Hubspot Marketing

SEPTEMBER 30, 2024

According to marketers I spoke with, here are just a few of the benefits. Personalization at Scale According to HubSpot’s 2024 State of Marketing Report , 77% of marketers who use generative AI say it helps them create more personalized content. You can also localize ads, product marketing assets, and SEO content.

Thought Leadership 140

Thought Leadership User-Generated Marketing Marketers 140

Lusha

DECEMBER 4, 2024

That’s why we’re here to help make December a little easier with smarter prospecting tools, seamless integrations, and updates designed to help you close 2024 like a sales superhero. Join us for our upcoming webinar on Thursday, December 17, 2024, at 11:00 AM ET! The post Lusha Product Updates: November 2024 appeared first on Lusha.

Product 52

Product CRM Transform Target Market 52

Martech

DECEMBER 26, 2024

In 2024, the Department of Justice updated Title II of the Americans with Disabilities Act (ADA) to require state and local governments to ensure the accessibility of government websites and digital services. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.

Customer 126

Customer Direct Mail Transform Health 126

illumin

AUGUST 13, 2024

When : Sep 10, 2024, 1.30pm ET Hosts : Ron Jacobson (Co-founder/CEO, Rockerbox) Lyndsie Wise ( Sr Product Marketing Director, illumin) Speakers Ron Jacobson, CEO/Co-founder, Rockerbox: With a background in economics and computer science, Ron has a passion for building innovative and scalable solutions that solve real-world problems for marketers.

Retail 105

Retail Advertisers Advertising Analytics 105

Kuno Creative

NOVEMBER 21, 2024

The best word to describe the landscape of technology and product marketing in 2024 is oversaturated. B2B, SaaS and technology companies often have the added challenge of not having a tangible retail product that’s easy to incorporate into content and marketing efforts.

Content Marketing 52

Content Marketing Retail Marketing Marketers 52

Hubspot Marketing

JULY 12, 2024

Benefits: Reduced customer support costs Lower workload for your customer service teams Quicker resolution of common issues A greater sense of community among members Best for : Brands with in-depth product lines, like software or electronics, where users can benefit from sharing tips, tricks, and troubleshooting advice.

Management 115

Management Food User-Generated Customer Acquisition 115

Sprout Social

APRIL 24, 2025

The ones where the influencer completely changes their tone and content style to talk about a product they would never use. We sat down with Greg Scuvuzzo, Director of Product Marketing and senior player in the influencer marketing space, to get his thoughts on why so many brands source influencers the wrong way.

Branding 74

Branding Influencer Marketing Product Product Marketing 74

Hubspot Marketing

MAY 28, 2025

I dont want to read novel-length product descriptions. It shows off your product and convinces people to buy fast. Ill take you through everything you need to know about why video is important in ecommerce marketing and how you can start implementing it today. Meaning, video marketing for ecommerce drives 25% of leads.

eCommerce 106

eCommerce Shoppers Marketing Marketers 106

Backlinko

OCTOBER 16, 2024

Is SEO worth learning in 2024? In this post, you’ll learn: How to land your first SEO job (even with zero experience) The skills you need to succeed in SEO How to grow your career from entry-level to leadership roles Where to find the best SEO job opportunities Plus, expert tips from seasoned SEO professionals on how to stand out.

SEO 111

SEO Search Marketers CMO Marketing 111

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify in June 2024 also announced its first in-house creative agency, “ Creative Lab.” With this agency, the company can help brands create custom marketing campaigns.

Advertisers 52

Advertisers Advertising User-Generated Management 52

Hubspot Marketing

JULY 7, 2025

I tested this out on a recent flight and managed to create an entire 2025 marketing campaign in about an hour. ChatGPT has evolved from a simple productivity tool into a high-level creative and strategic partner. Why ChatGPT-o3 Is a Game Changer ChatGPT-o3 was released at the end of 2024, and OpenAI has shared big upgrades in 2025.

User-Generated 93

User-Generated Marketing Marketers Product 93

Welcome Software

JUNE 30, 2025

While many competitors have treated AI as either a peripheral feature or a standalone platform, Optimizely Opal has been architected as a native capability interwoven throughout our existing product suite. Marketers must develop AI literacy , especially in prompt design, to fully unlock productivity and creativity gains.

