 2025

Set up s Marketing Manager, Madeline Evans, resident lover and expert of When Harry Met Sally, thought it was the most iconic scene and perfect pair with the product. In 2024, Kia, BMW, Toyota, and Volkswagen all sat out for the first time in 23 years a stark contrast to 2014 when automakers made up one-third of Super Bowl commercials.

Marketers

SocialPilot

APRIL 25, 2025

Additionally, it can help you automate your repetitive tasks, thus reducing manual effort and increasing productivity. Unlike traditional reputation management software, it automates review invitations post-buying as well, without the need to create new campaigns for your customers.

Price

Hubspot Marketing

MAY 7, 2025

While soft skills can always be fostered on the job once working remotely, its productive to emphasize these in the hiring process for your remote marketing jobs. You can examine their approach to paid trials (or tryouts, as Automattic calls them) in this Harvard Business Review interview from 2014. Proactive workers. Self-sufficient.

Digital Marketing

Businesses Grow

JULY 9, 2025

In 2014, I wrote one of the most famous blog posts in marketing history, “ Content Shock.” After all, we’re OK with Google scraping our content if we get credit for it in search results, right? Let’s go back to the current state of the internet for a reality check. ” This is not idle bragging.

Thought Leadership

Marketing Insider Group

SEPTEMBER 17, 2024

In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. ’ I think any organization that creates innovative products (or services) with a ‘customer first’ mentality can truly claim to be ‘customer-focused.’ That’s a great question.

Customer

SocialPilot

JULY 28, 2025

Case Study: Oreo’s Offensive Auto-Reply (2014) In 2014, Oreo launched a Twitter campaign encouraging fans to tweet about their love for the brand. The fake reviews described flawless results and raved about product performance, creating an illusion of overwhelming praise.

Management

Search Engine Land

JULY 19, 2024

A look at Google Ads account structures over time From 2014 to 2018, most accounts we audited at my agency used ad group structures based on match type, device or SKAGs. Fast forward to today, Google Ads now integrates AI into its search products with: Responsive search ads (RSAs). Smart bidding. Broad match. Close match variants.

Management

Martech

JULY 18, 2025

teens’ usage has decreased significantly, from 33% in 2014-2015 to 17% currently. X users are 36% more likely to be early adopters of new products and twice as likely to make in-app purchases. Over 37% of X users research brands and products on the platform. Instead, show your product or service in action.

Gen Z

Hubspot Marketing

JANUARY 30, 2017

Anyone who’s ever been a teenager is likely familiar with the question, "Why aren’t you doing something productive?” If only I could respond to my parents with the brilliant retort, "You know, the idea of productivity actually dates back to before the 1800s." If you ask me, productivity has become a booming business.

Product

SMEI

JANUARY 25, 2023

For example, Patagonia launched an ad campaign in 2019 with the goal of encouraging customers to reduce their carbon footprint and purchase sustainable products. The company was also awarded a Climate Leadership Award for their efforts in reducing carbon emissions across their products and services.

Education

Hubspot Marketing

JANUARY 19, 2023

Picture this: a popular social media influencer posts a video raving about your product, mobilizing millions of their followers to begin purchasing it. Mielle Organics is a popular Black-owned hair care brand that was founded in 2014 and initially made popular by the natural hair community. Sounds like a dream, right?

Product

Backlinko

MARCH 13, 2024

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. Back in 2014, there were 1 billion smartphone users. Here’s a table with a number of smartphone users worldwide over time since 2014: Note: Data includes forecasts. Mobile share accounts for 57.6%

Communications

Hubspot Marketing

JULY 31, 2018

In 2017, Home Depot took it a step further -- now, you can also use their app to check out how objects like patio furniture, faucets, and other products look in your home. In the interest of convenience and comfortability, Timberland created a virtual fitting room in Moktow Gallery in 2014. Image courtesy of TheVerge.com.

Shoppers

Search Engine Land

JANUARY 13, 2023

2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services. 2014: The feature wasn’t new. 2014: Two video parodies make fun of what a Google would be if it was a real guy. 2011: “Q.

Search Marketers

Adobe Experience Cloud Blog

JUNE 8, 2018

They tend to believe that the customer is as interested as they are in the brand’s product, mission, go-to-market strategy, POV, marketing themes, and on and on. Another phrase that has stuck with me comes from circa 2014, and it’s about Red Bull. THREE: What Drink?

