illumin

NOVEMBER 12, 2024

With data privacy facing increased scrutiny, advertisers must stay on top of upcoming regulations to get ahead of the curve. By adopting strong privacy practices now, advertisers can prevent backpedaling and rewriting policies down the road. Passed as a ballot initiative the legislation went into full effect on New Year’s Day, 2023.

Law 98

Law Advertisers Advertising Health 98

Martech

JULY 12, 2024

LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. How it works.

Advertisers 116

Advertisers Advertising Product Marketers 116

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertisers 104

Advertisers Advertising Shoppers Direct Mail 104

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Advertisers 68

Advertisers Advertising Law User-Generated 68

Martech

OCTOBER 29, 2024

It’s a week until Election Day and the political rhetoric and advertising are running at a deafening volume and staggering velocity. Regional brands in swing states also got some relief, as political advertisers maxed out linear TV, but left some CTV inventory for brands. In 2023, non-swing states saw 1.7x over last year.

Branding 122

Branding Advertisers Advertising Price 122

Martech

JULY 16, 2024

For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 Dig deeper: How to measure the impact of brand marketing Nine out of ten advertisers are using some form of alternative audience measurement — either via transacting, testing, or having discussions with vendors.

Advertisers 117

Advertisers Advertising Branding Marketers 117

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023.

Advertisers 117

Advertisers Advertising Product Place 117

illumin

AUGUST 6, 2024

In 2023 AI blew the tech world wide open with new and exciting innovations, but how can advertisers leverage AI’s power for their business in 2024? Advertisers also need to consider that not all AI is good for their business in the long term. Accurate data analytics assist advertisers with planning and decision-making.

Advertisers 59

Advertisers Advertising Transform Energy 59

SmartBrief - Marketing

AUGUST 23, 2024

Yet, a 2023 report by the Institute of Practitioners of Advertising says that just 7% of women aged 49 to 64 feel that brands and retailers are doing an adequate job catering to them at this stage of life.

Health 115

Health Millennials Transform Retail 115

Hubspot Marketing

JANUARY 27, 2025

and Canadian advertisers spent an estimated $69 billion on TV advertising. The top 10 TV advertisers in the U.S. million every week in 2023 (Chiefs 38 - Philadelphia Eagles 35). million in 2024 , which is actually a slight decrease from 2023. million in 2024 , which is actually a slight decrease from 2023.

Advertisers 119

Advertisers Advertising Price Food 119

Search Engine Land

AUGUST 12, 2024

Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. Why it matters.

Advertisers 94

Advertisers Advertising Price Digital Marketing 94

Buffer Marketing

NOVEMBER 4, 2024

More than  200 million businesses  (mostly small businesses) use Facebook tools, and  more than seven million advertisers  actively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media.  Many brands use Twitter as an alternate customer service channel.

Branding 125

Branding Social Media Marketing User-Generated Advertisers 125

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. analytics, advertising, retargeting) via a consent banner on a website or app. Let’s dive in. More on “how” later.

Law 129

Law Analytics Advertisers Advertising 129

illumin

DECEMBER 9, 2024

Heres what you need to understand the power of retail media advertising in 2025. This is because RMNs are on the rise, evidenced by their now crucial role in modern programmatic advertising. Meanwhile, a retail media network refers to the specific, retailer-owned channels that serve retail media advertisements.

Retail 52

Retail Advertisers Advertising Key Performance Indicator 52

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Here are some advertising trends shaping Father’s Day marketing in 2025 and what brands can learn from these key insights. billion set in 2023. Inclusive advertising and ethical marketing have been more prevalent in this year’s ads.

Advertisers 74

Advertisers Advertising Shoppers Shipping 74

Martech

FEBRUARY 3, 2025

A brief history of Super Bowl advertising Super Bowl advertising has evolved significantly since the first game in 1967. 2020s: The cost has now exceeded $5 million per 30-second spot, with some estimates for Super Bowl LVII (2023) reaching around $7 million. Q: Has the Super Bowl always been this important to marketers?

Transform 117

Transform Price Entertainment Advertisers 117

Martech

APRIL 17, 2025

Digital advertising continues to thrive, reaching a record $258.6 year-over-year increase from 2023 and the most substantial gains since 2021. growth in 2023. Search still dominant Despite the rapid growth of video, search advertising remains the largest segment, reaching $102.9 of advertising, down from 31.5%

Retail 80

Retail Advertisers Advertising Marketers 80

Martech

JULY 26, 2024

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that’s bright enough to attract investments in the technology behind them. In 2023, Meltwater acquired Klear and Triller acquired Julius.

Influencer Marketing 117

Influencer Marketing PR Social Media Marketing Marketers 117

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. The study found that: Only $0.36

User-Generated 122

User-Generated Advertisers Advertising Marketers 122

Hubspot Marketing

OCTOBER 18, 2024

According to Knowland’s 2023 State of the Meetings Industry , increasing event expenses is one of the biggest concerns for event organizers. Print and out-of-home advertising. An event marketing agency can market your event through creative design, advertising strategy in markets you don’t know well, or PR for media coverage.

