Sprout Social

DECEMBER 6, 2016

Having visually appealing tools and reporting can make social media management simply more manageable. But as many designers and social media managers will tell you, they get a lot of inspiration from the people and brands doing it right on platforms like Instagram. Your social presence means a lot to people.

Branding 112

Branding Manufacturing Entertainment User-Generated 112

SocialPilot

FEBRUARY 3, 2025

billion social media users globally, your target audience is bigger than ever, but so is your competition. Below is a sponsored Facebook post by Project Repat that reaches niche audiences even when they havent heard about you and generates brand awareness for you. Email : Build nurture sequences to guide users further into the funnel.

Social Media Marketing 73

Social Media Marketing User-Generated Marketing Marketers 73

Sprout Social

JANUARY 4, 2017

There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. — High Castle (@HighCastleTV) December 17, 2016. In fact, Facebook already tested facial lenses for its mobile interface in 2016. More Customer Service Chatbots.

Analytics 112

Analytics Social Media Marketing User-Generated PR 112

Exposure Ninja

APRIL 25, 2025

Google first introduced Smart Bidding back in 2016, and Meta launched Advantage+ campaigns in 2022. As platforms push more automation into the default campaign setup, more businesses are relying on AI to manage bidding , targeting , and creative production. What is new in 2025 is the widespread adoption.

User-Generated 52

User-Generated Real Estate Advertising Advertisers 52

Duct Tape Marketing

DECEMBER 7, 2015

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. The Top 4 Tips for Local SEO in 2016. Giving people a great mobile experience on your website means making more conversions and generating more revenue. And let’s be honest. When we say “the search engines”, we really mean Google.

SEO 53

SEO eBook Finance B2C 53

Sprout Social

OCTOBER 19, 2016

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. They almost always explicitly ask for users to take some form of action, whether that’s a click, share or submission. — Save Your Sole (@saveyoursole) October 11, 2016. Through Oct.

User-Generated 111

User-Generated Promotion Price Management 111

Sprout Social

JANUARY 3, 2017

One of the biggest features to hit social media in 2016 was the launch of Instagram Stories. Early reports showed nearly 100 million daily active users engaging with the feature that closely resembles Snapchat’s own stories function. According to eMarketer, Instagram’s newly released advertising platform already generated $1.5

Branding 112

Branding User-Generated Promotion Social Media Marketing 112

Sprout Social

AUGUST 15, 2016

Instagram has roughly half-a-billion users and more than 300 million active users on the network each day. In 2016 alone, Instagram announced major feature changes such as: View Counts on Videos. With this feature, users can add photos or live videos that only last for 24-hours before vanishing.

Branding 105

Branding User-Generated Social Media Marketing Management 105

Search Engine Land

DECEMBER 21, 2023

The prevalence of mass-produced, AI-generated content is making it harder for Google to detect spam. AI-generated content has also made judging what is quality content difficult for Google. I’m certain Google’s focus-on-quality statement made it into many internal SEO decks pitching an AI-generated content strategy.

User-Generated 130

User-Generated SEO Branding Management 130

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. Eight new users join TikTok every single second ! Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Neil Patel

APRIL 9, 2021

I’m going to explain its importance and how you can optimize it to generate more sales. In 2016, they eliminated users’ ability to edit GMB descriptions and introduced attributes to provide a more accurate listing. A 2016 study found, “53% of consumers search for local businesses at least one time per month.”.

User-Generated 145

User-Generated SEO Customer loyalty Customer 145

Sprout Social

MAY 18, 2016

If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. What Is Demand Generation? Demand generation is the idea of creating a need for your product or service in the minds of your potential customers. Demand Generation vs. Lead Generation.

Whitepaper 110

Whitepaper User-Generated eBook Partner Marketing 110

Hubspot Marketing

NOVEMBER 16, 2022

Inside HubSpot’s Social Media Management Software. HubSpot’s social media management software is a powerful all-in-one tool. Hubspot’s social media management software allows you to create “streams.” This means that you can then directly attribute social posts to user actions on your website. What Users Say.

User-Generated 138

User-Generated Price Analytics Marketing 138

Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. In 2016, the Patriots scored 3.6 It Takes More Than One Play to Score. touchdowns per game but needed 66.3

Thought Leadership 131

Thought Leadership Marketing User-Generated Marketers 131

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

CRM 123

CRM Transform User-Generated Marketing 123

Sprout Social

OCTOBER 10, 2016

With more than 500 million active users , Instagram has quickly followed the footsteps of its parent company, Facebook. But effective social and community managers go beyond that by researching and capitalizing on lesser-known Instagram stats. A video posted by nike (@nike) on Aug 22, 2016 at 7:04am PDT.

Social Media Marketing 112

Social Media Marketing User-Generated Communications Promotion 112

Search Engine Land

MARCH 24, 2023

Google Search Console users experience crawl stats report data issue 2021: Between March 10 and 23 there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug. 2008: Was government intervention the secret hope of Yahoo management?

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Adobe Experience Cloud Blog

APRIL 11, 2017

We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. internet users unsubscribe from emails isn’t because they don’t like the content of those emails; it’s because they receive too many emails in general.

Email Marketing 129

Email Marketing Thought Leadership User-Generated Marketing 129

Sprout Social

OCTOBER 4, 2016

The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. Getting users to actually interact and not just scroll by your post is what determines real engagement. Instagram Engagement: Managing Comments & Mentions.

