Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. Another example was Procter & Gamble’s former UK marketing chief Roisin Donnelly joining the board of Just Eat. CMOs and their teams.

Customer 134

Customer Thought Leadership Analytics Finance 134

Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Learn about your customer.

Product 145

Product Food Product Marketing Market Research 145

Adobe Experience Cloud Blog

JANUARY 15, 2020

Effective digital marketing helps small businesses learn the online habits of customers so they can better target ideal customers. It relies on solid market research to inform the next course of action. . But many can afford digital marketing techniques to reach out and engage with ideal audiences. .

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what?

Global Marketing 145

Global Marketing Marketing Strategy Marketers Marketing 145

Hootsuite

DECEMBER 7, 2022

hootsuite since:2015-12-21 until:2016-01-21 search for tweets with the word “hootsuite” between December 21, 2015 and January 21, 2016. There are plenty of reasons why you may want to use advanced Twitter search to help with your brand’s Twitter or overall social strategy. Trying to expand your brand or start something new?

Place 140

Place Social Media Marketing Management Product 140

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 111

Content Marketing Health Marketers Marketing 111

Contently B2C

AUGUST 8, 2016

But while “old school” channels like print and blog content are still crucial parts of luxury marketing, an increasing number of brands are exploring new, cutting-edge channels that allow them to engage with consumers in an intimate way. Influencer marketing. Let’s look at three of the most popular tactics.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. Turning Employees Into Brand Advocates. What better group to represent your brand than the people who define it? One of the easiest ways to turn your employees into brand advocates is to make it easy.

Transform 111

Transform Entertainment Whitepaper Communications 111

Neil Patel

OCTOBER 26, 2020

CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. These are brands you’d probably recognize. They should be able to show you the store, provide you with case studies, or outline the work they did for the ecommerce brand.

eCommerce 136

eCommerce Retail Shoppers Shipping 136

Search Engine Land

JANUARY 15, 2023

2015: Google was sticking with the figure it gave in 2012 but stressed it’s “over” that amount. 2015: The figure was important because it meant searchers often didn’t need to leave Google to visit a publisher’s site. . 2015 Oscar Nominations Now Showing In Google Knowledge Graph & Bing Carousel.

Search Marketers 78

Search Marketers Real Estate SEO Marketers 78

Contently B2C

AUGUST 9, 2016

The broad scope of lifestyle brands like Lululemon can present a huge content opportunity. But it can also be difficult to zero in on a mission when your brand appeals to so many different people. Marketers are left answering questions like: Who, specifically, is the target audience? And is anything truly off brand?

Branding 52

Branding Food Health Fashion 52

Rock Content

NOVEMBER 24, 2015

Perhaps this is why we’ve seen so much industry attention focused on both content marketing and native advertising in the past year. Two-thirds of marketers say they’re going to increase their native ad budgets in 2015. Interested in learning more about the power of content marketing? Read the whole article here.

Advertising 69

Advertising Advertisers Market Research Promotion 69

Hubspot Marketing

JUNE 2, 2020

It's all about how you obtain your market research and customer data, and then present that information within your business. The strongest buyer personas are based on market research as well as insights you gather from your actual customer base (through surveys, interviews, etc.). how do I actually make one?".

User-Generated 145

User-Generated Customer Acquisition Finance Education 145

SocialPilot

MARCH 12, 2024

So we’ll begin by first trying to define Integrated Marketing. Integrated marketing can be defined as a strategy for providing a cohesive, holistic brand narrative across all platforms where the brand chooses to advertise. Given below are some of the best examples of integrated marketing campaigns that you can learn from.

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

Whitepaper 108

Whitepaper Pharmaceutical Marketers Marketing 108

Neil Patel

MARCH 31, 2021

According to the Pew Research Center , four in five Americans say the benefits they see from data collection are outweighed by the potential risks, while the same proportion admits they’re concerned about how brands are using their data. Universal uptake of ad blockers would clearly be a disaster for brands and marketers.

Advertising 108

Advertising Advertisers User-Generated Place 108

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Why should you follow her?

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

On24- CMO Confessions

MARCH 18, 2021

During my time as an analyst, I think those that have been there, like you, sort of know how diverse it can be, especially once you’re in a more senior position at a market research firm. You’re working with fortune 500, 100 companies and with executives. That’s probably the brightest shiny spot on the consumer space.

CMO 52

CMO Tentpole B2C Retail 52

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. 44% of all internet users regularly look up brands on social media networks.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Content Marketing Institute

NOVEMBER 26, 2018

One successful but often overlooked approach is publishing original research. I’m not referring to market research, customer research, or competitive research, I’m talking about how marketers host an original research project and publish the results of that effort.

User-Generated 106

User-Generated Food Entertainment Retail 106