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How to Sell During a Trade War

SMEI

Consider nearshoring to bring production closer to your target market. Leverage Digital Platforms for Global Reach E-commerce and digital marketing have made it easier than ever to reach international customers without the need for a physical presence. Obtain necessary certifications and product approvals for target markets.

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Targeted Advertising: A Simple Guide to Reaching Your Customers

Hubspot Marketing

Let's face it: There's quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”.

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4 Marketing Digital Transformation Trends for 2023

SMEI

This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways. Another reason CMOs and CTOs will need to partner in the future is that technology can be a key enabler for personalized and targeted marketing efforts.

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21 Thrilling Advantages of Social Media Advertising

Sachs Marketing Group

The advantages of social media advertising stand out significantly over other types of advertising. It offers unprecedented targeting precision, interactive formats, and instant feedback. Key platforms include the following: Facebook : Dominant with extensive reach, ideal for detailed demographic targeting.

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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

What’s the best way for the marketing and media teams to relate to each other? Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? In all cases, the subscribers are electrical engineers, the company’s target market.

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Facebook marketing in 2025: A VERY complete guide

Hootsuite

Check out our step-by-step guide to Facebook advertising. How to create a Facebook marketing strategy: 8 easy steps 1. Define your Facebook marketing goals Everyone starts their Facebook marketing strategy how-to articles with goal setting. For more on ad placements, read our complete guide to Facebook advertising.

Gen Z 101
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A Comprehensive Guide to LinkedIn Sponsored Updates

Hubspot Marketing

Also called sponsored content, the official LinkedIn help page says a sponsored update is, “a LinkedIn Page update that is sponsored as an advertisement and is delivered to the LinkedIn feed of members beyond those who follow your company.”. These ads won't display on your LinkedIn Page or Showcase Page before being served as advertisements.