Hubspot Marketing

JULY 15, 2024

You know, the sorts of things introverted English majors-turned-marketing-writers do. Product reviews/roundups based on what others have said. The HubSpot Blog’s E-E-A-T Case Study Is there anything a marketer loves more than running a case study (except for becoming a moderately successful LinkedIn influencer)?

SEO 118

SEO Product Marketing Marketers 118

Hubspot Marketing

NOVEMBER 6, 2024

Coming up with effective lead generation ideas is tough — and I’m the world’s worst at putting off this aspect of my marketing strategy. Pro tip: Nicole Rossi , Marketing Coordinator at Custom Neon, told me partnering with influencers is an effective lead generation idea, but the key is to create landing pages relevant to your campaign.

User-Generated 81

User-Generated Marketers Marketing Advertisers 81

AWeber

SEPTEMBER 3, 2024

It's one of the top reasons our customers give us for letting their email marketing flatline. Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017. (In They just run out of ideas or topics to write about.

Copywriting 98

Copywriting Email Marketing Education Analytics 98

Martech

MARCH 5, 2025

The store isnt just another place to buy glasses its an extension of the brand experience, serving as a product showroom and an embodiment of Warby Parkers customer-first ethos. The two-story, 150,000-square-foot space offers a comprehensive selection of home furnishings, decor, housewares, appliances and home improvement products.

Branding 81

Branding Retail eCommerce Customer loyalty 81

Jeff Bullas

NOVEMBER 22, 2022

The user experience is so important because it is the gateway between person and product. When Juicero tried to launch a revolutionary new product, their product had all the bells and whistles but failed to capture their customers. One of the most criticized UX launches ever, it closed in 2017 due to such a catastrophic failure.

Product 278

Product Customer Branding Marketing 278

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image? Facebook 3.65

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Buffer Marketing

AUGUST 10, 2022

In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. To me, the approach was compelling, but people tended to glaze right over the mission and focus on the product.

Product 27

Product Energy Education Customer 27

Rock Content

JUNE 26, 2023

As a full-service digital marketing agency, RivalMind launched in 2010 and offers a wide range of marketing services for small and medium-sized businesses across a number of specialized industries. To help meet its clients’ content creation needs, RivalMind began working with WriterAccess in 2017.

Product 97

Product Manufacturing Food Management 97

Buffer Marketing

AUGUST 12, 2024

  I quickly burned out when I tried starting a YouTube channel in 2017. I lacked strategy, struggled with the technical aspects of video production, and failed to gain traction despite publishing 35 videos. Another way I drive more direct conversions is by inserting “ads” for my products and freebies into my videos.

SEO 95

SEO Thought Leadership Place Marketing Strategy 95

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 115

Product User-Generated Thought Leadership Customer Acquisition 115

Hubspot Marketing

MARCH 20, 2023

The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. Interesting AI Statistics AI Adoption Statistics Marketing AI Statistics AI Chatbot Statistics Attitudes Toward AI Statistics Interesting AI Statistics To understand the importance of AI, you have to look at it from a broad perspective.

Marketers 134

Marketers Marketing Global Marketing Advertisers 134

Hubspot Marketing

JULY 22, 2024

These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. Either way, you want to make it easy for marketers, salespeople, and content creators on your team to know how to represent your brand online.

Branding 114

Branding User-Generated PR Law 114

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Like this: As a Google app, Gemini is integrated with many Google products. Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles.

Transform 113

Transform User-Generated Manufacturing eCommerce 113

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. more important to viewers than production value. use YouTube. are in Japan.

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. More than 500 million daily active users (last updated by Instagram in 2017).

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hubspot Marketing

NOVEMBER 16, 2022

As marketers, we know first-hand the importance of using effective software. Powerful tools enable marketing teams to increase the quality and timeliness of their marketing efforts. Leveraging the right tools also enables you to determine whether your marketing efforts are working. Already a HubSpot Customer?

Product 105

Product CMO CRM Management 105

Martech

FEBRUARY 26, 2025

This is especially true of data on product usage and customer feedback from social media and review sites. Your CRM is not enough CRM systems alone are insufficient, the report said, because collecting data from sales transactions, customer service interactions and marketing indicators, while essential, is now merely table stakes.

Transform 57

Transform CRM Product Customer 57

The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities. in the next year.

Digital Marketing 130

Digital Marketing Transform CMO Marketers 130

Hootsuite

MARCH 2, 2020

We’ve rounded up the most important Pinterest stats, including proprietary data from Pinterest itself, so you can see how your marketing efforts measure up in 2020. Here are the Pinterest stats you’ll want to pin to your next marketing vision board. That doesn’t mean marketers should forget about men. How many of them are yours?

Marketers 145

Marketers Marketing Advertisers Advertising 145

Hubspot Marketing

MAY 7, 2020

A sound content marketing strategy is one of the better ways a business can help shape its brand identity, garner interest from prospects, and retain an engaged audience. Content marketing isn't static. We're going to take a look at how content marketing has evolved in the past decade, and how it's going to evolve in the next one.

