Martech

AUGUST 29, 2024

Based on global statistics, around 66% of shoppers plan to buy based on price this year, an increase of 20% since 2020. Use AI to power product recommendations and tailored promotions. Also, 43% of shoppers are carrying more debt this year than they did in 2023. Additionally, challenges to the supply chain will continue to surface.

Shoppers

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. However, its up to the marketing team to determine how to position and promote that offer. The data explosion and its challenges The amount of data created globally is staggering. Durraze points out, According to IDC, global data creation is expected to rise from 64.2 trillion USB sticks.

Transform

Martech

JULY 29, 2024

A 2020 study from McKinsey estimated that AI technologies can potentially deliver up to $1 trillion of additional value to businesses each year, particularly in customer service. Research has shown that AI utilization can improve both internal productivity and customer satisfaction.

Transform

Martech

JULY 7, 2025

Curating third-party email newsletter content: AI as your digital research assistant Tool: My custom newsletter curator GPT The best email newsletters include third-party, non-promotional content in their email newsletters: industry articles, news and thought leadership. Not even close.

Copywriting

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). “But because the WNBA is starting to get more of a voice now, there’s a convergence with these players and brands.”

Gen Z

Hootsuite

NOVEMBER 28, 2024

For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.” In 2020, the marketer ran a Pinterest campaign for a fashion e-commerce client that struggled to achieve conversions at the company’s price point. Olivia can relate.

Gen Z

Sprout Social

OCTOBER 7, 2024

Launched in 2020, YouTube Shorts are vertical short-form videos, similar to TikTok videos or Instagram Reels. Instead of trying to keep track of all your content ideas and video clips while posting in real time, a YouTube marketing tool like Sprout enables you to schedule, publish and promote your Shorts content in one place.

Entertainment

Buffer Marketing

JANUARY 23, 2025

💡 Schedule your YouTube Shorts directly in Buffer → Instagram Reels Best if you love using trendy effects and music in your videos Instagram Reels has been one of TikTok’s fiercest competitors since its launch in 2020. Its cross-promotion features make it a great choice for creators looking to boost engagement.

Thought Leadership

Hubspot Marketing

APRIL 21, 2025

As such, they have a close relationship with their audience, making them perfect for promoting your brand to new audiences. When TikTok surged in popularity in 2020, many brands were scrambling to find their audience on the app despite it having already been around for two years. Don't believe me?

Social Media Marketing

Sprout Social

APRIL 21, 2025

In 2020, WPF had grown large enough that Dr. Moore and Rozmyn saw an opportunity to move beyond Facebook. There are many products that we use in our daily lives that can also be promoted on stream, and they dont have to align with gaming. Streamers drink water, wear clothes, wear glasses, use paper towels/toilet tissue, etc.,

Branding

Search Engine Land

AUGUST 12, 2024

Conversely, those who entered the field closer to 2020 may lean toward auto and smart bidding. Ad platforms heavily promote them and don’t require as much manual intervention. It requires a deep understanding of the auction process and taking full responsibility for identifying which signals are important to the brand.

Non-Profit

Unbounce

JANUARY 6, 2025

Product promotion : Highlighting specific products or services. 53 minute read Design The 7 principles of conversion-centered design October 16, 2020. 53 minute read Design The 7 principles of conversion-centered design October 16, 2020. Event registration: Driving sign-ups for webinars, workshops, and events. March 14, 2024.

User-Generated

Sprout Social

JULY 18, 2025

For example, a 2020 study found that weather elements like temperature, cloud cover and precipitation have a significant impact on consumers’ moods and, therefore, their shopping patterns. Think gift guides for Christmas, sales promotions for Boxing Day and year-in-reviews for New Year’s Eve.

Retail

Hubspot Marketing

JUNE 10, 2025

We were promoting a product launch and created a single image to use across every channel. Editor's note: This post was originally published in March 2020 and has been updated for comprehensiveness. One campaign still comes to mind. On the desktop, it looked great. But on mobile, our CTA was cropped.

Real Estate

Set Up

NOVEMBER 26, 2024

How Retailers Are Adapting Elongated Promotions for Increased Opportunities Even though the growth rate is slow and this effort may subdue sales, retailers now run "Black Friday Week" or even month-long promotions to engage shoppers early and reach broader audiences.

Transform

illumin

JANUARY 9, 2025

This includes the promotion of eating disorder culture, health profiteering, and unsafe practices. If wellness brands want to stand the test of time they have to avoid lumping themselves in with brands promoting misinformation or un-proven products. Between 2020 and 2022, it increased from $4.6 What is wellness? trillion to $5.8

Health

Use Insider

NOVEMBER 18, 2024

That’s good news for the industry following a rocky 2020. Christiane shared that PATTERN uses Insider’s Predictive AI to recommend complementary products, enhancing the customer’s experience by promoting regimen-based usage. The Industry Outlook: The haircare market is expected to reach $134.3

Retail

Hubspot Marketing

APRIL 22, 2025

B2B (business-to-business) email marketing is the practice of using email campaigns to promote products, services, or messaging to other businesses instead of individual consumers. It should be concise, clear, and focused on providing value rather than just promoting products, says B2B email marketing specialist and copywriter Joe Cunningham.

Email Marketing

Litmus

JUNE 17, 2025

Email volume keeps increasing Overall email volume in 2024 was up 13% compared to 2020 and is expected to grow another 13% by 2026. Puma promoted customized jerseys by showing customers exactly what they’d get–their last name featured on the back of a jersey using last name data from its CRM. But a first name inside an image?

