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The future is niche: a brand guide to popular niche communities

Sprout Social

Threads on these subreddits range from product reviews (and critique) to philosophical discussion about the impact of technology on society. Redditors in the tech niche spaces tend to be passionate early adopters of new technology and tools, making these subreddits a useful place to listen for product feedback.

Branding 101
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How AI is shaping digital advertising

illumin

A study conducted in 2021 by Semrush showed that marketing and sales departments are already prioritizing AI and machine learning, with departments having 40% greater success when doing so. Since this study was conducted, technology has only improved, making the use case for AI even stronger.

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What’s in your stack? The 2025 Stackie Awards are open for entries, and we’re donating $100 for each one

Chief Martec

From unified data to agentic workflows, from consolidating vendors to proliferating gen AI, and from commercially-packaged platforms to custom-developed apps, martech stacks and the marketing ops heroes who manage them are experiencing a Renaissance of new ideas and new technologies. “What are the Stackie Awards?”

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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

in August of 2021. The post Marketers Spend on New Technologies While Battling Usage and Impact Challenges appeared first on The CMO Survey. Marketing Spending Marketing budget as a percentage of company budget is 10.2%, continuing its downward trend from a high of 13.8% in 2022 but not quite at its pandemic low of 9.8%

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13 Amazing Examples of Brands on Social Media in 2021

Marketing Insider Group

Harnessing social media to stand out from the competition, build relationships with prospects and customers, and create a more significant social impact will help your business grow in 2021 and beyond. The post 13 Amazing Examples of Brands on Social Media in 2021 appeared first on Marketing Insider Group.

Branding 142
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12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

How can you stay ahead of what’s new? What Content Marketing trends in 2021 will follow the changes the previous year brought us? All the following trends will be a part of that search that will probably define 2021 for Digital Marketing. The post 12 Content Marketing Trends to Keep an Eye in 2021 appeared first on Blog.

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My Favorite Podcast Conversations From 2021

Duct Tape Marketing

My Favorite Podcast Conversations From 2021 written by John Jantsch read more at Duct Tape Marketing. I chatted with some incredible guests in 2021. We’ve faced new and old challenges, pushed hard for innovation, and trudged forward in the face of change and the many lessons learned. Marketing Podcast with John Jantsch.