Martech

JUNE 12, 2025

Many have only worked in one or two areas of marketing, like demand gen or content, and lack the experience with brand, product marketing, operations, analytics and sales alignment needed to grow a company. Wasted spend on martech, tools and talent Startups are racing to adopt AI, automation, big-box ABM platforms and analytics.

CMO 99

CMO Marketing Marketers Health 99

Hootsuite

JANUARY 17, 2025

These include areas like social issues, public health, and the environment. Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement.

Promotion 103

Promotion Thought Leadership Health Non-Profit 103

Martech

FEBRUARY 18, 2025

The expectation that leaders exercise more rigorous care in placing those bets has never been higher. What changes : AI allows GTM teams to optimize resource allocation, predict pipeline health and proactively mitigate risks. With real-time AI-powered analytics, leaders no longer rely on delayed, inaccurate reports.

Transform 103

Transform Price PR Health 103

Hubspot Marketing

SEPTEMBER 23, 2024

Marketers who want to improve their SEO and maximize their efforts must have an SEO budget in place. When you know that part of your budget is going toward the gym, it’s easier to motivate yourself to go, which helps you meet your health goals. Google Analytics, for example, is free to use, while Semrush and Ahrefs are paid tools.

SEO 128

SEO PR Thought Leadership Health 128

Martech

SEPTEMBER 23, 2024

Salesforce says Einstein Marketing Intelligence (EMI) gives marketers one place to manage and optimize cross-channel campaign performance with ready-to-use marketing insights and automated data harmonization, enrichment and visualization.

Transform 105

Transform Marketing Marketers Health 105

Martech

APRIL 11, 2025

Status: Public Beta Applicable HubSpot Hubs: Sales Hub, Service Hub Applicable HubSpot Tiers: Professional, Enterprise Easily identify and engage target accounts Whats new: HubSpot has revamped the Target Accounts home, giving sales and marketing teams a central place to find, research and engage high-value accounts more efficiently.

Health 101

Health User-Generated Management CRM 101

Hootsuite

JUNE 24, 2025

This summer, G2 recognized Hootsuite as the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — part of 178 total top rankings in their Summer 2025 Report. The built-in analytics help track performance in real-time, and the approval workflow is smooth for team collaboration. Better collaboration.

Analytics 61

Analytics Transform Health Management 61

Backlinko

DECEMBER 5, 2024

Your technical SEO health might deteriorate over time: Technical issues like broken links , duplicate content , and security problems might creep in. For monitoring organic traffic, use Google Analytics (GA). For a detailed analysis of your sites technical health, use Semrushs Site Audit tool. Youll see all your traffic sources.

SEO 98

SEO Health User-Generated Analytics 98

SocialPilot

JANUARY 6, 2025

Youre in the right place. The plan also comes with Google Analytics Integration, which enables tracking and reporting of website traffic and conversion metrics. Are you wondering if BrightLocal is a worthy investment? BrightLocal offers a host of features, such as review management , local search marketing, and citation building.

Price 85

Price Non-Profit Health User-Generated 85

Backlinko

DECEMBER 19, 2024

Youve come to the right place. Backlink Analytics Semrushs Backlink Analytics lets you examine your competitors backlink profiles in detail to see the number, type, and quality of backlinks for each competing website. What We Like Semrushs Authority Score metric helps you understand the overall health of a competitors website.

Price 107

Price Non-Profit Advertising Advertisers 107

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

Analytics 98

Analytics Health Key Performance Indicator Education 98

Backlinko

APRIL 10, 2025

Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. But if you need something more tailored, you can easily build custom dashboards from scratch in three simple steps: Choose exactly which metrics to show Pull in multiple data sources ( Google Analytics , Semrush, Shopify, etc.)

SEO 90

SEO Price Analytics Key Performance Indicator 90

Hootsuite

JUNE 30, 2021

Not actually around the clock, we value our employees’ mental health , but they have been working very hard and are pretty pumped to share the results with you.). This will be available within Analytics. Pinned reports in Hootsuite Analytics. Firstly, we’ll be adding pinned reports through the navigation bar in Analytics.

