Martech

OCTOBER 20, 2023

However, marketing analytics has evolved. This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). Redefining digital analytics: Moving beyond the ‘historical reporter’ role Are digital analytics experts like fortune tellers or historians?

Analytics 126

Analytics Transform Market Trends Customer 126

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Key Performance Indicator 124

Key Performance Indicator Transform User-Generated CMO 124

Search Engine Land

JUNE 26, 2024

Google today announced updates to Google Analytics 4 (GA4). The non-Google campaign data will be included in the cross-channel performance report and mapped to Analytics traffic source dimensions with metrics like “ads cost,” “ads clicks” and “ads impressions.” Google turns off Universal Analytics July 1. What’s new.

Analytics 106

Analytics User-Generated Advertising Advertisers 106

Hubspot Marketing

APRIL 13, 2022

Analytics tools. These are the tools you will use to capture more leads on your site, thus improving your CRO analytics. It’s Google Analytics meets SumoMe meets a CRM. Along with their Google Analytics research tools, the Sumo suite helps you gain on-page insights and increase your email list. CRO Analytics Tools.

Analytics 145

Analytics Price Real Estate Fashion 145

Hootsuite

APRIL 9, 2025

adults, doubling in popularity since 2020. adults often get news from YouTube This figure has risen from 23% in 2020 to 32% in 2024. Back in 2020, Facebook held the edge with 36% of U.S. Save a billion hours of tracking analytics manually on each platform with everything you need in Hootsuite Analytics. 32% of U.S.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Martech

JULY 29, 2024

Additionally, AI is too broad a term to focus on, with generative AI taking much of the oxygen in conversations, yet with other forms of artificial intelligence, such as predictive analytics and robotic process automation (RPA), having a larger existing footprint. Unlike other recently hyped technologies (e.g.,

Transform 140

Transform Branding CMO Education 140

Hootsuite

NOVEMBER 28, 2024

In any case, we recommend an analytics tool for smooth sailing. Good news: Hootsuite Analytics lets you easily track the performance of all your social channels in one place , so you can replicate what works and get more engagement. Tracking and analytics is essential for any successful social media strategy, Pinterest included.

Gen Z 119

Gen Z Affiliate Marketing Fashion Social Media Marketing 119

Unbounce

JANUARY 6, 2025

Step 8: Double-check that you have the proper analytics tracking in place Set up analytics to monitor the performance of each page in your funnel. If you’re using Unbounce , you’ll have built-in analytics around page visitors and conversion rates, and you can integrate your pages with Google Analytics natively.

Price 111

Price User-Generated Copywriting Analytics 111

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. She started out on her “first love” Instagram back in 2020, amassing more than 100K followers. ” Sophie certainly would know.

Gen Z 115

Gen Z Analytics Fashion Management 115

Sprout Social

OCTOBER 7, 2024

Launched in 2020, YouTube Shorts are vertical short-form videos, similar to TikTok videos or Instagram Reels. Sprout Social’s analytics and reporting features offer deep insight into how your audience responds to your content, so you can make smarter decisions and get better results. What are YouTube Shorts?

Entertainment 122

Entertainment Place Analytics Management 122

Martech

AUGUST 6, 2024

In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world. What consumers don’t know is that staying connected with those needs is an uphill battle for marketers, especially in an ever-evolving digital landscape.

Marketing Strategy 131

Marketing Strategy Marketers Marketing Price 131

Hubspot Marketing

NOVEMBER 4, 2020

Create insightful and customized reports with powerful analytics and reporting tools. It’s a Connectivity Suite, meaning it integrates and connects all aspects of your marketing including digital asset management and delivery, traffic management, media automation, and analytics. Improve productivity and efficiency. Price of Adstream.

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Management CRM Price eCommerce 145

Orbit Media Studios

APRIL 12, 2023

I hear these things when I talk to people about GA4, the new version of Google Analytics. GA4 launched in October 2020, giving us years to learn it. Together, we’d pick a question we could answer using Universal Analytics and replicate it in GA4. GA4 is more for the Analytics power user doing deeper analysis.