Event Marketing 133

Event Marketing Food Direct Mail Entertainment 133

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. The Sprout Social Index™ 2023 found that one of social media marketers’ top priorities in 2024 is to better quantify engagement in terms of business revenue, and 42% now include social traffic that leads to purchases in their reporting.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). and the U.S.

Transform 134

Transform Marketers Marketing Customer Acquisition 134

Martech

SEPTEMBER 3, 2024

the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. In the same period, the proportion of new advertisers decreased 29%. mobile gaming app advertisers rose one-quarter of a percent, remaining more or less stable. The overall volume of U.S. The overall volume of U.S. Longer campaigns.

Advertisers 122

Advertisers Advertising Promotion B2C 122

illumin

NOVEMBER 28, 2024

The popular online gaming platform Roblox is looking to dive deeper into programmatic advertising. Learn more about the gaming giant’s latest initiative to boost in-game advertising. Roblox is ramping up its programmatic advertising and in-game advertising efforts. And pivot they have.

Advertisers 59

Advertisers Advertising Communications Place 59

Martech

JULY 19, 2024

HubSpot’s average subscription revenue per customer was $11,447 during the first quarter of 2024, up 1% compared to the first quarter of 2023. What they said In Q4 of 2023, HubSpot saw deals with customers closing more quickly than in previous quarters. Semrush soft launched an enterprise product in October 2023. AI innovation.

CRM 119

CRM User-Generated Marketing Automation Platform Retail 119

Martech

AUGUST 2, 2024

billion in digital advertising revenue for the second quarter of 2024 — up 20% year-over-year. Analysts were expecting Amazon to report online advertising sales of $13 billion. Amazon’s advertising growth rate slowed last quarter, down from 24% in the first three months of the year. Net income doubled to $13.5 and Mrs. Smith.”

Advertisers 118

Advertisers Advertising Management Video Marketing 118

Martech

AUGUST 14, 2024

Google Ads, the money-printing machine that generates billions of search and advertising dollars every quarter. billion in advertising in 2023. Dig deeper: What the Google antitrust ruling could mean for advertisers Email: Business email address Sign me up! Android, Google’s operating system. Why we care. Processing.

Law 120

Law Advertising Advertisers Digital Marketing 120

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. Source: u/Peak_Design on Reddit There are also a few other things you should know about Reddit: You can advertise on Reddit. Reddit received over 2.1

Marketers 98

Marketers Marketing Promotion User-Generated 98

Martech

SEPTEMBER 9, 2024

However, as media convergence gains traction, cross-channel measurement remains a top priority, especially for large advertisers with annual spends exceeding $50 million. Methodology The report is a follow-up to the initial November 2023 release and provides an updated snapshot of projected ad spend, opportunities, and challenges for 2024.

Retail 120

Retail Marketing Mix Marketers Marketing 120

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook.   So, when it comes to social media strategy , understanding how to advertise on Facebook is a must. What are the benefits of advertising on Facebook?

Advertisers 115

Advertisers Advertising User-Generated Management 115

Martech

NOVEMBER 7, 2024

While still a niche feature, 29% of marketers now deem it crucial, a significant increase from 13% in 2023. DoubleVerify (DV) launched DV Attention for Publishers, a solution that provides publishers with insights to maximize the value of their advertising inventory. This represents a substantial untapped opportunity.

Education 118

Education SEO Advertisers Advertising 118

Martech

APRIL 28, 2025

CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. Only last year, digital video advertising surpassed linear TV for the first time. Processing. It is available to IAB members.

Video Marketing 102

Video Marketing Pharmaceutical Retail Advertisers 102

Martech

SEPTEMBER 5, 2024

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. But which message is more effective? Nierengarten brought the data in a recent LinkedIn post. The ads offered either a free trial or a demo. The vendors included both Obility clients and non-clients.

Non-Profit 128

Non-Profit Customer Journey User-Generated SEO 128

Martech

AUGUST 1, 2024

Meta’s investments in artificial intelligence boosted revenues in its core advertising business, leaving investors optimistic over the company’s business outlook. Net income surged to $28 million from a loss of $2 million for the second quarter of 2023. Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1

Retail 120

Retail User-Generated Price Advertisers 120

Martech

OCTOBER 17, 2024

The problem with privacy Customers are confused and feel a lack of control In 2019, and again in 2023, Pew Research found that Americans are concerned, confused and upset about how their data is being collected. Ads are the most convenient way to fund such a system, so advertising technology ruled the web.

Customer 128

Customer Real Estate Law Advertising 128

illumin

JUNE 24, 2025

How can WhatsApp advertising potentially impact its users? In 2023 , it was reported that Meta initially was exploring ways to bring advertising to WhatsApp. No gimmicks! ” The company now says its decision to shift away from that stance comes from identifying a space for advertising that doesn’t disrupt private messaging.

Advertisers 105

Advertisers Advertising User-Generated Promotion 105

Sprout Social

OCTOBER 22, 2024

They were the largest and most influential generation in the history of modern consumerism, yet their social movements and corporate distrust confounded advertisers who had to completely rethink their playbooks. Everything changed with Baby Boomers. Sound familiar? But Gen Z doesn’t want brands to become completely agnostic.

Gen Z 96

Gen Z Branding User-Generated Influencer Marketing 96