Hubspot Marketing

FEBRUARY 12, 2019

billion monthly active logged-in users. More than 70% of YouTube watch time is generated from mobile devices. Over 90% of 18-44 year old American internet users watch videos on YouTube. Over half of American internet users who are aged 75 and over watch videos on YouTube. of YouTube users are from the United States.

Video Marketing 145

Video Marketing Millennials Gen Z Entertainment 145

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.

Gen Z 105

Gen Z Food Fashion Millennials 105

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats. Reddit surpassed 330 million monthly active users in 2017.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z 136

Gen Z User-Generated Transform Social Media Marketing 136

Adobe Experience Cloud Blog

DECEMBER 14, 2017

In this blog, I’ll show you lead generation strategies you should adopt or hold on to for 2018 and the strategies you need to let go of to stay on top in the new year. As of 2015, most of Google users access the search engine via mobile phone. Effective October 2017, Google Chrome has started adding a label on forms, on HTTP sites.

Whitepaper 134

Whitepaper User-Generated B2C Thought Leadership 134

Adobe Experience Cloud Blog

MAY 26, 2017

Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. Here are some Do’s and Don’ts for responding to Facebook’s 2017 algorithm changes and get the best mileage out of your posts: Do—Try Livestreaming a Video.

Thought Leadership 134

Thought Leadership User-Generated Social Media Marketing SEO 134

Calvyn Lee Blog

NOVEMBER 22, 2023

billion monthly active users but only generates around $1 per user per year. Meanwhile, platforms like YouTube, TikTok and Instagram earn significantly more revenue per user. A Lifelong Battle to Turn Users into Revenue Since launching in 2009, WhatsApp has relied heavily on investor funding to stay afloat.

User-Generated 130

User-Generated Shipping Communications Customer 130

Adobe Experience Cloud Blog

DECEMBER 21, 2016

Recently, Twitter announced that marketers will no longer be able to create lead generation campaigns with Twitter’s Lead Generation Card feature. Here are five ways you can react to the news about Twitter killing off lead generation ads: 1. alert sales, add the new user to a nurture email stream, and so on).

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Social Media Marketing 134

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). Metropolitan Museum of Art creates extension for Chrome ( February 2017 ). Users can click on a work of art’s title to learn more about it.

B2C 110

B2C Content Marketing Shipping User-Generated 110

Hubspot Marketing

MAY 8, 2023

Here are some statistics we found: The majority of the marketers we surveyed (48%) reported using generative AI to conduct research. 45% of marketers use generative AI for content creation. When creating marketing content, most marketers surveyed (22%) said they use AI to generate ideas. So, what do these statistics tell us?

SEO 144

SEO User-Generated Copywriting Health 144

Hubspot Marketing

MARCH 27, 2019

In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. So we decided to focus our energies on the channel that has consistently generated the majority of our blog’s traffic for its entire existence -- organic search. Even worse, it started to decline.

SEO 145

SEO User-Generated Energy Management 145

Search Engine Roundtable

SEPTEMBER 9, 2022

The content is mostly not new, it is mostly from a 2017 Google blog post on how to protect your site from user generated spam and has now been consolidated into the core documentation. Google has added a new section to its quality guidelines category named "Prevent abuse on your site and platform" yesterday.

User-Generated 106

User-Generated 106

Search Engine Land

MARCH 1, 2024

These features not only fail in their promise to enhance the user experience but also diminish the visibility of legitimate publishers with original ideas, worsening the search landscape. populating the database) can be generated programmatically (i.e., via generative AI), but that has not historically been the case.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%. In 2007, the first-generation iPhone was announced. Code it Like it’s 2017.

Thought Leadership 134

Thought Leadership Email Marketing Marketing Marketers 134

Hubspot Marketing

APRIL 25, 2023

Inspired by Lofi Girl The ad takes clear inspiration from Lofi Girl , a popular YouTube channel that streams Lofi music 24/7 and has racked up billions of views (yes billions, with a B) since 2017. Snapchat is releasing its "My AI" chatbot to all users on the platform for free.

Manufacturing 141

Manufacturing User-Generated Traditional Marketing Education 141

Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. Social Media Marketing Strategies.

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. By the end of Q1 2020, Snapchat still has 229 million daily active users around the world. And Snapchat users post over 210 million snaps on the platform every single day. increase in usage since 2019.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Chief Martec

APRIL 12, 2022

Having reviewed hundreds of entries to The Stackies over the years — here are all of them from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 — I’ve distilled 10 patterns that I’ve seen on their own and in combination together. So what’s the best way to illustrate your stack? Vendor Category Map.

Customer Journey 119

Customer Journey User-Generated CRM Place 119

Spiralytics

MAY 2, 2025

Libertpub ) 74% of businesses that use data discovery provide their users to make changes to the analytics environment as needed. Tableau ) Impact on User Engagement Visual content receives 94% more views than text-only content, highlighting its effectiveness in quick communication and boosting engagement. for every dollar spent.

Transform 52

Transform Direct Mail Analytics User-Generated 52

Hubspot Marketing

SEPTEMBER 26, 2023

Announced in 2017, Google AI is a division of the tech company that focuses on artificial intelligence. From text-to-video generation to universal translator dubbing, Google’s dive into AI technology is resulting in huge advancements. With Gemini, users could have the AI interpret text, video, and audio.

