Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side.

Influencer Marketing 111

Influencer Marketing Branding Whitepaper Thought Leadership 111

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. Tom’s of Maine uses a micro-influencer model to get the word out about its line of natural products. It was the perfect fit for our needs.

Influencer Marketing 109

Influencer Marketing Marketing Marketers Communications 109

Content Marketing Institute

DECEMBER 8, 2017

Ever since marketers cottoned on to the potential for social media to drive influential word-of-mouth brand recommendations, they’ve tried to either foster or fake these discussions. “I It’s not surprising that influencer marketing is a popular way for marketers to get their message out. Always a fun time on the @AGT set!

Influencer Marketing 102

Influencer Marketing Branding Marketing Marketers 102

Hubspot Marketing

OCTOBER 29, 2018

In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse.

Influencer Marketing 145

Influencer Marketing Fashion Food Branding 145

Sprout Social

MAY 3, 2017

With social media being ubiquitously used among consumers, it can be a crucial component in getting your products and/or services covered in the media. In many ways, the “media” has expanded from only news networks and newspapers to bloggers, podcasters, social media influencers and celebrities. Use Influencer Marketing to Help PR.

PR 109

PR Influencer Marketing Promotion Management 109

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? Nicknamed the Martech 5000, the image shows that the MarTech landscape reached a total of 5,381 solutions at the start of 2017. And technology makes it easier than ever to replicate products. Story Is the Heart of Influencer Marketing.

Thought Leadership 134

Thought Leadership Marketing Marketers Price 134

Hubspot Marketing

NOVEMBER 29, 2023

However, the brand’s target demographic began to shift after the introduction of the Quencher tumbler in 2017. However, in 2019 Stanley stopped listing Quenchers on its website to prioritize other products. According to The New York Times , they quickly sold out of their initial run of 5,000 tumblers in 2019. These tactics worked.

PR 127

PR Influencer Marketing Branding Marketing Strategy 127

Hubspot Marketing

MAY 30, 2023

Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors. Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses.

Customer Acquisition 127

Customer Acquisition Influencer Marketing Promotion Advertisers 127

Adobe Experience Cloud Blog

AUGUST 21, 2018

They are also used on social media to promote offers and highlight new product lines: Your moves might be questionable but your outfit definitely isn’t. Boden (@Bodenclothing) November 25, 2017. ElFrikiAnalizador (@FrikiAnalizador) September 22, 2017. ElFrikiAnalizador (@FrikiAnalizador) September 22, 2017. Adult Swim.

Thought Leadership 112

Thought Leadership Advertisers Advertising Entertainment 112

Sprout Social

JULY 27, 2021

Crucially for sponsors, this means there’s plenty of air time to get their products front and centre. Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. Make a genuine connection with influencer marketing.

Gen Z 136

Gen Z Fashion Influencer Marketing Millennials 136

Neil Patel

NOVEMBER 23, 2020

And as people stay home more, the desire for self-care products, including skincare, continues to expand. This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. I worked hard. Remain Approachable.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Sprout Social

JUNE 24, 2019

As of January 2019, 500 million people were using it on a daily basis–a 250% increase since 2017. And ever since the introduction of Instagram Story ads and full-screen Canvas ads in 2017, the platform has also seen a lot more advertisers promoting their products through Instagram Stories. This resulted in a 6.2X

Advertisers 111

Advertisers Advertising eCommerce User-Generated 111

Hootsuite

SEPTEMBER 30, 2019

In 2017, WeChat reported 50 million monthly active senior users. In 2017, WeChat users were sending an average of 38 billion messages per day, up 25% from the previous year. An average of 68 million videos were posted to Moments every day in 2017. More than 100 million people have purchased WeChat personal finance products.

Transform 111

Transform Marketing Marketers Finance 111

Martech

FEBRUARY 22, 2024

2017 was a watershed year where I witnessed firsthand a massive influx of new clients to the Lytics CDP during my time there running customer success. Fast forward from 2017 to 2024: GDPR, CCPA and a rapidly growing patchwork of state-determined policies influence data residency, accessibility and proper usage.

User-Generated 111

User-Generated Transform Analytics CMO 111

Sprout Social

MARCH 8, 2017

There has to be a middle ground toward influencer marketing and it starts with you understanding the goals of your brand and what the influencer will accomplish. In this article we’ll discuss three key subjects to get your influencer marketing campaign up and running. Asking for product reviews.

SEO 112

SEO Influencer Marketing Food Advertisers 112

Hubspot Marketing

JULY 28, 2022

last May) and Gracia ( ~$14m since its 2017 launch). It’s still early days, but should the model prove successful, it will open up a whole new world of potential NFT subscription products, way beyond coffee. B2B Influencers. The B2B influencer space is currently underdeveloped and largely unmonetized. of Dove shampoo.

Direct Mail 121

Direct Mail Gen Z Fashion Manufacturing 121

Content Marketing Institute

APRIL 13, 2018

As a marketer, you might have noticed how traditional advertising is less effective. What can you do to effectively connect your products to your audience? Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). Show the application of your product.

Food 112

Food User-Generated Retail Fashion 112

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. households as of Q3 2017, when it had only just launched in February of that year. 5. YouTube stats for marketers don’t just apply to the B2C industry.

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Content Marketing Institute

DECEMBER 19, 2018

Update: Later in the year, Velcro® lawyers were back at it – another full production highlighted by a new song including some of the comments the original video received. 4 Reasons You Should Act on Influencer Marketing. Chris Miller (@Chris_Miller_6) December 15, 2017. Moleskine creates the Fold ( February ).

B2C 102

B2C Content Marketing Food Transform 102

Neil Patel

JANUARY 27, 2021

Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. Businesses that use content marketing have conversion rates 6x higher on average than those who do not. For marketing?

