Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Storynomics: Story Driven Marketing in the Post-Advertising World.

Content Marketing 104

Content Marketing Non-Profit Marketers Marketing 104

Adobe Experience Cloud Blog

NOVEMBER 22, 2017

Here are five predictions for how Facebook’s Local app will affect local SEO. Facebook Local product manager Aditya Koowal told TechCrunch , “We’ll think about advertising way further down the line.” So Facebook Local doesn’t include advertising yet, but that’s a big yet. What advertising potential do you see?

SEO 134

SEO Thought Leadership User-Generated Food 134

Hubspot Marketing

AUGUST 16, 2018

It’s common practice to use this to promote owned media, and can be done through: Social media advertising. But, it’s not just new visitors that you’ll benefit from when collecting backlinks from PR coverage — you could see a rise in your SEO rankings , too. That’s no different when it comes to PR. Influencer marketing. Site Traffic.

PR 145

PR Communications Inbound Marketing Management 145

Backlinko

JANUARY 6, 2025

How Mid Day Squares Built a $20M Chocolate Empire Through Storytelling In 2018, Jake Karls and his co-founders launched Mid Day Squares with a radical commitment to transparency. Read more: SEO vs. SEM: Whats the Difference? According to Semrushs Advertising Research tool , Lumens is attracting over 27k monthly users from ads.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Neil Patel

SEPTEMBER 20, 2020

.” Businesses that rely on local SEO companies dominate these micro moments in the long run. We’ll take a look at a few of the best Local SEO companies in the industry today. 6 of the Best Local SEO companies. NP Digital – Best for Conversion-Driven Local SEO. Which company is best for your business?

SEO 130

SEO User-Generated Advertising Advertisers 130

Neil Patel

SEPTEMBER 8, 2020

If you have the right local SEO agency, that’s not a problem. Know Your Goals and Desired Outcomes for Local SEO. Your conversion rates are higher, advertising is cheaper, and your return on marketing investment is better. 7 Characteristics of a Great Local SEO Agency. Do you know how to choose the right agency?

SEO 128

SEO Customer Acquisition Price Communications 128

Content Marketing Institute

NOVEMBER 16, 2018

You’ll find the highlights of our conversation filmed at Content Marketing World 2018 in the video below. SEO Click To Tweet. HANDPICKED RELATED CONTENT: Slow Page Load Time Not Always the Culprit in Poor SEO Rankings. SEO Click To Tweet. Latest word on voice.

SEO 106

SEO Health Content Marketing Branding 106

Hubspot Marketing

AUGUST 7, 2018

Internet use is increasing worldwide every day -- in fact, over four billion people around the world use the internet, as of 2018. TV commercials, print advertisements, and billboards all attempt to do just that. There’s no avoiding it: internet marketing is critical for the success of your business in 2018.

Marketers 145

Marketers Marketing SEO CRM 145

Content Marketing Institute

FEBRUARY 4, 2019

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. If your organic #SEO is taking a hit, see what you should be doing to recover from traffic dips. Should You Worry About Your SEO and Google’s Mobile-First Index? . Domain name.

SEO 111

SEO Whitepaper Advertising Advertisers 111

SMA Marketing

NOVEMBER 3, 2022

Voice search optimization has become a vital part of local SEO. Best practices for Local SEO includes relevant citations that include accurate information about your business name, address, and phone number, otherwise known as your NAP. SEO Expert Brad ). This is an increase of almost 10% from 2018. Statistica ).

SEO 98

SEO Promotion User-Generated Advertising 98

Search Engine Land

FEBRUARY 1, 2023

Also on this day Performance Max campaigns get support in Data Studio 2022: Advertisers could include Performance Max campaigns in Data Studio reports. billion came from Google advertising. Does CityGrid From Citysearch “Answer” The Local SEO Problem? Read all about it in Google finally launches revamped Partners program.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. HANDPICKED RELATED CONTENT: 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic. Infographics.

Whitepaper 111

Whitepaper SEO Promotion Content Marketing 111

Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. Here is a simple, visual analysis of this SEO trend. Ranking algorithm updates are real, but they aren’t the big change to search and SEO. Featured snippets and knowledge panels, once huge topics in the SEO community, are on the decline. There’s a big difference.

SEO 107

SEO B2C Transform User-Generated 107

Adobe Experience Cloud Blog

JANUARY 15, 2020

buyers search and buy on Amazon while 28% search on Google then buy on Amazon, so small business SEO is still crucial . In 2018, email marketing’s average Cost Per Lead (CPL) was $53. Compare that to events/tradeshows ($811) and TV/radio advertising ($611) and it’s a no-brainer. . Picture this: 41% of U.S. Email marketing.

Digital Marketing 174

Digital Marketing Traditional Marketing Social Media Marketing Marketers 174

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? That’s why we’ve prepared this in-depth ebook covering over 120 marketing and online advertising trends and predictions for 2024. Content diversity on TikTok has expanded greatly, increasingly diverting traffic from Google and SEO-focused formats.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Hootsuite

DECEMBER 10, 2019

From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. Protected boards house promoted pins and are only available to advertisers. This helps with SEO. If you plan to advertise on Pinterest, you’ll want to add the Pinterest Tag to your website.

