Neil Patel

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. You just need to understand how to market a book. With the right marketing tactics, there’s nothing stopping you from selling your book around the world and building the fanbase of your dreams—well, nothing but time and effort. How to Market a Book. Competitors.

Marketing 145

Marketing Marketers Market Research User-Generated 145

Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. Only 5% in UK somewhat committed to #contentmarketing report high success via @CMIContent #research. content marketers.

Content Marketing 110

Content Marketing Marketing B2C Marketers 110

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. HANDPICKED RELATED CONTENT: How to Train a Journalist in Content Marketing.

Content Marketing 111

Content Marketing Health Marketing Marketers 111

Content Marketing Institute

NOVEMBER 1, 2017

With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? HANDPICKED RELATED CONTENT: 5 Key Milestones to Develop and Advance Your Content Marketing Program.

Manufacturing 111

Manufacturing Content Marketing Marketing Marketers 111

Adobe Experience Cloud Blog

MARCH 23, 2018

Marketing has always struggled to show its value. Only 21% had a marketing background among FTSE 100 CEOs. Marketing as a Growth Driver. Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015.

Customer 134

Customer Thought Leadership Analytics Marketing 134

Hubspot Marketing

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global Marketing Strategies.

Global Marketing 145

Global Marketing Marketing Strategy Marketing Marketers 145

Neil Patel

JUNE 16, 2025

Perhaps you’re updating your offering, or maybe you’re hoping to gain more share in the market. Where does your brand stand in the market, and how does it measure up to the competition? Meta rolled out a new brand identity, a new corporate structure, and a wave of marketing that doubled down on VR , AR, and next-generation technology.

Key Performance Indicator 62

Key Performance Indicator Communications Branding Customer 62

Content Marketing Institute

NOVEMBER 14, 2017

Like their peers in North America, Australian content marketers say their organizations are concentrating more on building audiences than they were a year ago. That’s a 23% year-over-year increase, which is higher than the 18% year-over-year increase reported by North American B2B content marketers. cmicontent #research.

Content Marketing 104

Content Marketing Transform Marketing Marketers 104

Content Marketing Institute

APRIL 4, 2018

The subject area is massive and at times overwhelming, but data visualization (sometimes called “dataviz”) is among the most critical skills for marketers to understand at least at the basic level, if not to study in more depth. Let’s walk through the what, how, and why of data visualization for marketing. Dataviz as marketing insight.

Marketing 111

Marketing Marketers Thought Leadership User-Generated 111

Content Marketing Institute

MAY 30, 2018

I’ve been in the content marketing space long enough to be familiar with the saying, “If you create all this great content and yet no one sees it, what’s the point?”. This simple question helps those starting in content marketing stay focused on the big picture. It’s not hard to see why marketers grapple with content management.

Management 111

Management Content Marketing Education Product 111

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5

Automobile 106

Automobile Marketing Marketers Social Media Marketing 106

Content Marketing Institute

JANUARY 28, 2019

In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” He said it very plainly.

Whitepaper 110

Whitepaper B2C Communications Marketing 110

Content Marketing Institute

MAY 4, 2018

If you are in marketing, you probably see a visual of something you work to optimize every day. It’s the representation of marketing process and efficiency. Marketing people would say “I see a filter.”. And if you put the salesperson and the marketing person together, each might say, “What do you really mean by that?”.

Content Marketing 109

Content Marketing Whitepaper Marketing Marketers 109

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. If there is one thing that’s true about modern search marketing, it’s a dependence on very deep, user-level data. These changes will present a challenge for marketers.

Traditional Marketing 115

Traditional Marketing Marketing Marketers Digital Marketing 115

Sprout Social

SEPTEMBER 9, 2020

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. — McDonald's UK (@McDonaldsUK) June 15, 2018. The Marketing Analyst. You asked, we listened.

Health 142

Health Food Acquisition Marketing Digital Marketing 142

The CMO Survey

OCTOBER 8, 2018

Digital Dominates Marketing Spending Chief Marketing Officers (CMOs) are leading the charge as companies rush to become digital-first. Many are their companys de facto Chief Digital Officers, too, so its hardly surprising that the latest CMO Survey finds that digital dominates when it comes to corporate marketing budgets.

CMO 100

CMO B2C Transform Marketing 100

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. As such, marketers have discovered that they need to approach the consumer differently.

Outbound Marketing 112

Outbound Marketing Content Marketing User-Generated Traditional Marketing 112

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. In this blog, I’ll cover the steps for building consumer trust and get insights on how to optimize marketing in the Age of Privacy. The GDPR, CCPA, and What Marketers Must Consider. Consumers Choose Companies They Trust.