Transform 52

Transform User-Generated Logistics CMO 52

Lusha

DECEMBER 4, 2024

That’s why we’re here to help make December a little easier with smarter prospecting tools, seamless integrations, and updates designed to help you close 2024 like a sales superhero. Join us for our upcoming webinar on Thursday, December 17, 2024, at 11:00 AM ET! The post Lusha Product Updates: December 2024 appeared first on Lusha.

Product 59

Product CRM Transform Target Market 59

Hubspot Marketing

MAY 13, 2025

The signs are clear if you have the time and budget, Reddit is worth a look, especially with people putting a growing emphasis on authentic marketing. In our 2025 research , 28.78% of marketers reported creating content that reflects brand values as a top strategy in 2024, and that number is holding strong in 2025.

Copywriting 78

Copywriting Marketing Marketers User-Generated 78

Welcome Software

MARCH 17, 2025

Aligning teams to collaborate across disjointed workflows and tools A 2024 Gartner survey of nearly 18,000 employees found that only 29% are satisfied with workplace collaboration. In Optimizely’s recent Personalization survey of 1,000+ Marketing, E-commerce, and IT executives, 43% reported challenges with focused analytics.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Martech

JANUARY 19, 2025

Many of the marketers who shared their opinions expected TikTok to return in some form under U.S. But they also mentioned the deep impact the ban will have on influencer marketing and creators. Chris Brownlee, VP of Product at Yext, also discussed how apps give way to new apps. Decentralized creator cooperatives?

Gen Z 94

Gen Z Law CMO Marketing 94

illumin

NOVEMBER 4, 2024

This enables advertisers to refine campaigns for higher impact, while also gaining key insights to further enhance future campaign planning and understanding of their customer base. Register below!

Advertisers 111

Advertisers Advertising Analytics Product Marketing 111

Hubspot Marketing

JULY 14, 2025

Fifty-seven percent of buyers are now willing to purchase a car online, according to 2024 Adtaxi research , up from 49% the previous year. Paid plans for its core products start at $15/seat/month. Each core product has a free, Starter, Professional, and Enterprise plan. They don’t always have a computer in front of them.

CRM 72

CRM Price User-Generated Management 72

SocialPilot

JULY 14, 2025

Instead of blindly tagging #SaaS and #HR, you map hashtag sets to content themes: #EmployeeRetention for culture content, #HRTech for product updates, and #PeopleAnalytics for research-backed posts. The post attracts product heads who are actively searching for exactly this expertise — and open to booking a consultation.

Real Estate 59

Real Estate Thought Leadership User-Generated Tentpole 59

Animalz blog

MARCH 6, 2025

” This approach resolves the tension many content teams face between maintaining quality and scaling production. About Our Guest: Kyle Coleman Kyle Coleman is the CMO at copy.ai, an AI platform for go-to-market use cases, providing tools for blog drafting, social media content, and sales communications. .

CMO 70

CMO Energy User-Generated Thought Leadership 70

Hubspot Marketing

APRIL 27, 2025

The Liquid Death Paradox: Great Marketing, Wrong Context Liquid Death's UK exit wasn't about poor marketing it was about misunderstanding local market dynamics. Channel-Behavior Mismatch: While Liquid Death excelled at social media marketing, Brits predominantly buy water in physical stores during routine shopping.

Food 102

Food Transform Retail Social Media Marketing 102

Search Engine Land

JANUARY 10, 2024

As we kick off 2024, it’s time to rethink our SEO strategy. Gain clarity on business priorities for 2024 and beyond Before assessing your SEO strategy, you must understand where the business intends to go in 2024 and beyond. Gain insight into potential strategic moves, new products, markets, audiences and pivots.

SEO 132

SEO PR Customer Journey Health 132

Martech

DECEMBER 19, 2023

If you work in marketing, the idea of reading a book about something you do all day and surrounds you every waking moment might sound unappealing. Yet there are still new things to be said and new things to learn about marketing. As you head into 2024, here are six books to put on your reading list. Trust me, it works.”