Millennials 145

Millennials Fashion Promotion SEO 145

Search Engine Land

JANUARY 1, 2023

Google’s Mueller spent New Year’s helping SEOs tackle hacked content, slow website issues. 2018: Advertisers didn’t have to do anything special or out of the ordinary to get Google’s algorithms to display their ads. 2018: 18 link resolutions for 2018 by Julie Joyce. by Brittany Page. by Eric Enge.

Search Marketers 104

Search Marketers Manufacturing Marketers Marketing 104

Search Engine Land

JANUARY 17, 2023

What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify. 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities. 2018: Advertisers could make more on-the-go changes.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Neil Patel

JANUARY 27, 2021

To top it all off, inbound marketing trends shift almost as fast as SEO tactics. It’s one of the best ways to drive new leads to your site without paying big dollars for advertising spend. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms.

Inbound Marketing 142

Inbound Marketing Market Trends Transform Whitepaper 142

Search Engine Land

MAY 17, 2024

As the traditional search box becomes obsolete and the vast majority of searches shift to the extreme long tail, SEO will invariably evolve in the future. Everyone knows that SEO requires E-E-A-T. Traditional search is going the way of TV, newspaper and radio advertising. At one time, those were the dominant advertising media.

SEO 98

SEO Branding Manufacturing Place 98

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. 2018: Search marketers weighed in on their experiences since the change took effect. Google AdWords introduces click-to-call ads.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Lusha

JANUARY 10, 2018

In the past, a majority of leads came through outbound channels like tradeshows, print and TV advertising, and paid online advertising. Today more and more leads are inbound – obtained by tactics like social media, SEO, and content marketing. LivePerson – pricing not advertised on website.

User-Generated 63

User-Generated Price Marketing Automation Platform Email Marketing 63

Hubspot Marketing

JULY 25, 2022

Influencer marketing has proven an incredibly effective strategy for brands over the past few years — in fact, as of 2021, almost 60% of marketers said influencer marketing was the most effective marketing trend , ahead of SEO, experiential marketing, and short-form video content. In 2018, it encompassed 63.5%

Gen Z 129

Gen Z Millennials Retail Price 129

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. 2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. Machine vs. man: What really matters for SEO success. ” Why?

Search Marketers 91

Search Marketers Non-Profit Marketers Marketing 91

Martech

JUNE 17, 2022

In this example, SEO tools would typically be categorized under the “Awareness” phase, whereas e-commerce platforms would easily fit under the “Purchase” phase. According to the Gartner Marketing Technology Survey 2019 , marketing leaders report utilizing only 58% of their martech stack’s potential, down from 61% in 2018.

Customer Journey 131

Customer Journey Analytics Marketing Automation Platform Advertising 131

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. billion in 2018 to $15.2

CMO 140

CMO Marketers Marketing SEO 140

Hubspot Marketing

MARCH 26, 2019

In 2018, the HubSpot Academy team didn't take advantage of YouTube, either. Ultimately, if you're ready to begin using YouTube to attract and convert an audience, it's critical you optimize your video descriptions for SEO. However, if you don't use YouTube for your current marketing strategy, you're not alone. Add your personality.

PR 145

PR SEO Advertising Advertisers 145

Search Engine Land

MARCH 25, 2023

More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

MARCH 26, 2023

Also on this day Google pledges $340 million in Google Ads credits for SMBs 2020: The credits would become available for eligible active advertisers “in the coming months.” Read more about it in Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks. Yep launched in 2022.) Car Makers Drove 14.4

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Search Engine Land

MARCH 24, 2023

on SEO by the Sea. Microsoft Advertising introduces more automation via ad suggestions with auto-apply 2021: Ad suggestions marked as auto-apply would start serving after 14 days if no action was taken. Video: Hamlet Batista on scaling and automating SEO with code 2020: And a bit about using Python. And here’s the patent.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Search Engine Land

FEBRUARY 19, 2023

Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag. Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result.

Search Marketers 85

Search Marketers Marketers Marketing User-Generated 85

Search Engine Land

MARCH 21, 2023

Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more 2022: The new reporting dashboard was aimed at streamlining workflows by making reports easier to customize and access. AdWords now shows ad version history 2018: Advertisers could compare old ad variations in the new AdWords interface.

Search Marketers 81

Search Marketers SEO Marketers Marketing 81

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

Search Marketers 84

Search Marketers SEO Real Estate Marketers 84

Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to prepare for the voice revolution.

Real Estate 111

Real Estate SEO Content Marketing Retail 111

Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.” by Mona Elesseily 2017: Do you know what a mobile crawl of your site looks like?

Search Marketers 91

Search Marketers User-Generated Marketers Marketing 91

Search Engine Land

JANUARY 2, 2023

Microsoft Advertising launches sweepstakes for advertisers. 2020: To enter, advertisers had to complete the Microsoft Advertising Certified Professional (MACP) certification, add a new Microsoft Advertising account, or enroll in the Micorosft Advertising Partner Program. Processing…Please wait.

Search Marketers 86

Search Marketers Advertising Advertisers Marketers 86