Martech

JANUARY 21, 2025

Honey also gave retailers control over which coupons users saw, promoting less attractive discounts and steering consumers away from better deals. Start by asking yourself: Are users the primary focus or does the platform prioritize advertisers and partners? Look at its business-facing promotions.

Retail 117

Retail Energy Health Promotion 117

Sprout Social

NOVEMBER 26, 2024

Claims of health benefits or results need to be supported by proof. For example, in 2020, a tea company agreed to pay a $1 million settlement after the FTC found it had misled consumers by not disclosing payments to influencers promoting its products. The FTC’s goal is simple: to maintain honesty and transparency in advertising.

Gen Z 123

Gen Z Influencer Marketing Health Promotion 123

Jeff Bullas

JANUARY 3, 2023

Affiliate marketing is a model where you get paid a percentage of the sales by a company for advertising its product. For instance, I am a vegan and love reading, talking, and promoting veganism. Use Clickbank to see if your desired niche has products you can promote as an affiliate. What is affiliate marketing? Image Source.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

Sprout Social

FEBRUARY 13, 2020

The content was just too good to keep in the box, so we’re sharing the five skills you need to get promoted in 2020 here, with you. Going for a promotion is a big undertaking. Paul and Skylar broke down the foundational work you need to do to get a promotion in 2020 into two categories: Connect: Don’t make assumptions.

Promotion 135

Promotion Health Education Finance 135

SMEI

JANUARY 24, 2023

Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. The controversy sparked a huge public outcry, with people claiming that the ad was promoting an unrealistic beauty ideal and exploiting body insecurities. Victoria's Secret Perfect Body Campaign 2.

Customer loyalty 262

Customer loyalty Marketing Marketers Food 262

Martech

JUNE 20, 2025

While brand advertising can influence sales, measuring that impact is challenging due to: The lag between campaign execution and consumer purchase. A lack of organizational consensus on how advertising drives behavior. These include brand health metrics such as awareness, perception and preference. Localized digital advertising.

Branding 81

Branding Marketing Mix Health Price 81

Neil Patel

OCTOBER 11, 2021

Whether you’re a product or service-based business, it’s never too early to start planning your holiday promotions. Do you really need a seasonal promotion if you sell services, though? Why Service-Based Businesses Need Holiday Promotions. Holiday promotions are simply another marketing tool to help you reach this goal.

Promotion 133

Promotion Retail Law Food 133

Hootsuite

OCTOBER 18, 2024

The kingdom of acronyms and originator of the “Ask Me Anything” post, Reddit now offers many business-friendly features like advertising while still retaining its old-school forum roots. For other organizations who are a bit more le sérieux —central banks, the World Health Organization, etc—Reddit marketing is probably not your thing.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Martech

JULY 18, 2024

Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. The categories with the highest discounts were general apparel (average discount of 33%), home and furniture (21%) and health and beauty (21%). increase over last year.

eCommerce 124

eCommerce Retail Shoppers Health 124

Sprout Social

MAY 8, 2025

Instead, approach each subreddit by considering how you can add value without actively promoting your brand. Add value to conversations with shared knowledge, not self-promotion. The most relevant Topic Template for product research in Sprouts social listening tool is Brand Health or Industry Insights. Click New Topic.

Gen Z 123

Gen Z User-Generated Industry Insights Health 123

Vertical Response

AUGUST 5, 2024

This can involve various methods such as: advertising subscriptions affiliate marketing community support The core of content monetization lies in producing and distributing content to create content in a way that generates revenue. The primary payers for content are audiences, brands, and advertisers. What is Content Monetization?

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Sprout Social

APRIL 28, 2025

Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8

Branding 77

Branding Gen Z Pharmaceutical Health 77

Hubspot Marketing

JULY 12, 2024

When I’ve helped grow newsletter communities, I found it very common to see the growth rate soften after the explosive first few months when promotional efforts were in full swing. Net promoter score is a metric almost any executive will recognize. Finally, subtract the percentage of Detractors from the percentage of Promoters.

