Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Branding 145

Branding Communications Health PR 145

Sprout Social

JANUARY 30, 2023

Secretly, every customer wants their experience with a brand to be like the set of Cheers—where everybody knows your name. According to the 2022 Sprout Social Index™, 30% of consumers will switch to a competitor if a brand takes too long to respond to questions or feedback. This goes for brands as well. This approach pays off.

Customer 144

Customer Branding Shoppers Customer loyalty 144

Hootsuite

MARCH 2, 2020

It’s been a minute since TikTok crashed the global social media party in 2018. And with the advertising floodgates wide open, brands are too. TikTok officially made its overseas debut in 2018 when it merged with Musical.ly. TikTok is more popular with older generations in China when compared with other places.

Branding 145

Branding User-Generated Promotion Advertisers 145

Marketing Insider Group

MAY 5, 2020

Your brand story is a lot like a first date. With the right elements, your brand story will hook potential customers right from the start. Shouldn’t my brand story be about my company?”. Brand conversations should do likewise. Branded content marketing , therefore, should start with the customer. Wait a minute!”

Branding 132

Branding Manufacturing Price Content Marketing 132

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Transform Promotion CRM 143

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Hootsuite

DECEMBER 4, 2019

Four out of five people would rather watch a live video from a brand than read a blog post, according to a survey done by Vimeo and New York Magazine. We're going LIVE with Benefit Cosmetics demonstrating the brand new BADgal BANG! Posted by BIRCHBOX on Tuesday, February 20, 2018. Live videos. Hello Volume! Your employees.

Branding 145

Branding Finance User-Generated Food 145

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Hubspot Marketing

MAY 7, 2019

The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. The top five Google searches in 2018 were “World Cup,” “Hurricane Florence,” “Mac Miller,” “Kate Spade,” and “Anthony Bourdain.” As of February 2018, 62.6% But how do you search for trends?

Place 145

Place Education Branding Marketing Strategy 145

Martech

JUNE 3, 2022

The landscape of email marketing players comprises companies that started in the 1990s as well as those launched as recently as 2018. For each of the platforms that run email software – mobile phones, browser-based inbox providers and desktop clients – there are multiple brands and possible interfaces. appeared first on MarTech.

Email Marketing 142

Email Marketing Branding Marketers Marketing 142

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. If you are an aspiring influencer, business, or brand and aren’t on TikTok, you may need to re-think that approach! Stormlikes Stormlikes is the place to go if you want to buy TikTok followers, likes, or views.

User-Generated 323

User-Generated Price Target Market Management 323

Hubspot Marketing

JULY 23, 2019

In 2018, the lip-syncing app, Musical.ly Here's a clip from The Tonight Show where he talks about the app and tells fans to compete in his #tumbleweed challenge: Aside from being fun and entertaining, the app is "leaking into brand territory," according to Krystal Wu , HubSpot's Social Media Community Manager.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Sprout Social

AUGUST 25, 2020

If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Verification can help build credibility , but it is not the only way for brands, businesses and influencers to build a trustworthy presence on Twitter. — Twitter Verified (@verified) February 26, 2018.

Health 145

Health Fashion Branding Place 145

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

Branding 138

Branding Price Influencer Marketing Transform 138

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. Throughout the past few years, social media channels have embraced their new role as product research platforms, devoting certain areas or features of their platforms to brands and products. Facebook has a whopping 1.59 Here are a few examples.

Shoppers 144

Shoppers Product Gen Z Promotion 144

Buffer Marketing

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Branding 111

Branding Product Promotion Place 111

Hubspot Marketing

MARCH 22, 2022

But, there's more to the story of the metaverse, and a lot of things you'll need to know before even asking yourself, "Is investing in a trendy VR world right for my brand?". To explain what happens in the metaverse, we'll dive into a few types of metaverses and explain what you or your brand can do in each. Meta Horizon Worlds.

Real Estate 123

Real Estate Branding User-Generated Price 123

Hubspot Marketing

MARCH 8, 2021

As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages. When the COVID-19 pandemic began, many consumers raced online to buy products they couldn't get in-store.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Their phone number is listed in a different format from the other places that we’ve reviewed. Second, you’ve got to stay on top of the reviews, with designated customer service folks in place.

Branding 126

Branding Retail Real Estate SEO 126

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. Pinterest rates as the 10th most relevant brand in the U.S. Last year’s Prophet Brand Relevance Index put Pinterest in 10th position, behind companies like Apple, Spotify, Android, and Disney. in the near term.

Advertising 145

Advertising Advertisers Marketers Marketing 145

Buffer Marketing

DECEMBER 9, 2021

Corporations like Apple, Nike, and Starbucks are known for their solid, instantly recognizable brands that are woven through everything they do. While the same can be said for many smaller businesses, building a brand from the ground up can feel daunting for entrepreneurs, especially if you’ve never done it before.

