Martech

DECEMBER 3, 2021

Learn more by watching Coveo’s Director of Product Marketing, Stephen Rahal’s informative SMX Next session for tips and tricks on creating an onsite search strategy that helps you better understand each visit and optimize every interaction. Sign up here to learn more about on-site search.

Education 112

Education Analytics SEO Product Marketing 112

Litmus

JANUARY 31, 2022

Welcome to 2022 and another year of feeling inspired by the incredible work of email marketers. . Read on to see the Litmus team’s favorite emails of January 2022. Jaina Mistry, Senior Email Marketing Manager. Subject line: 2022 predictions are in… Preview text: You can thank us later. Preview text: Go ahead.

eBook 93

eBook Finance Email Marketing Retail 93

Buffer Marketing

JULY 11, 2024

  I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this), and the effort has already paid off — and then some.  Day 14 Share a seemingly random event in your life that you now know led you to an amazing opportunity.

Branding 125

Branding B2C Management Product 125

Litmus

MARCH 1, 2022

We’ve seen marketers flex their creative muscles this month, including GIFs in emails with lots of engaging copy and content. Read on to see the Litmus team’s favorite emails of February 2022. Jess Materna, Director of Product Marketing. Jess says: First of all, I love the Genuine Fred brand/products.

Energy 92

Energy Customer loyalty Price Email Marketing 92

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? We recorded the whole thing. Create test seed lists.

CRM 93

CRM Customer Journey Management Email Marketing 93

Litmus

SEPTEMBER 6, 2022

With summer drawing to a conclusion (unfortunately) brands are gearing up for the last quarter of 2022, which includes the busiest and most anticipated time of the year… the holidays ! But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails!

Email Marketing 93

Email Marketing Product Customer Branding 93

Martech

NOVEMBER 12, 2024

Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied. Dig deeper: How marketing fuels the shift from problem-market fit to product-market fit Email: Business email address Sign me up! Processing.

Marketing Strategy 122

Marketing Strategy B2C Finance Analytics 122

Litmus

NOVEMBER 23, 2021

2022 is just around the corner. How does the idea of customer journey factor into your 2022 plan? The post Preparing for 2022: Put Your Best (Email) Foot Forward: Webinar Recording + Q&A appeared first on Litmus. Watch the webinar recording and read the Q&A below. Leave us a comment below.

Customer Journey 97

Customer Journey Email Marketing Marketing Mix Promotion 97

Buffer Marketing

NOVEMBER 29, 2022

✨ — Buffer (@buffer) August 10, 2022. pic.twitter.com/yoSakUYCsA — Buffer (@buffer) October 7, 2022. Kudos to the @buffer team for this amazing initiative🤩 [link] — Ismail (@smailelazizi) October 6, 2022. — Buffer (@buffer) October 6, 2022.

Transform 141

Transform Energy Social Media Marketing User-Generated 141

Litmus

JANUARY 13, 2022

With the average ROI of email being 36:1 , more marketers are turning to email to reach their audience and get their message heard than ever before. What does it take to stand out in the inbox in 2022? Is age, gender, or location still relevant to use as a reference for segmentation or personalization in 2022?

CRM 83

CRM Retail Product Communications 83

Backlinko

OCTOBER 16, 2024

Up from $68 billion in 2022.) SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing to pay top dollar for that expertise (more on that later).

SEO 108

SEO Search Marketers CMO Marketers 108

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR Marketing applications for AR and VR can vary, so let’s discuss a few examples. For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it.

Entertainment 145

Entertainment Marketers Marketing User-Generated 145

Buffer Marketing

DECEMBER 13, 2022

And that’s the very reason why Twitter is an ideal site for marketing – it's the perfect place for brands and content creators to engage and converse with their consumers. buffer — Nata (@natagoldberg) October 19, 2022. ” Our answer: pic.twitter.com/EZawhwi2XN — Buffer (@buffer) December 2, 2022.

Law 133

Law User-Generated Entertainment Social Media Marketing 133

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers. Agenda coming late April 2022.

Customer Marketing 52

Customer Marketing Customer Transform Price 52

Sprout Social

JANUARY 27, 2020

With the right platform, organizations can both improve their social strategies and uncover valuable information that can be applied to development of products and services. . Work with your product marketing team to create content that highlights key features, separates you from your competition and demonstrates the power of your software.

Social Media Marketing 137

Social Media Marketing Entertainment Communications Marketers 137

Hootsuite

NOVEMBER 4, 2022

— michaela okland (@MichaelaOkla) May 22, 2022. of our hires between June 2021 and May 2022 had prior exposure to the Hootsuite brand on LinkedIn. million organic impressions in the first half of 2022, and Amplify shares made up 8.4 — Jermaine Jupiter | The Jobfather (@JermaineJupiter) April 26, 2022.

Copywriting 127

Copywriting Shipping Promotion Social Media Marketing 127

OnPassive Marketing

SEPTEMBER 10, 2022

Customer marketing is critical to any company’s overall marketing strategy and should be carefully considered to succeed. Types Of Marketing. There are several different types of marketing that businesses can use to reach their target customers. One type of marketing is product marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Buffer Marketing

APRIL 14, 2022

How these entrepreneurs grew their small businesses thanks to Instagram Reels Instagram Reels can help your brand stay relevant while also allowing for more creativity in how you showcase your product or services. Another says, “I’m running out of my batch #3 order hopefully the Feb 2022 drop isn’t too far off.”

Food 132

Food Logistics Manufacturing Advertisers 132

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Smartsheet [Excel].

Management 139

Management Marketers Marketing Energy 139

Martech

JULY 13, 2022

Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This puts the number at a 17-year low, said R/GA.

