Rock Content

MARCH 15, 2023

However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. Embrace agile marketing globally.

Global Marketing

Hubspot Marketing

MARCH 20, 2023

The current AI market race is led by IBM, which holds a more than nine percent global market share. Next to IBM in the global AI patent race are Microsoft and Samsung, each within 500 patent families from IBM. Does the general public have reservations about the use of AI?

Marketing

Marketing Insider Group

JANUARY 30, 2023

In my last company, the webinar we did on “top ten considerations for 2023” with a fantastic internal SME and Craig Focardi , Banking Analyst and Principal at Celent , was a total home run over the fence (a spectacular penalty kick to win the world cup for the rest of the world).

Thought Leadership

Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise.

Global Marketing

Hubspot Marketing

DECEMBER 22, 2023

2023 was the year AI became mainstream. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. Create a centralized data hub.

Branding

Hubspot Marketing

OCTOBER 24, 2022

Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. About half of marketing leaders say they will change their marketing goals in 2023. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z

Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C

Hubspot Marketing

NOVEMBER 28, 2022

According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report also suggests that this impact will continue into 2023. How the Recession Will Impact Hiring in 2023. How exactly?

eCommerce

Hubspot Marketing

JANUARY 31, 2024

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. So what’s a marketer supposed to do with that information? Later in 2023, Pringles joined forces with The Caviar Co. million posts.

Gen Z

Content Marketing Institute

SEPTEMBER 26, 2022

Global marketers feel pressure to deliver quality multilingual content at speed and scale. New research from Unbabel uncovers six marketing localization trends that reveal how they’re meeting these challenges. Here’s a preview of the key findings. Continue reading →

Global Marketing

Backlinko

MARCH 13, 2024

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. Q1 2023 54.7%

Market Research

Rock Content

MARCH 28, 2023

As 2023 goes by, businesses across various industries are vying for the attention of an increasingly discerning and demanding consumer base. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. So get your notepad open and hop in with me!

Branding

Search Engine Land

JANUARY 24, 2023

I asked Christine Askew of Workshop Digital (and 2022 winner of Best B2B Search Marketing Initiative ) and Timothy Jensen of M&T Bank (and SMX Next panelist on 2023 PPC trends to get ahead of ), their thoughts on why more brands should be giving Microsoft Ads a fair shot. But what do other advertisers think?

Branding

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2023 to $7.91 Those who said they had a “unified customer database” fell from 38% in 2022 to 33% in 2023. billion in 2028.

Customer

Hubspot Marketing

DECEMBER 19, 2023

It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. This article explores how to invest in social media stocks, what social media can tell us about the broader economy, and which are the top social media stocks to watch in 2023.

User-Generated

Set Up

DECEMBER 12, 2023

As a part of our Industry blog series, we interview marketers from an array of industries to get their perspective, advice, and predictions of everything marketing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face.

Real Estate

Hubspot Marketing

DECEMBER 20, 2022

When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. 53% of marketers said they plan on working with micro-influencers in 2023.

Influencer Marketing

Hubspot Marketing

OCTOBER 17, 2024

According to Marq , last year saw an unprecedented surge in demand for AI design tools, with the search volume for AI design-related tools and software increasing by 1700% from 2022 to 2023. Furthermore, a recent Canva survey found that 75% of global marketing and creative leaders agree that AI is essential to their creative toolset.

Global Marketing

Hubspot Marketing

MARCH 19, 2024

Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers. Make the most of your marketing budget.

Thought Leadership

Martech

SEPTEMBER 16, 2021

He cited an IDC Technologies prediction that there could be over 500 million digital apps and services deployed using cloud-native approaches by 2023. MarTech keynote: Why marketing ops professionals are on the front lines .

Advertising

Marketing Insider Group

OCTOBER 15, 2020

With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. billion by 2023, a social media policy serves as a code of conduct to help your employees understand how to act on social media.

PR

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. in 2023, Insider said. What’s going on. However, its overall share remained small, at just 2% of U.S. digital ad spending.

COS

Martech

FEBRUARY 8, 2023

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. What’s next in loyalty marketing? In 2023, marketers must up their game and devise out-of-the-box marketing programs to keep customers’ fleeting attention spans. In 2022, U.S.

