Martech

NOVEMBER 12, 2024

Many F2000 CEOs and CFOs are not only disappointed and frustrated with their GTM performance since 2022, but they’re also increasingly dissatisfied. This is because they clearly see B2C leaders as business leaders who specialize in marketing, not marketers who throw around business terms. Processing.

Marketing Strategy 122

Marketing Strategy B2C Finance Analytics 122

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 114

Analytics Product Automobile Customer Journey 114

Martech

DECEMBER 3, 2021

Learn more by watching Coveo’s Director of Product Marketing, Stephen Rahal’s informative SMX Next session for tips and tricks on creating an onsite search strategy that helps you better understand each visit and optimize every interaction. Sign up here to learn more about on-site search.

Education 112

Education Analytics SEO Product Marketing 112

Litmus

OCTOBER 26, 2022

As Gordon puts it: “Data gives you a predictability that is the ultimate advantage when creating your marketing plan.”. — alemieux (@alemieux) October 26, 2022. Reminder: not everyone speaks marketing technology (or martech). — Litmus (@litmusapp) October 26, 2022. Email makes all of your marketing better.

CRM 103

CRM Email Marketing Finance Education 103

Litmus

JANUARY 31, 2022

Welcome to 2022 and another year of feeling inspired by the incredible work of email marketers. . Read on to see the Litmus team’s favorite emails of January 2022. Jaina Mistry, Senior Email Marketing Manager. Subject line: 2022 predictions are in… Preview text: You can thank us later. Preview text: Go ahead.

eBook 89

eBook Finance Email Marketing Retail 89

Litmus

MARCH 1, 2022

We’ve seen marketers flex their creative muscles this month, including GIFs in emails with lots of engaging copy and content. Read on to see the Litmus team’s favorite emails of February 2022. Jess Materna, Director of Product Marketing. Jess says: First of all, I love the Genuine Fred brand/products. Genuine Fred.

Energy 88

Energy Customer loyalty Price Email Marketing 88

Buffer Marketing

NOVEMBER 29, 2022

✨ — Buffer (@buffer) August 10, 2022. pic.twitter.com/yoSakUYCsA — Buffer (@buffer) October 7, 2022. Kudos to the @buffer team for this amazing initiative🤩 [link] — Ismail (@smailelazizi) October 6, 2022. — Buffer (@buffer) October 6, 2022.

Transform 141

Transform Energy Social Media Marketing User-Generated 141

Search Engine Land

FEBRUARY 2, 2023

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. In a nutshell, product management is a discipline of solving problems leading with customer empathy.

Product 89

Product SEO Customer Acquisition eCommerce 89

Litmus

SEPTEMBER 6, 2022

With summer drawing to a conclusion (unfortunately) brands are gearing up for the last quarter of 2022, which includes the busiest and most anticipated time of the year… the holidays ! But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails!

Email Marketing 89

Email Marketing Product Branding Customer 89

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? We recorded the whole thing. Create test seed lists.

CRM 89

CRM Customer Journey Management Email Marketing 89

Buffer Marketing

MAY 18, 2022

In our experience, when growing a business/brand/product, deciding what to do is probably less important than deciding what not to do. We decided to opt for an MVP (minimum viable product) first and asked our customers what to build after. Diego, our product manager for Start Page, sharing the news with the team.

Product 98

Product User-Generated Shipping Promotion 98

Litmus

NOVEMBER 23, 2021

2022 is just around the corner. How does the idea of customer journey factor into your 2022 plan? The post Preparing for 2022: Put Your Best (Email) Foot Forward: Webinar Recording + Q&A appeared first on Litmus. Watch the webinar recording and read the Q&A below. Leave us a comment below.

Customer Journey 93

Customer Journey Email Marketing Marketing Mix Promotion 93

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. .

Social Media Marketing 142

Social Media Marketing Entertainment Communications Marketing 142

Litmus

JANUARY 13, 2022

With the average ROI of email being 36:1 , more marketers are turning to email to reach their audience and get their message heard than ever before. What does it take to stand out in the inbox in 2022? Is age, gender, or location still relevant to use as a reference for segmentation or personalization in 2022?

CRM 80

CRM Retail Product Communications 80

Buffer Marketing

JUNE 14, 2022

We took this feedback to heart and are happy to share that we will be supporting multiple Start Pages starting in July 2022. We measure success by determining whether our active customers are actively using the product. Shoutout to Maria Thomas , our Chief Product Officer, who dove into the data and found these insights!

Product 101

Product Shipping Non-Profit Fashion 101

Backlinko

OCTOBER 16, 2024

Up from $68 billion in 2022.) SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing to pay top dollar for that expertise (more on that later).

SEO 107

SEO Search Marketers CMO Marketing 107

Hubspot Marketing

MARCH 28, 2023

Use Cases for AR and VR Marketing applications for AR and VR can vary, so let’s discuss a few examples. For one, AR is a high-quality tool for product marketing. The tech can overlay virtual elements to actual reality, allowing consumers to “test” products in real-life scenarios to see how they like it.

Entertainment 144

Entertainment Marketing Marketers User-Generated 144

Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers. Evaluate product fit Use buyer research to assess your product from their perspective.

Pharmaceutical 133

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 133

Buffer Marketing

APRIL 14, 2022

How these entrepreneurs grew their small businesses thanks to Instagram Reels Instagram Reels can help your brand stay relevant while also allowing for more creativity in how you showcase your product or services. This video of Shairy putting the finishing touches on one of her products was viewed over 88,000 times. “Woo Hoo!!!

Food 131

Food Logistics Manufacturing Advertising 131

Buffer Marketing

DECEMBER 13, 2022

And that’s the very reason why Twitter is an ideal site for marketing – it's the perfect place for brands and content creators to engage and converse with their consumers. buffer — Nata (@natagoldberg) October 19, 2022. — Kaleigh Moore (@kaleighf) November 16, 2022.

