Martech

OCTOBER 2, 2024

As September drew to a close, so did Oracle Advertising. The history of Oracle advertising goes back 10 years, beginning with the acquisition of cloud DMP BlueKai and consumer data platform Datalogix. But I am excited about how folks, with Oracle Advertising shutting down, will go on to contribute to the industry.”

Advertisers 120

Advertisers Advertising Fashion Analytics 120

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages. Seller Central.

Advertisers 103

Advertisers Advertising Customer Transform 103

Marketing Insider Group

JANUARY 8, 2025

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. What is Native Advertising? Examples of native advertising are everywhere.

Advertisers 112

Advertisers Advertising Promotion Entertainment 112

illumin

MAY 15, 2025

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. Here are some tips to advertise effectively. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 billion by 2034.

Advertisers 97

Advertisers Advertising Customer Acquisition Transform 97

Search Engine Land

OCTOBER 4, 2024

Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Examples of marketers leveraging AI Content simplification: AI is regularly used for rewriting complex product summaries for easier understanding.

Advertisers 102

Advertisers Advertising Transform User-Generated 102

Marketing Insider Group

MAY 12, 2025

Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. Focus on strategy while the platform optimizes execution: This shift frees up time to refine creative, explore new audiences, or expand into additional markets. Image source 2.

Advertisers 103

Advertisers Advertising Real Estate Shipping 103

Buffer Marketing

JANUARY 9, 2025

A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. In this article, we’ll cover all of it so you can advertise on TikTok with confidence. But first… Should you advertise on TikTok? TikTok carousels offer more room to tell a story or showcase multiple products at once.

Advertisers 106

Advertisers Advertising User-Generated Gen Z 106

Martech

NOVEMBER 7, 2024

Should product-led growth (PLG) be your No. 1 pick as your go-to-market (GTM) motion? went to market with a product-led process that, for a decade, obviated the need for a sales team. went to market with a product-led process that, for a decade, obviated the need for a sales team. Product-led.

Product 120

Product Analytics Education Place 120

SMEI

MARCH 5, 2025

Podcast Trade wars can create significant challenges for businesses operating in international markets. Diversify Your Markets When a trade war impacts a specific country or region, over-reliance on that market can be risky. Instead, consider expanding to alternative markets that are not directly affected by trade restrictions.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

Martech

NOVEMBER 18, 2024

The tool generates TikTok-style video clips based on a product description or URL. How it works: Brands input product info or assets, or import them from a URL. This feature is already popular in TikTok’s Chinese market for live sales streams. Dig deeper: How TikTok is transforming brand advertising Why we care.

Transform 126

Transform Global Marketing Marketing Marketers 126

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing?

Manufacturing 128

Manufacturing B2C eCommerce Marketing 128

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health 115

Health Millennials Transform Retail 115

SmartBrief - Marketing

DECEMBER 3, 2024

The saying may be “content is king,” but marketers are realizing that data has become the true king, especially first-party data and zero-party data collection. So what can marketers do to both respect consumers’ wishes while also ensuring their messages reach the right audiences? Privacy remains a concern for consumers.

Advertisers 126

Advertisers Advertising Marketing Marketers 126

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 130

Influencer Marketing Key Performance Indicator Transform Marketing 130

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. All consumers are unique, but that level of personalization as a marketer isn’t really realistic. Image Source What can you do as a marketer?

Gen Z 140

Gen Z Millennials Entertainment User-Generated 140

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

Customer Journey 117

Customer Journey Marketing Marketers Advertisers 117

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats.

Transform 139

Transform Copywriting Marketing Marketers 139

Martech

AUGUST 5, 2024

In digital advertising , a hidden threat is silently draining marketing budgets and undermining the value of online content. Made for advertising” or “made for arbitrage” (MFA) sites, designed purely to attract ad dollars rather than serve users, are proliferating at an alarming rate. The study found that: Only $0.36

User-Generated 119

User-Generated Advertisers Advertising Marketing 119

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.” Effective” really depends on your business goals and resources.

Product 109

Product User-Generated eCommerce Shipping 109

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

SmartBrief - Marketing

JULY 30, 2024

Many marketers still consider Reddit an enigma. So why are brands and marketers still not sold? Here are six ways agency and brands can extract value from Reddit marketing. Marketers also can use it for content inspiration, taking cues from the audiences that they care the most about.

PR 132

PR Marketing Marketers Industry Insights 132

Hubspot Marketing

AUGUST 26, 2024

I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. What can I tell our readers that will make them funnier marketers? The more we can focus on that, “the better we’ll be as marketers.”

Marketing 117

Marketing Marketers Traditional Marketing Advertising 117

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. Four Differentiated Marketing Tactics Using Community and Audience 1. The rest is history.

Transform 113

Transform Outbound Marketing Entertainment Inbound Marketing 113

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? B2B, GTM, AI — if I could like throw in 12 more acronyms, that seems like where the market is probably moving.”

Marketing 120

Marketing Marketers Advertising Advertisers 120

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic.

Price 119

Price Thought Leadership Transform User-Generated 119

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short.

Marketing Mix 120

Marketing Mix Finance Analytics Marketing 120

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs.

Key Performance Indicator 117

Key Performance Indicator Marketing Marketers CRM 117

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Marketing is at the forefront of businesses’ genAI adoption. GenAI is part of the technology that marketing teams rely on daily, such as enterprise and martech solutions. Ask your external agencies to do the same.

Transform 124

Transform Non-Profit Marketing Marketers 124

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. But differences in attitudes exist.

Manufacturing 127

Manufacturing Advertisers Advertising User-Generated 127

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. 22, 2024 Time: 10 a.m.

Transform 114

Transform Marketing Marketers Advertisers 114

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

Digital Marketing 119

Digital Marketing User-Generated Marketing Marketers 119

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., and the U.S.

Transform 133

Transform Marketing Marketers Customer Acquisition 133

Hubspot Marketing

NOVEMBER 26, 2024

Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. In fact, our latest social trends report shows that they’ve manifested into the biggest challenges social media marketers are facing this year. Is it Instagram?

Social Media Marketing 105

Social Media Marketing Gen Z Marketing Marketers 105

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? The strategy?

Gen Z 120

Gen Z Affiliate Marketing Fashion Social Media Marketing 120

Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing.

Analytics 126

Analytics Customer Journey CMO Marketing 126

Hubspot Marketing

OCTOBER 24, 2024

You can have the best product, the most data, and the biggest advertising budget, but if you can’t tell a compelling story , none of it matters. It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins. What is a Story Curve and Why is it Important for Marketing?

Transform 122

Transform CMO Marketing Marketers 122

Martech

SEPTEMBER 6, 2024

Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies,” the DOJ said when it filed the lawsuit. That trial begins Monday.

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Advertisers Advertising Product Place 116