Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Martech

MARCH 19, 2025

Likewise, Ascend2’s “The Evolution of AI in Marketing 2025” found marketers have high levels of trust in AI-driven insights (albeit often with human validation). Capgemini’s “Unleashing the Value of Customer Service” paints a picture of organizations embracing genAI and agentic AI.

Transform 91

Transform eCommerce Customer Product 91

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. The reality is otherwise.

Content Marketing 132

Content Marketing Transform User-Generated Marketing 132

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Martech

DECEMBER 13, 2024

That’s not even including the changes that continue to transform marketing. But as we begin to compose our witty out-of-office replies, I want to take a moment to look back at where we have come this year and what to anticipate for 2025. What’s more important is identifying what we must attend to in 2025.

Transform 108

Transform Marketing Marketers Email Marketing 108

Customers.ai

NOVEMBER 25, 2024

When your visitor tracking tools are working seamlessly with your marketing stack, it’s not just about gathering data—it’s about transforming it into decisions that make your ecommerce sales soar. Advance your marketing performance with Sales Outreach School , a free tutorial and training area for sales pros and marketers.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Martech

MAY 8, 2025

Meanwhile, marketing continues to be one of the few functions where AI and ROI are proud of each other. Heres this weeks AI-powered martech releases and news: May 8, 2025 Optimizely released an updated version of Opal. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

Transform 69

Transform User-Generated Law Communications 69

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

Market Trends 94

Market Trends Email Marketing Copywriting B2C 94

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 122

Email Marketing B2C Law Marketing 122

Hubspot Marketing

APRIL 23, 2025

She recently pulled off a great PR campaign and shares her tips: "We ran a study using data from our platform on the average costs of childcare, pet care, and cleaning services in Croatia for 2025. This one adjustment embedding media mentions into outbound sales efforts led to a 30% increase in email response rates.

PR 94

PR User-Generated Transform Thought Leadership 94

Sachs Marketing Group

APRIL 7, 2025

This synergy of AI and marketing automation allows for: Hyper-personalized customer journeys Intelligent content delivery Smarter lead nurturing Real-time data analysis and decision-making The result? Increased engagement, higher conversion rates , and more efficient marketing efforts.

Transform 52

Transform User-Generated Marketing Marketers 52

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.

Transform 52

Transform Marketing Mix User-Generated eBook 52

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. EMAIL MARKETING.

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Vertical Response

DECEMBER 4, 2023

With the rise of social media, content marketing, and influencer partnerships, some marketers may question the relevance of more traditional methods. One such method that has been around for quite some time is email marketing. But is email marketing still relevant in today’s landscape?

Email Marketing 80

Email Marketing Transform Marketing Marketers 80

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 Here are some tips to advertise effectively. billion by 2034.

Advertisers 59

Advertisers Advertising Customer Acquisition Transform 59

Use Insider

NOVEMBER 18, 2024

From the conversations on the day, it’s clear that AI adoption is a top priority across the industry and is only set to accelerate as we move into 2025. We shared our perspectives and real-life experiences on how Generative AI is changing how marketing and CX teams function. That’s a lot to manage!

Retail 59

Retail Customer Health Customer Journey 59

Hubspot Marketing

AUGUST 12, 2022

The benefits of this digital transformation are countless. Digital Marketing Specialties Are Endless. trillion dollars by 2025. E-commerce marketing can be considered a combination of marketing and sales. In 2021 alone, retail e-commerce sales were worth about 4.9 trillion U.S.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Martech

SEPTEMBER 27, 2021

The consumer doesn’t care that marketing can have separate teams responsible for paid media or email marketing or CRM or stores,” said Tamara Gruzbarg, Head of Customer Insights at ActionIQ. COVID-19 has only sped up this marketing transformation. First-party data is gold. That’s where CDPs come in.

Transform 119

Transform CRM Analytics Customer 119

Martech

JUNE 1, 2022

Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. Read next: More about Zeta Marketing Platform in our guide to email marketing platforms. Planning rapid growth. Why we care. It’s good to have ambitions.

Marketing Automation Platform 109

Marketing Automation Platform CRM Marketing Marketers 109

Marketing Insider Group

OCTOBER 25, 2021

Strategic Marketing Transformation. When you’re reading about up-and-coming trends in an article like this, it’s all too easy to think that being successful in marketing can be simplified to following a list of best practices and making sure you’re using the latest techniques and technology.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Martech

JANUARY 26, 2024

Dig deeper: Decoding generative AI: How to build a basic genAI strategy for your marketing organization Most economists and even most AI people like to think, “Hey, we’ve had technological transformation before. Email marketers are going to use it. By 2025, there will be enough case studies to say, “Oh my god.

