Martech

DECEMBER 10, 2024

To stay visible and relevant, brands must adapt and thats where generative engine optimization (GEO) comes in. It helps brands optimize content for AI systems that think and respond like consumers. By mastering GEO, brands can ensure their voice remains authentic, trustworthy and present in the AI-driven digital landscape.

Transform 136

Transform Whitepaper User-Generated CMO 136

Sprout Social

MARCH 15, 2022

Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. Whether it’s a botched NFT launch or a spokesperson who’s in the spotlight for all the wrong reasons, there’s an increasing array of events that can impact your brand reputation at a moment’s notice.

Management 143

Management Branding Customer loyalty Communications 143

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 118

eCommerce Transform CRM Price 118

The CMO Survey

APRIL 24, 2024

In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Managing Marketing Technology Over three-fourths (75.3%) of companies surveyed are using marketing technologies (Martech), with high-revenue organizations leading. just one year ago. Yet, only 56.4%

New Technology 289

New Technology CMO B2C Marketers 289

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing. Hint: Listen up.

Customer 113

Customer Food Transform Health 113

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Doing so means having a game plan for YouTube community management. What is YouTube community management, anyway? In short, YouTube community management represents everything related to interacting with and growing your audience on the platform.

Management 145

Management Real Estate Food User-Generated 145

Sprout Social

MARCH 1, 2022

Brands use these channels as tools to connect with their audience. I just added all of the details & can’t wait for u to join the conversation on brand, strategy, & style. Dr. Sandra Colton-Medici (@sandracolton) December 16, 2021. — Subhasree Ray (@DrSubhasree) December 15, 2021. nutrition [link].

Branding 140

Branding Health Promotion Management 140

Jeff Bullas

MARCH 12, 2023

More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. Whether you have used TikTok bots before or you are interested in deploying bots to help you get the most out of the platform, here are the 9 top TikTok bots in 2021. TikTok is trending at the moment. Try Jeffrey Here. #6.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Hubspot Marketing

JANUARY 27, 2025

Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them. were talking brands like Geico, Burger King, and T-Mobile spent an average of nearly $7.5 Table of Contents How much does a Super Bowl ad cost?

Advertising 107

Advertising Advertisers Price Food 107

Martech

JANUARY 13, 2025

Then in 2021, Apple introduced mail privacy protection (MPP), which made email open rate data unreliable. Proactive consumer education : Educate users about how data and content are managed across platforms and on the pros and cons of strict data privacy requirements. Dig deeper: U.S. Processing.

Law 130

Law User-Generated Email Marketing Education 130

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Branding 145

Branding Manufacturing Food Management 145

Hootsuite

FEBRUARY 27, 2025

Overall other than a minor drop in 2021 downloads for YouTube Kids have continued to increase since its launch in 2016. There are 1 billion YouTube Shorts on the platform Only launching in 2021, YouTube Shorts has quickly grown in usage. YouTube stats for business Ready to build your brand on YouTube? YouTube Shorts has 164.5

Gen Z 104

Gen Z User-Generated Marketers Marketing 104

Adams & Knight Marketing

JANUARY 11, 2023

As a passionate storyteller, Bonner will develop, execute and manage innovative and multi-dimensional earned media strategies as well as oversee the creation of comprehensive public relations plans for the agency’s clients and organizations. She was also included in Hartford Business Journal’s 40 Under 40 list in 2021.

PR 246

PR Digital Marketing Education Management 246

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. View this post on Instagram A post shared by FENTY BEAUTY BY RIHANNA (@fentybeauty) The unapologetic, empowering line speaks both to Fenty Beautys brand purpose and audience. It really doesnt get more on-brand than that.

Food 116

Food Health Law Non-Profit 116

Hubspot Marketing

NOVEMBER 26, 2024

Brands must ensure social is prioritized as a critical communication tool and provide their teams with the resources needed to produce creative, relevant, and authentic content.” Group that with content creation, trend monitoring, and community management, and you’ve just described the duties of the quintessential social media marketer.

Social Media Marketing 106

Social Media Marketing Gen Z Marketers Marketing 106

Hootsuite

JUNE 2, 2022

One minute, your brand is a beloved internet meme. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. Note: we also have a guide to using social media for crisis and emergency management , if you need help on that front). Your crash course in social media crisis management starts… now!

Management 145

Management PR Communications Health 145

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Communications 139

Communications Branding User-Generated Customer loyalty 139

Sprout Social

JULY 18, 2022

Keep reading to learn more about how TikTok is shaping the literary industry and what brands can take away from this trending subculture. Save time with our powerful TikTok management tool. Now, anyone can have the power to make a book fly off the shelves and brands are taking note. Maas , don’t worry. Published on Categories.