Branding

Hubspot Marketing

SEPTEMBER 16, 2022

Nowadays, when I want to search for something – whether it’s a product, a recommendation, or a review, I go right to TikTok. In the future, TikTok and other social platforms may take the lead in product and content discovery as they prioritize visual content if traditional search engines fail to keep up with consumer needs.

Gen Z

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Google Link Removal Requests Climb To 345 Million In 2014. 2014: The tool was refined to give advertisers performance benchmarks within their own industries. in the past month (10.4%

Search Marketers

Search Engine Land

MARCH 18, 2024

A Google spokesperson sent Search Engine Land the following statement: “We’re pleased to share that we’re unifying the Search org under Liz Reid – a longtime and well-respected leader at Google with deep product and technical knowledge. ” You can read her full message over on LinkedIn. Cheenu Venkatachary. Why we care.

Promotion

Martech

AUGUST 4, 2022

They migrated to Mailchimp in 2014 for the ease-of-use, template options, and the ability to easily market products and track revenue through campaigns. She’d been working with Mailchimp since 2014 and with a list of nearly 25,000 subscribers, Cherry Bombe had the tools in place to take control of their messaging.

Customer

The CMO Survey

FEBRUARY 26, 2020

For those marketers willing to take a stance, the most popular action is to allow employees to speak out on political issues followed by making changes to products and services. Outside agencies perform nearly a quarter of all social media activities—the highest level reported since the question was first asked in 2014. at present.

CMO

Martech

MARCH 23, 2023

The screens display life-sized presenters and products, either live or on a video loop. Since 2014, ARHT has been supporting holographic presentations at live events and for internal use in mostly B2B use cases. Touchscreens in-store allow shoppers to select videos about specific products. CAPSULE in-store product demonstration.

Retail

Martech

NOVEMBER 10, 2022

retail sites, 100 million SKUs and 18 product categories. YoY drop in electronics prices is the largest seen for the category since Adobe started tracking online prices in 2014. Consumers went on a $72 billion online spree in the month of October, an increase of around 11% on September but on par with October 2021.

Price

Neil Patel

JULY 8, 2021

However, to give a brief overview, BrickSeek started out in 2014 as a web application enabling LEGO collectors to track down popular sets online and in-store. Wouldn’t you love to know: How much of a certain product your biggest rivals have in stock? Which products are being marked down, and in which locations? Think about it.

Retail

Hubspot Marketing

SEPTEMBER 10, 2018

But if your campaign does go viral, it can mean thousands or even millions of new people being introduced to your brand and buying your products — money in the bank! When a marketing campaign goes viral, your audience automatically learns about your company, products, services, and brand. They can build your brand.

Promotion

Neil Patel

JANUARY 27, 2021

They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. In 2014, social media was becoming the place to post your content. Not anymore.

Content Marketing

Hubspot Marketing

JUNE 10, 2022

They don’t know the product. They simply don’t know what a product can or can’t do, so they stretch the truth about its capabilities. Many salespeople lie about products and services to make a quick sale and move on to the next prospect. We list three reasons why they do. To make more money. You'll risk making internal enemies.

Product

Search Engine Land

MARCH 24, 2023

Google Panda patent granted In 2014, a patent ( Ranking search results ) written by Google’s Navneet Panda and Vladimir Ofitserov – possibly describing the Google Panda algorithm update , or parts of it – was granted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers

Sprout Social

FEBRUARY 25, 2021

— Adrian Molina (@theadrianmolina) January 22, 2014. Removing words like “magic” from your vocabulary also creates space for productive conversations around how social media can support your broader marketing efforts. Social media managers are often told, "work your magic!" " It's not magic.

Copywriting

Search Engine Land

FEBRUARY 20, 2023

AdWords Top Movers Report Update: Now With Conversion Stats, Device-Level Segmentation 2014: Google announced that conversion data would begin appearing in the Top Movers report as well as device-specific insights. New local SERP live in Europe 2020: Branded directory buttons were being displayed above the map.

Search Marketers

Hubspot Marketing

MAY 26, 2022

And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Smartsheet offers 12 free marketing budget templates for social media efforts, product marketing, quarterly marketing, and annual marketing.

Management