Martech

NOVEMBER 8, 2024

Dig deeper: R eddit marketing guide – maximize your spend YouTube ads While it may seem unconventional for DTC or B2C marketers, many B2B companies struggle to leverage YouTube effectively. For brand consideration, use video view campaigns. TikTok We can’t ignore TikTok, one of the fastest-growing social platforms today.

Gen Z 126

Gen Z CRM Millennials B2C 126

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. More B2B brands are waking up to YouTube’s potential, and I couldn’t be happier. It’s not just for Millennials or Gen Z Gen Xers alone account for 1.5

Gen Z 108

Gen Z B2C Transform Millennials 108

Martech

MARCH 24, 2025

Dig deeper: Salesforce Agentforce: What you need to know Loyalty programs and social shopping are hot Brand loyalty can be fleeting today, especially among younger shoppers. Gen Z is three times more likely than baby boomers to value exclusive experiences. 29% plan to introduce one in the next 24 months.

Retail 108

Retail Gen Z Transform Shoppers 108

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. However, if you decided to go B2C with your lemonade enterprise, you wouldn’t sell directly to people on the street, let alone have a stand. Take Peloton , for one.)

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence.

Gen Z 112

Gen Z Advertisers Advertising Branding 112

Martech

MAY 15, 2025

Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. Heres what that means for brands. appeared first on MarTech.

Whitepaper 88

Whitepaper Gen Z Digital Marketing Branding 88

Martech

OCTOBER 31, 2024

Nor do they want to receive mail from the same brand every day. It’s not just the older generation either. consumers still send letters and packages with nearly half (48%) of Gen Z, teens and twenties, sending mail one to two times per month. “We use real customer data from brands,” said Ross.

Direct Mail 133

Direct Mail Retail Gen Z Logistics 133

Martech

JANUARY 22, 2025

RMNs let brands reach consumers with laser-like precision when they are ready to buy. Zero loyalty : They will switch brands after even a single negative experience. “[J]ust one single poor experience” can shatter brand loyalty, underscoring the importance of consistently exceeding expectations.

Gen Z 107

Gen Z Retail Food Millennials 107

Hubspot Marketing

NOVEMBER 1, 2022

As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform. They saw it as a platform for Gen-Z to make short, funny videos.

B2C 127

B2C Gen Z Marketers Marketing 127

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” The executive wanted to make sure his brand would appeal to teenagers, not only with an eye toward future sales, but also in order to attract top young talent. “Gen Z isn’t anti-corporate or anti-brand,” she said. Gutterman’s response?

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Martech

MAY 3, 2022

Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media. This can help you stand out from the plethora of brand competitors and competing influencers.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand.

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand.

Gen Z 102

Gen Z Copywriting Real Estate Marketers 102

Hubspot Marketing

DECEMBER 16, 2024

"In 2024, we saw people wanting more music and more connection, so this was a great opportunity to bring two iconic brands together and do something fun that brought value to our customers." Lesson Two: Don't sleep on podcasts as a lead gen opportunity. Gen Zers don't just like listening to podcasts they like buying from them, too.

Gen Z 104

Gen Z B2C Health Marketers 104

Hubspot Marketing

MAY 9, 2022

Social media is one of the best ways to amplify your brand and the great content you’re creating. Keep this in mind as you review the information and see how that is applicable to your brand. However, when comparing B2C and B2B brands , the former report Saturdays as the best day while the latter say it’s Friday.

Gen Z 145

Gen Z B2C Manufacturing Food 145

Sprout Social

MAY 9, 2024

The brands are the DJs, guiding the tone of the party with music (products) while consumers are the crowd. Brands will need to be aware of the dance floor if they want to disrupt the music in a way that resonates with influencers and consumers alike. They aren’t loyal to brands.

Influencer Marketing 132

Influencer Marketing Market Trends Gen Z Fashion 132

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 137

Branding Fashion Gen Z B2C 137

Martech

DECEMBER 29, 2023

The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If Brands need to be everywhere. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

Retail 122

Retail eCommerce Gen Z Shoppers 122

Martech

JULY 28, 2022

This applies for Gen Z consumers, as well as those in the higher age brackets. Forty-seven percent of the top 1,000 grossing mobile games skew to Gen Z, up from 41% two years ago. Read next: PepsiCo’s strategies for marketing via online games and esports.

