Hubspot Marketing

FEBRUARY 10, 2025

When you hear the word influencer, its not uncommon to think beauty bloggers and Instagram models, but the professional space is also ripe with impactful voices that can help B2B brands build brand awareness, boost engagement, earn trust, and ultimately close more business. But where do you find them and get them on board?

Influencer Marketing 108

Influencer Marketing Branding B2C Marketers 108

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Customers can place their orders even without entering the restaurant. But the words in your emails reflect your brand’s identity.

Email Marketing 133

Email Marketing Food Marketers Marketing 133

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 127

Gen Z Influencer Marketing Health Promotion 127

Search Engine Land

JULY 2, 2024

Also, many of those zero-click searchers were never your target user/client in the first place, according to technical SEO consultant Pedro Dias on X. A few “yes, but” thoughts: If people click on Google’s YouTube, they will see a video created by a business, brand or creator. Here are more findings from the study.

User-Generated 136

User-Generated SEO Place Branding 136

Marketing Insider Group

MARCH 9, 2023

For instance, given the changes in digital media consumption in the past three years, data collected before 2020 is irrelevant at this point. The post 9 Places to Source Authoritative Stats for Your Content Marketing appeared first on Marketing Insider Group. It’s also wise to use only data your industry considers fresh.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. China trade war, 20182020 Multiple rounds of tariffs occurred from 2018 to 2020, including a 25% tariff on $250 billion worth of Chinese imports, lower tariffs (7.5%-15%)

Retail 110

Retail Advertising Advertisers Price 110

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way.

Branding 139

Branding Transform Fashion Health 139

Martech

JANUARY 13, 2025

GDPR, CCPA, Apple MPP and consumer privacy Rising consumer awareness about data privacy led to landmark regulations like the EUs General Data Protection Regulation (GDPR) in 2018 and Californias Consumer Privacy Act (CCPA) in 2020. Is this the kind of place where youd choose to spend your time online? Processing.

Law 128

Law User-Generated Email Marketing Education 128

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. For some brands, the consent acceptance rates dropped 20% in just two years,” cites the article.

Law 122

Law Analytics Advertising Advertisers 122

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. adults, doubling in popularity since 2020. TikTok is a major news source for 52% of U.S.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Martech

JULY 24, 2024

Brands have the ability to leverage social media and these brand activations in a digital way, and this has changed the dynamic.” Brands capitalizing on the success of exceptional athletes should acknowledge the broader cultural impact of women athletes on all of us. For that Olympics, 86% of the sponsors were Japanese brands.

Gen Z 117

Gen Z Fashion Entertainment Marketers 117

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. Brand suitability issues: Ads appearing on MFA sites harm brand perception by being associated with low-quality, irrelevant content.

User-Generated 119

User-Generated Advertising Advertisers Marketers 119

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 140

Branding Gen Z User-Generated Shoppers 140

Martech

SEPTEMBER 24, 2024

of total revenue, down from a high of 11% in 2020 and 9.1% Why take money from some fun place, like influencer marketing and add it to something that works well enough without it? Dig deeper: How to produce brand-approved email designs on time and on budget Wrapping up This isn’t just another post-summer, pre-holiday rant.

CMO 127

CMO Email Marketing Influencer Marketing Promotion 127

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 140

Communications Branding User-Generated Customer loyalty 140

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. Are you growing a brand, closing deals, landing a job, or something else? “Think of your own brand as a solar system. Your strategy will depend on this.”

Gen Z 115

Gen Z Analytics Fashion Management 115

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Hootsuite

JANUARY 15, 2025

LinkedIn hired more Black and Latino senior staff in 2024 In 2020, LinkedIn made a commitment to double the number of U.S. Coming in second place is India with 143 million users, followed by Brazil with 81 million users, and the United Kingdom with 41 million users. This type of exposure has brought brands increase as high as 33%.

User-Generated 115

User-Generated Education Real Estate Transform 115

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. This is a simple, no-frills tactic that any product-based brand can execute.

