Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

Gen Z

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

Branding

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Gen Z

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

Branding

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z

Search Engine Land

AUGUST 22, 2024

The full impact on brands and consumers is still unfolding This article explores the hypothesis that the integration of LLMs into everyday life will fundamentally change how people search. 31, 2023): During this data range, consumers are now exposed to LLMs and may have begun altering the way they interact with search. 1, 2022–Dec.

Branding

Sprout Social

APRIL 21, 2025

Brands can tap the power of these creators highly engaged, niche audiences to increase awareness and loyalty. By listening to and engaging with niche communities, brands can also stay culturally relevant and keep a pulse on their audience. This can boost loyalty over time, turning your audience into brand advocates.

Branding

SmartBrief - Marketing

AUGUST 23, 2024

Beyond its biological implications, menopause represents a significant opportunity for brands to redefine women’s health and wellness strategies. Strategic imperatives for brands Empathy-driven marketing: Menopause transcends biology; it’s a transformative experience that requires empathy and understanding.

Health

Martech

SEPTEMBER 27, 2024

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited. Brands are constantly seeking the next big, untapped voice — and today, that’s almost always an influencer.” Celebrities v.

Branding

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. In todays digital world, its about branding and customer engagement.

Branding

Hubspot Marketing

JUNE 26, 2025

In a 2020 study by Burnett, Treharne, and Shotton (cited in Shotton’s 2023 book ), the researchers showed participants brand names with missing letters. It turns out that participants remember those brands 14% more than when the full brand name is written (e.g., For example: H_BC, Goo_e, Li_erpool FC, N_dge.

Non-Profit

Martech

DECEMBER 9, 2024

With that, 2023 became the year of humans understanding genAIs capabilities. Human role : Marketers ensure that every touchpoint aligns with the brands story and values, crafting an emotionally cohesive customer experience. Marketers are the stewards of ethical practices, ensuring technology serves both customers and brands.

Customer Journey

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. They help brands own the conversation. When Minifie talks about brand safety, he’s not spinning PR. Processing.

Branding

Search Engine Land

AUGUST 13, 2024

Shopping channels also continue to require more robust data from brands and retailers to create better product listings, so investment in this area is must. Brands should provide high-resolution images to enable zoom functionality on most marketplaces, like Amazon and Walmart. Brand (32%). Readability (23%). Video content (20%).

eCommerce

Martech

JULY 22, 2025

Every swipe, skip and scroll proves the buyer, not the brand, now controls the journey. And as omnichannel evolves, a new standard is emerging: the omni-conscious brand — that moves with buyers by aligning its values, systems and decisions around real human behavior. In this buyer-first world, relevance is the differentiator.

Gen Z

Sprout Social

APRIL 28, 2025

But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value. In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. As of the third quarter of 2024, 59.8%

Branding

Martech

SEPTEMBER 5, 2024

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions.

Non-Profit

Businesses Grow

JUNE 9, 2025

Once upon a time, companies controlled their brand message through carefully crafted advertising, PR campaigns, and corporate communications. Consumers now wield immense power, shaping brand perceptions through social media, online reviews, and digital communities. Are there options for brand influence when consumers own the megaphone?

Branding

Martech

JULY 16, 2024

For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 Dig deeper: How to measure the impact of brand marketing Nine out of ten advertisers are using some form of alternative audience measurement — either via transacting, testing, or having discussions with vendors.

Advertisers

Sprout Social

JULY 1, 2025

With nearly 9 million active Aussie users (including 38% of the population over 18), TikTok is one of the fastest-moving brand networks, but finding the right creators can be tricky. At the 2023 TikTok Awards, she was named TikTok Creator of the Year. Protecting your brand’s reputation is critical. You’re not alone.

Branding

Buffer Marketing

FEBRUARY 3, 2025

For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources. Threads was launched in July 2023, with integration into Buffer starting in June 2024. For instance: "Why most brands fail at social media—and how you can avoid their mistakes."

Branding

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. The findings were illuminating: brand and marketing investments ranked as the top consideration for these analysts.

Transform

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. elections, and down from 64% YOY growth in Q4 2023. This was a 27% increase over 2023. The Tinuiti study showed brands that bought on both TikTok and Meta spent $0.19 Spend on TikTok for 2024 was $4.8 Smaller platforms.

Advertisers

Martech

AUGUST 20, 2024

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. Dig deeper: How brands like Klarna and Mars are using AI in marketing operations Email: Business email address Sign me up! This underscores the potential risks and benefits that AI presents to society. and global stocks by 30%.

Marketers

Hubspot Marketing

JANUARY 27, 2025

Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them. were talking brands like Geico, Burger King, and T-Mobile spent an average of nearly $7.5 Table of Contents How much does a Super Bowl ad cost?

Advertisers

Sprout Social

NOVEMBER 4, 2024

In this article, we’ll uncover key holiday shopping trends on social, like platforms consumers turn to for customer service, the types of content that drives sales and the brands who consistently deliver memorable end-of-year campaigns. Over half of all consumers (55%) plan to contact brands via Facebook this holiday season.

Gen Z

Hubspot Marketing

OCTOBER 18, 2024

Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. Events are opportunities for building brand awareness, engaging target audiences including new and existing customers, and generating leads. Calculating a budget based on an industry average only gets you so far.

Event Marketing

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.

eCommerce

Martech

OCTOBER 7, 2024

Dig deeper: Google SGE a top threat to brand and product search terms, study says Google said in its tests they’ve “seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.” Processing.

Retail

illumin

JANUARY 14, 2025

Brands, agencies, and retailers need to navigate these shifting trends to stay competitive. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year.

Gen Z

Buffer Marketing

SEPTEMBER 17, 2024

After digging into millions of posts sent through Buffer in 2023, we’ve pinpointed the best time to post on all major  social platforms  for maximum engagement.    Discovering the best time and the best day to post on LinkedIn was particularly fascinating.

Analytics

Martech

MARCH 24, 2025

The report found new associates must master an average of 16 different systems they will use daily up from 12 in 2023 and spend 26 hours on technology training in their first month on the job. More than half (53%) of shoppers discover products on social platforms up from 46% in 2023. 25% of shoppers buy through social media.

Retail

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

User-Generated

Martech

OCTOBER 31, 2024

Nor do they want to receive mail from the same brand every day. That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. 82% are increasing their investment in the channel (a striking increase from 58% in 2023). ” The second component is the brand story.

Direct Mail

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. This provided brands with a general understanding of how consumers felt about them, but it lacked depth and nuance.

Market Trends