Gen Z 134

Gen Z Advertising Advertisers Millennials 134

Martech

MARCH 8, 2024

And the same principles apply to B2C advertisers. Brands looking to avoid alienating large groups of consumers might court independents with their messaging, or stay out of politics altogether. ” Gen Z. Nearly half (45%) of Gen Z identifies as liberal, and just 23% as conservative. Why we care.

Gen Z 102

Gen Z Millennials Shoppers B2C 102

Martech

SEPTEMBER 24, 2022

The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox. Dig deeper: How brands are joining the metaverse. The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76).

Gen Z 122

Gen Z Millennials Fashion Food 122

Hubspot Marketing

FEBRUARY 25, 2025

The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z. Right behind them is Gen Z. Creating content that reflects your brands values (e.g., social responsibility) User-generated content.

Transform 84

Transform Marketers Marketing Gen Z 84

Hubspot Marketing

OCTOBER 30, 2022

And, it's up to brands to keep up. To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. From pandemics to political turmoil – and now a looming recession – the last few years have been a roller coaster for brands and consumers alike.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Sprout Social

JANUARY 27, 2020

As marketers see memes take off, it stands to reason that with the right content, the platform can help you reach millions of people and make your brand go viral. This post will answer all those pressing questions so you can understand the platform better and decide whether or not it’s relevant for your brand. Viral challenges.

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Marketers 145

Hubspot Marketing

DECEMBER 13, 2023

Chances are, your brand has worked with creators in the past and likely will again. This growth is fueled by increased cash flow from brands and higher demand for content. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day.

Gen Z 132

Gen Z B2C User-Generated Branding 132

Martech

OCTOBER 16, 2023

YouTube’s new advertising offering has the potential to give your brand visibility during key cultural moments and help you reach your target audience. The big question to be determined is what kind of ROI your brand with this ad format. Spotlight Moments is scheduled to become generally available to all advertisers in November.

Gen Z 95

Gen Z Branding Advertisers Advertising 95

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. Establishes trust Humans trust other humans.

Gen Z 145

Gen Z B2C Shipping Marketers 145

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. What’s more powerful than content that tells your brand story? Lesson 2: Place your products in a practical context.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 118

eCommerce Gen Z B2C Shoppers 118

Hubspot Marketing

MAY 31, 2024

But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand. Brands who master native advertising strategy create relatable content, show engaging visuals, and make their customer the hero.

Advertising 105

Advertising Advertisers Gen Z Inbound Marketing 105

Neil Patel

SEPTEMBER 29, 2020

In fact, around nine in ten consumers say they will buy from a brand that they follow on social media. We’ve worked with huge global brands on their audience targeting, messaging and creative across multiple social channels. They’ve worked with major brands, such as Victoria’s Secret, Aston Martin, Baidu and Match.com.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Martech

APRIL 15, 2022

Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. What are the key differences between B2B and B2C marketing?

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Litmus

JUNE 23, 2022

Regardless of generation, consumers don’t like when social media sites, search engines, and mobile apps collect personal, online, and mobile location data, allowing access to marketers who use it for targeted advertising campaigns. Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

B2C 68

B2C Gen Z Millennials eCommerce 68

Sprout Social

OCTOBER 31, 2018

The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. Twitter isn’t without its roadblocks for brands, though. Twitter represents a treasure trove of information and opportunities for brands to engage with fans and followers. The big one?

Branding 111

Branding Gen Z Food Millennials 111

Search Engine Land

MAY 30, 2023

How should B2C marketers use GA4? SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. How should B2C marketers use GA4?

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

SocialPilot

JANUARY 16, 2024

Or perhaps you’re wondering which platform has the highest brand engagement rate? GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. 7% of Gen Z users (18-25) plan to quit Facebook in 2023. are females.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hootsuite

DECEMBER 10, 2019

Brands strike a balance between public and private engagement. Brands strike a balance between public and private engagement. More than half of brand discovery online still happens in public social feeds. Likewise, the meditation app Headspace uses public social channels to raise awareness of its brand.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145