Jeff Bullas

MARCH 1, 2023

In 2021, the investment in AI tools reached a total of $111.4 There is a lot of attention on AI startup investments because AI tools have the potential to revolutionize many industries, including digital marketing. These are just a few examples of the many new marketing startups that are designed and built to use AI tools.

Transform

Duct Tape Marketing

DECEMBER 24, 2021

The Top 10 Duct Tape Marketing Podcast Episodes for 2021 written by John Jantsch read more at Duct Tape Marketing. As we’ve tried to return to some sense of normalcy in 2021, the implications of the pandemic have bled into this year — impacting and shaping the future of business and small business marketing as we know it.

Customer Journey

Sprout Social

OCTOBER 11, 2021

TheJennyLi) August 30, 2021. But it’s harder to confirm a link to other popular success metrics, like driving revenue, building brand awareness, breaking into new markets or all of the above. — Aldi Stores UK (@AldiUK) September 1, 2021. Also me when I get a new sale email from BEAUTY BAY pic.twitter.com/yyAn3rZXkB.

Customer Journey

Pam Didner

JANUARY 1, 2021

These components are important to become a successful senior marketing professional as you climb the corporate ladder within your organization, get hired onto a new marketing team or run your own consultancy. As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason.

Transform

The CMO Survey

MARCH 18, 2021

While the profession took its knocks with job losses in 2020, the forecast is looking brighter moving into 2021. The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. Companies reported that 8.2% for the year.

CMO

Sprout Social

MARCH 1, 2021

powell (@jaydeipowell) January 3, 2021. tomb0y_in_lace) February 13, 2021. — Sephora (@Sephora) February 8, 2021. And ultimately, if we don’t reflect our values and lead with authenticity in our messaging, then we’re going to miss the mark,” said Blackburn. being authentic. pic.twitter.com/3oaHLBbir8. — jayde i.

Non-Profit

Martech

JULY 1, 2022

Despite the implications of ripping out a solution likely at, or near, the center of your marketing operations, we found teams swapping out their marketing automation and CRM platforms at a higher rate than anything else, and at a rate comparable with the previous year’s survey. SEO and email are runners up.

CRM

Hubspot Marketing

MAY 3, 2021

Use these examples to kickstart your own rebrand in 2021. In early 2020, they did just that, creating a brand-new logo, refreshing their website design, and creating new marketing campaigns to match the new look. Reach 100% responsibly-sourced cotton by the end of 2021. Five Successful Examples of Rebrands.

Health

Hubspot Marketing

APRIL 11, 2022

Number of App Installs: TikTok has been downloaded 3 billion times and had the most non-game app installs for 6 months in 2021, achieving 383 million downloads from January to June 2021. Surpassing competition: In 2021, TikTok was the 7th ranked social media app. One of them is TikTok, and there’s no sign of it slowing down.

Gen Z

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time? MarketingProfs B2B Forum. Dates: March 21-23, 2022.

Non-Profit

Lusha

JANUARY 26, 2021

It’s 2021 – go with SEO all guns blazing or lose. . Marketers who use automation to nurture leads see a 451% increase in qualified leads. 2021 will see a whole lot more podcasts in the B2B world. Decide on new markets or niches to enter. 9 piping hot B2B lead generation tips. Understand growth opportunities.

eBook

Marketing Insider Group

NOVEMBER 10, 2020

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.

Analytics

Hootsuite

FEBRUARY 1, 2022

As of December 2021, the platform boasts over 7.5 The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. Not many brands have jumped on the Twitter marketing bandwagon… yet. Blink, and you miss it.

Gen Z

Marketing Insider Group

NOVEMBER 22, 2021

6 Best Content Marketing Videos of All Time. The Story of Content: Rise of the New Marketing. Content Marketing Institute. Whether you’re a new or seasoned content marketer, you’ll want to take time to watch The Story of Content by the Content Marketing Institute (CMI). The real ROI was 0.

Content Marketing

Martech

OCTOBER 28, 2021

Salesforce completed the acquisition of Slack in July 2021. Perhaps it will never be possible to do absolutely everything in the same platform, let alone the same dashboard, but that’s the condition to which marketing and workplace technology is aspiring. Email marketers in search of new marketing technology to meet challenges .

Law

Martech

JANUARY 9, 2023

Perhaps that’s why, in a time of rapid change, marketers are replacing their MAPs more frequently than other technologies — it is critical the MAP does what the business needs it to. MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021.

Marketing Automation Platform

Sprout Social

FEBRUARY 3, 2022

— Canva (@canva) December 1, 2021. Spotify’s #SpotifyWrapped has taken social media by storm over the past few years, representing one of the best marketing campaigns in recent memory. — Spotify (@Spotify) December 1, 2021. of listeners for " — Spotify (@Spotify) December 1, 2021.

Customer

Adobe Experience Cloud Blog

MAY 7, 2021

Google has already made its first move with its new Privacy Sandbox, technologies that track groups of people rather than individuals. ? If you’re thinking all your cookie-related marketing campaigns are going in vain, that isn’t the case. Google’s 2021 announcement was focused mainly on first-party relationships.

