Martech

FEBRUARY 7, 2025

In 2018, I read about Burger King’s Whopper Detour Campaign. To promote its new mobile app, Burger King embraced its signature cheeky style. I’ve been part of marketing, IT and product organizations and have reported to career marketers, MOps specialists, a former programmer and a former enterprise architect.

Non-Profit 104

Non-Profit B2C Education Management 104

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Be aware, though, most subreddits do not allow self-promotion.

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. Ask what their perfect product would look like.

eCommerce 108

eCommerce Shipping Logistics Transform 108

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. At its core, shame marketing preys on the insecurities of young people by using emotions like fear, guilt or embarrassment to convince them to buy a product. Let’s take a closer look.

Customer loyalty 231

Customer loyalty Marketers Marketing Food 231

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. Similarly, marketing emails make more sense in the promotions tab than the primary inbox. How does the Gmail promotions tab really work, though?

Promotion 106

Promotion Real Estate Shipping Food 106

Sprout Social

APRIL 8, 2025

One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. This has led to 80% of weekly users discovering a new product or brand on Pinterest. Thats exactly what luxury luggage brand BIS did to promote its limited-edition Wicked collection.

Shoppers 103

Shoppers Customer loyalty Analytics Branding 103

Hubspot Marketing

OCTOBER 2, 2018

Consider optimizing the ranking pages for conversion, periodically updating them so they maintain their rankings, putting paid promotion behind them, using them to link to lower-ranked (but just as if not more important) relevant pages, and so on. Knowing which queries bring in the most search traffic is definitely useful. Click Links.

User-Generated 145

User-Generated SEO Analytics eCommerce 145

Vertical Response

JULY 7, 2024

Brands can use Stories to share behind-the-scenes content, product launches, and real-time updates. This makes Instagram an essential tool for brands looking to drive sales and showcase their products in a visually appealing manner. WhatsApp Business, launched in 2018, has become a crucial tool for small and large businesses alike.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Hubspot Marketing

DECEMBER 30, 2019

compared to 2018. To help you discover more about the consumer behaviors behind Black Friday's 2019 results, I surveyed a pool of more than 300 people using Lucid Software to learn what led them to engage with or purchase products in Black Friday ads. billion in online purchases were made on Black Friday in 2019.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Jeff Bullas

JANUARY 30, 2023

TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since. They only promote true organic TikTok growth with real, active users. This is a far more beneficial strategy for brands and businesses who know their demographic and who they want to see using their products.

User-Generated 323

User-Generated Price Target Market Management 323

SocialPilot

JANUARY 9, 2025

Why Facebook Reviews Matter Before we go into learning how your customers can leave recommendations on Facebook, let us take a quick look at why brands must promote leaving reviews on Facebook. When someone looks for a product, they might come across reviews posted by a friend. This enhances your visibility and traffic on your page.

Management 82

Management Promotion Branding Customer 82

Hootsuite

MARCH 2, 2020

The platform’s revenue grew 51% between 2018 and 2019, thanks in part to a 46% spike around the end-of-year holidays. Pinterest also attributes its growth to an increase in demand from new advertisers and advances in its conversion optimization products. In 2018, more than 80% of Pinterest’s new sign ups were from outside the U.S.

Marketers 145

Marketers Advertisers Marketing Advertising 145

Backlinko

DECEMBER 27, 2024

A simple ChatGPT prompt could look like this: Write a 100-word product description for [insert product details]. Like this: As a Google app, Gemini is integrated with many Google products. Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Sprout Social

AUGUST 10, 2022

Starbucks suffered a substantial backlash in 2018 when two Black men sitting in a store were arrested without probable cause. With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners. Except it’s me.

PR 143

PR Influencer Marketing Marketers Marketing 143

Hubspot Marketing

JULY 23, 2019

And, if you do end up joining a hot new social channel early on, you may have more time to pick up on what promotional really content works there. In 2018, the lip-syncing app, Musical.ly Year Launched: Founded in 2016 and unveiled in 2018. Year Launched: 2018. Year Launched: 2017 (Founded in 2016). Lasso by Facebook.

Gen Z 145

Gen Z Entertainment Millennials Fashion 145

Hubspot Marketing

MAY 7, 2018

Sometimes, a press release about your company’s new product launch, significant hire, or acquisition fails to pick up the coverage you were expecting. March 31, 2018. One of the funniest spoofs that earned a spot in all the major roundups this year was Logitech’s fake Business Speak Detection product video. May 1, 2018.

PR 145

PR Law Fashion Price 145

Hootsuite

DECEMBER 17, 2019

billion in May 2018. And that number is up from the year prior (2018), when it was 8 minutes and 41 seconds. This number has been steady since late 2018. more important to viewers than production value. Brands who have pinpointed their audience’s needs will have a much easier time promoting their YouTube channel.

Advertisers 145

Advertisers Advertising Marketers Marketing 145

Neil Patel

MARCH 17, 2021

Of 18 to 21-year-olds who weren’t in high school in 2018, 57 percent were in college, compared to 52 percent of Millennials in 2003, and 43 percent of Gen Xers in 1987. To them, the act of buying simply means having access to a product or service, not necessarily owning it. Products become services, and services connect consumers.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

Hubspot Marketing

AUGUST 25, 2022

Best Website Designs from 2018. Superlist is a productivity app that helps teams and individuals change the way they work. Whether your product costs half the price of your closest competitor or twice the price, your site can bring a sense of extravagance to just about any product you sell. Best Website Designs from 2018.

Place 145

Place Promotion Transform Product 145

Hubspot Marketing

MARCH 29, 2018

Promote Your Website on Your Email Signature. Do a Free Product Giveaway or Contest. Your connections and other LinkedIn members will engage with your posts and share them, doing the free promotion for you. Promote Your Website on Your Email Signature. Do a Free Product Giveaway or Contest. Answer Quora Questions.