Branding 113

Branding Energy Food Entertainment 113

Search Engine Land

MAY 17, 2024

AI models that can pull from the most accurate information will have an outsized advantage over their competition, and brands that can produce this information will, too. ‘If There is no place like home.” – L. Build your brand. When I asked ChatGPT, Grok and Gemini where the best place to buy books is, they all mentioned Amazon.

SEO 98

SEO Branding Manufacturing Place 98

Hubspot Marketing

JANUARY 31, 2019

What if we could place a resonance score next to a piece of content, just like we do with views? Neuromarketing blends neuroscience and marketing to help brands gauge the emotional resonance of their current and future marketing campaigns. Brands could prove storytelling is the key to emotional resonance. What is neuromarketing?

Neuromarketing 145

Neuromarketing Marketers Marketing Traditional Marketing 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2018. It’s a clean design that’s free of any distractions and invites visitors to learn more about the brand. Too often, you land on a website and have to figure out what the brand is about. From there, the fun visuals continue – keeping you engaged as you learn more about the brand.

Place 145

Place Promotion Transform Product 145

Hubspot Marketing

DECEMBER 30, 2019

compared to 2018. Non-social media sites" were also a fairly successful place for promotion, with 38% of people saying they clicked on ads in these locations. These sites could include websites owned by other brands where a native ad is located, search engine platforms, or other areas of the web that aren't considered social media.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Hubspot Marketing

APRIL 12, 2021

Performance marketing places the power back into advertisers' hands. For instance, if I was an influencer and I partnered with Brandon Blackwood , I would share a 10% discount code "MARTINA10" with my followers to use at checkout when purchasing an item from the brand. While some brands have standard rates, others may negotiate.

Performance Marketing 142

Performance Marketing Affiliate Marketing Price Retail 142

Sprout Social

APRIL 14, 2021

in summer 2018, TikTok has generated six billion lifetime downloads in app stores and hit 689 million users worldwide, with no plateau in sight. Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? million on Instagram.

Energy 145

Energy User-Generated Influencer Marketing Fashion 145

Hootsuite

OCTOBER 13, 2020

Social media sentiment is the attitude and feelings people have about your brand on social media. A social media sentiment analysis tells you how people feel about your brand online. It involves collecting and analyzing information in the posts people share about your brand on social media. But is it positive or negative?

Branding 145

Branding Food Entertainment Product 145

Sprout Social

FEBRUARY 5, 2020

Here, we’re going to try to make sense of Facebook reach and how it can help grow your brand. However, this changed in February 2018 , so marketers who are familiar with the old way of measuring reach should be readjusted to the updated method by now. Clearly, this could put branded content at an immediate disadvantage.

Promotion 145

Promotion Branding Place Marketing Strategy 145

Hootsuite

JANUARY 27, 2020

As of late 2019, average reach for Facebook posts was down by 2.2%, meaning that brands could reasonably expect their posts to be seen by about 5.5% Big brands with massive follower counts can expect even lower averages. So what does that mean for brands who don’t want to shell out dollars to turn every single post into a Facebook ad

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Businesses Grow

JANUARY 9, 2023

My new book is called Belonging to the Brand: Why Community is the Last Great Marketing Strategy. However, this is the first book to examine community from the potential of brand marketing. If you open the lens much wider and view community as a brand-building powerhouse, you’ll see benefits like: Brand differentiation.

Health 142

Health Marketers Marketing B2C 142

Sprout Social

AUGUST 12, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

User-Generated 144

User-Generated Branding Product Advertisers 144

Adobe Experience Cloud Blog

FEBRUARY 18, 2020

Positive or negative experiences with your brand will either strengthen or erode consumer perception of your brand, whether engagement with your marketing and branding efforts or buying your product or dealing with your customer service after the sale. Feelings factor in every aspect of your customer’s evaluation of your brand.

Customer 171

Customer Non-Profit Thought Leadership Millennials 171

Sprout Social

DECEMBER 8, 2020

Between 2013 and 2018, video consumption online has increased at an average of 32% per year. This aligns with shelter-in-place orders from around the world and the increased number of people who stayed at home this year. These best practices are a good place to start from if you’re just wading into video marketing. Live videos.

Video Marketing 145

Video Marketing Place Product Branding 145

Martech

OCTOBER 1, 2022

And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high time for businesses to start paying attention to data and how it impacts consumer privacy. CCPA : California’s Consumer Privacy Act , signed into law in 2018, went into effect in January 2020.

Law 124

Law Marketers Marketing Education 124

Martech

MAY 19, 2022

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Prior to that, the latest period of significant activity in the email space was 2018, when Braze brought in $80 million in October and Cordial took in $15 million in June. Processing.Please wait.

Email Marketing 117

Email Marketing Finance Marketers Marketing 117