Customer loyalty

Sales Force: CMO

NOVEMBER 1, 2022

The new State of Marketing report is here. We surveyed 6,000 global marketers to bring you the latest data, prepare for fresh digital experiences, and make the most out of new tech. Trend 1: Mastering tech tools is marketers’ number one priority – and also their biggest headache. What else is top of mind for marketers?

Customer

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028.

Advertisers

Hubspot Marketing

JULY 28, 2023

Further reading The Top Marketing Trends of 2023 & How They've Changed Since 2022 [Data from 1000+ Global Marketers] 5 Marketing Trends That Might Not Survive in 2023 [HubSpot Research] Back To You While frustrating, there‘s no "one size fits all" marketing strategy.

Price

Marketing Insider Group

FEBRUARY 5, 2024

(Hubspot) Video Marketing Stats 91% of consumers express a desire for more online videos from brands. Hubspot) 91% of brands incorporate video as a marketing tool. Hubspot) 90% of marketers credit video with aiding in lead generation. Wyzowl) In 2023, online videos accounted for 82.5% market share. billion by 2027.

Digital Marketing

Search Engine Land

NOVEMBER 1, 2022

Microsoft ETAs are going away on February 1, 2023. Now available in all Shopping Campaigns global markets.” The dashboard includes real-time insights into the data that gets sent via UET tags and troubleshooting action recommendations. . RSA recommendations through the API. Audience Ads management in Microsoft Editor.

Product

Rock Content

APRIL 5, 2023

Here are a few other articles that might interest you as you explore the value of technology in today’s changing marketing world: 9 Major Insights From The 2023 Global Marketing Playbook LinkedIn Aims To Boost Engagement By Tapping Into AI With Their New ‘Collaborative Articles’ A TikTok Ban In The US Is Getting Closer.

Management

Econsultancy

APRIL 6, 2022

Each channel offers its own benefits, Shopify for example is a great place to start if you’re a kitchen table start-up to reach consumers looking for a more personalised gift but a behemoth like Amazon gives you access to a global market and consumers you may not know existed. What’s next for Shipbob?

eCommerce

Spiralytics

SEPTEMBER 26, 2024

The global market value for AI-generated deepfakes will reach USD 79.1 billion in 2023, a 37.6% Dimension Market Research ) There are 95,820 deepfake videos in 2023a staggering 550% increase since 2019. billion in 2023, a 37.6% billion in 2023, a 37.6% billion in 2023. million by the end of 2024.

User-Generated

Hubspot Marketing

DECEMBER 11, 2023

In July 2023, Mark Zuckerberg launched Meta’s much-anticipated X competitor: Threads. Image Source What We Love: This translation feature helps overcome language barriers and makes Threads posts accessible to users around the world — which is particularly important given that the Threads app is now accessible in more than 100 global markets.

User-Generated

Rock Content

APRIL 19, 2023

The year of 2023 has barely started and we have been flooded with information about what seems to be one of the greatest advancements in technology and marketing: Generative Artificial Intelligence. But wait… haven’t we seen another great tech advancement about a year ago? According to Bloomberg Sony Group Corp.

Fashion

Litmus

JANUARY 23, 2024

Email marketing reports can help you benchmark your own performance, get ideas for future campaign strategies, and provide context for your management team about what’s going on with email today. AI-powered email tools I don’t know about your email marketing program, but we send a LOT of emails here at Litmus.

Place

Econsultancy

FEBRUARY 23, 2022

Gamers will make up more than half the population of Europe by 2023. It forecasts that the gamer population of Europe will jump to more than 351 million by 2023, with gamers making up more than half of the continent’s population. By 2025, it is predicted that European gamers will number more than 367 million.

Entertainment

Welcome Software

OCTOBER 12, 2022

When we surveyed global marketers , the top creative roadblocks included employee burnout and high turnover. Stay tuned for information about next’s year Opticon, taking place October 10-12, 2023 back in San Diego! Thank you to all who kindly shared their wisdom during this year’s Opticon.

Global Marketing

Welcome Software

OCTOBER 12, 2022

When we surveyed global marketers , the top creative roadblocks included employee burnout and high turnover. Stay tuned for information about next’s year Opticon, taking place October 10-12, 2023 back in San Diego! Thank you to all who kindly shared their wisdom during this year’s Opticon.

Global Marketing