Transform 132

Transform B2C Whitepaper Marketing 132

The CMO Survey

APRIL 24, 2024

Marketing leaders report their weakest performance is on “hiring staff to manage Martech” and on “integrating Martech across other data systems in the company.” Managing Generative AI AI is having an overall positive impact on marketing organizations. Marketing leaders report that sales productivity has improved by an average of 5.1%

New Technology 289

New Technology CMO B2C Marketing 289

Search Engine Land

OCTOBER 3, 2023

Microsoft Audience Ads has kicked off the fall with a series of new product updates. Currently, Audience Ads are served in Treasure Hunt and Jigsaw but the tech giant has confirmed it is expanding reach to all Casual Games by 2024. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms. What has Microsoft said?

Product 104

Product Advertisers Advertising Promotion 104

Search Engine Land

DECEMBER 21, 2023

If you work in marketing, the idea of reading a book about something you do all day and that surrounds you every waking moment might sound unappealing. Yet, there are still new things to be said and new things to learn about marketing. As you head into 2024, here are six books to put on your reading list. Trust me, it works.”

Transform 98

Transform B2C Whitepaper Marketing 98

Martech

JUNE 3, 2024

In 2024, under the banner of “efficient growth,” vertical software is gaining prominence. These sections include industry-specific case studies and language but lack the depth of vertical marketers. While you can continue using horizontal go-to-market strategies, you risk burning out your team without a clear plan.

Pharmaceutical 134

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 134

Martech

MAY 30, 2024

Join Don Brett, CPG View Podcast host and an esteemed panel of CPG guests as they discuss: The importance of a first-party data strategy in 2024. However, with multiple channels in play, the fast-moving world of e-commerce comes with its own set of challenges. What value exchanges are being created across the customer journey.

Transform 117

Transform Logistics Customer Journey Management 117

Sprout Social

FEBRUARY 12, 2024

They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. Integrate it with your overall marketing strategy Your influencer marketing efforts need to blend with and amplify your brand’s core marketing message.

Influencer Marketing 133

Influencer Marketing Transform Marketing Marketers 133

Martech

JUNE 20, 2024

This helps] make sense of the pipeline [marketing] is driving and the revenue it’s driving, and connect that back to marketing channels, content and touchpoints so you know programs to feed and those to back off of.” asked Sunil Menon, senior director of product marketing at Adobe. “If

CRM 110

CRM eCommerce New Technology Marketing Automation Platform 110

Buffer Marketing

APRIL 18, 2024

  Mike Eckstein , Buffer’s product marketing manager based in Australia, confirmed it pulls through older photo posts from TikTok, too. It pulls through your TikTok photo posts TikTok has been encouraging users to share single and carousel-style photos in the app for months, and now it makes sense!

Affiliate Marketing 128

Affiliate Marketing Analytics Management SEO 128

Martech

JANUARY 2, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. For additional inspiration, I have crafted a blog post and infographic that lists out seven marketing categories or pillars and the specific marketing tasks associated with each one that can benefit from AI.

PR 137

PR User-Generated Fashion Marketing 137

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources.

Transform 117

Transform Education Marketing Marketers 117

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. For marketing departments, it can be a challenging time. How can we make a plan that’s firm enough to serve as the foundation for an annual budget and flexible enough to adapt to unexpected market changes?

Transform 117

Transform Marketing Plan Communications Analytics 117

Unbounce

MARCH 12, 2024

/ Ecommerce From pixels to profits: How to sell digital products online By Paul Park. Updated on March 12, 2024. 19 min read Imagine you have a product that turns into a money-making machine once you start selling it. Nope, you can make this into a rock-solid reality by selling digital products online.

Product 59

Product eCommerce eBook Shipping 59

Martech

JUNE 12, 2024

This week, CRM and BPM software company Pega announced new generative AI capabilities, including enhancements to its new product, Blueprint, and to its AI assistant or copilot Knowledge Buddy. It’s not hard to imagine how they could be used by marketing teams. “You come away with a strong view. Everybody’s got one.

Transform 127

Transform Marketing Marketers Customer Journey 127

Sprout Social

SEPTEMBER 26, 2024

In May 2024, hundreds of feet in the air, a 45-foot image of influencer, author and celebrity chef Molly Baz holding lactation cookies over her breasts ascended in New York City’s Times Square. The 2024 Influencer Marketing Report found that trust in influencers is holding steady, and growing in some pockets.

PR 89

PR Influencer Marketing Marketing Marketers 89