Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Give consumers the information and more than all-or-nothing options on data privacy. Processing.

Law 132

Law User-Generated Email Marketing Education 132

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 139

Communications Branding User-Generated Customer loyalty 139

Sprout Social

MAY 3, 2023

Active social media communities build hype around a brand, providing organic amplification for launches and promotional activities, alike. That being said, community management in social media and owned community management are two entirely different beasts. What is social media community management?

Management 137

Management Promotion Entertainment CRM 137

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging with audiences, addressing comments and complaints, and staying true to a brand’s voice is a never-ending, but critical endeavor in the digital age. Community management.

Management 144

Management Transform Communications Market Trends 144

Hootsuite

SEPTEMBER 8, 2020

Creating and managing multiple YouTube channels can take up a lot of time and energy. Multiple YouTube channels can help expand your reach and brand awareness (if you do it right). Multiple YouTube channels can help expand your reach and brand awareness (if you do it right). — BuzzFeed (@BuzzFeed) October 19, 2018.

Management 145

Management Analytics Energy Branding 145

SMEI

JANUARY 24, 2023

While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. In addition to lowering customer loyalty and creating negative brand perceptions, shame marketing also has the potential to cause serious psychological harm.

Customer loyalty 262

Customer loyalty Marketers Marketing Food 262

Hootsuite

AUGUST 25, 2021

And he said so all the way back in 2018. “Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. The purview of the social media manager is expanding. That’s what our founder, Ryan Holmes, believes.

Management 140

Management Social Media Marketing Education Communications 140

Hootsuite

SEPTEMBER 2, 2020

Wondering how to manage your Instagram followers? Not sure what it even means to manage your Instagram followers? But before we get started, know that managing your followers doesn’t mean trying inauthentic growth hacks like Instagram automation or buying followers. How to manage Instagram followers efficiently and effectively.

Management 145

Management Food Analytics Branding 145

SocialPilot

JANUARY 9, 2025

Why Facebook Reviews Matter Before we go into learning how your customers can leave recommendations on Facebook, let us take a quick look at why brands must promote leaving reviews on Facebook. If you have good reviews on your Facebook business page, it will be visible to all connected to the reviewer, improving your brand reputation.

Management 90

Management Promotion Branding Customer 90

Neil Patel

DECEMBER 29, 2021

It’s incredible growth considering there were only 500,000 podcasts in 2018. There’s considerable brand awareness and buying power on podcasts. The search engine giant recently unveiled its Google Podcasts Manager platform. What Is Google Podcasts Manager? What Google Podcasts Manager Is Not.

Management 124

Management Analytics Price SEO 124

Backlinko

JANUARY 6, 2025

That’s enough to spot patterns while being totally manageable. Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Stories stick.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. But how do you build a relationship, especially when you’re managing multiple channels? Examples of customer-centric brands on social Social media is a perfect complement to your customer-centric strategy.

Customer 143

Customer Branding Shoppers Customer loyalty 143

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! All Packages Include: Highest Quality Services Dedicated Account Manager 30-Day Refill Guarantee!

User-Generated 325

User-Generated Price Target Market Management 325

Hootsuite

AUGUST 5, 2020

Though it was launched in 2018, creators haven’t had a way to monetize their IGTV channels outside of marketing a product directly to their viewers. And if you’re a brand looking for another stream of social advertising revenue, this gives you an opportunity to strike while the iron is hot—and take advantage of IGTV ads. Get Started.

Branding 145

Branding Advertising Advertisers Social Media Marketing 145

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. And with the advertising floodgates wide open, brands are too. TikTok officially made its overseas debut in 2018 when it merged with Musical.ly. But it still manages to befuddle many a millennial and Baby Boomer. Branded hashtag challenge.

Branding 145

Branding User-Generated Promotion Advertising 145

Sprout Social

JULY 7, 2020

Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social movements and changes to their way of life. Consistently, the message has been that audiences seek brands’ participation on social issues. Why do audiences look to brands on social issues?

Branding 144

Branding Transform Fashion Promotion 144

Buffer Marketing

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. I had worked both in-house and in agency teams for more than ten years, working with a whole range of brands. How do you differentiate your own brand?

Management 111

Management PR Social Media Marketing Analytics 111

Sprout Social

FEBRUARY 16, 2023

Managing social through down markets requires an additional layer of focus, rigor and empathy. I don’t think of social as exclusively a brand or marketing activity,” says Dietrich. A strategic, social-first brand presence can serve as an entry point into the valuable conversations that are moving the needle for your brand.

Management 133

Management CMO Marketers Marketing 133

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Branding 145

Branding Communications Health PR 145

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Martech

JUNE 3, 2022

The landscape of email marketing players comprises companies that started in the 1990s as well as those launched as recently as 2018. For each of the platforms that run email software – mobile phones, browser-based inbox providers and desktop clients – there are multiple brands and possible interfaces. Deliverability management.

