Scoop.it!

MARCH 14, 2023

Content marketing is one of the most effective strategies for growing brand awareness, attracting new audiences, retaining existing customers, and driving revenue. No wonder 86% of B2C marketers believe content marketing is a key strategy. The one-size-fits-all approach doesn’t work in email marketing.

B2C 115

B2C Content Marketing Marketers Marketing 115

Marketing Insider Group

OCTOBER 25, 2021

Think email is an outdated way to communicate with customers? In 2021, email remains a top-three distribution channel for both B2B and B2C brands. Nearly 90% of B2B brands and 80% of B2C brands are using email as a primary distribution channel. Best practices for optimizing email ROI. Think again!

Email Marketing 141

Email Marketing B2C Marketers Marketing 141

Adobe Experience Cloud Blog

AUGUST 11, 2015

It’s the sound of millions of emails, targeted ads, and personalized web experiences fighting for relevance. Despite the noise, B2B and B2C brands succeed at delivering relevant information to their target audiences. Use Website Data to Validate Email Segmentation. Let’s get started… 1.

Email Marketing 134

Email Marketing Thought Leadership CRM B2C 134

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 142

Email Marketing eCommerce Marketers Marketing 142

Neil Patel

MAY 30, 2025

Marketers in the manufacturing industry use B2B strategies to target businesses, while consumer marketers use B2C tactics to reach individuals. Marketers often need to appeal to each stakeholder. In contrast, B2C buying committees are much smaller — often including just one decision-maker.

Manufacturing 70

Manufacturing B2C Thought Leadership Marketers 70

Adobe Experience Cloud Blog

FEBRUARY 16, 2011

by Maria Pergolino Originally thought to be more effective for B2C markets, mobile email marketing is fast becoming an effective way to communicate with B2B prospects and boost lead generation. For added compatibility, consider sending emails in multi-part MIME format. million people in the U.S.

Email Marketing 99

Email Marketing B2C Marketers Marketing 99

Quikly

JUNE 21, 2022

Keeping up with trends makes a huge impact on any B2C marketing channel — especially email, a preferred method of communication for consumers.

Market Trends 97

Market Trends Email Marketing B2C Marketers 97

Content Marketing Institute

NOVEMBER 27, 2018

Brands earn $38 for every $1 they invest in email marketing programs, according to Email Marketing ROI: The Factors That Lead to Better Returns, a research report published by Litmus. In other words, brands generate a 3,800% ROI on email marketing. Email opt-in (permission marketing).

Email Marketing 108

Email Marketing Real Estate Shipping B2C 108

Litmus

MARCH 29, 2022

This past year has been one of continued change–and email marketing metrics have not been an exception to that rule. When Apple’s Mail Privacy Protection (MPP) came into effect last fall , email marketers in all industries were made to reconsider their entire analytics strategy. Follow audience signals to other channels.

Email Marketing 95

Email Marketing Marketers Marketing B2C 95

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. So, marketing is key to making sure the right audience is there to hear your message.

Event Marketing 128

Event Marketing Food Direct Mail Entertainment 128

Sprout Social

JUNE 5, 2025

These platforms allow for direct engagement with your audience through shared updates, community building and content distribution. Email marketing Email lists are valuable owned assets for direct communication with your audience.

Thought Leadership 74

Thought Leadership Finance B2C Communications 74

Use Insider

JANUARY 22, 2025

Email is still the most used marketing channel by B2C (business to consumer) brands across the world. This presents both challenges and opportunities for B2C marketers: On the one hand, customers expect to share their email at some point when interacting with brands online.

B2C 52

B2C Email Marketing User-Generated Customer Journey 52

Hubspot Marketing

JULY 10, 2019

Therefore, all of our marketing efforts can be classified as B2B. B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them.

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

JULY 26, 2013

Customized Email Marketing. I also received emails from marketers I frequently shop at or am on their newsletters. So whether your company is focused on B2B or B2C marketing, you can leverage the power of targeted, birthday messaging to drive leads, sales and loyalty. Relating to B2B Marketers.

B2C 134

B2C Thought Leadership Customer loyalty Marketers 134

Adobe Experience Cloud Blog

OCTOBER 14, 2014

Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. Communication gone bad. Email Marketing b2b B2C'

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Martech

MAY 5, 2025

As a result, marketers need to adopt strategies that resonate with this mindset while fostering trust and connection. Here are several approaches marketers can take: Email: Business email address Sign me up! Emphasize value and transparency : Clearly communicate the value of your products or services. Processing.

Marketers 113

Marketers Marketing Customer loyalty Price 113

Martech

FEBRUARY 28, 2022

Social media is about growing relationships, while email cultivates and persuades prospects to act. For a B2C company, email still has priority when looking at attribution numbers. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. Intent makes the difference.

