Search Engine Land

JANUARY 13, 2023

Welcome AJ Kohn & Ginny Marvin To Search Engine Land, Marketing Land. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). Bing Set To Advertise During Golden Globe Awards. Market Share.

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

SocialPilot

JANUARY 6, 2025

BrightLocal offers a host of features, such as review management , local search marketing, and citation building. Heres a deep dive into BrightLocals plans for small businesses, multi-location businesses, agencies, non-profits, and enterprises. Verified User in Marketing and Advertising Poor support.

Price 85

Price Non-Profit Health User-Generated 85

Backlinko

MARCH 25, 2025

The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. It all comes down to the three Ps: Passion, Potential, and Profitability. But the third P profitability determines if your blog can actually make money. But most lack any actual data to back up their recommendations.

Real Estate 116

Real Estate Health Affiliate Marketing Non-Profit 116

Search Engine Land

MARCH 7, 2024

Here are my recommendations for how to do that with PPC advertising. Keep budgets consistent With an emphasis on year-end giving, many nonprofits will pause all advertising until November. As with all Google advertising, consistency is key – even for nonprofits. This applies to for-profit advertisers as well.)

Advertising 99

Advertising Advertisers Non-Profit Place 99

Search Engine Land

MARCH 24, 2023

Microsoft proposes method to automatically submit URLs from WordPress to search engines 2021: Microsoft wanted to build into the core of WordPress the ability to automatically push new and updated URLs to Bing and other search engines.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Search Engine Land

JANUARY 7, 2023

2021: How advertisers responded to the storming of the Capitol and the cases for and against pausing ads in times of disruption. 2020: Search engines continue to get better at understanding intent and rely less on keywords. Report: US Search Ad Spend Rises 12 Percent YoY In Q4 2013; Smartphone CPCs Drop. Also on this day.

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Search Engine Land

OCTOBER 13, 2022

How we increased organic search traffic by 561% for Lantern. Best Commerce Search Marketing Initiative – SEO. Best Local Search Marketing Initiative – SEO. Best B2B Search Marketing Initiative – SEO. Best Commerce Search Marketing Initiative – PPC.

Non-Profit 24

Non-Profit Transform Fashion SEO 24

Search Engine Land

FEBRUARY 26, 2023

Google’s algorithm would essentially localize a user’s search results on broad queries that had local intent. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land. by Stoney deGeyter 2015: What Can Businesses Do About The Knowledge Graph Dominating Search Results?

Search Marketers 82

Search Marketers Non-Profit Retail SEO 82

Neil Patel

AUGUST 18, 2020

Paid advertising offers a 200% ROI. It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . Ads in search engine results aren’t the only type of PPC advertising. So for every dollar you spend, you get two dollars in return. Let’s dive in!

Non-Profit 145

Non-Profit eCommerce B2C Advertising 145

Search Engine Land

FEBRUARY 3, 2023

.” There was some ironic back and forth, as Google had spent the past year arguing that it should be able to acquire DoubleClick, which Microsoft argued against because it would make Google too dominant in online advertising. Meanwhile, was Yahoo considering an alliance with Google? And what about post-acquisition “integration” issues?

Search Marketers 76

Search Marketers Automobile Non-Profit Marketing 76

Search Engine Land

JANUARY 18, 2024

Additionally, the report noted that companies providing services to advertisers are often able to disregard user opt-out requests. ” Get the daily newsletter search marketers rely on. The Markup is a non-profit newsroom that investigates and challenges technology to benefit the public. How the study worked.

Non-Profit 113

Non-Profit Branding Advertising Advertisers 113

Search Engine Land

OCTOBER 27, 2023

In the end, you hang up and realize our role as advertisers is to make sure we deliver the highest results with the smallest budget possible. Look, I know the PPC community is angry at Google for raising ad prices, and some even go as far as saying that automated bidding strategies are only meant for having advertisers spend more.