Analytics 128

Analytics Customer User-Generated Health 128

Backlinko

APRIL 7, 2025

The biggest changes to this algorithm update took place in late 2023 and early 2024. Youll often see us using screenshots from various analytics programs to highlight results and showcase website performance. It checks your whole domain, not just single pages, for helpfulness. Some sites lost A LOT of organic traffic.

User-Generated 106

User-Generated Health SEO Finance 106

Hubspot Marketing

OCTOBER 31, 2023

But at the end of the day, it doesn‘t matter how optimized my emails are if I can’t properly track my email analytics or if I'm unsure what metrics need my attention. 31% of marketers in our survey listed open rate among the top two metrics they track when sending and reporting marketing emails, placing it right behind clickthrough rate.

Email Marketing 135

Email Marketing Analytics User-Generated Marketing 135

Hootsuite

JUNE 25, 2025

By tracking your social media analytics, you can understand what kind of content resonates best with your audience. Using conversational prompts, you can conduct analytical tasks without having to crunch numbers or open a report. For example, look at Ochsner Health , Louisiana’s largest nonprofit academic healthcare system.

Marketing 99

Marketing Marketers User-Generated Shipping 99

Hootsuite

OCTOBER 22, 2024

Hootsuite’s research shows employee advocacy on social networks is directly related to higher brand health metrics, including positive sentiment, value, and share of voice — especially among mature organizations. And hey, creating a great place to work has many other benefits. Our program earns over 4.1

PR 113

PR Gen Z Thought Leadership Communications 113

Rock Content

APRIL 24, 2023

This means you can find anything from experts in health to beauty, finance, personal training, and much more. Skyword also offers account management and other services like analytics and content audits. The post Scripted Alternatives: 5 Places to Hire Freelance Writers appeared first on Rock Content.

Place 95

Place Whitepaper Finance eBook 95

Search Engine Land

JULY 29, 2024

Data insights and analytics: Both use data insights and analytics to refine strategies, understand user behavior and market trends and optimize content performance. As AI becomes a bigger part of our daily lives, these platforms are becoming the go-to place for people to find information.

User-Generated 131

User-Generated Transform SEO Law 131

Hootsuite

OCTOBER 18, 2024

For other organizations who are a bit more le sérieux —central banks, the World Health Organization, etc—Reddit marketing is probably not your thing. Here are 9 tips to get started with this often weird and wacky place. Reddit marketing is a long-term game, not a place to blitz generic content and get quick leads.

Marketing 98

Marketing Marketers Promotion User-Generated 98

Vertical Response

OCTOBER 27, 2024

Email analytics involve collecting and examining data to assess the performance of your email campaigns, including insights from google analytics. Metrics such as delivery rate and bounce rate help evaluate the overall health and quality of your email distribution list.

Key Performance Indicator 96

Key Performance Indicator Email Marketing Communications Transform 96

Buffer Marketing

FEBRUARY 6, 2025

It has additional commercial features like the TikTok business center , advanced analytics, etc. And personal/creator accounts also don’t get access to the Business Center — which includes the ad manager, collaboration features, and downloadable analytics. This means you can only use the audios cleared for commercial use.

SEO 110

SEO Real Estate User-Generated Promotion 110

Orbit Media Studios

APRIL 12, 2023

I hear these things when I talk to people about GA4, the new version of Google Analytics. Together, we’d pick a question we could answer using Universal Analytics and replicate it in GA4. Eventually, I made the switch completely and I’ve finally come to realize… GA4 is better than Universal Analytics. I can’t find my reports.”

Analytics 112

Analytics Marketing Marketers Health 112

Marketing Insider Group

SEPTEMBER 23, 2020

I was thrilled to host a Data Literacy roundtable on both days of the event with Jonathan Sharr , the Manager of Business Intelligence & Analytics at Middlesex Health. Data Literacy is defined as “Comfort working with, manipulating, analyzing, and visualizing data” and is a key to success with BI, data, and analytics.

Health 142

Health Analytics Global Marketing Management 142

Litmus

JUNE 17, 2025

With email personalization tools and deliverability insights, you can build better segments, personalize content at scale, and keep an eye on metrics like inbox placement and engagement Inboxes are noisy places. But it’s harder to scale without the right tools in place.)

