Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). It’s content about a sauce promotion designed to promote more sauce. A mattress company appreciates the value of print.

B2C 102

B2C Content Marketing Food Transform 102

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. As mentioned, B2B content marketing presents different challenges from B2C content marketing. With B2B, you’re targeting other businesses, whereas, with B2C, you’re targeting individual consumers. Promote Your Content Across Different Platforms.

B2C 145

B2C User-Generated Content Marketing Marketing Strategy 145

Neil Patel

AUGUST 5, 2021

The health and fitness industry is worth over $96 billion dollars. The health and fitness industry is hugely saturated. In the USA alone, there are: at least 340,000 personal trainers over 41,000 health clubs over 64.2 million gym memberships nearly 69 million smartphone owners using a health and fitness app.

Advertising 143

Advertising Advertisers Health User-Generated 143

Neil Patel

SEPTEMBER 22, 2020

Although B2C businesses have a clear advantage on Pinterest, B2B companies can also see a considerable benefit if their target audience overlaps with Pinterest’s users. Here are examples of the shop view and a rich pin with a buy button on the app: You can also use Promoted Pins to increase your reach and following.

Fashion 145

Fashion Transform User-Generated Food 145

Vertical Response

MARCH 15, 2025

billion, email serves as a major channel for direct communication and promotional strategies, particularly when using an email marketing service and an email marketing platform. Through email marketing, businesses can inform customers, enhance brand awareness, and promote products and services effectively. With a user base of over 4.3

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Marketing Insider Group

JULY 13, 2020

Who has time to write blog posts and to promote them? Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. For B2B businesses, a blog is just as important as it is for B2C brands. Cleveland Clinic Health Essentials. So why haven’t you created a killer blog yet?

Thought Leadership 144

Thought Leadership Real Estate User-Generated B2C 144

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. HANDPICKED RELATED CONTENT: Does Your Health Care Content Hold the Cure for Customers in Crisis? joderama Click To Tweet.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Sprout Social

APRIL 15, 2020

Before you push forward with planned promotions or sales, think about how the current situation may have affected your audience. as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) providing factual, helpful information.

Non-Profit 145

Non-Profit Retail Promotion Finance 145

Litmus

DECEMBER 15, 2021

Health Via Modern Nutrition). Best B2C Email : Alterra Mountain Company. Best B2C Email. TikTok and email to promote modular homes? and revenue GmbH – Best B2C Email and Best Agency Email. In addition to the winners of each category, we’re highlighting the honorable mentions. Meet the seven award winners!

B2C 110

B2C Food Email Marketing Health 110

Marketing Insider Group

MAY 31, 2021

Sharing user-generated content, publishing meaningful campaigns, and focusing on value over promotion will help you connect with followers on a deeper, more meaningful level. Whether your business is B2B or B2C, you can learn a lot from these top brands on social media. The Best Brands on Social Media Today.

Branding 142

Branding User-Generated Education Communications 142

Orbit Media Studios

MAY 24, 2023

Our buyer is in a marketing leadership role and has fundraising and event promotion goals. The goals of this person are to create more effective fundraising campaigns through digital marketing and also to promote their events. We’ll start with a detailed prompt. The best prompts help the AI by giving a lot of information.

Non-Profit 133

Non-Profit Health Finance Marketers 133

Martech

AUGUST 24, 2021

What you can do is not over-promise; you can be transparent about possible problems; and you can let B2C purchasers track their packages. residents were excluded from just about anywhere for health reasons. This got me thinking about aversive messages — the kinds of messages that make you think, “I can shop elsewhere.”

Shipping 107

Shipping Logistics B2C Health 107

Neil Patel

DECEMBER 13, 2022

we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing. The top reason was they plan on buying ads to promote their own podcast in order to make it more popular. And we didn’t want to know how marketers were reacting just in the U.S., Conclusion.

B2C 145

B2C Marketers Marketing Influencer Marketing 145

Marketing Insider Group

SEPTEMBER 9, 2015

Often times we see marketers get hung up on the difference between B2B and B2C marketing tactics. Cisco’s Senior Director of Media, Julia Mee, explains , “Our customers are thinking about us as just a brand—they are not differentiating it as B2B or B2C.” Blur the sell. OPEN Forum does this with its Card Member Spotlight case studies.

Content Marketing 104

Content Marketing Finance B2C Marketers 104

SocialPilot

JUNE 18, 2025

See how they promote their products and redirect their YouTube audience to their website and product pages. Retail Retail businesses, especially B2C eCommerce brands, benefit the most from social media’s ability to create visual, engaging content that drives awareness and converts followers into customers.

Real Estate 59

Real Estate Transform User-Generated Education 59

Sales Force: CMO

JULY 19, 2021

The CMO Club, which includes more than 650 of the world‘s most innovative marketing executives, represents both B2B and B2C brands. Cindy Donohoe, EVP & CMO, Highmark Health. Cindy Donohoe, EVP & CMO, highmark health. “At Cindy Donohoe, EVP & CMO, Highmark Health. Work from anywhere. Fine-tune your tools.

CMO 98

CMO Energy Health B2C 98

Lusha

JULY 22, 2024

Tailoring Scripts to Different Industries and Scenarios B2B vs. B2C: Key Differences and Script Adjustments Cold calling in the business-to-business (B2B) world is a different beast than business-to-consumer (B2C) calls. B2C: Highlight personal benefits, create an emotional connection, and aim for a quick close. Congratulations!”

