Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about where things are heading?

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Adobe Experience Cloud Blog

JANUARY 11, 2019

However, consumers, especially millennials coined ‘digital natives,’ are on the cusp of surpassing baby boomers as the nation’s largest living adult generation, according to population projections from the U.S. Psychological Marketing Strategies 101: Maslow’s Hierarchy of Needs. Digital Doesn’t Mean Less Human.

Millennials 134

Millennials Thought Leadership CMO Marketers 134

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. At HubSpot , we talk a lot about inbound marketing as a really effective way to attract, engage, and delight customers online. But we still get a lot of questions from people all around the world about digital marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Hubspot Marketing

MAY 2, 2019

Newsletter also integrates with other tools, such as Mailgun and Spark Post, so you can optimize your email strategy based on your needs. SendinBlue offers cloud-based digital marketing tools to over 50,000 growing companies around the world, and their plugin brings the power of their platform directly into WordPress.

Health 145

Health User-Generated CRM Email Marketing 145

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions.

Digital Marketing 145

Digital Marketing Influencer Marketing Marketers Marketing 145

Marketing Insider Group

NOVEMBER 12, 2018

The post Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond appeared first on Marketing Insider Group. .” – Napoleon Bonaparte If there’s one area where you can gain agreement across the entire c-suite, it’s in initiatives that save the organization time and money.

Digital Marketing 89

Digital Marketing Law Marketers Marketing 89

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? But when you're growing a business, this ever-changing digital landscape can quickly become an overwhelming one. We've put together this guide about marketing strategies to help you improve your digital presence and grow better.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. B2B Marketing Strategies.

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Hubspot Marketing

JUNE 21, 2019

Keep reading to learn about our 14 favorite website plugins for 2019. Testing different elements of your site, from headlines and images to CTAs and messaging, is key to improving your marketing strategy over time. Once you've found a good option, it's time to get it onto your site for your first test. Image Source.

User-Generated 145

User-Generated eCommerce CRM SEO 145

Hubspot Marketing

SEPTEMBER 24, 2019

But because of this mix of traditional and digital marketing, “Disgraceland” has over 100 million downloads for a podcast that’s less than two years old. The debate between traditional and digital marketing is long and lasting. When trying to choose between traditional and digital marketing, why not look at both?

Traditional Marketing 111

Traditional Marketing Digital Marketing Direct Mail Marketers 111

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Why We Started Neil Patel Digital.

Digital Marketing 137

Digital Marketing Marketers Marketing SEO 137

Content Marketing Institute

FEBRUARY 4, 2019

2019 will be a rough ride for keyword rankings and SEO professionals will feel the squeeze each time Google downplays traditional search engine results. The no-click (also known as zero click) searches will remain a factor for marketers. How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy.

SEO 111

SEO Whitepaper Advertising Advertisers 111

Exposure Ninja

JUNE 23, 2022

This article was written and published on 7th July 2019. Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Set Up

OCTOBER 1, 2024

Read more: Marketing Attribution: Tracking Touch Points Throughout the Customer Journey Since these shares don’t leave referral data, they’re tough to monitor, making it difficult for Brands to gauge how well their content is performing.

Gen Z 59

Gen Z Energy Customer Journey Digital Marketing 59

Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

User-Generated 98

User-Generated Influencer Marketing Promotion Branding 98

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. First, individual companies can and do boost their conversion rates above these averages with stellar strategies and consistent execution.

B2C 144

B2C Real Estate Food Finance 144

Marketing Insider Group

JANUARY 27, 2020

Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message.

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Manufacturing 111

Adams & Knight Marketing

JANUARY 13, 2020

Adams & Knigh t , together with its client the Connecticut Office of Tourism, was recently honored with a 2019 Adria n Award by the Hospitality Sales and Marketing Association International (HSMAI) for the content marketing program it created for the tourism organization.

Content Marketing 130

Content Marketing PR Marketers Marketing 130

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% The market is expected to reach $786.2 This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketers 86

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 10

Marketing Strategy Marketers Marketing Whitepaper 10

Duct Tape Marketing

DECEMBER 30, 2019

The Top 10 Duct Tape Marketing Podcast Episodes for 2019 written by John Jantsch read more at Duct Tape Marketing. 2019 was another great year on the Duct Tape Marketing Podcast. In honor of an incredible year, I wanted to take a look back at the most popular episodes we aired in 2019.

Marketers 77

Marketers Marketing Health SEO 77

Rock Content

APRIL 11, 2023

With that in mind, it is important for us to constantly track these behavior variations, to make sure we are up to date with how our customers are buying things, mostly to make sure we (and our Marketing Strategies) continue meeting their needs. There, you’ll find all the trends that matter in the Digital Marketing landscape.

Gen Z 95

Gen Z Marketing Strategy Millennials Marketers 95

Rock Content

JANUARY 27, 2021

This allows us to optimize strategies to achieve better results and our objectives. Quantify the ROI of strategies. Another measurement you can make relates to return on investment ( ROI ), especially in Digital Marketing. With tracking, you have access to information about the performance of your marketing strategies.

