Hootsuite

OCTOBER 21, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. All your #studywithme content in one place, finally. 100 top trending TikTok hashtags in 2021. original sound – Our Place. What are TikTok hashtags? Why use TikTok hashtags?

Food 145

Food User-Generated Fashion Promotion 145

Sprout Social

SEPTEMBER 17, 2024

It’s often the first place a customer will look for information about your business. But it’s also the first place they’ll go to ask questions, get help and offer you feedback. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.

Retail 124

Retail Shoppers User-Generated Customer Journey 124

Hubspot Marketing

NOVEMBER 26, 2024

Content has the same need to find product-market fit as products and solutions do.” Let’s say you're running a campaign aimed at driving revenue towards a new product offering, create a product landing page and link to it on each of your social profiles. Reaching their target audience.

Social Media Marketing 105

Social Media Marketing Gen Z Marketing Marketers 105

Hubspot Marketing

DECEMBER 12, 2023

Photography I was scrolling through X (formerly Twitter) when I saw that senior product manager Diego Granados shared the resume he used to land a job at Microsoft in 2019. You can even get specific and list the type of photography you’re interested in, like iPhone, film, or product photography. Cooking Do you have a food blog?

Place 122

Place Real Estate Non-Profit Finance 122

Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category.

Gen Z 117

Gen Z Fashion Entertainment Marketing 117

Jeff Bullas

NOVEMBER 13, 2022

In October last year, Mark Zuckerberg did a keynote speech at Connect 2021 , promising to spend billions of dollars on research to build the Metaverse. The Metaverse can be defined as an online place where people can work, socialize or play as avatars (aka a digital representation of their identity).

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

MarketingOps

DECEMBER 10, 2024

Regardless of a businesss size, industry, customer-base, product or service offering the challenge of CRM utilization seems pretty agnostic to all of it and shows up across the board. Despite adopting HubSpot in 2021, I can say with confidence that we didnt start to see proper utilization until 2023.

CRM 130

CRM Manufacturing Management Marketing Automation Platform 130

Sprout Social

APRIL 21, 2025

Access targeted audiences You know your products and services arent for every single person out there. Brands have the opportunity to support financial literacy efforts in the space, as well as offer products, apps and services they may have that help consumers budget and manage their money better.

Branding 112

Branding Finance Fashion Health 112

Sprout Social

MAY 1, 2025

LinkedIn is also an excellent place to network with other brands. Lets say a customer sent you a LinkedIn DM about a product or service issue. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. Say a customer sent you a DM complaining about a defective product.

Management 101

Management B2C User-Generated Communications 101

Jeff Bullas

FEBRUARY 1, 2023

The founders of Etsy, Kalin, Maguire, and Schoppik, were all artists and crafters who saw a need for an online platform that would allow artisans to sell their products directly to consumers. Airbnb Airbnb is an online marketplace that connects people looking for a place to stay with people who have a spare room or home to rent out.

Food 278

Food User-Generated Shoppers Retail 278

Sprout Social

JANUARY 27, 2025

Its often the first place a customer will look for information about your business. But its also the first place theyll go to ask questions, get help and offer you feedback. YouTube: Utilize video content to offer comprehensive product reviews and exclusive peeks behind the scenes of your brand, building transparency and trust.

Retail 96

Retail Shoppers User-Generated Customer Journey 96

Sprout Social

OCTOBER 11, 2024

New rules expand opportunities to partner with athletes The Name, Image, Likeness (NIL) ruling in 2021 also greatly expanded the pool of athletes brands could work with by making it possible for college athletes to profit from partnerships—including those who had already built an online following. Both of these areas can be murky.

Transform 95

Transform Gen Z Fashion Food 95

Hubspot Marketing

APRIL 2, 2024

This, in turn, may have been impacting productivity and job retention levels. Ultimately, leaders worried that 2021's summer trends would impact their bottom line. Web Traffic Went Down In June 2021, global traffic dipped across almost all industries and segments. But did they? Click here for a JPEG. Trouble seeing this graph?

Manufacturing 103

Manufacturing Communications Health Analytics 103

Vertical Response

AUGUST 19, 2024

Imagine the power of your target audience doing the marketing for you, simply because they are excited about your product or service. One of the significant benefits of buzz marketing is its ability to generate anticipation and excitement for product launches, enhancing overall consumer engagement. How does buzz marketing work?

Advertisers 84

Advertisers Advertising Buzz Marketing Marketing 84

Unbounce

JANUARY 6, 2025

It focuses on immediate actions, like clicking on call to action buttons to move to the next stage of the funnel, adding a product to your cart, or completing a form to move forward. Website: the hub for all of your landing pages, content and products. Product promotion : Highlighting specific products or services.

Price 111

Price User-Generated Copywriting Analytics 111

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   Finally, in 2021 I decided to hire a talent manager to help with these partnerships.

Branding 108

Branding Thought Leadership Health Management 108

Hubspot Marketing

JANUARY 22, 2025

Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Some of the perks of organic social media?

Gen Z 115

Gen Z Social Media Marketing User-Generated Inbound Marketing 115

Buffer Marketing

JULY 22, 2024

  Track ad performance in real-time While Meta got rid of its full Facebook Analytics platform in 2021, it still has excellent resources for understanding ad performance, including reach, engagement, conversions, and more metrics. Ads can be placed across Facebook, Messenger, Instagram, and Meta Audience Network.

Advertising 112

Advertising Advertisers User-Generated Management 112

Search Engine Land

JULY 8, 2024

22, 2021: Google Search Console rolls out new design. Product snippets Product snippets are part of the structured data reporting in Google Search Console that showcases which products have product markup on the page. Currently, Google only supports product snippets for pages with one product.