Analytics 114

Analytics Marketers Marketing Health 114

Marketing Insider Group

JULY 24, 2023

That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. Ready to get started with more advanced tracking and more accurate marketing analytics? What is GA4?

Analytics 98

Analytics Key Performance Indicator User-Generated B2C 98

Jeff Bullas

MARCH 12, 2023

One of the reasons we like this bot so much is due to the analytics it provides you with once the bot has run a few cycles. Final thoughts These are the best TikTok bots for you to consider in 2020. You can really get a good understanding of how your targeting is working and if you need to make any adjustments. Try Instamber Here.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Hootsuite

JANUARY 17, 2025

Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement. Hootsuite Analytics collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok. link] — Utibe R.

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Promotion Thought Leadership Health Non-Profit 103

Hubspot Marketing

OCTOBER 1, 2022

By inheriting tasks like campaign analytics and email A/B testing — both of which extend beyond the scope of our team — she's made our department much more agile and set me up for promotion last month. I've worked for Lisa for two years. Lisa is a great person and manager, and her next employer will be lucky to have her.

Copywriting 138

Copywriting Management Communications Education 138

Jeff Bullas

MARCH 1, 2023

The good news is that you can still track analytics and performance of hashtags, which is a plus. They don’t use official Instagram data for their analytics, but their user interface is enjoyable and it can be a great option to help get your profile better results. SISTRIX allows you to do 25 searches per day.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Unbounce

SEPTEMBER 29, 2023

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. More blog posts by Melody Sinclair-Brooks That’s where measuring landing pages through analytics comes into play. Updated on September 29, 2023. Why is landing page analysis important?

Analytics 111

Analytics Transform Digital Marketing Management 111

Martech

JUNE 21, 2023

On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. 2020: Google Analytics 4 is unveiled as UA’s replacement.

Analytics 145

Analytics Place Marketing Marketers 145

Social Media Examiner

APRIL 25, 2023

In this article, you’ll discover how to use the latest YouTube analytics to analyze the performance of your Shorts videos. Wondering which shorts get the best audience retention?

Analytics 141

Analytics Marketing Marketers 141

Martech

MAY 7, 2025

More than 84% simply shut down; most were founded before 2020 and beloved by users (52% had G2 scores above 4.5). Embedded directly in CRMs and analytics platforms, Co-Pilots offer suggestions within tools marketers already use, signaling the early stages of inside-out AI integration. And yet, there is also balance.

B2C 80

B2C CRM Marketing Automation Platform Management 80

Martech

JANUARY 7, 2022

Remarkable data from smart TV analytics platform Samba TV suggests that, just as cases caused by the Omicron variant spike, TV news audiences are weary of the whole subject. Samba TVs analytics capabilities are built into smart TVs and can be mapped to other screens. Read next: 2022 predictions on CTV and cross-channel advertising.

Analytics 126

Analytics Advertising Advertisers Marketing 126

Sprout Social

MARCH 23, 2021

As Zach Hofer-Shall, the Senior Director of Twitter’s Ecosystem, puts it, “The unprecedented events of 2020 made it so that every business out there was hit with a wrecking ball that destroyed the notion that this transformation was years away.”. How did the events of 2020 accelerate digital transformation?

Transform 145

Transform PR Analytics Social Media Marketing 145

Search Engine Land

MARCH 15, 2023

Today, we know Google will be releasing a core ranking update, so keep an eye on your analytics and rankings over the next couple of weeks. Before that, we had the December 2020 core update , which was very big , bigger than the May 2020 core update , and that update was also big and broad and took a couple of weeks to fully roll out.

SEO 143

SEO Analytics Product 143

Hootsuite

JANUARY 25, 2021

— Nick (@AtNickMartin) December 4, 2020. Between October 2020 and January 2021, the 15-week period we measured, Hootsuite’s account published 568 tweets. To compare the performance of tweets with and without links, we used the Twitter Report in Hootsuite Analytics. — Hootsuite (@hootsuite) December 10, 2020.