Management 111

Management Whitepaper Promotion Health 111

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. (If you want a one-stop-shop option, HubSpots Social Media Management Software does all of this for free.)

Social Media Marketing 127

Social Media Marketing CMO Finance Health 127

illumin

JANUARY 9, 2025

Every January, the wellness industry takes over as consumers everywhere seek to fulfill New Year’s resolutions and improve their health. This includes the promotion of eating disorder culture, health profiteering, and unsafe practices. It can include regular exercise, eating well, or taking mental health breaks.

Health 59

Health Promotion Advertising Advertisers 59

Spiralytics

FEBRUARY 3, 2025

Advertisers recognize this truth by using advertisements that appeal to emotions that resonate deeply with audiences. Whether evoking joy, fear, or nostalgia, emotional appeal advertising is a key strategy for creating memorable connections and driving consumer behavior.

Advertising 52

Advertising Advertisers Health Branding 52

Buffer Marketing

FEBRUARY 6, 2025

A TikTok business account is suitable for people using the TikTok app to promote their products or services. In the paid advertising route, you put money behind your TikTok content so the platform pushes it to potential buyers. TikTok advertising First things first: Using the ads manager requires you to have a TikTok business account.

SEO 110

SEO Real Estate User-Generated Promotion 110

SocialPilot

FEBRUARY 19, 2025

Collects user data for targeted advertising purposes. Post Scheduling No native scheduling features Offers native scheduling with X Pro subscription Advertising Model Does not run advertisements and focuses purely on user experience. Relies on advertising revenue, displaying targeted ads to users.

Gen Z 112

Gen Z User-Generated Advertising Advertisers 112

Sprout Social

APRIL 21, 2025

For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising. Personal trainers, dieticians, dermatologists and more have become influencers in this niche, using TikTok to share bite-sized health tips and facts.

Branding 98

Branding Finance Fashion Health 98

Search Engine Land

AUGUST 30, 2024

If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel. For B2B, the end of the quarter and the need to hit quota can leave room for limited-time promotions to test with your users.

Retail 79

Retail Customer loyalty Promotion Health 79

Sprout Social

JANUARY 15, 2025

Here’s how it typically works: A brand partners with influencers to promote their product or service through social media content. Creators can also easily find products and brands to promote. Polished ads can also feel too promotional and, therefore, easy to ignore. Plus, youre not limited to social media.

Influencer Marketing 98

Influencer Marketing Affiliate Marketing Branding Gen Z 98

Buffer Marketing

JULY 16, 2024

For example, if you’re in the health and wellness industry, subreddits like r/Fitness or r/Meditation might be a good fit.    As such, they abhor blatant self-promotion or advertising.   The only exception to this is the designated ‘self-promotion’ slots allowed in some subreddits.

Marketing 100

Marketing Marketers Promotion Health 100

Hubspot Marketing

NOVEMBER 1, 2024

Influencer Marketing : Without retail or wholesale partners, having relevant influencers and creators promote your product can significantly impact how people perceive your brand. Community gives consumers something larger and deeper to promote and want to talk about. And all of that helps your brand awareness. Image Source 5.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Martech

APRIL 3, 2025

Marketers are caught in a trap optimizing for clicks, conversions and return on ad spend (ROAS) in the near term while undermining long-term brand health. Prior learnings and insights fuel strategic iteration for the next campaign,product launch or promotion. Shrinking brand equity, diminishing returns and unsustainable growth.

Customer Acquisition 89

Customer Acquisition Transform Customer Journey Finance 89

Hubspot Marketing

DECEMBER 4, 2024

B2B newsletters serve a very different purpose from email marketing or email promotions. When we were developing the content objectives for the Masters in Marketing newsletter, HubSpot senior director of marketing Kyle Denhoff said, “Most of HubSpot’s customers are small- and mid-sized businesses that won’t have big-brand advertising budgets.”