Branding

Set Up

SEPTEMBER 24, 2024

They’ve launched their Wave of Change initiative, which focuses on reducing their environmental impact by: eliminating single-use plastics, promoting responsible seafood consumption, and improving coastal health.

Customer

Sprout Social

MAY 7, 2025

To support the launch of their new Predator boots in 2020, Adidas created a WhatsApp hotline number. During this campaign , they leaked promotional messages about the boots on WhatsApp to increase interest and support content on other platforms.

Gen Z

Martech

MAY 13, 2025

Today, it’s 2020 all over again, but with tariffs. Well-timed and carefully produced email messages not just promotional announcements can keep them in the loop and prepared for change. Some were spectacular. We face another unexpected bout of uncertainty and apprehension. Keep reaching out as conditions change.

Customer loyalty

Buffer Marketing

APRIL 10, 2025

A 2020 study  of 6.5 Paid and promotional content do not count. Verification assists with impersonation issues — Instagram won't verify more than one instance of a person or brand, so you can trust that the one that is verified is the real account.

PR

Spiralytics

JANUARY 23, 2025

Expanding the content creator community With millions joining the content creator economy since 2020, the industry has shifted dramatically, with platforms like YouTube and TikTok drawing vast numbers of individuals. Over 165 million content creators have joined social media since 2020. 6 in 10 content creators have full-time jobs.

Gen Z

Power Digital Marketing

JUNE 18, 2025

If 2020 was the tipping point for digital grocery, 2025 is the year it became mandatory. Consumers expect seamless convenience, dynamic promotions, and personalized recommendations whether they’re buying on their phone, in an app, or in-store. Food and beverage brands are no longer dabbling in digital—they’re doubling down.

Food

Sprout Social

FEBRUARY 13, 2025

For example, on Bluesky, they share static images promoting their latest releases. Feed Me first launched in 2020, and now boasts more than 50,000 subscribers. According to The 2024 Content Strategy Report , 38% of consumers plan to use more platforms and want brands to show up on all of them.

Gen Z

SocialPilot

FEBRUARY 3, 2025

In 2020, when DreamsChallenge was trending on TikTok, a TikToker went viral by making a skateboarding video while drinking Ocean Spray cranberry juice and lipsyncing to Fleetwood Macs Dreamer song. Danial Wellington collaborated with several influencers to promote the last day of their pop-up book store in Sydney.

Social Media Marketing

Animalz blog

MAY 29, 2025

The original bargain of content marketing (give something of value to the reader, and theyll tolerate a little promotion on the side) got lost in a fog of search intent and CTRs. And they worked , in a way that outlived Q2 of 2020-whatever. But as we self-congratulated and toasted our brilliance, we didnt realize it came at a cost.

Law

Whos Mailing What

JUNE 26, 2025

Each of our specialized divisions – we have industrial graphics, retail displaying board, and decal promotional products all under our realm. We’re a state-of-the-art manufacturing facility that creates unique and innovative ideas with prompt service and fast turnarounds. All Rights Reserved.

Direct Mail

Martech

APRIL 25, 2025

Before 2020, I would’ve listed email newsletters as my go-to source for staying updated on topics I cared about. I didn’t mind scrolling through intros or digging in my promotions tab. Subject lines are your open door Cue your last bulk delete of your promotions tab what did you keep?

Copywriting

illumin

NOVEMBER 21, 2024

In 2020 and 2021 travel took a huge hit with lockdowns worldwide. While not every customer is keen to make their holiday purchases on their first outing, enticing sales and promotions can draw them in. While gift spending is expected to rise between 2.3%

Gen Z

Hubspot Marketing

FEBRUARY 10, 2025

B2B influencer marketing is when businesses that sell to other businesses collaborate with thought leaders and respected figures in their space to promote their products or services. I likely dont have to remind you, but back in 2020, during the COVID-19 pandemic, many teams were forced to work remotely for the first time ever.

Influencer Marketing

Duct Tape Marketing

OCTOBER 23, 2024

The big thing that you guys have been promoting about your findings is that complex copy is herding conversion rate. What we're finding is that, and this is just a difference between 2020 and 2024, really over just three or four years. Alright, so probably let's just not bury the lead, right? So let's start there. Tell me about that.

CRM

Sprout Social

MAY 12, 2025

Travel TikTok Ads with an interactive promotional add-on are 5x likelier to move Australian users through the entire sales funnel. In 2020, her book sales shot from 12,000 to over 1 million in Australia alone, thanks to #BookTok recommendations. In October 2024, the hashtag #BookTok had over 309 billion views.

Gen Z

Hootsuite

OCTOBER 24, 2024

He added that although several TV and media brands promote things like voter registration, they’re “keeping it very broad.” And with political ad spending set to jump by 30% in 2024 compared to 2020, expect that trend to continue. Source: Levi’s The goal wasn’t to promote one side of an issue. Definitely not.

Non-Profit

Animalz blog

MAY 22, 2025

According to Google AI overviews, as of 2020 Microsoft roughly employs 220,000 people globally. And then, like, you also need your campaigns or demand gen team to have buy into your asset so that they can, you know, feel comfortable promoting it. So, yeah, it’s just incredible to me how how somebody can manage that.

Content Marketing

Search Engine Land

OCTOBER 1, 2024

Mentions in 2021 were more consistent, while late 2022 saw a focus on holiday promotions. Google Trends search for “ebike” grew substantially after the pandemic started in 2020. Export the full list of publications to be uploaded to ChatGPT for analysis. In this analysis, the Ahrefs bar chart illustrates the media story.

Branding