Advertising 145

Advertising Advertisers Copywriting Promotion 145

Hootsuite

DECEMBER 10, 2019

But as a visual search engine and “ productivity tool for planning your dreams ,” it’s also a lot more than that. From 2018 to Q3 2019, the platform’s international base of monthly active users grew 38%, from 171 million to 235 million. And when it comes to buying household products and services, women are the primary decision makers.

Millennials 145

Millennials Fashion Promotion SEO 145

Adobe Experience Cloud Blog

MARCH 15, 2019

Consider Levi’s November 2018 ad: To encourage Americans to vote during the midterm elections, the jean outfitter spotlighted citizens from all cultures and beliefs visiting polling places countrywide. Promote with #Hashtags. Say you’re trying to promote a new fitness product to Twitter’s fitness community with a video.

Advertising 134

Advertising Advertisers Thought Leadership Education 134

Hubspot Marketing

APRIL 25, 2024

This doesn’t only work for expensive products like cars. Researchers in 2018 found the effect still holds true today. The limitation made the product seem scarce — and it increased sales by 112%. Capping how much a customer can purchase can increase sales — so consider adding some limits to your product availability.

Price 136

Price Promotion Market Research Product 136

Hubspot Marketing

MARCH 28, 2023

As Bold Glamour gained popularity it was widely criticized by TikTok users for promoting unrealistic beauty standards, especially for young people. This campaign isn’t Dove’s first stance taken against imagery promoting unrealistic beauty standards. Wistia’s head of production shares how AI will impact the future of video marketing.

Education 125

Education Promotion Video Marketing Product 125

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Plan content production. Know what post-production entails. Schedule & promote the videos. They may start on a product page on the website and then branch out to land in a social ad.

Video Marketing 145

Video Marketing Marketing Strategy Entertainment Marketers 145

Hubspot Marketing

JULY 14, 2020

Up until that point, I'd come across promotional content from three different channels for the new season. In Canada, there was a billboard put up in Toronto, promoting the song's Spotify release. Outdoor activity is at the core of REI's products. In early 2018, newspaper The New York Times was struggling.

Marketers 145

Marketers Marketing Education User-Generated 145

Neil Patel

FEBRUARY 2, 2021

Encouraging your own network to promote your content and product from their personal social accounts is a potential game-changer for SaaS brands. Content shares and product recommendations work because people trust peers and thought leaders more than they trust brands and institutions. This is social proof at its best.

Branding 143

Branding Transform Promotion CRM 143

Marketing Insider Group

SEPTEMBER 16, 2020

LinkedIn first launched a Stories feature back in 2018 called Student Voices. Tease Upcoming Products . Highlight Key Product Benefits Through LinkedIn Stories. Stories might be one of the most challenging places to promote products because the content could come off as a blatant advertisement.

Real Estate 145

Real Estate User-Generated Promotion Marketing Strategy 145

Adobe Experience Cloud Blog

MAY 31, 2019

According to a 2018 Mosaic and Event Marketer EventTrack study , 84% of brands use events and experiences to promote their products and services to consumers. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

Thought Leadership 134

Thought Leadership Marketers Marketing Event Marketing 134

Adobe Experience Cloud Blog

JUNE 2, 2020

It was meant to promote productivity and collaboration, but it has become about saving money and maximizing headcount. . These days, open plan does not necessarily mean better productivity and more collaboration. Leesman also found a direct correlation between high levels of office noise and a lack of productivity.

Thought Leadership 146

Thought Leadership Communications Promotion Product 146

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. That is, random promotions with no end-goal, strategy, or definition of “success.” ” If you’re stuck or have no idea what to promote and publish next, we can help. Launch a new product or service.

Customer 145

Customer Copywriting Marketers Marketing 145

Sprout Social

JUNE 15, 2020

” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018. What is GDPR, anyway?

Law 145

Law Marketers Marketing User-Generated 145

Hubspot Marketing

MARCH 30, 2020

Most of the YouTubers promoted their Twitch accounts, where they would broadcast live play-throughs. This marketing technique cemented Nissin as a brand associated with her community, showing how their product fits into the gaming lifestyle. October 25, 2018. It also shows the flexibility of the product. PSD Underwear.

Branding 143

Branding Non-Profit User-Generated Influencer Marketing 143

Search Engine Land

FEBRUARY 16, 2024

How are you positioning your brand/product? Is your product differentiated? Continuously analyze your keywords and focus on relevancy Amazon’s algorithm may be focused on customers buying products, which is similar to saying Google’s algorithm is focused on providing the best answers. Sponsored display product targeting.

Marketing Strategy 124

Marketing Strategy Shoppers eCommerce Advertisers 124

Hootsuite

MAY 7, 2020

Since its global release in 2018, TikTok’s growth has been explosive. Despite only being released globally in 2018 , it ranks as one of the most downloaded apps of the last decade. In September 2018, TikTok’s parent company Bytedance usurped Uber’s long-held position as the world’s most valuable startup. important; }.

Transform 145

Transform Price Marketers Marketing 145

Hootsuite

NOVEMBER 4, 2019

That’s an increase of 8%year-over-year from 2018. There’s no doubt that in those 16 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below. In 2018, 26% of them used Facebook.

User-Generated 112

User-Generated Marketers Marketing Advertisers 112

Search Engine Land

FEBRUARY 1, 2023

Google & Bing’s ‘Super Bowl ad’ search results are quite different 2018: People turning to Google and Bing for information about the official Super Bowl Lii commercials found very different treatments of the results. Yahoo Shuts Down Publisher Network RSS Ads 2009: Yahoo ended the beta program to focus on more popular ad products.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117