Law 132

Law User-Generated Entertainment Social Media Marketing 132

Hootsuite

NOVEMBER 4, 2022

— michaela okland (@MichaelaOkla) May 22, 2022. of our hires between June 2021 and May 2022 had prior exposure to the Hootsuite brand on LinkedIn. million organic impressions in the first half of 2022, and Amplify shares made up 8.4 — Jermaine Jupiter | The Jobfather (@JermaineJupiter) April 26, 2022.

Copywriting 127

Copywriting Shipping Promotion Social Media Marketing 127

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Smartsheet [Excel].

Management 139

Management Marketing Marketers Energy 139

Base.ai

MAY 3, 2022

Forrester dubbed 2022 “The Year of the Customer Marketer”—and LinkedIn declared customer marketing one of the top-growing careers of the year. It’s no wonder that with the rise in Customer Marketing comes the introduction of conferences geared specifically toward Customer Marketers. Agenda coming late April 2022.

Customer Marketing 52

Customer Marketing Customer Transform Price 52

OnPassive Marketing

SEPTEMBER 10, 2022

There are several different types of marketing that businesses can use to reach their target customers. One type of marketing is product marketing. This type of marketing focuses on promoting and selling a specific product. Another type of marketing is service marketing. Referral Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Sprout Social

JUNE 27, 2022

Polished video production has its time and place, but research shows that consumers enjoy the quick and scrappy approach just as well. We surveyed over 1,000 US consumers for the 2022 Sprout Social Index ™ and found that more than one-third want to see more authentic, less produced videos from the brands they follow. smartsheet.

Branding 145

Branding B2C Real Estate User-Generated 145

Animalz blog

OCTOBER 26, 2023

The first half of 2022 was an exciting period for SupportLogic , a support experience (SX) management platform. A new website, domain, and positioning set the stage for a strong, content-driven marketing push. Many articles were product-led but some focused on adjacent tools as well. The results were impressive.

Thought Leadership 119

Thought Leadership User-Generated SEO Product Marketing 119

Digital Marketer

JUNE 10, 2022

We will be helping build your campaign using specific strategies along 8 stages of your customer journey, to ensure you are moving your customer from someone who has never heard of your products, to someone who tells all their friends about how your products changed their life. Sign up for early access here: [link].

eCommerce 79

eCommerce Customer Journey Product Marketing Product 79

Search Engine Land

JULY 19, 2023

Product Marketing Manager and Automation Lead for Microsoft, told Search Engine Land: “Since Google launched their Performance Max product in 2021, we took our time to understand if there was a need across advertisers for this kind of product on our side. Get the daily newsletter search marketers rely on.

Advertising 93

Advertising Advertisers Product Search Marketers 93

Martech

JULY 13, 2022

Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This puts the number at a 17-year low, said R/GA.

Customer 106

Customer Branding Shoppers Retail 106

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 billion by 2031 , growing by 32% from 2022 to 2023. If your role involves copy or content marketing, you’ve probably heard of Jasper.ai leverages AI to automate workflows like writing personalized cold emails and bulk product descriptions. Unlike Jasper.ai, Copy.ai

Price 132

Price User-Generated SEO Copywriting 132

Animalz blog

MAY 22, 2025

About Your Hosts Ty Magnin is the CEO of Animalz and brings extensive experience in product-led growth and content marketing from leadership roles at UiPath, Emotive, and Appcues. Tim Metz is Director of Marketing and Innovation at Animalz. Tim [00:00:46]: Why do we wanna talk about enterprise content marketing?

Content Marketing 57

Content Marketing Whitepaper Marketing Marketers 57

Martech

MAY 19, 2022

” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda? No longer are we selling a product and moving on.

Management 130

Management Market Research Price Product 130

Martech

OCTOBER 4, 2021

With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. The first psychological insight to put into practice is brand awareness amid all this digital noise and clutter, said Megan Sangha, Senior Product Marketing Manager for Wrike in her presentation at MarTech.

CRM 111

CRM Health Customer Journey Performance Marketing 111

Many Chat

APRIL 5, 2022

Speaker: Wonji Choi, Product Marketing Manager, Business Messaging at Meta . Moderator: Anna Tutckaia, Head of Marketing at ManyChat . The 7-Day Action Plan for Explosive Instagram Growth in 2022 and Beyond. Speaker: Candace Junée, Business Coach & Digital Marketing Strategist . Ditch the crystal ball.

Transform 105

Transform CRM Shoppers Digital Marketing 105

Martech

OCTOBER 26, 2022

“At Dreamforce, a new data platform and enhancements to Slack” September 21, 2022. Back in 2020, Chris O’Hara, then Salesforce’s VP of product marketing, spoke of integrating Salesforce CDP with the sales and service clouds as well as the marketing cloud.

CRM 102

CRM Analytics Customer Product Marketing 102

Unbounce

MAY 4, 2023

And these tools aren’t optimized to get marketers the best performance from their campaigns. Mike Kaput (Chief Content Officer at the Marketing AI Institute ) and Jess Petrella (Director of Product Marketing at Unbounce) recently talked about the explosion of AI marketing tools and how to evaluate different AI solutions.

Copywriting 128

Copywriting Marketing Marketers User-Generated 128

Sprout Social

OCTOBER 4, 2022

In fact, increasing brand awareness is the most important business outcome of these programs, according to The 2022 Sprout Social Index™. This can also help win trust with prospective employees—especially important since The 2022 Sprout Social Index™ found that finding qualified talent is the number one challenge marketers face this year.

Branding 112

Branding Thought Leadership PR Promotion 112