Content Marketing 143

Content Marketing B2C Marketing Marketers 143

Content Marketing Institute

DECEMBER 5, 2018

HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Get hands-on experience with products or software discussed in your posts. influencer marketing ). A good book on your subject acts as a lens to view that world, sparking your creativity.

Whitepaper 111

Whitepaper Place Influencer Marketing Content Marketing 111

Adobe Experience Cloud Blog

JANUARY 29, 2018

million private sector businesses in the UK and regions at the start of 2017, which marks a huge jump from less than four million in 2000. of all those companies and it’s inspiring to see the resurgence in people taking their ideas to market and making them work. “Who There was a record 5.7 Who do you want to target?”

Marketing 134

Marketing Marketers Thought Leadership Marketing Plan 134

Sprout Social

MARCH 13, 2017

As you can imagine, social proof can be a very powerful tool for marketers when used correctly. By showcasing the popularity of your brand, products and services, you can make people more confident that you’re the right choice for them. Why Social Proof is Important for Digital Marketing.

Influencer Marketing 111

Influencer Marketing Shoppers Non-Profit Food 111

Sprout Social

DECEMBER 28, 2016

With the year coming to a close, it’s time set your eyes toward 2017. In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. What social media tactics and strategies do you have planned for the new year? From their “Congratulations!

Social Media Marketing 112

Social Media Marketing Entertainment Food Marketing 112

Bannerflow

DECEMBER 16, 2021

Automating social ad production. Influencers remain popular – but authenticity is demanded. To help, earlier this year, Forbes highlighted research by influencer marketing agency Markerly. The findings were split between influencers/celebrities and brands. Automating social ad production.

Advertising 98

Advertising Advertisers Entertainment Influencer Marketing 98

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 76% attest to purchasing a product after discovering it on their social media feeds , with 11% buying immediately and 44% later.

PR 40

PR Branding Whitepaper Thought Leadership 40

Buffer Marketing

FEBRUARY 27, 2024

While you don’t have to be a Buffer user to join, members have direct access to the Buffer team to suggest new features, give product feedback, and even join our Beta program (which means you get first access to new channels and functionality in Buffer before they're rolled out everywhere else!). 

Gen Z 119

Gen Z Branding Influencer Marketing Fashion 119

Duct Tape Marketing

SEPTEMBER 29, 2017

Design Inspiration: 15 Exciting Website Advertising Campaigns written by Guest Post read more at Duct Tape Marketing. The online advertising campaign is one of the most influencing marketing tools today. Despite focusing on the product, the advertisement should have the social background. White64 motors.

Advertising 62

Advertising Advertisers Influencer Marketing Communications 62

SocialPilot

FEBRUARY 9, 2024

Neal Schaffer Neal’s blog (nealschaffer.com) has more than 500 blog posts to help support your digital and social media marketing He is a respected educator who teaches social media marketing at Rutgers University Business School as well as influencer marketing at UCLA Extension Neal has written 4 must-read books on social media marketing.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Neil Patel

JANUARY 13, 2021

The platform is the #1 platform for discovery, with 53% of people on Twitter saying they are likely to be the first to purchase new products. 12 Ways to Drive More Customers to Your Local Business Using Content Marketing #contentmarketing #writing #marketing [link] pic.twitter.com/RzSgkawWmV — Neil Patel (@neilpatel) August 19, 2017.

Promotion 137

Promotion Price Influencer Marketing Place 137

Rock Content

MAY 1, 2018

Here’s three we thought we’d discuss in more depth: Q: How important is influencer marketing going to be in 2018? A: Influencer marketing became mainstream in 2017 as these stats indicate , bolstered by the fact it has strong ROI: US businesses made $6.50 Read, read, read. I can’t stress this enough.

Influencer Marketing 8

Influencer Marketing User-Generated Customer Journey Marketing 8

Rock Content

DECEMBER 27, 2017

The Content Marketing Institute predicts that this ‘onslaught of acquisitions’ will grow into one of the most significant content marketing trends of 2018. For instance, Arrow Electronics spent 2017 buying major magazine publishers and other media brands to diversify its content offerings. Influencer Marketing Will.

Content Marketing 58

Content Marketing Real Estate Influencer Marketing User-Generated 58

Hubspot Marketing

SEPTEMBER 13, 2023

In fact, when marketers sponsor content from a trusted publisher, they see a 50% higher brand lift than marketers who make their own content. As branded and sponsored content gains steam, research continues to show that marketing your product with quality content can be incredibly effective.

Food 105

Food Fashion Advertisers Advertising 105

Sprout Social

OCTOBER 10, 2019

By offering solutions to problems instead of just pitching your products all the time, you’re proving your company is an authority and potentially earning a lifelong customer. The good news is that getting visual doesn’t mean you need any sort of insane equipment or a full-blown production budget. Optimize Your Accounts for Engagement.

Influencer Marketing 112

Influencer Marketing Energy eCommerce Analytics 112

Sprout Social

AUGUST 29, 2019

To further demonstrate the above caveat, in 2017, then-Twitter CFO and COO Anthony Noto estimated that 1.6 40% of Twitter users say they’ve purchased a product due to an influencer’s tweet about it. Influencer marketing is alive and well, and it’s not only on Instagram.

Gen Z 111

Gen Z Millennials Analytics Advertisers 111

Buffer Marketing

JUNE 6, 2024

  Case in point:  When one of my SMM clients, My Bright Journal , decided to encourage social proof on Instagram in 2017, we selected several niche Instagram influencers who could be interested in reviewing the parent-child journal in exchange for branded freebies. 

User-Generated 129

User-Generated Social Media Marketing Promotion Communications 129