Branding 134

Branding Thought Leadership Law Communications 134

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. hours per day while Gen Z averages 3.4

Gen Z 145

Gen Z Millennials Finance Education 145

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.

Content Marketing 111

Content Marketing User-Generated Outbound Marketing Marketing 111

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Marketing generalist. A marketing generalist role is perfect for social media managers looking to transition to something new. A marketing generalist will try their hand at everything.

Management 143

Management Transform Communications Market Trends 143

Search Engine Land

JANUARY 15, 2023

2019: A law passed in 2018 mandated that search engine results be filtered through the federal state information system (FGIS). 2018: Jurado was drawn in a powerful pose against a backdrop inspired by the film “High Noon.”. Google “Online Marketing Challenge” Has 724 College Teams Signed Up To Be Local SEMs. search market share.

Search Marketers 78

Search Marketers Real Estate SEO Marketing 78

Hubspot Marketing

APRIL 25, 2024

Researchers in 2018 found the effect still holds true today. But some smart marketers would disagree. One study from the 2011 Journal of Marketing Research looked at soup sales at American grocery stores. Often, to increase the appeal of a price, marketers throw in a bonus product " for free."

Price 135

Price Promotion Market Research Product 135

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

Whitepaper 108

Whitepaper Pharmaceutical Marketing Marketers 108

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. In this post, we'll explore: What is an email marketing campaign?

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Hubspot Marketing

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Content Marketing 111

Content Marketing Analytics Marketing Marketers 111

Content Marketing Institute

JUNE 26, 2018

For content marketers, reviews are like an unending recipe book. A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.). (A A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.). Click To Tweet.

Law 111

Law B2C Content Marketing Market Research 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Jessica Best , director of data-driven marketing, Barkley . 1,000: Take the marketing team to dinner. CMWorld Click To Tweet.

Whitepaper 111

Whitepaper Content Marketing Direct Mail User-Generated 111

Sprout Social

JULY 30, 2018

As social marketers, we’re always looking for new approaches to identify and reach likely buyers. You’ll want to pay attention to the favorable conversations and engagement-drivers around your brand and/or market… When you make a sale on @Poshmarkapp pic.twitter.com/kvfzR1Dmbf. Identify Geographic Locations.

User-Generated 101

User-Generated Market Research Product Branding 101

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. But how do you start marketing to them? And the answers will help you do more than just market to Gen Z. Here’s what you need to know if you want to make meaningful connections with the next most important generation on the market. You know it’s coming.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Sprout Social

SEPTEMBER 25, 2023

When I joined Sprout Social in 2018, part of my role as CMO was educating my peers about the value of social media. In fact, data from the latest Sprout Social Index™ reveals 76% of social marketers say their team’s insights inform other departments like product, sales and recruitment.

Transform 126

Transform CMO Education CRM 126

Content Marketing Institute

APRIL 25, 2018

Putting in the time – and money – makes sense because research works , but you can do much more beyond publishing the initial findings. Research works & you can do much more beyond publishing the initial findings says @michelelinn. For instance, the majority of Content Marketing Institute research is ungated.

PR 109

PR B2C Promotion Health 109

Martech

SEPTEMBER 13, 2021

We’ve got thousands of customers, but marketers switch companies every couple of years. Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past. The number of vendors in the sales intelligence category has almost doubled (to 108) since 2018.

Customer 119

Customer Branding Millennials User-Generated 119

Content Marketing Institute

DECEMBER 4, 2017

While marketing campaigns are often centered on content, event marketers often think about content too late. That’s precisely what UBM found in its Content Connects research among technology brands. They were designed to help marketers better understand tools and innovations behind content strategy – the topic of the conference.

Thought Leadership 111

Thought Leadership Education Promotion Event Marketing 111

Hubspot Marketing

JULY 6, 2018

If, instead of a negative feedback loop, Best Buy used market research, they might not have been as effective in targeting aspects of their service most directly impacting their customers. Southwest Airlines has been listed on Glassdoor’s Best Places to Work for eight consecutive years, from 2010 to 2018. Trader Joe’s.

Non-Profit 144

Non-Profit Retail Food Price 144

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Without it, you might target the wrong audience, enter the market at the wrong time, or struggle to stand out in a crowded market.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketing Marketers 95

Content Marketing Institute

MARCH 1, 2018

And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. In our space of social media marketing, we felt being definitive wasn’t merely pontificating about a new announcement from Google or commenting on how to use a new feature on Instagram.

Branding 110

Branding Inbound Marketing Content Marketing Social Media Marketing 110