Thought Leadership

Bannerflow

OCTOBER 21, 2022

Since August 2021, their design team has saved more than 7500 hours, and has been able to put that valuable time back into the creative process. We started working with Bannerflow in June 2021, which coincided with the relaunch of our brand in August 2021. The way Betway Group is set up, it’s very much local markets first.

Product

Neil Patel

DECEMBER 14, 2021

I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. As a previous finalist in 2021, winning this year’s award is especially meaningful due to all of the extra hard work and dedication our team put in. Contentful.

Customer

Hubspot Marketing

DECEMBER 13, 2022

About this Data: These insights are based on data aggregated from 158,000+ HubSpot customers globally between November 2021 and November 2022. The direct and indirect ROI of your inbound campaigns, such as marketing newsletters. Without further adieu, let's dive in.

Branding

Rock Content

AUGUST 2, 2023

Our efforts were focused on better educating our leaders, promoting internal learning events, mandatory training on DEI aspects, and reinforcing what the code of conduct means in practice.

Non-Profit

Martech

SEPTEMBER 23, 2021

The marketing function has undergone monumental shifts in the past year, leaving leaders grappling with an array of challenges that make it difficult to focus on long-term growth. For one, the explosion of e-commerce and omnichannel in the past year means marketers are managing an increasing number of touchpoints to engage audiences.

Communications

Hubspot Marketing

SEPTEMBER 12, 2023

This strategic approach not only allows you to tap into new markets and demographics but also provides you with the opportunity to connect with users who have a genuine interest in your products or services. According to Pew Research , 84% of the 18-29 age demographic used at least one social media site in 2021.

Gen Z

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. In 2021, the iSchool at UC Berkeley demonstrated in one report that a browser search for “professional haircut” images showed a clear gender and racial bias.

Price

Search Engine Land

MARCH 31, 2023

Researching and recommending new marketing technology products. Training and supporting marketing staff on using marketing technology products. Here’s the full list of responsibilities we asked about: Search marketers live in spreadsheets. the Great Reshuffle ) of 2021? 67% said churn increased.

Search Marketers

Search Engine Land

SEPTEMBER 15, 2023

He pointed to an October 2021 chat message from CEO Pichai, which read: “Need the link for my leaders circle tomorrow…can we change the setting of this group to history off… thanks.” Google ‘hid and destroyed evidence’ (Sept. ” When history is off, conversations are auto-deleted after 24 hours.

Law

The CMO Survey

MARCH 28, 2023

percent of marketers, up from 7.4 Similarly, low price has risen through ranks and is now the second-most highly ranked customer priority, up from number-five in September 2021. percent of marketers say that their face-to-face channels have gone completely digital. percent pre-pandemic.

CMO

Sprout Social

FEBRUARY 22, 2022

Since YouTube Shorts was released in July 2021, this feature has reached 15 billion daily average views. So if your brand already has a presence on YouTube, consider adding some micro-vertical video content into your YouTube marketing strategy. It’s time to switch things up. People are watching—and loving—YouTube Shorts.

Entertainment

Martech

DECEMBER 6, 2021

Take some time to evaluate which tasks can be pushed to the new year, and which tasks are crucial to complete in 2021. Explore new marketing tech and partner opportunities. Are you considering partnering with a consulting agency in the new year? What about adding new tech to your stack? Source: Lucidchart.

CRM

Hootsuite

APRIL 6, 2022

All the time you spend reading through DMs and replying to customer inquiries can be put to better use: brainstorming new marketing campaigns, building financial reports, taking a well-deserved potato chip break. When you use an Instagram chatbot, any direct message you receive will be replied to automatically. We got you.

Customer

Sprout Social

FEBRUARY 24, 2022

billion in US sales in 2021, making up 82.2% Either out of preference or necessity, embracing mobile commerce is crucial for the sake of expanding into new markets. Smartphone shopping will generate $295.41 of total retail mcommerce sales.

Shoppers

Hootsuite

OCTOBER 20, 2022

Take advantage of new opportunities. Retail industry trends ensure that you can identify and seize new opportunities as they appear. Tracking where retail is going lets you: Branch out into new market segments. Launch new sales and marketing channels. Offer new products and services. billion in 2021.

Retail

Search Engine Land

DECEMBER 13, 2022

Whatever the reason, an expansion, a new product launch or a diversification will always have to be supported by a prompt, detailed analysis of every element not only in the wider strategy but in SEO, too. Entering a new market or going global comes with potentially significant rewards and considerable risks. See terms.

SEO

Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 billion users as of 2021 to 4.5 billion in 2021 to $97.1 B2B and B2C marketers say email is essential. billion in 2025.

Email Marketing

Neil Patel

DECEMBER 2, 2021

Try New Platforms. Don’t wait for the New Year to make a change; try a new marketing channel this holiday season. A digital marketing strategy is one of the best and most cost-effective ways to increase sales during the holiday season. Digital Marketing Holiday Tips Conclusion.

Digital Marketing

Adobe Experience Cloud Blog

JULY 17, 2018

While live streaming is still a fairly new market given that many companies are still trying to fine-tune their approach, it’s certainly a craze to be a part of. In fact, so much so that spectators predict this industry to be worth over $70 billion, by 2021. But why the craze?

Customer