Branding 137

Branding Retail User-Generated Fashion 137

Jeff Bullas

FEBRUARY 5, 2023

What this means for new Facebook pages is that growing a following organically is near-on impossible in 2021. If you’re expecting to buy thousands of Facebook likes and followers that will adore your brand and buy your products, you’ll be left underwhelmed and disappointed. You can’t buy brand advocates. People follow the crowd.

Price 307

Price Promotion Social Media Marketing Branding 307

Sprout Social

SEPTEMBER 6, 2022

How much do social media managers make? We’ve compiled data from sources across the web to provide you with everything you need to know about average social media manager salaries. What is an average social media manager salary? Let’s look at how all this change impacts base pay for social media managers of all stripes.

Management 130

Management Manufacturing Finance Copywriting 130

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). For example, in an effort to safeguard its customers’ privacy, Apple in mid-2021 announced features in iOS, Mac OS and Watch OS that limit the data available to marketers. Depending on what industry you’re in, your company’s ROI could be even higher.

Email Marketing 142

Email Marketing Branding Marketers Marketing 142

Vertical Response

JUNE 16, 2024

What is a community manager? A community manager builds, maintains, and nurtures a brand’s online community. They connect with followers and create engagement that aligns with the brand’s vision. This article explores the key skills and responsibilities of a successful community manager.

Management 105

Management Customer Acquisition Non-Profit Communications 105

Sprout Social

OCTOBER 3, 2022

As the creator economy continues to mature and expand, it’s changing what it means to be a social media manager and pushing brands to rethink how social plays into their overall business strategy. They cultivate authentic communities and build unique personal brands, some even reaching celebrity status. Generate more engagement.

Branding 132

Branding Transform Affiliate Marketing Education 132

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? I then opened a ticket.

Customer 130

Customer Branding Fashion Promotion 130

Buffer Marketing

JULY 22, 2024

But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising.  Thankfully, it’s pretty easy to use.

Advertising 112

Advertising Advertisers User-Generated Management 112

Hootsuite

APRIL 9, 2025

Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. That means more chances for your brand to join the conversation. While not the majority of Facebooks audience, this is a highly valuable segment for brands.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. The Role of Social Media in Brand Building.

Branding 141

Branding Gen Z User-Generated Shoppers 141

Sprout Social

AUGUST 11, 2022

Facebook’s rebrand to Meta in late 2021 made the metaverse a household name and it’s been an Internet buzzword ever since. But just because it’s a buzzword doesn’t mean every brand should join in. In this article, we’ll break down how to determine if the metaverse is the right match for your brand. Understand the metaverse.

Gen Z 139

Gen Z Branding Transform Millennials 139

Martech

FEBRUARY 4, 2025

For brands, AI is a new rival storyteller. It is beginning to wrench narrative control from brands, often drawing on incomplete, outdated or incorrect information. Lets talk upside: the great news is that brands can actually influence what AI composes in an ethical way that ensures the whole story is told. That was January 2021.

User-Generated 101

User-Generated CMO SEO Branding 101

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Think product reviews, interviews, or features about your team, brand, or offer.

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Hubspot Marketing

APRIL 2, 2024

In fact, the Society of Human Resources Management reported that 41% of employees felt burnt out while 48% felt mentally exhausted by the end of their workdays. Ultimately, leaders worried that 2021's summer trends would impact their bottom line. This, in turn, may have been impacting productivity and job retention levels.

Manufacturing 104

Manufacturing Communications Health Analytics 104

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. ” TikTok isn’t just for brand awareness and discovery. Go to “Manage Account” and switch to a TikTok business account 4. TikTok has a massive user base of over 1.69 billion (!!)

SEO 108

SEO Real Estate User-Generated Promotion 108

Hubspot Marketing

DECEMBER 12, 2022

Here, I spoke with HubSpot's social media team to gather their best tips for bringing your brand on TikTok. For some brands, this includes TikTok — for others, not so much. TikTok is obviously all the rage right now, and it makes sense that brands want to jump in. advises Annabelle Nyst , senior marketing manager at HubSpot.

Branding 142

Branding Key Performance Indicator Energy User-Generated 142

Martech

JANUARY 17, 2025

Victorias Secret: An unsexy meltdown In 2021, Victorias Secret faced criticism from social media influencers, like womens soccer star Megan Rapinoe, who condemned the lingerie manufacturer and retailer for defining sexiness through the male gaze.

Transform 128

Transform Manufacturing Copywriting Law 128

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 137

Branding Health Advertising Advertisers 137

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Branding 144

Branding Real Estate User-Generated Communications 144

Sprout Social

NOVEMBER 29, 2021

This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social. Building buzz around your brand does more than just boost your reputation.

Branding 145

Branding eCommerce Retail PR 145