Adobe Experience Cloud Blog

FEBRUARY 1, 2017

Shannon has some mad demand gen and marketing skills, but there are only so many quarterback sneaks or runs that can happen in a game. The marketing quarterback needs a strong offensive line and receivers to make each play happen. There is no such thing as auto-pilot for marketers. What worked last year may not work tomorrow.

Thought Leadership 131

Thought Leadership Marketers Marketing User-Generated 131

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Advertising: Brands leveraging the ’80s aesthetic in their ads. Experiences: Roller rinks and arcades.

Direct Mail 121

Direct Mail Gen Z Fashion Manufacturing 121

Hubspot Marketing

AUGUST 27, 2024

As I’ve worked with clients of various sizes across industries over the years, I’ve observed that many marketers and business leaders still don’t fully understand the business benefit of inclusive marketing. While most marketers wouldn’t intentionally exclude consumers, not excluding is not the same as actively including.

Customer Acquisition 100

Customer Acquisition Customer Retail Communications 100

Martech

SEPTEMBER 27, 2021

Yet even the most meticulous brands more often than not find errors within their datasets. Use cases show brands how consumers interact with their products and services. It helps organizations make better decisions for their customers and, in turn, increases ROI. Read more here. Using data to understand use cases .

Analytics 112

Analytics Finance CMO Advertisers 112

Content Marketing Institute

OCTOBER 4, 2018

But this research reminds marketers that using data in their content is an audience must-have (or at least a preferred-have). When you bring research and data into your content, you’re instantly incorporating voices and perspectives outside your own,” says Morgan Molnar, senior product marketing manager at Survey Monkey Audience.

Whitepaper 111

Whitepaper Entertainment Health Content Marketing 111

Sprout Social

JUNE 17, 2019

Across our product, marketing, sales and success organizations, we have team members that have experienced the highs and lows of working at agencies, from boutique and startup agencies to large and enterprise agencies … and everything in between. Putting partnership first.

Education 99

Education Management Digital Marketing Communications 99

Rock Content

FEBRUARY 1, 2017

All content marketers and creators have a handful of brands or publications that they aspire to be on par with – in terms of content quality, authority, design, experimentation with formats, etc. If it’s relevant to your target audience, why not write the 2017 version with newer, better restaurants?

Social Media Marketing 91

Social Media Marketing Content Marketing Event Marketing Product 91

Adobe Experience Cloud Blog

MAY 3, 2016

Because of these changes, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience. In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 billion worldwide.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Whitepaper Customer Acquisition 92

Content Marketing Institute

AUGUST 17, 2018

Though many remember the “speeds-and-feeds” approach it once took to marketing, in recent years, the company has moved more toward helping people rethink how they perform their everyday work on the job. Consider the difference between the 1977 Brother Dominic Super Bowl commercial and its 2017 counterpart. Keep the momentum rolling.

Transform 72

Transform Marketers Marketing Global Marketing 72

Litmus

OCTOBER 3, 2018

Brands across all industries have an average of 5.6 19% of brands across all industries use a WYSIWYG editor to build emails. 29% of brands across all industries use the code editor provided by their ESP. 68% of brands across all industries use responsive design for their broadcast and segmented emails. employees vs. 7.7

Email Marketing 71

Email Marketing Product Promotion Branding 71

Content Marketing Institute

JANUARY 12, 2018

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112