Martech

JUNE 24, 2024

Particularly impressive is their innovative use of generative AI for marketing content. In 2019, JPMorgan signed a five-year deal with AI firm Persado to create language models that can write high-performing marketing copy by analyzing massive datasets of tagged words and phrases.

Branding 122

Branding CMO Copywriting Marketing 122

Rock Content

MAY 5, 2020

One year ago, it was early spring 2019, I was invited to prepare a speech for a client summit, in NYC. Specifically, the goal was to collect major content strategy trends and dynamics — no tactical stuff, no Tik Tok, no VR and 5G, no “spectacular Snapchat marketing strategies”.

Manufacturing 124

Manufacturing Food Promotion Education 124

The CMO Survey

JULY 11, 2019

of marketing budgets in August 2018 to 11.4% in the February 2019 survey, CMO commitment to the channel remains strong. Marketing leaders predict spending to increase 73% to reach 19.7% of their marketing budgets over the next five years, on average. On one hand, social media investment remains high.

CMO 100

CMO Advertisers Advertising B2C 100

Search Engine Land

DECEMBER 9, 2022

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”. In 2019, Airbnb started to move budget away from search marketing in favor of broader marketing initiatives.

Advertisers 86

Advertisers Advertising Search Marketers Marketing Mix 86

Martech

APRIL 7, 2022

Adding competitive insights can make marketers more confident in their own campaigns. In 2019, Validity acquired email deliverability company Return Path and completed a similar integration of services. With MailCharts, now they’re even more one-stop for email marketing capabilities.

Email Marketing 97

Email Marketing Digital Marketing Branding Marketing 97

Martech

AUGUST 9, 2023

Pam is author of three books: “Global Content Marketing,” “Effective Sales Enablement” and “The Modern AI Marketer.” followers) Website: PamDidner.com Christopher Golec Chris is currently CEO of B2B performance marketing provider Channel99, which he also founded. That’s plenty, but far from all.

CMO 98

CMO Event Marketing Education Place 98

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts. It’s all about the buyer, so go figure!

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Search Engine Land

OCTOBER 13, 2022

Primal Malaysia Delivered 323% ROI for Easy Consulting How Rise Interactive Scaled Cross-Channel Results with Performance Marketing & Closed Loop Reporting How Our Agency Vivid Candi Increased Leads by 800% and Sold Out a 6-Figure Housing Product In 3 Months. Best Commerce Search Marketing Initiative – PPC.

Non-Profit 24

Non-Profit Transform Fashion SEO 24

Search Engine Land

JANUARY 23, 2023

Your campaigns, managed by ‘Google Ads experts’ In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.” Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email.

Search Marketers 74

Search Marketers SEO Marketing Marketers 74

Search Engine Land

JANUARY 21, 2023

Google offers improved GMB sign-up flow for service-area businesses 2019: Improved process would make it easier to set up service areas on GMB. Small business scammer shut down by Google lawsuit 2019: Defendant firm had falsely represented that it was acting on behalf of Google.

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Martech

MAY 16, 2023

Faster doesn’t always mean better The ability to create more content faster will only result in lower performance. Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research.

Whitepaper 109

Whitepaper Outbound Marketing Management Marketing 109

Martech

MAY 16, 2023

Faster doesn’t always mean better The ability to create more content faster will only result in lower performance. Up to 89% of decision-makers said the content they encountered through the buying process was high quality, according to a 2019 Gartner research.

Whitepaper 106

Whitepaper Outbound Marketing Management Marketing 106

Martech

MAY 27, 2022

billion monthly active users in Q4, 2021, up from 381 million in 2019. After identifying what platforms drive the most traffic and are the most popular with your target group, you have to quickly learn and adapt to the platform’s features and algorithms. For example, TikTok’s popularity has grown exponentially; it had 1.2

Advertisers 120

Advertisers Advertising Transform Customer Acquisition 120

Martech

MARCH 22, 2023

The one thing that marks a potential recession is what we saw during COVID: fast-reaction pivots that scale to a new market condition. Think back to November 2019. A recession doesn’t have to be scary. But now is not the time to rely on the adage that email is recession-proof. Keep your eye on the future. You have that time now.

Marketing Strategy 105

Marketing Strategy Whitepaper Thought Leadership Marketing 105

Martech

MARCH 15, 2023

This article is part of a series about designing a high-performing marketing organization. Organizations thoughtfully designed to run lean, easily adapt to changing priorities, and produce remarkable work at the speed of modern marketing, have an advantage over others.

Marketing 98

Marketing Marketers Energy Communications 98

Martech

MAY 6, 2022

Two recent surveys primarily of UK email marketers show the wide range of treatments email reporting receives. Time spent on email marketing is increasing slowly. Econsultancy’s 2019 Email Marketing Industry Census found that 35% of email marketers spent more than two hours of their regular workweek on email reporting.

Email Marketing 106

Email Marketing Analytics New Technology Digital Marketing 106

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital Marketing Services. Clients of Neil Patel Digital India.

Digital Marketing 126

Digital Marketing SEO Marketing Marketers 126

Martech

FEBRUARY 24, 2022

CallTrackingMetrics serves bid-market B2B and B2C brands, plus agencies, consultancies and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.

Analytics 98

Analytics Real Estate CRM Communications 98

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation , where we crunch the numbers to see what sets the high-performing websites apart.