Customer 107

Customer Branding Shoppers Retail 107

Sprout Social

JUNE 27, 2022

Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well. We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow.

Branding 145

Branding B2C Real Estate User-Generated 145

Search Engine Land

JULY 19, 2023

Product Marketing Manager and Automation Lead for Microsoft, told Search Engine Land: “Since Google launched their Performance Max product in 2021, we took our time to understand if there was a need across advertisers for this kind of product on our side. What has Microsoft said? Lauren Tallody, Sr.

Advertising 93

Advertising Advertisers Product Product Marketing 93

Many Chat

APRIL 5, 2022

Speaker: Wonji Choi, Product Marketing Manager, Business Messaging at Meta . Moderator: Anna Tutckaia, Head of Marketing at ManyChat . The 7-Day Action Plan for Explosive Instagram Growth in 2022 and Beyond. The Future of Marketing & Automation with Seth Godin. It’s time to futureproof your brand.

Transform 105

Transform CRM Shoppers Digital Marketing 105

Martech

OCTOBER 4, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM 111

CRM Health Customer Journey Performance Marketing 111

Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers. Salesforce, Atlassian and HubSpot are examples of horizontal software companies.

Pharmaceutical 133

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 133

Digital Marketer

JUNE 10, 2022

The all new “Become A Certified Ecommerce Marketing Master” course launches June 11, 2022! IN THIS VIDEO: Product Market Fit 0:39-0:49 Foundations of Your eCommerce Store 0:53-1:07 Mastering Your First Acquisition Channel 1:14-1:50. Scott is one of our three subject matter experts who will be teaching this course.

eCommerce 79

eCommerce Customer Journey Product Marketing Product 79

Welcome Software

MARCH 15, 2022

In December 2021, Welcome commissioned a Sirkin Research survey to explore the maturity of content operations in marketing teams as they stepped into a new year. Roles: CMO/Head of Marketing, Content Marketing, Content Operations, Brand Marketing, Digital Marketing, Product Marketing, Creative Services, Web Ops, Communications ?

Transform 52

Transform Marketers Marketing CMO 52

Animalz blog

OCTOBER 26, 2023

The first half of 2022 was an exciting period for SupportLogic , a support experience (SX) management platform. A new website, domain, and positioning set the stage for a strong, content-driven marketing push. Three Types of Product-Led SEO Content Product-led SEO content helps readers solve their problems with SupportLogic’s product.

Thought Leadership 119

Thought Leadership User-Generated SEO Product Marketing 119

Martech

OCTOBER 26, 2022

“At Dreamforce, a new data platform and enhancements to Slack” September 21, 2022. Back in 2020, Chris O’Hara, then Salesforce’s VP of product marketing, spoke of integrating Salesforce CDP with the sales and service clouds as well as the marketing cloud.

CRM 102

CRM Analytics Customer Product Marketing 102

Sprout Social

OCTOBER 4, 2022

In fact, increasing brand awareness is the most important business outcome of these programs, according to The 2022 Sprout Social Index™. This can also help win trust with prospective employees—especially important since The 2022 Sprout Social Index™ found that finding qualified talent is the number one challenge marketers face this year.

Branding 111

Branding Thought Leadership PR Promotion 111

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 billion by 2031 , growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai Writer can be used for a wide range of purposes, including content marketing, product marketing, and demand generation.

Price 133

Price User-Generated SEO Copywriting 133

Unbounce

MAY 4, 2023

And these tools aren’t optimized to get marketers the best performance from their campaigns. Mike Kaput (Chief Content Officer at the Marketing AI Institute ) and Jess Petrella (Director of Product Marketing at Unbounce) recently talked about the explosion of AI marketing tools and how to evaluate different AI solutions.

Marketers 128

Marketers Marketing Copywriting User-Generated 128

Martech

MAY 19, 2022

“Problem-market fit” – the company is creating products but can’t market or sell effectively (I hear this frequently from CXOs and revenue leaders, “we just need pipeline”). Product-market fit” – the team is selling your solution to organizations but can’t renew customers predictably. Let us know!

Management 130

Management Market Research Price Product 130

Search Engine Land

NOVEMBER 16, 2022

in office hours yesterday i said “i feel completely f *d, i’m so behind” and then my prof hit his vape and blew the smoke into the screen on zoom and told me to take my “stimulant of choice (legal or not) to catch up on missing work” — grace (@chamberofgrace) November 3, 2022. Let me be clear: I don’t mean this level of a makeover.

Education 88

Education SEO Management Promotion 88

Martech

MARCH 29, 2023

(David Becker/AP Images for Adobe) Marketo Engage and the B2B customer journey Despite relatively little discussion of Marketo Engage during the main-stage keynotes, a look under the hood revealed a lot of activity surrounding Adobe’s offerings for B2B marketers. We asked Brian Glover to share some highlights.

Analytics 114

Analytics Product Automobile Customer Journey 114

Buffer Marketing

MAY 18, 2022

Double-down on growth loops When I first started as a product marketer, I assumed that launches were your one and only chance of gaining new users. 12AM KST DARK&WILD 🎧 [link] pic.twitter.com/v7UZGLc5ZU — BTS Charts (@btschartdata) February 1, 2022. If you build it, they won’t always come. percent to 3.5

Product 98

Product User-Generated Shipping Promotion 98

Digital Marketer

JULY 17, 2022

Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course. He’s taught thousands of ecommerce brands how to grow from a tiny mom n’ pop shops to massive global brands through effective marketing.

eCommerce 80

eCommerce Branding Customer Product Marketing 80