Branding 135

Branding Retail User-Generated eCommerce 135

illumin

DECEMBER 5, 2024

Google will eventually run out of time to eliminate cookies on Chrome, with major competitors Safari and Firefox already cookie-free since 2020 and 2023. Anthony Katsur, CEO of the IAB Tech Lab had a similar sentiment, “The industry will likely end up in the same place. Identity graphs are already popular among many major brands.

Advertising 96

Advertising Advertisers Influencer Marketing Performance Marketing 96

Sprout Social

FEBRUARY 7, 2022

It may be the world’s largest professional network, but LinkedIn is much more than a place to post jobs. With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. Does your logo reflect your current branding?

Branding 139

Branding Real Estate Key Performance Indicator Thought Leadership 139

Sprout Social

JULY 14, 2022

Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. The short answer is yes.

Branding 136

Branding Fashion Gen Z User-Generated 136

Unbounce

JANUARY 6, 2025

Stage 1: Top-of-funnel (TOFU) In the top-of-funnel (TOFU) stage, potential customers first become aware of your brand. Objectives at TOFU: Raise awareness for your brand through content marketing, advertising, etc. Use whichever marketing channels you have in place like social media , email , and PPC ads to attract visitors.

Price 111

Price User-Generated Copywriting Analytics 111

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands?

Customer 132

Customer Branding Fashion Promotion 132

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023. Run and measure campaigns. million followers.

Gen Z 133

Gen Z Branding Fashion Food 133

Marketing Insider Group

MAY 31, 2021

Social media also has the power to help you increase brand awareness and build an engaged following. Communicate directly and authentically with consumers, and you’ll enhance your customer service, credibility, and brand loyalty. The Best Brands on Social Media Today. Quick Takeaways.

Branding 142

Branding User-Generated Education Communications 142

Martech

JUNE 3, 2022

billion in 2020 to $14.9 For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. For each of the platforms that run email software – mobile phones, browser-based inbox providers and desktop clients – there are multiple brands and possible interfaces.

Email Marketing 142

Email Marketing Branding Marketers Marketing 142

Hubspot Marketing

APRIL 21, 2025

If youre a brand looking to leverage social media video this year, you may not know what to expect but dont worry. Brands will prioritize partnering with smaller influencers to create social media videos. As such, they have a close relationship with their audience, making them perfect for promoting your brand to new audiences.

Social Media Marketing 85

Social Media Marketing User-Generated Influencer Marketing Customer Journey 85

Hubspot Marketing

DECEMBER 2, 2022

So, what does that mean for brands, and how can marketers leverage this booming economy? Adobe notes the creator economy saw significant growth in 2020 — the year over 1 in 2 creators (52%) began posting social content, according to the study. Image source: Adobe. The creator economy has grown, but how has that contributed to change ?

Branding 141

Branding Marketers Marketing Marketing Mix 141

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 137

Branding Fashion Gen Z B2C 137

Search Engine Land

FEBRUARY 8, 2024

You’ll learn exactly why and how SEO supports brand growth, sales, and leads. How brands grow Marketing research has made it clear how brands grow. They may not be as committed or loyal to a particular brand or product category.) Physical availability : The ease and convenience that a brand can be purchased from.

SEO 122

SEO Branding Shoppers Advertising 122

Hootsuite

JANUARY 17, 2025

It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. The other definition of social media advocacy is using social media connections to increase brand awareness and trust. But dont neglect brands here. What can social media advocacy do for you? link] — Utibe R.

Promotion 105

Promotion Thought Leadership Health Non-Profit 105

Marketing Insider Group

OCTOBER 30, 2023

To help you out, we’ve put together a list of 19 top brands that are rocking it on social media. Slack also shares inspirational quotes and customer stories to keep users at the center of their brand story. It’s a brilliant strategy, and one we often recommend for brands looking to personalize content.

Branding 132

Branding Transform User-Generated Education 132

Hootsuite

NOVEMBER 28, 2022

Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. But Reddit isn’t the best place for every company. Market research.

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. Shorter videos are great for establishing an initial connection where you can introduce your brand or product. Believe it or not, longer videos are also on the rise.

Branding 122

Branding Millennials Video Marketing B2C 122