B2C 131

B2C Whitepaper CRM Marketing Automation Platform 131

Martech

MAY 13, 2025

But you need to revise your messaging strategy and start communicating now. Whatever the case, having a coordinated and flexible email strategy you update as conditions warrant was the winning formula during the COVID pandemic and the right move now. Like Monday’s pause on new tariffs with China. — ed. )

Customer loyalty 83

Customer loyalty Customer Price Retail 83

verse.ai

OCTOBER 1, 2024

Content marketing has risen in importance for B2C brands. Benefits of B2C content marketing include boosting customer lifetime value by up to 70% and conversion rates by 6x. Ultimately, this is because content marketing focuses on helping, not selling. Is your content marketing team doing these six things?

B2C 59

B2C Content Marketing CRM Marketers 59

Hubspot Marketing

FEBRUARY 25, 2025

90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. HubSpot ) Email marketing remains the highest-performing channel for 42% of B2B marketers, just behind in-person events and webinars. Start by defining your buyer persona.

Transform 83

Transform Marketers Marketing Gen Z 83

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Drip campaigns.

User-Generated 132

User-Generated Email Marketing B2C Marketers 132

Martech

JANUARY 20, 2025

Story-driven marketing goes beyond simply promoting features and benefits; it aims to create a compelling and memorable brand experience. In this approach, brands use storytelling elements such as characters, plot lines and conflicts to communicate their values, mission, and unique selling propositions. Tools needed.

User-Generated 108

User-Generated Brand Management Marketers Marketing 108

Martech

APRIL 15, 2022

The challenge for B2B marketers is to support what is now largely a self-guided journey involving numerous personas on accounts and increasingly expanding buying teams. Strategies that were once traditionally B2C are now being adopted by B2B marketers. In B2C marketing, companies sell directly to the end customers.

B2C 124

B2C Marketing Automation Platform Gen Z Whitepaper 124

Litmus

DECEMBER 15, 2021

All submissions and nominations were judged by a panel of email experts from Litmus and around the email community, including: Anne Tomlin, Founder of Emails Y’all and Email Loot. Jen Capstraw, Co-Founder of Women of Email. Jaina Mistry, Senior Manager of Email Marketing at Litmus.

B2C 110

B2C Food Email Marketing Health 110

Neil Patel

DECEMBER 13, 2022

And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. Email Marketing. 56% of companies said they would increase their email marketing budget.

B2C 145

B2C Marketers Marketing Influencer Marketing 145

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Email Marketing Email remains a powerful tool for B2B advertising.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

illumin

OCTOBER 24, 2024

Unlike B2C (business-to-consumer) advertising, which targets individual consumers, B2B advertising focuses on engaging other businesses, often with a longer sales cycle and more complex purchasing decisions. Email Marketing Email remains a powerful tool for B2B advertising.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. See more on email audits in the next section.)

Law 135

Law eCommerce Shipping B2C 135

Martech

FEBRUARY 25, 2022

Founded in 2019 after IBM Watson Marketing separated from IBM as a standalone company, Acoustic powers thousands of marketing teams in more than 70 countries, sending more than 4 billion messages every week. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers.

Marketing Automation Platform 120

Marketing Automation Platform CRM Manufacturing B2C 120

Marketing Insider Group

APRIL 20, 2020

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts. Customer Loyalty.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Trade Press Services Newsletter

OCTOBER 6, 2022

That’s why it’s important to know which B2B marketing trends are important now and over the next year. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Thought Leadership Content One of the most effective marketing tactics is thought leadership content.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Marketing Insider Group

SEPTEMBER 14, 2020

Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy. Content Marketing Institute ). Almost half of all marketer’s plan to use content to reach their consumers. Content Marketing Institute. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Martech

MAY 1, 2024

One of the biggest missed opportunities amongst marketers is the use of video in your email marketing. Luckily, just like with social media marketing and paid advertising, using video in your email marketing efforts is a highly effective way to engage more potential customers, close more deals, and drive real revenue.

Customer 124

Customer Transform Email Marketing B2C 124

Martech

FEBRUARY 11, 2022

“To me, personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.”. Personalization is the process in which brands tailor their offers, communications, and advertising to the needs of buyers. B2C personalized marketing examples.

Personalized Marketing 122

Personalized Marketing B2C Customer Journey Law 122

Backlinko

MARCH 11, 2024

Email (63%), social media management (50%) and paid ads (40%) are the most reported areas for currently using marketing automation – Ascend2 Area Marketing Automation Usage Email marketing 63% Social media management 50% Paid ads 40% Content management 35% Landing pages 29% SMS marketing 28% Campaign tracking 26% Account-based marketing 24% Push (..)

Customer Journey 122

Customer Journey Marketing Automation Platform Marketers Marketing 122

Martech

MAY 8, 2025

These enhancements focus on the personalization and modeling components, aiming to improve the execution of marketing strategies using real-time data analysis and automated decision-making. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

Transform 82

Transform User-Generated Law Communications 82