SEO 106

SEO Transform Health eCommerce 106

Buffer Marketing

AUGUST 2, 2024

  Another key player in the decentralized social movement, Bluesky , was launched in 2021. billion, is particularly appealing — but the risk of placing all your eggs in that basket shouldn’t be ignored. It makes sense to choose your primary platform based on the largest potential audience you can reach.

Communications 111

Communications Product Place Social Media Marketing 111

Buffer Marketing

JULY 31, 2024

This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. 5: User-generated content User-generated content (UGC) is the content your consumers create while using your product or service. Your boss is tired of being your manager. They want you to manage them.

User-Generated 106

User-Generated Retail Fashion Management 106

Buffer Marketing

FEBRUARY 6, 2025

monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. After all, 45 percent of users continued searching for more info about a product or service after discovering something on the TikTok app. It can be a product page or some more info about your business. billion (!!)

SEO 107

SEO Real Estate User-Generated Promotion 107

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. Most brands develop many personas to stand in for the various people who participate in the buying cycle for their particular product or service. Why are buyer personas important?

Millennials 145

Millennials Social Media Marketing B2C Market Research 145

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers. The list goes on.

Retail 105

Retail Product Shipping Real Estate 105

Sprout Social

DECEMBER 9, 2021

Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. Social commerce makes it infinitely easier for brands to deliver the seamless purchase experience buyers want in one place. The events of the past two years were a major influence on the upsurge.

Transform 145

Transform CRM Retail Communications 145

Sprout Social

MAY 1, 2025

LinkedIn is also an excellent place to network with other brands. Lets say a customer sent you a LinkedIn DM about a product or service issue. Per a 2021 McKinsey study , 71% of consumers expect businesses to deliver personalized experiences. Say a customer sent you a DM complaining about a defective product.

Management 74

Management B2C User-Generated Communications 74

Jeff Bullas

DECEMBER 19, 2022

This large and lucrative online education market provides the opportunity to transform your knowledge into a digital product and sell it online. You can sign up with the freemium product and then the paid version starts from $29 paid annually. But it provides the following features (which are limited but a good place to start).

Transform 226

Transform Education Price eBook 226

Sprout Social

NOVEMBER 16, 2021

Starting at the top of the funnel, consumers increasingly use social to discover new brands, products and services, which is good news for your awareness goals and prospective sales. Connecting your product catalogs to a social commerce solution also gives brands a chance to curate collections that align with larger campaigns.

Transform 145

Transform Customer Journey Shoppers Customer loyalty 145

Hubspot Marketing

OCTOBER 31, 2022

Back then, TikTok was the number one place to go for short-form content. This is good news for brands, as the short-form video trend content offered the second-highest ROI for B2C marketers in 2021, behind influencer marketing. This is because in 2021, it offered B2C brands the best returns. and i ncreasing revenue (43%).

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hootsuite

SEPTEMBER 2, 2021

— WorkInSocialTheySaid (@WorkInSociaI) April 27, 2021. For detailed insights into how people use different social media platforms, dive into our State of Digital 2021 report. Source: Digital 2021 report. — Matthew Kobach (@mkobach) February 18, 2021. — Matt Navarra (@MattNavarra) July 16, 2021.

Entertainment 145

Entertainment Thought Leadership Social Media Marketing Education 145

Hootsuite

JANUARY 12, 2022

on March 18th, 2021 , YouTube Shorts quickly surpassed 6.5 Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. When you’re setting up YouTube Shorts, you can create an entirely separate channel for your Shorts or place the Shorts widget in your main channel. Product launches.

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Sprout Social

OCTOBER 27, 2022

From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%. Most questions are about product availability and payment methods, but a few are feedback about the products or the buying process.” — jcbphd (@jcbphd) December 15, 2021.

Customer 132

Customer Branding Fashion Promotion 132

Animalz blog

AUGUST 13, 2024

When software engineer Irene Yu founded Skiplevel , an education company helping product managers become more technical, she faced a common startup challenge: how to reach and engage her target audience. Tim: Can you give a quick pitch of your company, your product, and yourself? I launched in mid-May 2021. Her solution?

Energy 62

Energy Education Communications Management 62

Sprout Social

AUGUST 18, 2022

Twitter has rolled out four ecommerce features: Shops, Spotlights, Live Shopping and Product Drops. Merchants can use Twitter Shops to showcase up to 50 products from their online stores. The Shop Spotlight is a carousel on your profile that features five products in your Twitter Shop. Product Drops. Product Drops.

eCommerce 137

eCommerce Shoppers Shipping User-Generated 137

Hubspot Marketing

APRIL 27, 2023

This post gathers tips to help you create a clean, organized desktop that supports productivity. 10 Computer Desktop Organizing Tips These organization tips will help you turn a cluttered desktop into a clean and productive workspace. Data breaches went up by 37% between Q3 2021 and Q3 2022. Create a folder system.

Product 115

Product Management Customer Place 115

Martech

DECEMBER 21, 2021

2021 was the breakout year for marketing operations. A 2021 survey by BrandMaker showed that a top priority for CMOs is better tech stack integration, a key responsibility of the marketing ops function. Today’s hype in B2B focuses on topics like ABM, community-building, and product-led growth.

Marketing 141

Marketing Marketers Advertising Advertisers 141

Sprout Social

JANUARY 4, 2022

— National Geographic (@NatGeo) October 26, 2021. 62% of people report increased interest in a product after viewing a related Facebook video. Posted by Samsung Electronics on Monday, October 11, 2021. If you’re looking for a place to start, consider broadcasting to a small, targeted audience first to gauge the response.

Social Media Marketing 145

Social Media Marketing Marketing Marketers B2C 145