Sprout Social

MAY 1, 2025

It also opens up access to new markets, boosts brand awareness and generates more leads. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. LinkedIn is also an excellent place to network with other brands. You should also personalize replies to customer LinkedIn DMs.

Management 101

Management B2C User-Generated Communications 101

Sprout Social

MARCH 1, 2021

powell (@jaydeipowell) January 3, 2021. tomb0y_in_lace) February 13, 2021. — Sephora (@Sephora) February 8, 2021. And ultimately, if we don’t reflect our values and lead with authenticity in our messaging, then we’re going to miss the mark,” said Blackburn. being authentic. pic.twitter.com/3oaHLBbir8. — jayde i.

Non-Profit 143

Non-Profit Retail Education Marketing 143

Hubspot Marketing

MAY 3, 2021

Use these examples to kickstart your own rebrand in 2021. In early 2020, they did just that, creating a brand-new logo, refreshing their website design, and creating new marketing campaigns to match the new look. Reach 100% responsibly-sourced cotton by the end of 2021. Five Successful Examples of Rebrands.

Health 144

Health Food Branding Retail 144

Martech

JULY 1, 2022

Despite the implications of ripping out a solution likely at, or near, the center of your marketing operations, we found teams swapping out their marketing automation and CRM platforms at a higher rate than anything else, and at a rate comparable with the previous year’s survey. SEO and email are runners up.

CRM 102

CRM Marketing Automation Platform SEO Digital Marketing 102

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time? MarketingProfs B2B Forum. Dates: March 21-23, 2022.

Non-Profit 141

Non-Profit Marketing Marketers SEO 141

Lusha

JANUARY 26, 2021

It’s 2021 – go with SEO all guns blazing or lose. . Marketers who use automation to nurture leads see a 451% increase in qualified leads. 2021 will see a whole lot more podcasts in the B2B world. Decide on new markets or niches to enter. 9 piping hot B2B lead generation tips. Understand growth opportunities.

eBook 52

eBook CRM SEO Management 52

Sprout Social

APRIL 21, 2025

With niche communities, you can get access to audiences that fit your ideal customer profiles and even discover new markets. Their WPF Insiders Discord launched in 2021 (which Dr. Moore notes is their most engaged space) and the Woven community was launched on Mighty Networks in 2023.

Branding 112

Branding Finance Fashion Health 112

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Marketing Insider Group

NOVEMBER 22, 2021

6 Best Content Marketing Videos of All Time. The Story of Content: Rise of the New Marketing. Content Marketing Institute. Whether you’re a new or seasoned content marketer, you’ll want to take time to watch The Story of Content by the Content Marketing Institute (CMI). The real ROI was 0.

Content Marketing 141

Content Marketing Marketing Marketers Customer Acquisition 141

Hubspot Marketing

APRIL 11, 2022

Number of App Installs: TikTok has been downloaded 3 billion times and had the most non-game app installs for 6 months in 2021, achieving 383 million downloads from January to June 2021. Surpassing competition: In 2021, TikTok was the 7th ranked social media app. One of them is TikTok, and there’s no sign of it slowing down.

Gen Z 119

Gen Z Transform Entertainment Customer Journey 119

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. Not many brands have jumped on the Twitter marketing bandwagon… yet. Blink, and you miss it.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Martech

OCTOBER 28, 2021

Salesforce completed the acquisition of Slack in July 2021. Perhaps it will never be possible to do absolutely everything in the same platform, let alone the same dashboard, but that’s the condition to which marketing and workplace technology is aspiring. Email marketers in search of new marketing technology to meet challenges .

Law 115

Law Email Marketing New Technology Digital Marketing 115

Sprout Social

FEBRUARY 3, 2022

— Canva (@canva) December 1, 2021. Spotify’s #SpotifyWrapped has taken social media by storm over the past few years, representing one of the best marketing campaigns in recent memory. — Spotify (@Spotify) December 1, 2021. of listeners for " — Spotify (@Spotify) December 1, 2021.

Customer 145

Customer Copywriting Marketing Marketers 145

Adobe Experience Cloud Blog

MAY 7, 2021

Google has already made its first move with its new Privacy Sandbox, technologies that track groups of people rather than individuals. ? If you’re thinking all your cookie-related marketing campaigns are going in vain, that isn’t the case. Google’s 2021 announcement was focused mainly on first-party relationships.

Thought Leadership 174

Thought Leadership Marketing Marketers User-Generated 174

Bannerflow

OCTOBER 21, 2022

Since August 2021, their design team has saved more than 7500 hours, and has been able to put that valuable time back into the creative process. We started working with Bannerflow in June 2021, which coincided with the relaunch of our brand in August 2021. The way Betway Group is set up, it’s very much local markets first.

Product 98

Product Copywriting Advertising Advertisers 98

Martech

JANUARY 9, 2023

Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies — it is critical the MAP does what the business needs it to. MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021.

Marketing Automation Platform 132

Marketing Automation Platform CRM Marketing Marketers 132

Rock Content

AUGUST 2, 2023

Our efforts were focused on better educating our leaders, promoting internal learning events, mandatory training on DEI aspects, and reinforcing what the code of conduct means in practice.

Non-Profit 98

Non-Profit Education Law Digital Marketing 98

Sprout Social

MAY 1, 2025

It also opens up access to new markets, boosts brand awareness and generates more leads. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. LinkedIn is also an excellent place to network with other brands. You should also personalize replies to customer LinkedIn DMs.

Management 74

Management B2C User-Generated Communications 74

Martech

SEPTEMBER 23, 2021

The marketing function has undergone monumental shifts in the past year, leaving leaders grappling with an array of challenges that make it difficult to focus on long-term growth. For one, the explosion of e-commerce and omnichannel in the past year means marketers are managing an increasing number of touchpoints to engage audiences.