Analytics 105

Analytics Marketing Strategy Marketers Marketing 105

Hubspot Marketing

DECEMBER 30, 2019

billion in online purchases were made on Black Friday in 2019. You also might want to learn more about consumer shopping behaviors to strengthen your overall strategy in 2020. In fact, CampaignMonitor recently published research showing that email marketing was responsible for 20% of holiday-related traffic. compared to 2018.

eCommerce 145

eCommerce Promotion Shoppers Fashion 145

Scoop.it!

SEPTEMBER 12, 2024

Does your digital marketing strategy involve hosting physical or virtual events? Then you should try curating event content as part of your content strategy. Become a pro event content curator Curating event content is a good tactic to boost your digital marketing strategy. Make them short, too.

Communications 64

Communications Digital Marketing Social Media Marketing Market Trends 64

The CMO Survey

FEBRUARY 26, 2020

Marketing budget growth dips to 7.6% compared to August 2019’s 8-year high of 8.7%. This drop may reflect last year’s actual marketing budget, which was only 5.8%. Marketing budget as a percentage of firm budget remains steady at 11.3%, while marketing budget as a percent of firm revenues rises to 8.6%–a

CMO 130

CMO Retail Price New Markets 130

Martech

JANUARY 23, 2023

Search is a huge component of digital marketing and ecommerce. For marketers, Google’s ubiquity, along with other search engines like Microsoft Bing — and the overall importance of search in general — means that in order to compete for clicks that convert to dollars, a solid search strategy is a must.

Search Marketers 132

Search Marketers Real Estate eCommerce Marketers 132

Duct Tape Marketing

DECEMBER 10, 2019

How Did the Customer Journey Evolve in 2019? written by John Jantsch read more at Duct Tape Marketing. The customer journey is at the heart of all marketing efforts. Let’s take a look back at how the customer journey evolved in 2019 and where we might expect it to go in 2020.

Customer Journey 64

Customer Journey Customer Shoppers Shipping 64

Martech

FEBRUARY 9, 2022

During the pandemic, consumers were deluged with new series on streaming platforms, and marketers followed this trend by producing more video content to engage customers and prospects. And the results confirm what we’ve all come to know about 2020: everybody was home, online, and engaging in digital content like video.

Marketers 106

Marketers Marketing Digital Marketing Customer 106

Digital Marketer

AUGUST 9, 2023

I’ve been an Entrepreneur for 12+ years scaling multiple businesses to 6, 7, and 8 figures w/ an exit in 2019. Today, I run marketing for my portfolio of 4 businesses. The majority of my success in business has been through organic marketing. In this article, I’ll share my top 7 organic marketing strategies.

Marketing Strategy 75

Marketing Strategy Whitepaper Fashion SEO 75

Adobe Experience Cloud Blog

JANUARY 16, 2019

The marketing landscape is changing rapidly—and buyers now expect larger-than-life experiences and personalized engagement. That’s why pairing advancements in artificial intelligence (AI) with CLV is quickly becoming a critical component of any sophisticated marketing strategy. In fact, 2019 will be the year of AI in marketing.

Customer 134

Customer Thought Leadership Digital Marketing Market Trends 134

Neil Patel

MARCH 31, 2021

After you’ve answered these three questions, you can start building your out-of-home marketing strategy around these answers. Go Digital. Digital billboards are a great alternative to conventional billboards. Pepsi wanted to make a splash at the 2019 Super Bowl. 2019 was a good year for out-of-home advertising.

Advertisers 133

Advertisers Advertising Price CMO 133

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. Have a Formal Marketing Plan.

Marketing Strategy 40

Marketing Strategy Marketers Marketing Whitepaper 40

The CMO Survey

JULY 11, 2019

of marketing budgets in August 2018 to 11.4% in the February 2019 survey, CMO commitment to the channel remains strong. Marketing leaders predict spending to increase 73% to reach 19.7% of their marketing budgets over the next five years, on average. In the most recent CMO Survey, marketers gave themselves a 4.2

CMO 100

CMO Advertisers Advertising B2C 100

Sprout Social

NOVEMBER 5, 2018

It’s hard to believe that 2019 is just around the corner. With the oncoming holiday season and end-of-year wrap ups, it’s more important than ever to take a breath, take a look back at 2018 and carve out some time for 2019 planning. Who knew we’d have to have a video strategy for LinkedIn when the year started out?

Influencer Marketing 92

Influencer Marketing Digital Marketing Product Marketing Strategy 92

Backlinko

MAY 14, 2025

Side note: Our CTR study was conducted in 2019. Bad: Marketing Strategy Guide Its fine, but a bit blah. Better: Marketing Strategy Guide: Get Explosive Growth in 7 Days Its actionable, shows value, and uses an emotional power word (explosive). Clickable Ranking is only half the battle. The other half?

SEO 73

SEO Transform Marketing Strategy Email Marketing 73