Non-Profit 117

Non-Profit Advertising Advertisers eCommerce 117

Search Engine Land

SEPTEMBER 22, 2023

As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? Invest in upper-funnel tactics Many advertisers get too focused on last-click conversion and revenue metrics and opt for bottom-of-the-funnel tactics. Get the daily newsletter search marketers rely on. SUBSCRIBE See terms.

eCommerce 101

eCommerce Non-Profit Customer Acquisition Shoppers 101

Search Engine Land

FEBRUARY 15, 2024

Google responded by stating that the report contains “many inaccuracies” and “overlooks”ignores” the broader goal of the Privacy Sandbox, which is to improve user privacy while still enabling effective digital advertising. The IAB Tech Lab is a non-profit consortium uniting global stakeholders in digital media.

Non-Profit 94

Non-Profit Advertising Advertisers Place 94

Search Engine Land

MARCH 20, 2023

The law of diminishing returns In economics, the law of diminishing returns states that as an organization increases its investment in a specific area, the rate of profit generated by that investment will eventually reach a point where it cannot continue to rise, assuming that all other variables remain constant. SUBSCRIBE See terms.

Non-Profit 80

Non-Profit Law Price Advertising 80

Search Engine Land

SEPTEMBER 21, 2023

Successful lead gen advertisers view marketing as a revenue driver, not just a lead driver. Ecommerce advertisers adopt the simple formula of “invest X, get Y in revenue.” Every business operates differently and, in some cases, advertisers can fall foul to Google product limitations (i.e., Profit values.

Non-Profit 103

Non-Profit eCommerce Advertising Advertisers 103

Search Engine Land

AUGUST 7, 2023

The platform plans to significantly reduce targeted advertising capabilities, while ads that violate its rules will be put on global bans. The changes to targeted advertising could also have a negative impact on reach, which may make you want to consider if ad space on an alternative platform would be more profitable.

Non-Profit 84

Non-Profit Law Advertising Advertisers 84

Search Engine Land

FEBRUARY 13, 2024

Examples of PPC campaigns that can help users convert are: Search campaigns (branded and non-branded). Dig deeper: Setting PPC goals: How to tailor KPIs and metrics for each funnel stage Get the daily newsletter search marketers rely on. Display remarketing campaigns. Shopping campaigns. See terms.

Non-Profit 107

Non-Profit User-Generated Customer Journey Advertising 107

Search Engine Land

APRIL 11, 2023

A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Google remained non-committal for over a year, except to suggest account-level negative keywords (not the same thing at all). Get the daily newsletter search marketers rely on.

Non-Profit 86

Non-Profit Branding eCommerce User-Generated 86

Sprout Social

JUNE 24, 2019

B Squared Media is a boutique digital marketing agency specializing in “done-for-you” social media marketing and advertising. Bloomerang Solutions is a digital marketing agency aiming to help professional and retail services find their place in this digital space. CF Search Marketing. B Squared Media.

Non-Profit 88

Non-Profit PR Social Media Marketing Retail 88

Search Engine Land

JUNE 25, 2024

LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. Essentially, boosting allows a LinkedIn page post to extend its reach through an advertising campaign. Dig deeper: New LinkedIn feature to boost your content visibility Get the daily newsletter search marketers rely on.

Non-Profit 86

Non-Profit Content Placement Advertising Advertisers 86

Search Engine Land

FEBRUARY 7, 2024

More advertisers are exploring the potential of value-based bidding (VBB). This gives you a more nuanced way to bid beyond just chasing conversion volume, aligning your ads with profitability goals. If an advertiser has a stronger preference for B over A, then B is assigned a value of $10 and A is assigned a value of $3.

Non-Profit 81

Non-Profit Whitepaper Advertising Advertisers 81

Search Engine Land

JANUARY 17, 2023

It’s a real and unfortunate situation that contradicts Google’s stance that their automation makes online advertising easier. In fact, it illustrates how desperately the PPC advertising community needs better education on ad platform automation, especially when it comes to something as prominent as Performance Max.

Retail 90

Retail Non-Profit Advertising Advertisers 90

Search Engine Land

MAY 30, 2023

This article explores a framework for maximizing GA4 to improve your digital marketing strategy. The advertising team may refer to audiences for remarketing. Plus, if most of the traffic to your site comes from default channels like organic search, organic social, organic video, organic shopping, referral, and audio (e.g.,

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Search Engine Land

MARCH 1, 2024

Get the daily newsletter search marketers rely on. For context, out of 80 links featured as part of the “best seo consultants” search results, there are: 30 from LinkedIn Pulse (primarily AI-generated content). “Google has a duty to shareholders to keep costs down and raise profitability.” 7 from icreativez.com.