Branding 87

Branding CRM Email Marketing Analytics 87

Backlinko

DECEMBER 5, 2024

You can use Semrushs Review Management tool to easily monitor and manage all your reviews across multiple platforms in a single place. For example, if youre running a fitness center, you could conduct and publish a study on the health habits of residents in your city. And address concerns of those who leave negative reviews.

Search Marketers 103

Search Marketers Marketing Marketers SEO 103

SocialPilot

DECEMBER 10, 2024

Factors considered include platform compatibility, automation, content creation, visualization, analytics, collaboration, pricing, scalability, and user experience. It has a centralized dashboard that helps manage reviews from various platforms in one place. Currently, SocialPilot does not provide review performance analytics.

Management 75

Management Non-Profit User-Generated Price 75

Hubspot Marketing

OCTOBER 14, 2024

It started in the '60s with just four Ps — Product, Price, Place, and Promotion — but as businesses and markets became more complex, it expanded to include People, Process, and Physical Evidence. Place: Where are you going to sell it? Traditional Marketing Models 1. Price: Figure out how much you’re going to charge.

Marketing 116

Marketing Price Marketers User-Generated 116

Customers.ai

DECEMBER 4, 2024

Leverage Your Website as a Growth Machine Your website isn’t just a place for visitors to browse—it’s your email list’s secret weapon. For example, if you sell fitness gear, partner with a health food company for a co-branded email campaign or exclusive giveaway. How can analytics tools enhance email list growth hacks?

CRM 87

CRM Real Estate Non-Profit eCommerce 87

Hootsuite

FEBRUARY 10, 2025

Jude Childrens Research Hospital (@stjude) Raise public awareness of health issues and best practices For public health bodies like health authorities or government offices, social media is a powerful tool to reach the majority of your regions population relatively inexpensively. Hootsuite Listening can help here, too.

Law 61

Law Health Entertainment Gen Z 61

Use Insider

NOVEMBER 18, 2024

By continually optimizing and enhancing their programs with Insider—whether it’s through better onboarding experiences or converting those on the fence about joining— they can drive better results and help more people take meaningful steps toward their health and fitness goals. Blink’s success is a shining example of this alignment.

Retail 59

Retail Customer Health Customer Journey 59

Sprout Social

SEPTEMBER 24, 2024

For example, a fitness app targeting niche health enthusiasts might partner with micro-influencers to create authentic reviews and tutorial videos, while a national shoe retailer could use macro-influencers for campaigns targeting broader fashion fans. Mega and macro-influencers offer wide exposure but may lack niche credibility.

Influencer Marketing 97

Influencer Marketing Marketing Strategy Marketing Marketers 97

Lynton Web

MAY 8, 2025

SEO-optimized articles capture targeted search traffic from community members actively seeking recreation solutions, placing your center in front of high-intent prospects. Nutrition guides supporting overall wellness complement your physical activity offerings, creating a holistic approach to health that distinguishes your center.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Hootsuite

OCTOBER 20, 2020

Through Hootsuite’s social listening, social engagement, social analytics, and employee advocacy tools. Our research found that social media can drive operational efficiencies and contribute to key business results in areas like employee engagement, customer satisfaction, and brand health. How are they doing this?

Transform 142

Transform Customer Health Communications 142

Sprout Social

JANUARY 19, 2021

Social is the cornerstone of today’s brand-consumer relationship, and it’s often the first place people turn to find information, ask questions and share their thoughts and feedback. Understanding brand health on social helps you understand: How consumers feel about your brand. What consumers think about your products.

Health 130

Health Key Performance Indicator Analytics Industry Insights 130

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. Buffer’s analytics tools will help you figure out the best content types, post times, and frequency, that work for you. It just depends on the type of content you're posting.

Transform 117

Transform PR Product User-Generated 117

Search Engine Land

JULY 8, 2024

Google Search Console is a free website analytics tool Google provides. Google Search Console is notorious as a delicacy for many SEO professionals, an incessant phantom of manual actions and the culprit behind better understanding our website health. What does Google Search Console do? And how does it help SEO?

SEO 106

SEO Transform Health eCommerce 106