Education 93

Education Logistics Promotion Advertising 93

Hubspot Marketing

MARCH 26, 2025

You can quickly go live from your feed or schedule and promote a live event in the future. Blazer EV SS | Chevrolet Advertised as the quickest Super Sport model ever produced by Chevy , the Blazer EV SS features in an equally quick 30-second spot posted on Facebook on February 14, 2025. Plus, theyre fun to watch.

Video Marketing 105

Video Marketing Entertainment Marketing Marketers 105

Neil Patel

JUNE 27, 2025

Your actual costs depend on: Who you’re targeting What your ad is promoting How well your creative performs If you convert profitably, $2.00 Your Instagram advertising costs shift based on your ad campaign settings, target audience, and how your ads perform. Seasonality In Q4, social media advertising gets more expensive.

Price 78

Price eCommerce Advertising Advertisers 78

Hootsuite

FEBRUARY 10, 2025

Jude Childrens Research Hospital (@stjude) Raise public awareness of health issues and best practices For public health bodies like health authorities or government offices, social media is a powerful tool to reach the majority of your regions population relatively inexpensively. Hootsuite Listening can help here, too.

Law 61

Law Health Entertainment Gen Z 61

Sachs Marketing Group

FEBRUARY 11, 2025

Video testimonials can include: Patient success stories and testimonials Doctor and staff interviews Facility tours and behind-the-scenes footage Educational content and health tips By utilizing video testimonials, medical practices can: Build trust and credibility with potential patients. Enhance their online reputation and image.

Digital Marketing 52

Digital Marketing Health Marketing Marketers 52

Backlinko

DECEMBER 27, 2024

Advertising You can take advantage of AI advertising tools to generate both copy and creatives for your paid promotions. Choose the creative format that best fits the advertising platform and hit Next Step. While health practitioners use them for medical imaging and assigning accurate medical codes.

Transform 118

Transform User-Generated Manufacturing eCommerce 118

Hubspot Marketing

OCTOBER 12, 2023

I've been writing about marketing since 2017, I've used many different platforms for publishing and promoting content. Popular topics on Medium range from mental health to social media, from world affairs and trending news to productivity hacks. I can't do third-party advertising. What is Medium?

Promotion 126

Promotion eCommerce SEO Affiliate Marketing 126

Marketing Insider Group

MARCH 27, 2020

I have said so many times: ask most people what marketing is , and they will answer “advertising” or “promotion.” So I don’t know if anyone should really be advertising right now. I would seriously consider pulling any outbound advertising. Shift those funds into content promotion.

Thought Leadership 143

Thought Leadership Health Finance Marketing 143

Hubspot Marketing

JANUARY 22, 2021

With over two billion monthly active YouTube users, YouTube is an undeniably powerful channel for advertising — which means, if you're a YouTube creator, there are plenty of opportunities for you to make money off the platform. For instance, if advertisers pay to display ads on your videos, you can increase revenue in the form of CPM.

Affiliate Marketing 144

Affiliate Marketing Health Finance Advertising 144

Buffer Marketing

APRIL 21, 2025

So, promoting a brand's products or services is another great way to make money on TikTok. Tap into affiliate marketing Affiliate marketing is a powerful strategy to monetize your TikTok account by promoting products or services and earning a commission on sales generated through your unique affiliate links.

Affiliate Marketing 91

Affiliate Marketing Promotion User-Generated Product 91

Hubspot Marketing

MARCH 11, 2025

If youre running advertising for a brand, you may have questions about RMNs. A retail media network is an advertising platform that runs within a stores website or app. These networks allow other brands to advertise online to customers on sites like Amazon, Target and CVS. offering in-store and digital advertising integrations.

Retail 69

Retail Customer Shoppers Advertising 69

Sachs Marketing Group

JANUARY 8, 2024

The advantages of social media advertising stand out significantly over other types of advertising. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve. What Are Social Media Ads?

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Lynton Web

MAY 8, 2025

This granular understanding helps you craft targeted campaigns that address specific motivations rather than generic promotions that fail to connect deeply with anyone. NextDoor : Hyperlocal community engagement and neighborhood-specific promotions.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52