Communications 136

Communications Marketing Marketers Customer Journey 136

Hubspot Marketing

DECEMBER 13, 2022

About this Data: These insights are based on data aggregated from 158,000+ HubSpot customers globally between November 2021 and November 2022. The direct and indirect ROI of your inbound campaigns, such as marketing newsletters. Without further adieu, let's dive in.

Branding 133

Branding Manufacturing Health Retail 133

Hubspot Marketing

SEPTEMBER 12, 2023

This strategic approach not only allows you to tap into new markets and demographics but also provides you with the opportunity to connect with users who have a genuine interest in your products or services. According to Pew Research , 84% of the 18-29 age demographic used at least one social media site in 2021.

Gen Z 141

Gen Z Product User-Generated Millennials 141

Search Engine Land

MARCH 31, 2023

Researching and recommending new marketing technology products. Training and supporting marketing staff on using marketing technology products. Here’s the full list of responsibilities we asked about: Search marketers live in spreadsheets. the Great Reshuffle ) of 2021? 67% said churn increased.

Search Marketers 86

Search Marketers Marketing Marketers Management 86

Search Engine Land

SEPTEMBER 15, 2023

He pointed to an October 2021 chat message from CEO Pichai, which read: “Need the link for my leaders circle tomorrow…can we change the setting of this group to history off… thanks.” Google ‘hid and destroyed evidence’ (Sept. ” When history is off, conversations are auto-deleted after 24 hours.

Law 137

Law Manufacturing Search Marketers Advertisers 137

The CMO Survey

MARCH 28, 2023

percent of marketers, up from 7.4 Similarly, low price has risen through ranks and is now the second-most highly ranked customer priority, up from number-five in September 2021. percent of marketers say that their face-to-face channels have gone completely digital. percent pre-pandemic.

CMO 130

CMO Finance B2C Marketing 130

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. In 2021, the iSchool at UC Berkeley demonstrated in one report that a browser search for “professional haircut” images showed a clear gender and racial bias.

Price 117

Price Management Product New Markets 117

Sprout Social

FEBRUARY 22, 2022

Since YouTube Shorts was released in July 2021, this feature has reached 15 billion daily average views. So if your brand already has a presence on YouTube, consider adding some micro-vertical video content into your YouTube marketing strategy. It’s time to switch things up. People are watching—and loving—YouTube Shorts.

Entertainment 144

Entertainment Education Branding Promotion 144

Martech

DECEMBER 6, 2021

Take some time to evaluate which tasks can be pushed to the new year, and which tasks are crucial to complete in 2021. Explore new marketing tech and partner opportunities. Are you considering partnering with a consulting agency in the new year? What about adding new tech to your stack? Source: Lucidchart.

CRM 106

CRM Communications New Markets Management 106

Hootsuite

APRIL 6, 2022

All the time you spend reading through DMs and replying to customer inquiries can be put to better use: brainstorming new marketing campaigns, building financial reports, taking a well-deserved potato chip break. When you use an Instagram chatbot, any direct message you receive will be replied to automatically. We got you.

Customer 112

Customer Retail Shoppers User-Generated 112

Sprout Social

FEBRUARY 24, 2022

billion in US sales in 2021, making up 82.2% Either out of preference or necessity, embracing mobile commerce is crucial for the sake of expanding into new markets. Smartphone shopping will generate $295.41 of total retail mcommerce sales.

Shoppers 137

Shoppers Retail eCommerce Shipping 137

Neil Patel

DECEMBER 14, 2021

I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. As a previous finalist in 2021, winning this year’s award is especially meaningful due to all of the extra hard work and dedication our team put in. Contentful.

Customer 92

Customer Finance Fashion SEO 92

Hootsuite

OCTOBER 20, 2022

Take advantage of new opportunities. Retail industry trends ensure that you can identify and seize new opportunities as they appear. Tracking where retail is going lets you: Branch out into new market segments. Launch new sales and marketing channels. Offer new products and services. billion in 2021.

Retail 130

Retail Shipping eCommerce Law 130

Search Engine Land

DECEMBER 13, 2022

Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too. Entering a new market or going global comes with potentially significant rewards and considerable risks. See terms.

SEO 97

SEO PR Fashion User-Generated 97

Adobe Experience Cloud Blog

JULY 17, 2018

While live streaming is still a fairly new market given that many companies are still trying to fine-tune their approach, it’s certainly a craze to be a part of. In fact, so much so that spectators predict this industry to be worth over $70 billion, by 2021. But why the craze?

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Neil Patel

DECEMBER 2, 2021

Try New Platforms. Don’t wait for the New Year to make a change; try a new marketing channel this holiday season. A digital marketing strategy is one of the best and most cost-effective ways to increase sales during the holiday season. Digital Marketing Holiday Tips Conclusion.

Digital Marketing 140

Digital Marketing Shoppers Retail Marketing 140

Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 billion users as of 2021 to 4.5 billion in 2021 to $97.1 B2B and B2C marketers say email is essential. billion in 2025.

Email Marketing 122

Email Marketing B2C Law Marketing 122

Martech

APRIL 27, 2022

It provides a trove of data and information on customers and prospects which can be used to inform customer journey mapping and test the viability of new markets, products, and services. It validates marketing expenses by tying ROI to initiatives.

Analytics 131

Analytics Customer Journey Marketing Marketers 131

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. trillion in 2021 to $3 trillion by 2027. And so many choices out there. Which products are best suited to the B2B world?

eCommerce 97

eCommerce User-Generated Manufacturing Finance 97