Martech

NOVEMBER 13, 2024

Fran Cassidy, founder of Cassidy Media, discussed the findings of a recent study conducted by the Institute of Practitioners in Advertising (IPA). Foster cross-functional collaboration Marketing leaders should work closely with finance, sales and product teams to create holistic strategies that align with business goals. and the U.S.

Transform

Martech

JANUARY 3, 2025

In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. This can keep departments like HR or finance from needing to hire outside help to create materials because marketing is overloaded.

Branding

Martech

JANUARY 22, 2025

They advertised the event on social media, using a strategy that included UGC and leveraging speakers’ voices on LinkedIn. ” Nashville finance experts took the stage, followed by several local CEOs who had successfully built seven-figure-plus enterprises. Tip: Leverage locals.

Event Marketing

Marketing Insider Group

MARCH 25, 2025

Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Instead of relying on direct advertising, brands collaborate with people who already have established trust with their audience. Brands that rely on traditional advertising fight for attention.

Influencer Marketing

Martech

APRIL 3, 2025

As noted in a previous MarTech article, advertisers are rediscovering the power of upper-funnel investment and learning how to build a business case for brand media using modern measurement methods. Finance teams have also become addicted to faulty attribution. But the pendulum is swinging. Still, rebalancing the funnel isnt easy.

Customer Acquisition

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. Finance team: Track historical forecasts and spending patterns and enforce budgets across the organization.

Social Media Marketing

The CMO Survey

JULY 3, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

Search Engine Land

JULY 25, 2024

Organizations and trade bodies such as the Institute of Practitioners in Advertising (IPA) refer to this as losing the “share of mind.” In the United Kingdom, the IPA has publicly advertised , warning brands not to reduce marketing spend in the months ahead. In 2024, it is estimated that overall advertising spending growth in the U.S.

SEO

Backlinko

MARCH 26, 2025

Keyword cost is the amount you pay to advertising platforms (like Google Ads) when someone clicks on your ad. For example, insurance, healthcare, finance, and legal terms have some of the highest CPCs. Industry The more advertisers who bid on a keyword, the higher the cost. Finance $3.50 What Is Keyword Cost? Fitness $2.20

Price

Hootsuite

NOVEMBER 28, 2024

More proof, in case you’re not yet convinced: Pinterest offers a mix of free and paid advertising tools, and combining both can earn you 3x more conversions and twice the ROAS (return on ad spend) versus paid ads alone Pinterest ads bring in 11.4x

Gen Z

Martech

APRIL 15, 2025

Without it, its difficult to spend your advertising budget effectively. At an even higher level, you can invest in additional tactics to increase brand awareness, building the social media advertising pool and adding users to that level of the funnel. Financial returns are pretty easy since every organization has a finance team.

Whitepaper

Martech

JUNE 20, 2025

While brand advertising can influence sales, measuring that impact is challenging due to: The lag between campaign execution and consumer purchase. A lack of organizational consensus on how advertising drives behavior. Localized digital advertising. That makes it even more critical to demonstrate brand value in financial terms.

Branding

The CMO Survey

JUNE 18, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

Backlinko

MARCH 3, 2025

Unlike paid advertising or social media, organic traffic attracts visitors with clear intent. This is especially true when you compare it to paid advertising, which costs anywhere from $0.11 As you can see, organic traffic can deliver incredible ROI compared to the ongoing costs of paid advertising. Not random traffic.

SEO

Neil Patel

JUNE 27, 2025

Your Instagram advertising costs shift based on your ad campaign settings, target audience, and how your ads perform. These warmer audiences typically deliver better conversion rates and lower CPMs, helping you get more from your social media advertising efforts. Seasonality In Q4, social media advertising gets more expensive.

Price

Zumvu

JUNE 17, 2025

Navigation × Get Featured Write for us Authors Contact Home Social facebook Twitter Pinterest rss Menu Get Featured Write for us Authors Contact Home Business Accounting Business Basics Business Resources Finance Human Resource Insurance International Business Legal Retail Small Business Startup Sales & Marketing Advertising Branding Content (..)

Finance

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. Even though most of my focus here has been on engagement, since Reddit does allow ads, I also wanted to get a sense of how Reddit users feel about advertising content. Reddit users prefer positive ads.

