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20 Tools & Resources for Conducting Market Research

Hubspot Marketing

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

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How to Do Market Research: A Guide and Template

Hubspot Marketing

To do just that, you must have a deep understanding of who your buyers are, your specific market, and what influences the purchase decisions and behavior of your target audience members. Enter: Market Research. However, keep in mind that market research offers benefits beyond those strategies.

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19 Key Market Research Statistics

Backlinko

Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Online/mobile quantitative research services accounted for 35% of worldwide revenues of market research companies.

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What Makes Effective B2B Content Marketing? [Research]

Marketing Insider Group

CMI and MarketingProfs each have their own key takeaways: 2015 B2B Content Marketing Benchmarks, Budgets and Trends – North America by Content Marketing Institute and MarketingProfs from Content Marketing Institute. 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report from MarketingProfs.

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5 Steps to Create an Outstanding Marketing Plan [Free Templates]

Hubspot Marketing

In my experience, you need a lot of patience when doing a SWOT analysis; it requires market research and competitive analysis to become truly accurate. Customer Analysis In this part of the marketing plan outline, you get plenty of space to share all the data you collected during your market research.

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How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot Marketing

For instance, in 2016, Apple sold 78 million iPhones, the average cost of which was $695. And yet, 92% of the profits in the smartphone category for 2016 went to Apple. While the examples above focus on businesses in general, you can also use a SWOT analysis to evaluate and predict how a singular product will play out in the market.

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The Modern Guide to Social Media for Retail

Sprout Social

Unlike the marketers of retail past, advances in technology gifted you with the unique opportunity to engage shoppers at every step of that journey—at home, on the go and in-store. At its most basic, social media is a marketing and sales tool. — Jimmy John's (@jimmyjohns) May 10, 2016.

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