User-Generated 137

User-Generated Education Product Management 137

Hootsuite

SEPTEMBER 22, 2020

When you get verified on Twitter, that signals to users that your profile is credible and authentic. That blue badge signals to all Twitter users that the platform recognizes the account as real, credible, authentic and of interest to the public. Right away, users know this isn’t an account run by bots or an impersonator.

Non-Profit 145

Non-Profit Health User-Generated Marketing 145

Neil Patel

APRIL 5, 2021

It went from 54.11% in 2017 to 62.41% in 2020. And as a user, this provides me with a better user experience, so I like it. Expect Google to continually do this more over time as it tends to create a better user experience. Titles with years generate 4.9% Literally 0 clicks. But here’s where it gets interesting….

User-Generated 145

User-Generated SEO Education Analytics 145

Martech

FEBRUARY 22, 2024

“Who should the primary user of my CDP be?” It’s worth reconsidering who the user is for your CDP — especially in light of advances within “composable CDP.” Many CDPs have tried to embrace marketing as the core user. Artificial intelligence advances a business users’ ability to scale segmentation and creative exponentially.

User-Generated 110

User-Generated Transform Analytics CMO 110

Hubspot Marketing

AUGUST 20, 2019

billion users worldwide. of Generation X, and 48.2% of Baby Boomers are active social media users. 74% of Facebook users check it daily. ( 96% of Facebook users access it on mobile. Link clicks account for 92% of all user interaction with tweets. 59% of Instagram users are under the age of 30.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials PR 145

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. With the growing number of social media users, integrating social media platforms into your brand’s PR strategy is necessary. Thats because customers find user-generated content 2.4x

PR 40

PR Branding Whitepaper Thought Leadership 40

Sachs Marketing Group

JANUARY 25, 2022

Instagram carousels are not a new feature, and were first introduced to Instagram in 2017. They’ve regained relevance in 2022 because of engagement trends, signaling a change in how users on Instagram are behaving and consuming content. So why bring them up now? Being on Instagram at all is crucial at a time like this.

User-Generated 142

User-Generated Entertainment eCommerce Retail 142

Adobe Experience Cloud Blog

APRIL 23, 2018

The company works with a team of brand ambassadors and relies heavily on user-generated content to showcase a lifestyle dedicated to the outdoors and social impact. Consider creating brand-specific hashtags to encourage user-generated content, and offer incentives for people to participate in your campaigns.

User-Generated 134

User-Generated Thought Leadership Shoppers Branding 134

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Generative AI Generative AI is still in its infancy, but it helps you see what it can do for companies and where it’s going. The answer is, sadly, not much. You also gain a broader perspective.

Email Marketing 131

Email Marketing User-Generated Marketing Automation Platform Customer 131

Buffer Marketing

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 The move generated a ton of buzz The result? This could take a lot of different forms, like photos of your brand and product or positive user reviews. responses, 21K retweets, and over 60K likes.

User-Generated 133

User-Generated Retail Price Marketing 133

Neil Patel

NOVEMBER 12, 2020

It doesn’t take much time to generate meta tags, but it’s more important than you might think. Your content needs to be readable and appealing to users on search engines. Advanced digital marketing requires the use of even more tags that improve page rank and overall user experience. There’s a very specific syntax needed.

SEO 145

SEO User-Generated Digital Marketing Product 145

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” Conversations about generations often focus on differences instead of similarities.” In 2017, 19.8 In 2015, 14.8

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Hubspot Marketing

APRIL 14, 2022

If you limit yourself to those digital media giants, you could be missing out on a more targeted market that is reaching 300 million users every month. Over the years, Quora has earned a reputation for crowd-sourcing the best responses to questions based on a Q&A engine of curious and highly engaged users. What Is Quora?

Advertisers 136

Advertisers Advertising User-Generated Target Market 136

Adobe Experience Cloud Blog

JULY 20, 2017

That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. In 2017, to generate traffic through search engines, and to turn that traffic into leads and customers, you have no choice but to offer a high-quality landing page experience.

User-Generated 134

User-Generated Thought Leadership Shoppers Law 134

Sprout Social

AUGUST 12, 2020

Take a moment to consider what happens every 60 seconds on that channel: Instagram users post 277,777 stories and 55,140 photos, YouTube users watch 4.5 million videos and Twitter users send 511, 200 tweets—per minute! The competition for attention is fierce for brands on social. JustDoIt [link].

User-Generated 144

User-Generated Branding Product Advertising 144

Neil Patel

MARCH 31, 2021

With 166 million daily active users, it’s no wonder that marketers flock to the social platform. In fact, posts with visuals generate 35 percent more retweets than those that are solely text-based, and videos generate 28 percent more retweets than text. Moral of the story? Your walls talked. They want some new art! Use Visuals.

Thought Leadership 145

Thought Leadership Fashion User-Generated Whitepaper 145

Hootsuite

JANUARY 13, 2020

If your brand uses Instagram for business , you’re probably already aware that Instagram Stories is an effective way to engage with young users. In 2019, 500 million accounts used Instagram Stories every day and 67% of all Instagram users are ages 18 to 29. It’s easy for Instagram users to find these filters.

User-Generated 145

User-Generated Promotion Branding Customer 145

Sprout Social

AUGUST 27, 2018

Using hashtags, users can find all the posts around a certain event, theme, mood or more. — Complex (@Complex) June 2, 2017. Not only is this the best source based on legitimacy of data, but Twitter also offers “tailored trends” to each user based on where they are and who they follow.

User-Generated 111

User-Generated Analytics Branding Promotion 111