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5 key trends we’re seeing in B2B marketing

Martech

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell. This is a good thing.

eCommerce 137
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AI agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration

Chief Martec

Here’s what I think that means… From the moment there was more than one software product in a company’s tech stack, there’s been jockeying to determine who was boss. If the tech stack were an orchestra, which product would be the conductor? They pretended other products weren’t necessary or important.

Fashion 129
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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145
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How to Start Using Video in Your Marketing

Hubspot Marketing

Most Fenty Beauty videos will feature a person showing the products they're using and how to apply them to achieve specific looks. How-to videos are a great way to show the quality of your products and how they work. Behind-the-Scenes Do you want to show your audience the care and craftsmanship that goes into making our products?

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5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution

SmartBrief - Marketing

So, by necessity, this famously anti-marketing company recognized that it had to get better at marketing if it was to succeed at selling its own products. The first TV campaign for Prime Day 2015 (which makes me cringe a little now) featured an animated dancing Amazon box we called “ Box Man.”

Retail 116
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How to plan a successful product launch with Instagram Drops

Sprout Social

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product. How to plan a successful product launch with Instagram Drops.

Gen Z 142
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Will AI agents conduct the martech orchestra in 2025?

Martech

“If the tech stack were an orchestra, which product would be the conductor?” Indeed, the late Mark Hurd, then Oracle CEO, predicted in 2015 that, by 2027, two vendors would command 80% of the martech market. ” asks Chief Martec Scott Brinker in his first column of the year.

Transform 123