Non-Profit 123

Non-Profit User-Generated SEO Analytics 123

Search Engine Land

DECEMBER 7, 2023

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. Managing your Google Merchant Center data The Google Merchant Center offers a suite of reports to enhance your online advertising strategy. You can simply look at real-time market data and overlap your inventory to adjust your advertising strategy.

Retail 84

Retail Product Non-Profit Price 84

Search Engine Land

MARCH 1, 2023

These audiences generally perform well across each campaign type, so advertisers and brands need to have a plan for replacing these golden audience targets. They maintain that optimized targeting , audience expansion , and smart bidding are privacy-centric and will continue to allow advertisers to reach their relevant audiences.

Non-Profit 94

Non-Profit User-Generated Law Analytics 94

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Search Engine Land

NOVEMBER 9, 2022

It is not advertising and does not have the same type of quick return on investment measurement. Non-SEO resources needed (copy, UX, dev, IT, approvals, etc.). Get the daily newsletter search marketers rely on. Much like how long SEO takes, SEOs are often non-committal and can't guarantee performance.

SEO 83

SEO Non-Profit Thought Leadership Customer Journey 83

Martech

OCTOBER 23, 2023

Google search dominance Search engine competitors and claims of harm Google’s default search deals Additional legal issues Potentially anticompetitive conduct Google’s defence Dig deeper: Why we care about search marketing Google search dominance Google credits its 90% market share to being a superior platform (Sept.

Price 94

Price Advertising Advertisers Law 94

Search Engine Land

NOVEMBER 8, 2022

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. This helps you better ally with your marketing communications colleagues to contribute to improving your website E-A-T. . Get the daily newsletter search marketers rely on.

Branding 90

Branding Non-Profit Real Estate Transform 90

Marketing Insider Group

FEBRUARY 3, 2022

An effective marketing strategy considers digital marketing tactics such as content marketing, social media marketing, search marketing, as well as offline marketing activities such as events. Marketing Strategy and the 4 Ps. Advertising. Marketing Strategy vs Marketing plan.

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Search Engine Land

SEPTEMBER 11, 2023

The struggle of balancing helpful content and monetization Outside of the advertiser and brand diversity, some publications syndicate their lists with the same vendors to their other brands. Start by looking at retail shows for the footwear and sportswear industries and see who is presenting, advertising, and attending.

Affiliate Marketing 132

Affiliate Marketing Marketing Marketers SEO 132

Search Engine Land

JULY 11, 2023

While businesses in this market may invest in performance marketing, it can be an unwise approach since they have less control over their product pricing (unable to increase their prices due to heavy competition). Get the daily newsletter search marketers rely on. Minimal paid advertising can be used.

SEO 72

SEO Non-Profit Price Marketing 72

Search Engine Land

APRIL 2, 2024

Dig deeper: Google’s attribution model shake-up: 3 solutions for advertisers 2. return Marginal efficiency is the additional revenue you generate from each dollar you spend on marketing. Why it is important The point at which marginal cost equals marginal revenue minus operational cost is when conversions stop being profitable.

Non-Profit 63

Non-Profit Marketing Mix Analytics User-Generated 63

Search Engine Land

MAY 10, 2023

Get the daily newsletter search marketers rely on. Get your technical and non-technical SEO to set your content team up for success. Optimize for activation across multiple channels Search engine marketing is the second-most commonly used paid content promotion tactic, next only to social advertising.

SEO 99

SEO User-Generated Non-Profit Promotion 99

Moz

DECEMBER 21, 2020

Finally, I saw multiple instances of Google allowing third-party fulfillment companies to advertise on the Google Business Profiles of grocery stores. A business working hard to develop an in-house delivery team doesn’t deserve to have Doordash or Instacart or Grubhub parked on their listing, eating away at profits.

SEO 81

SEO Food Non-Profit Price 81