Social Media Marketing 145

Social Media Marketing Fashion Health Analytics 145

Neil Patel

AUGUST 3, 2021

Their stock went from $404 at the start of 2020 to currently sitting above $1500. Travel in the United States has hit 2 million passengers a day which is closer to pre-pandemic levels, versus 90,000 a day in April of 2020. Here’s what traffic looks like when we compare July 2021 to July 2020. That’s massive growth.

eCommerce 145

eCommerce Analytics Marketing Marketers 145

Adobe Experience Cloud Blog

APRIL 20, 2020

There will certainly be more going on for AI-based website building in 2020 and beyond. . How AI Is Making the Website Building Process Better in 2020. Also, think of setting certain rules such as a goal to decrease bounce rates and having AI help you to analyze automated website analytics. .

Content Placement 169

Content Placement Thought Leadership Analytics Customer Journey 169

Martech

OCTOBER 1, 2024

Optimizely has signed a definitive agreement to acquire data warehouse-native analytics platform NetSpring. Optimizely, a digital experimentation platform, was acquired by Episerver in 2020, with Episerver then rebranding its entire offering as Optimizely. The latter announcement came today at the Opticon London event.

User-Generated 64

User-Generated Analytics Management Product 64

Litmus

SEPTEMBER 9, 2021

Leverage external email analytics tools to help increase email ROI by 22%. Brands that use 3rd party analytics tools for their email program often or always report an ROI of 45:1, compared to an ROI of 37:1 for those who don’t. Litmus Email Analytics helps increase email ROI by 43%. Where did we get all this data?

Email Marketing 144

Email Marketing PR CMO Analytics 144

Hootsuite

NOVEMBER 9, 2020

31, 2020 , for one-time ad credit worth $300 or have a portion of ad spend matched by TikTok. — Taylor Lorenz (@TaylorLorenz) August 14, 2020. — mom friend (@emmaspacelynn) October 5, 2020. — linear equation (@LinneaJuliet) October 26, 2020. From there click Business then Analytics.

Marketing Strategy 145

Marketing Strategy Marketers Marketing Fashion 145

Sprout Social

APRIL 1, 2021

It starts with looking at your analytics and data reports per channel. The data below is available both in Sprout and natively, though the native analytics may have timeline constraints. Posted by Wendy's on Tuesday, December 22, 2020. Snoozing for the rest of 2020. — Casper (@Casper) December 30, 2020.

Transform 143

Transform Real Estate Education Analytics 143

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. According to the 2020 Sprout Social Index™ , the top three reason consumers follow brands on social are to: Learn about new products or services.

Social Media Marketing 145

Social Media Marketing Key Performance Indicator Marketers Marketing 145

Martech

JUNE 14, 2023

64% of B2B marketers consider AI to be valuable in their marketing strategy 80% of marketers in 2020 already had chatbots as part of their customer experience strategy. Marketers’ AI usage increased from 29% in 2018 to 84% in 2020 — a 55% jump. say AI will most likely greatly enhance their marketing efforts.

Finance 140

Finance Price Influencer Marketing Marketers 140

Sprout Social

MAY 7, 2025

To support the launch of their new Predator boots in 2020, Adidas created a WhatsApp hotline number. Using Sprout, you can view chat histories and analytics that give you more visibility into each message. Find new opportunities to improve customer care, using Sprouts pre-built WhatsApp analytics reports.

Gen Z 70

Gen Z Marketers Marketing Logistics 70

Martech

FEBRUARY 14, 2023

Zeeshan Usmani Zeeshan is director, data science and marketing analytics for WALEE and also serves as senior advisor artificial intelligence for CodeNinja Inc. He’s a frequent speaker on AI, data science, Big Data, and predictive analytics. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k

Transform 117

Transform Entertainment PR Marketers 117

Marketing Insider Group

JANUARY 4, 2021

CPE is a huge value-add for our webcasts, especially in 2020 with no in-person events happening. Any thoughts and best practices on reporting and analytics to communicate your success and deliver leads and prospects to sales? A: Online events have changed drastically in 2020 and will continue to evolve in the coming years.

Transform 142

Transform Communications Education Global Marketing 142