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Involve creators earlier in campaign planning

The Drum

Forecasts suggest it could reach $480bn by 2027. Too many brands still use creators as one-way distribution. They push out brand assets and hope for impressions. Dana Thomas at Initiative (part of IPG Mediabrands) explains why the key to getting the most from creator partnerships is to give them a seat at the strategy table.

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How to balance customer experience and returns in ecommerce

Martech

trillion in 2024 to $8 trillion by 2027. This creates a challenge for brands to balance customer satisfaction with profitability. Many brands now use digital technology to simplify returns, yet ensuring customers feel positive about the process remains essential.

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What brands get wrong about influencer sourcing

Sprout Social

This time, were breaking down what brands get wrong about influencer sourcing. We sat down with Greg Scuvuzzo, Director of Product Marketing and senior player in the influencer marketing space, to get his thoughts on why so many brands source influencers the wrong way. So what should brands do instead? What does this look like?

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Scaling local advertising with automation in the new media landscape by Fluency

Martech

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) These challenges have made automation an essential operational solution.

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LinkedIn: The marketer’s guide

Martech

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. billion by 2027. It’s where you showcase your brand, share company updates and connect with your audience. They must be doing something right: LinkedIn’s 2022 ad revenue was $5.91

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How to optimize your app as part of a cross-device approach

Martech

billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. Any brand on the fence about developing an app must consider the value it brings. Higher conversion rates are also because users who install an app tend to be more loyal to the brand.

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Fortunately for influencers, creators and brands, that turned out to be completely wrong. By 2027, that figure is expected to balloon to $500 billion. We answer everything from which platforms and trends have the most potential, to actionable advice brands should follow when scaling a program. What is the creator economy?

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