Email Marketing 142

Email Marketing Branding Marketers Marketing 142

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap.

Branding 137

Branding Price Influencer Marketing Analytics 137

Hootsuite

DECEMBER 4, 2019

Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine. We're going LIVE with Benefit Cosmetics demonstrating the brand new BADgal BANG! Posted by BIRCHBOX on Tuesday, February 20, 2018. Live videos. Hello Volume! Your employees.

Branding 145

Branding Finance User-Generated Food 145

Hubspot Marketing

DECEMBER 10, 2019

Clearly, marketing plays a critical role in defining, communicating, and managing the customer experience. A 2018 study by PWC on Customer Experience made it clear — responsibility for delivering a winning CX belongs to the entire organization. So where is the unique role for marketing in managing customer experience?

Customer 145

Customer Key Performance Indicator Branding Marketing Automation Platform 145

Litmus

DECEMBER 24, 2024

Well spend more time perfecting lifecycle email marketing strategies and data management while leaving room to experiment with the latest personalization and automation tactics. Awareness Goal: Introduce potential customers to your brand, product, or service. Loyalty/Advocacy Goal: Create brand advocates out of happy customers.

B2C 87

B2C User-Generated Email Marketing CRM 87

Hubspot Marketing

DECEMBER 5, 2019

The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. But, in the past few years, Reddit's made attempts to gain more attention from brands.

Gen Z 145

Gen Z Millennials User-Generated Advertising 145

Hubspot Marketing

JANUARY 11, 2023

With just a few resources and some actionable tips from hiring managers themselves, we'll help you create a truly impressive marketing resume that's sure to stand out to recruiters. You'll know what skills or traits to highlight, what keywords to use, and which parts of your background will be most interesting to the hiring manager.

Management 145

Management Marketers Marketing Inbound Marketing 145

Hubspot Marketing

JANUARY 27, 2020

As a marketer, I'm curious to see how brands could leverage smart technology. Meanwhile, experts have also thought that augmented reality , a partially immersive but still interactive experience, will thrive in the world of branding and marketing. In a 2018 study based in the U.K. Vibrant Media ). GlobalWebIndex ). Deloitte ).

Millennials 145

Millennials Shipping Entertainment eCommerce 145

Backlinko

DECEMBER 27, 2024

This kind of AI is common with data analysts who need to manage risk and make data-driven decisions. For example, you could create a custom GPT to edit written content to reflect your brand voice. Enter your domain or landing page and click Import Brand to add brand elements.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Rebuilds trust in your brand. For the Black community, this signified a breach of trust.

PR 143

PR Influencer Marketing Marketers Marketing 143

Martech

SEPTEMBER 13, 2021

Conductor, an enterprise SEO and content management platform, caters to marketers — meaning, they tend to switch jobs frequently. The number of vendors in the sales intelligence category has almost doubled (to 108) since 2018. The post How contact tracking tech can reconnect brands with former customers appeared first on MarTech.

Customer 122

Customer Branding Millennials User-Generated 122

Hootsuite

DECEMBER 17, 2019

billion in May 2018. Competition is fierce out there for brands and creators. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel.

Advertising 145

Advertising Advertisers Marketers Marketing 145

Hootsuite

MARCH 9, 2020

If you’re new to the platform for work or personal use, these stats will help you decide if this platform is a no-brainer or a no-go for your brand. That’s a 14% increase since the end of 2018, when LinkedIn reported 590 million users. This is not news for B2B brands, but B2C brands might take note, too.

User-Generated 145

User-Generated Thought Leadership Marketers Marketing 145

Hubspot Marketing

MARCH 22, 2022

But, there's more to the story of the metaverse, and a lot of things you'll need to know before even asking yourself, "Is investing in a trendy VR world right for my brand?". To explain what happens in the metaverse, we'll dive into a few types of metaverses and explain what you or your brand can do in each. Meta Horizon Worlds.

Real Estate 125

Real Estate Branding User-Generated Price 125

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Set Up

NOVEMBER 26, 2024

Here’s a comprehensive look at how Brands and consumers are navigating Black Friday 2024. The National Retail Federation forecasts holiday sales to approach $1 trillion, but with the slowest growth rate since 2018. Consumer Behavior: What’s Changing? million last year.” Black Friday 2024 reflects a retail landscape in transition.

Transform 59

Transform Retail Shoppers Price 59

Search Engine Land

JULY 3, 2023

This article explores a new potential marketing discipline called “digital authority management” and the role of E-E-A-T in a new search environment like Google’s Search Generative Experience (SGE). This also turns you into an authoritative brand with a solid reputation for the algorithms. Controlling brand-related online samples.

Management 96

Management PR User-Generated SEO 96