Gen Z

Sprout Social

MAY 14, 2025

Additionally, although theyre receptive to social media advertising, it needs to be authentic and unique to resonate. Another 63% of Millennials, according to the report, are more influenced by social media advertising than other forms of advertising. X (formerly Twitter): Australias demographics and usage Number of users: 4.03

Gen Z

The CMO Survey

JULY 1, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

The CMO Survey

JUNE 18, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

The CMO Survey

MAY 9, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

Set Up

AUGUST 26, 2024

Not only are there more conversations about the ketchup we know + love, but there are conversations circulating around their advertising tactics. The impact has brought more exposure + finances to the original user + new slang. Catch up on Ketchup Ads Heinz launched its first-ever global marketing campaign with Wieden + Kennedy. “

Finance

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. PPC While GEO and SEO build long-term momentum, Pay-Per-Click (PPC) advertising lets you jump the queue and get seen immediately. increase from 2023.

Digital Marketing

Set Up

APRIL 8, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Strengthening Digital Marketing for a US Fintech : A fintech company enhanced its B2B marketing efforts through refined digital advertising and content strategies. Whats changed? So, whats next for financial marketing?

Transform

Set Up

APRIL 7, 2025

According to a 2022 survey by Plaid , 76% of consumers are using technology more to manage their finances. Strengthening Digital Marketing for a US Fintech : A fintech company enhanced its B2B marketing efforts through refined digital advertising and content strategies. Whats changed? So, whats next for financial marketing?

Transform

Hubspot Marketing

APRIL 8, 2025

Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. Even though most of my focus here has been on engagement, since Reddit does allow ads, I also wanted to get a sense of how Reddit users feel about advertising content. Reddit users prefer positive ads.

Gen Z

Martech

OCTOBER 11, 2024

In the 2002 film “Minority Report,” there’s a scene where the main character John Anderton, played by Tom Cruise, enters a Gap store and is immediately recognized by personalized advertising. This is especially important in retail, healthcare and finance industries, where protecting customer information is essential.

Customer loyalty

Hubspot Marketing

MARCH 11, 2025

If youre running advertising for a brand, you may have questions about RMNs. A retail media network is an advertising platform that runs within a stores website or app. These networks allow other brands to advertise online to customers on sites like Amazon, Target and CVS. offering in-store and digital advertising integrations.

Retail

illumin

NOVEMBER 19, 2024

The holiday shopping season is pivotal for retail advertising. But in 2024 Gen Z is a difficult advertising target. Of the same group, 38% said that to make their holiday budget stretch further they would use savings, 33% said they would use financing options, and 33% said they would buy second-hand.

Shoppers

The CMO Survey

JUNE 30, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

Sprout Social

MARCH 13, 2025

Social media advertising statistics in Australia Around the globe, businesses are leveraging social media platforms to connect with consumers. In 2023, social media advertising accounted for approximately US$3.8 As the social media advertising sector grows, it will become increasingly saturated. million, reaching 26.68

Gen Z

Sprout Social

JUNE 5, 2025

Our methodology centers on a metric youre probably familiar with: paid social Cost Per Mille (CPM), AKA the cost an advertiser pays for one thousand impressions. Framing organic performance in media value terms helps us speak the same language as our finance partners, who are already familiar with CPM-based models.

Thought Leadership

Hootsuite

APRIL 9, 2025

Pinners are also more likely to be searching for new ideas, creative, and open to advertising. Top-spending RedNote advertisers include Lancome, Hermes, Bvlgari, and others. Social media advertising statistics 55. Source: Marketing Charts Key RedNote statistics 45. million U.S. A further 14% are between ages 35 and 44.

Gen Z

SocialPilot

JULY 17, 2024

However, due to age-gating and advertising regulations, engagement rates are lower on some platforms. Twitter average click-through-rate: 0.91% Financial Services Social Media Benchmarks The finance industry uses social media to communicate complex information and educate consumers. Facebook posts per week: 3.4

Transform

The CMO Survey

JUNE 25, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

The CMO Survey

JULY 18, 2025

The Chartered Institute of Marketing The Conference Board The Drum The Financial Brand The Hindu BusinessLine The Message The Pinnacle Gazette The Pittsburgh 100 The Press The Wise Marketer Toolbox Trade Only Today Twitter Business ValueWalk Vital Wall Street Journal WARC Westcher Magazine Which-50 WRAL Tech Wire WWD Yahoo Finance Youtube ZDNET

CMO

Hubspot Marketing

JULY 17, 2025

Ensure Financial Accuracy and Compliance Across Teams When development and finance teams use different systems, gift totals rarely match, making board reports unreliable and audit preparation nightmarish. This exercise reveals where manual handoffs slow you down and where automation could multiply your impact.

CRM