Retail 69

Retail Marketing Mix User-Generated PR 69

Econsultancy

JANUARY 28, 2022

Research from Profitwell found that customer acquisition costs (CACs) grew by around 60% in the half-decade up to 2019. With advertisers vastly increasing the proportion of their marketing spend that goes online, there’s now much more competition for the available inventory. So why is customer nurturing important?

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Martech

MARCH 22, 2022

” That’s 30% higher than pre-pandemic sentiment in 2019. Both B2B and B2C marketers can use preferences and email campaigns to collect this first-party data and use it to understand their customers better, target and personalize messages better, whether in email or other marketing channels.

Email Marketing 122

Email Marketing B2C Law Marketing 122

Spiralytics

AUGUST 22, 2024

They offer a range of SEO services, including free SEO audits, tailored strategies, and a pay-per-performance model ensuring fees are tied to ROI. Creative for More Website: [link] Founded in: 2019 No. Best Marketing Singapore Website: [link] Founded in 2019 No. Mamba Website: [link] Founded in: 2020 No.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Moz

NOVEMBER 16, 2020

Despite the slowdown, the industry will spend more on native ads in 2020 than they did in 2019, but at a much smaller growth rate. Using these best practices as a basis for testing your native advertising campaigns moving forward will make your optimization process a bit easier, and ultimately lead to better performance marketing.

Advertisers 66

Advertisers Advertising Food Finance 66

Kevin Indig

NOVEMBER 13, 2023

⛏️ The underlying problem : Marketing has become too quant. User research has been replaced by performance marketing and now lives with UX or product teams. 🔐 The unlock : Marketers should go back to using qualitative customer insights to tailor topics, wording and pain points to their target audience.

Gen Z 59

Gen Z SEO User-Generated Affiliate Marketing 59

Bannerflow

APRIL 6, 2023

As AI technology advances and continues to revolutionise marketing through the automation of repetitive tasks, analysis of large volumes of data, and delivery of personalised experiences to customers at scale, understanding how to incorporate it into your marketing mix can boost both creativity as well as having a positive impact on ROI.

Transform 52

Transform Customer Acquisition Marketing Mix Marketing 52

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. For example, let’s say you have a high-performing blog post about email marketing that was published in 2019, before the pandemic.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Sprout Social

AUGUST 22, 2023

Within the marketing space, I’ve seen executives prioritize CMO candidates with performance marketing backgrounds over more traditional brand marketing. That’s not to suggest that limited user data will spell the death of performance marketing. It’s a common trap business leaders fall into.

Performance Marketing 98

Performance Marketing Branding Customer loyalty User-Generated 98

Hootsuite

SEPTEMBER 3, 2020

New digital divides in key demographics, a shift towards performance marketing tactics. Employers were a beacon of hope, according to the 2019 Edelman Trust Barometer , with 75% of people saying they trust their employers to do what is right—more than they trust government, media, or business in general. Very right.

CMO 145

CMO User-Generated Gen Z eCommerce 145

Martech

APRIL 25, 2022

Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. The brand has a long history,” said Giusseppe Miriello, Paul&Shark’s Global Digital Director.

Shoppers 102

Shoppers Retail Shipping B2C 102

Martech

JUNE 8, 2023

in 2019 when florist Bloom & Wild sent a simple email with the subject line “Want to opt out of Mother’s Day emails? Getting a barrage of Valentine’s Day emails just after breaking up with someone can be brutal. So, too, can receiving a Mother’s Day or Father’s Day email just before or after a death.

Gen Z 105

Gen Z Logistics Finance Energy 105

Martech

MAY 6, 2022

Hershey’s started its campaign on Twitch in 2019. Hershey’s Twitch campaign. Twitch is an interactive live streaming service for content spanning gaming, entertainment, sports, music, and more. More recently, Hershey’s has continued its partnership with Twitch to promote its brand Oh Henry !

Social Media Marketing 115

Social Media Marketing Non-Profit User-Generated Transform 115

Buffer Marketing

JANUARY 9, 2024

“It is a celebration of resilience — not a marketing moment, carefully crafted social media post, or latest African American-targeted innovation drop.” ” Rather than a performative marketing campaign, Williams suggests diverting these resources.

Fashion 131

Fashion Health Food Millennials 131

Unbounce

NOVEMBER 2, 2023

To me, it’s the rise of this new professional called the communications engineer, and that’s a mindset, not necessarily a skillset, and again, it’s how do we become more performance marketers? I’ve been doing this for four years and when I quit my day job, everybody thought it was crazy back in 2019.

PR 98

PR Marketers Marketing Non-Profit 98

Buffer Marketing

JANUARY 9, 2024

“It is a celebration of resilience — not a marketing moment, carefully crafted social media post, or latest African American-targeted innovation drop.” ” Rather than a performative marketing campaign, Williams suggests diverting these resources.

Fashion 52

Fashion Health Food Millennials 52

Spiralytics

AUGUST 22, 2024

They offer a range of SEO services, including free SEO audits, tailored strategies, and a pay-per-performance model ensuring fees are tied to ROI. Creative for More Website: [link] Founded in: 2019 No. Best Marketing Singapore Website: [link] Founded in 2019 No. Mamba Website: [link] Founded in: 2020 No.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52