User-Generated 111

User-Generated Food Communications Management 111

Rock Content

DECEMBER 13, 2020

When making a purchase, downloading a file, or simply consuming digital content, the user needs to feel safe. It has become a sort of quality indicator, causing users to avoid visiting pages that do not contain this electronic document. Between 2016 and 2019 , the percentage of websites protected by SSL jumped from 40% to 80%.

User-Generated 138

User-Generated Transform B2C Communications 138

Sprout Social

AUGUST 23, 2016

Some users put a lot of helpful information in their bios, which often gets overlooked by social businesses. — UPS Customer Support (@UPSHelp) August 16, 2016. User-generated content is one of the best parts about using social media for business. Generate Leads. Admittedly this is a long and tedious process.

Social Media Marketing 112

Social Media Marketing Millennials User-Generated Promotion 112

Sprout Social

NOVEMBER 15, 2016

When building an online presence, you’re really focused on generating awareness and driving organic reach. — Lauren Friedman (@Lauren_Hannah) November 2, 2016. Last year, two of the employees attended Adobe’s annual creativity conference and generated 5.5 Turning Employees Into Brand Advocates. You can’t always be selling.

Transform 111

Transform Entertainment Whitepaper Communications 111

Search Engine Land

JANUARY 13, 2023

2016: Amit Singhal, Google’s senior vice president of search, did almost all of his searches for more than a year on mobile devices. 2016: “It felt like the right time to freshen things up,” said Microsoft spokesperson. 2016: Google documented the attraction with tiny Street View cars as though it were a real place.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Sprout Social

NOVEMBER 28, 2016

Without an active presence, you let users control the story. But it’s when that story is told with negative sentiment, or when a user’s complaint goes unnoticed, that it becomes a problem. If people talk about you online, they’re generating awareness. Most social media users expect a response from a business in under four hours.

eCommerce 111

eCommerce Shoppers Millennials User-Generated 111

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. Google Business Profiles sets waiting period for new owners and managers. 2022: Newly granted users had to wait 7 days before they could manage all the features of the profile. Google Panda becomes a core ranking signal. consumers spent $204.5

Search Marketers 106

Search Marketers Health Law Marketing 106

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Try our social media management and analytics tools with a free 30-day trial ! Instead, address your biggest challenges with Facebook or social media in general. According to the Sprout Social Q3 2016 Index , 57.5%

Marketing Strategy 112

Marketing Strategy Marketing Marketers Social Media Marketing 112

Sprout Social

JULY 27, 2016

With a limitation of 140 characters, Twitter instills users to be creative and succinct with social media. Not only that, but with more than 310 million active users, it’s tough to know how to stand out and be heard. However, the difference between 100,000 and 10,000 active users engaging with your handle can make all the difference.

User-Generated 111

User-Generated Promotion Analytics Social Media Marketing 111

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 133

Gen Z Millennials Branding Transform 133

Scoop.it!

MARCH 10, 2022

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. Most of these content auto- generators that you can find online use NLG or Natural Language Generation technology based on NLP.

Content Marketing 110

Content Marketing Transform User-Generated Marketing 110

Hootsuite

MAY 31, 2022

Facebook Marketplace launched in 2016 as a place for people to buy and sell within their communities. It’s an ecommerce platform where Facebook users can buy and sell items from each other locally. In fact, one million users buy from Facebook Shops every month. 98% of Facebook users log on using their mobile phones and 81.8%

Shoppers 145

Shoppers Retail Price eCommerce 145

Sprout Social

OCTOBER 18, 2016

The number of social messages needing a response from brands has increased by 18% over the past year, according to the Q2 2016 Sprout Social Index. But even when you’re not actively collecting it, financial brands still need to be aware of how they’re interacting with user data. — Ally Financial (@allyfinancial) August 10, 2016.

Advertising 111

Advertising Advertisers User-Generated Promotion 111

Hubspot Marketing

MARCH 27, 2019

And coupled with almost every social media platforms’ unwillingness to send users outside of their website and the ever-growing mountain of emails piling up in people’s inboxes, we knew we needed to overhaul our editorial strategy. As a result, Google will deliver content that they deem the most authoritative on the topic.

SEO 145

SEO User-Generated Energy Management 145

Hubspot Marketing

JULY 14, 2022

The tweet uses humor to gain users’ attention and includes a timely promotion to appeal to Twitter users who haven’t bought a gift for Mother’s Day. For instance, the below sponsored tweet by monday.com , a project management platform, highlights the platform’s flexibility and workflow customization feature. Image Source.

Social Media Marketing 145

Social Media Marketing Real Estate Key Performance Indicator Promotion 145

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. 2016: Here’s what the move meant for those managing Bing Ads campaigns. The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps.

Search Marketers 96

Search Marketers SEO User-Generated Marketing 96

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. Google knows this.

Millennials 121

Millennials Gen Z User-Generated Marketing 121

Sprout Social

NOVEMBER 8, 2016

Did you know users spend an average of 50 minutes on Facebook every day? Facebook purposefully places users’ most sought-after content at the top of their feeds. Sun Tan City had a goal of generating more followers and impressions on Facebook while managing more than 500 incoming messages each day.

User-Generated 112

User-Generated Social Media Marketing Communications Advertising 112

Sprout Social

OCTOBER 31, 2022

Maybe that’s why social media managers make such good memes. Social media managers live and breathe social. 2022 was the year social media managers started breaking the brand account fourth wall. TikTok user @SociallyKels perfectly captured this SMM-specific phenomenon in her post about explaining social trends to a client.

Social Media Marketing 142

Social Media Marketing User-Generated Management Branding 142