Transform 109

Transform New Technology Marketing Automation Platform SEO 109

Martech

SEPTEMBER 28, 2021

The quality and specificity of the insights provided has been transformed, said Jon Tesser, VP Research and Insights, by their use of Near, the global people-and-places intelligence platform. Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel.

Transform 97

Transform CRM Advertising Advertisers 97

Litmus

JULY 20, 2022

Early 2020 saw commerce transform as people transitioned to online shopping by necessity. In fact, by 2025, global ecommerce will generate over $7 trillion , contributing to over 24% of total global retail shares. Incorporating this step into your email marketing mix adds more personalization to the shopping experience.

Shoppers 90

Shoppers Transform Retail CRM 90

SocialPilot

FEBRUARY 18, 2025

On to the next step… Best Review Generation Tools for 2025: Our Top 8 Picks and Comparison Finding the perfect review generation software can transform your business reputation. So, weve put together a list of the top review generation tools of 2025, highlighting their key features, pricing, pros, and cons.

User-Generated 72

User-Generated Price Non-Profit CRM 72

Litmus

JUNE 10, 2024

Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. That takes a lot of time, effort, and data that many email marketers don’t have. This is a sentiment many email marketers share.

Email Marketing 76

Email Marketing Transform Customer Journey Promotion 76

Customers.ai

OCTOBER 17, 2024

In this post, we’ll dive deep into 15 of the best lead capture software tools for 2025, exploring their unique features, benefits, and reviews to help you choose the best one for your needs. Below, we’ve reviewed 15 top lead capture software options for 2025, highlighting their features, strengths, and what makes them stand out.

eCommerce 52

eCommerce Price User-Generated CRM 52

Customers.ai

OCTOBER 17, 2024

In this post, we’ll dive deep into 15 of the best lead capture software tools for 2025, exploring their unique features, benefits, and reviews to help you choose the best one for your needs. Below, we’ve reviewed 15 top lead capture software options for 2025, highlighting their features, strengths, and what makes them stand out.

eCommerce 52

eCommerce Price User-Generated CRM 52

Vertical Response

MARCH 22, 2024

This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries. With e-commerce projected to represent nearly 25% of global retail sales by 2025, and revenues expected to reach a staggering $8.1 Another revolutionary model is peer-to-peer marketplaces.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. Farfetch increased its email open rate by 31%.

User-Generated 135

User-Generated Price Retail Marketing 135

Digital Marketer

MAY 26, 2023

It takes time, intelligence, ideas, and administration of plans to create high-quality and customer-centered content for marketing purposes. It is predicted by experts that data generation all over the World is going to be more than 180 zetta-bytes by 2025.

Digital Marketing 78

Digital Marketing Marketing Strategy User-Generated Transform 78

Bannerflow

MARCH 16, 2023

These technologies are already being used to automate routine tasks, such as email marketing and lead scoring, but their potential goes much further. In the coming years, we can expect to see AI and machine learning being used to personalise content, optimise ad campaigns, and even generate new marketing ideas.

User-Generated 59

User-Generated New Technology Communications Digital Marketing 59

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. Marketers have toyed with AI for several years. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. The best marketing teams in 2025 wont just automate branding work.

Branding 95

Branding User-Generated Price eCommerce 95

Hubspot Marketing

APRIL 14, 2025

Welcome to AIs biggest role within marketing teams in 2025. Marketers have toyed with AI for several years. As 2025 unfolds, I believe well see a shift in tool adoption, from ICs experimenting with ChatGPT to deeper integration into everyday workflows. The best marketing teams in 2025 wont just automate branding work.

Branding 52

Branding User-Generated Price eCommerce 52

Unbounce

DECEMBER 1, 2024

/ Landing pages How to create a landing page that converts in 2025 (+ templates) By Banafshe Salehi and Josh Gallant. Follow these 10 simple steps to get your marketing campaign up and running with a beautiful, high-converting page. Email marketing campaigns Got an email list? Updated on December 1, 2024.

Gen Z 98

Gen Z Copywriting SEO Analytics 98

Duct Tape Marketing

AUGUST 7, 2024

Kevin Rains is renowned for his innovative approach to hospitality and ability to transform ordinary spaces into extraordinary destinations. As a former body shop owner, entrepreneur, marketer, off-road writer and fisherman, some of my favorite things there, Kevin has prioritized family nature throughout his life. That's right.

Transform 90

Transform Logistics Food Place 90

Duct Tape Marketing

SEPTEMBER 5, 2024

Jay Schwedelson also founded GURU Media Hub , hosting the GURU conference, the world’s largest email marketing event, attracting over 50,000 attendees annually. For Marketers,” is a top-rated marketing podcast in the U.S. Different ESPs specialize in various types of email marketing, such as B2C or B2B.

Law 92

Law Email Marketing Promotion Transform 92