Content Marketing 145

Content Marketing Shoppers eBook Marketers 145

Hubspot Marketing

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. While Reddit's user-oriented platform might be too difficult for small to medium-sized business marketers right now, it's still evolving. However, it's still smart to keep an eye on platforms that could offer solid marketing opportunities in the future.

Gen Z 145

Gen Z Millennials User-Generated Advertisers 145

Set Up

JULY 23, 2024

In 2017, Wendy's viral tweets changed the course and set the standard for social media marketers everywhere. Whoever said bad press is still press may not have had a taste of Pepsi’s “ Live for Now ” ad in 2017. Ben & Jerry’s - Blends product promotion with cause-driven marketing. They are X royalty.

Energy 59

Energy User-Generated Fashion Social Media Marketing 59

Search Engine Land

FEBRUARY 1, 2023

Google local knowledge panel testing promotion box 2017: It allowed Google My Business owners to post deals and promotions below their core listing. Google’s Mobile Moves Tighten Its Grip On Local 2011: Google was starting to leverage its massive local infrastructure across products. Honeycomb Puts Android 3.0

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Neil Patel

NOVEMBER 23, 2020

And as people stay home more, the desire for self-care products, including skincare, continues to expand. This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency.

Gen Z 138

Gen Z Branding Marketers Marketing 138

Set Up

JANUARY 30, 2025

Selecting the right marketing Agency is one of the most important decisions a company can make for its Brand's success. A misaligned Agency can result in wasted resources, lost productivity, and damage to brand reputation. Remember the infamous Pepsi ad in 2017 that led to endless criticism and backlash?

Shopper Market 59

Shopper Market Shoppers Communications Marketers 59

Martech

DECEMBER 5, 2023

Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% Dig deeper: 3 ways email marketers should actually use AI The global development of these tools shows the desire for solutions that natively understand the place they are being used.

Manufacturing 135

Manufacturing Marketers Marketing User-Generated 135

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Since 2023, BookTok influencers have been heavily impacting how books are sold and published across the country.

Gen Z 101

Gen Z Food Fashion Millennials 101

Martech

MARCH 28, 2023

Marketing as “an art and a science” is as platitudinous as it’s nebulous —but true nonetheless. What comes to mind when you think about marketing? Are your marketing efforts aligned with your customer’s goals? The implications of serotonin in marketing are complex and not fully understood.

Customer Journey 135

Customer Journey Customer Whitepaper Marketers 135

Search Engine Land

OCTOBER 3, 2023

At a time when many marketers are trying to predict when their lives will return to pre-pandemic normalcy, let’s examine three key trends reshaping YouTube marketing today. However, audiences are still evaluating the content, not the video production techniques. In 2017, 19.8 In 2015, 14.8 trillion views. In 2016, 18.1

Gen Z 115

Gen Z Millennials Marketers Marketing 115

Hubspot Marketing

OCTOBER 11, 2023

1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. The Visual and Mobile Era A pivotal moment in social media history came in 2007 when the first iPhone hit the market. Social media marketers in 2023 say Instagram has the highest ROI and engagement of all other apps. 2014 - Musical.ly

Gen Z 132

Gen Z User-Generated Transform Social Media Marketing 132

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. They don’t want irrelevant messages and products that have nothing to do with them shoved in their face. Craig Davis , the former Chief Creative Officer at marketing communications firm J.

Content Marketing 143

Content Marketing B2C Marketers Marketing 143

Spiralytics

JANUARY 26, 2023

This phenomenon is the main reason why the influencer marketing industry is worth a whopping $16.4 Thanks to emerging personalities through parasocial relationships on social media, influencer marketing has become an effective strategy for brands to reach a wider audience. However, not all influencer marketing campaigns are successful.

Influencer Marketing 129

Influencer Marketing Branding Fashion Price 129

Neil Patel

DECEMBER 16, 2020

So, you dive into affiliate marketing, which has a lot of earning potential. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Once you’ve started with affiliate marketing, you can gain more revenue from using more advanced affiliate methods.

Affiliate Marketing 134

Affiliate Marketing Marketing Strategy Non-Profit Marketers 134

Neil Patel

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? Launched in 2017 to select users in the U.S. Social viewing is not going away, so how can marketers take advantage of it? What Facebook Watch Means for Marketers. Here are four ways Facebook Watch is changing the game for marketers.

Marketers 135

Marketers Marketing Entertainment Advertisers 135

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Content Marketing Institute ). Marketing Charts ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 105

Automobile Marketers Marketing Social Media Marketing 105

Martech

AUGUST 25, 2021

” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. And looking back over the last few years it becomes clear that a number of players in the marketing technology space were building communities. Take Women of Sitecore, for example.

Transform 144

Transform Retail Millennials Marketers 144