Customer 52

Customer B2C Real Estate Key Performance Indicator 52

Unbounce

APRIL 23, 2019

And it’s only going to get harder now that most Google search results pages have become saturated with promotional lead magnets masquerading as “great” content. Promote a Personalized Template. Look for Unique Cross-Promotion Opportunities. Promote a Personalized Template. Look for Unique Cross-Promotion Opportunities.

Direct Mail 145

Direct Mail eBook User-Generated Marketers 145

Search Engine Land

NOVEMBER 16, 2022

Whereas, B2C and D2C marketers can feel it more quickly when complete verticals go south. During the 1990-1991 recession, McDonald’s decreased its advertising and promotion budget, while Pizza Hut and Taco Bell did the complete opposite, according to Pathfind. B2C will feel it first. Return to in-person events.

B2C 86

B2C Health Marketers Advertising 86

Hootsuite

JANUARY 27, 2020

They also started downranking Pages that posted a high volume of overly promotional organic content. A year later, in March 2019, at least one study found that while engagement had increased 50% year over year, the algorithm changes also increased divisiveness and outrage as it tended to promote posts that got people worked up.

Real Estate 145

Real Estate Entertainment B2C Promotion 145

Marketing Insider Group

MARCH 2, 2020

Others think blogging isn’t for them – it’s the purview of foodies, mommies, and health gurus. Having a popular blog can quickly promote you to a position of industry authority, a desirable spot to be in. Promote your content well with connections and industry influencers. Consider paid promotion to boost your ranking.

Whitepaper 143

Whitepaper Real Estate Marketers Marketing 143

Customers.ai

NOVEMBER 14, 2023

Key Trends in Website Visitor Identification Benefits of Website Visitor Identification How Website Visitor Identification Can Enhance Lead Generation Success Story: DTC Health & Wellness Brand Website Visitor Identification FAQs What is Website Visitor Identification? How Do I Identify Visitors on My Site?

User-Generated 123

User-Generated Health B2C Analytics 123

Rock Content

MAY 26, 2020

Unfortunately, what we’re facing is unlikely to be a typical recession: in fact, it will be the first health-driven recession of modern times. In times of recession, just keeping a promotional spend flat will put our brand in a dominant position. That also makes the dynamics of the recovery hard to predict.

Non-Profit 90

Non-Profit PR B2C Promotion 90

Hootsuite

JUNE 11, 2020

Likewise, B2C online education brand MasterClass uses skippable in-stream pre-roll ads to promote their memberships. For example, this osteopath’s helpful shoulder exercise video probably falls generally under “health,” and perhaps so do these ads for herbal remedies and MRIs. Non-skippable in-stream video ads. Get Started.

Marketers 145

Marketers Marketing Advertising Advertisers 145

Sprout Social

MAY 9, 2024

Brands using B2C and B2B influencer marketing benefit from strong, long-term influencer relationships because it enables them to nurture organic communities, reach new audiences and build brand awareness and trust. Fenty Beauty was one of the most popular beauty brands mentioned by influencers in 2023.

Influencer Marketing 132

Influencer Marketing Market Trends Gen Z Fashion 132

Content Marketing Institute

APRIL 25, 2018

I’ll let you in on a little secret, too: Some sites won’t link to gated pages because it feels promotional. HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content. Check out CMI’s annual B2B and B2C research. michelelinn Click To Tweet. Create a call to action for your research.

PR 109

PR B2C Promotion Health 109

Rock Content

FEBRUARY 16, 2024

For example, if you find you are too inexperienced or busy to spend the time required to create, execute, and monitor a strategy, look for a list of B2C or leading B2B content marketing companies to consider. For example, check out this list of health information resources for marketing in 2024. Yet, there is another option.

Marketing Strategy 98

Marketing Strategy Whitepaper eBook Marketers 98

Content Marketing Institute

MARCH 28, 2018

It’s helpful (versus promotional ) content. Reported data should benefit the audience, not be promotional in nature. Reported data should benefit the audience, not be promotional in nature, says @LisaBeets. Since our first research report launched in 2010, CMI has never gated the annual B2B and B2C content marketing reports.

Whitepaper 109

Whitepaper Transform B2C Promotion 109

Neil Patel

SEPTEMBER 24, 2020

Disruptive’s client list includes: Fandango Fluent Guitar Center Columbia Southern University Blooom Lowepro ConocoPhillips Behavioral Health. When it comes to paid advertising, their sweet spot is promoting tech companies, whether they’re in SaaS, Ecommerce, Tech, or Transportation.

eCommerce 103

eCommerce Advertising Advertisers Health 103

Martech

JUNE 15, 2023

Lifestyle segmentation: Segments are based on lifestyle choices and preferences, such as health-conscious individuals, eco-friendly consumers, or luxury-oriented individuals. Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior. Strategies.

Advertising 124

Advertising Advertisers Fashion Food 124

Content Marketing Institute

OCTOBER 8, 2017

CMI posts included Smackdown Content Marketing Secrets From the WWE, How GE Gives Recruiting Content a Personality Lift, and How Health Catalyst Gets Results with Ungated Content. And here are some ideas for the B2C industry: Basic Outfitters (new but doing cool stuff). Promote to specific influencers. Shutterstock. Stamps.com.

B2C 111

B2C User-Generated Health Retail 111

Neil Patel

AUGUST 25, 2021

Your own case may not be health-related, but we’re all in the same boat. Since the majority of your competitors are also using content to reach and attract customers, you’ve got to reach your prospects on their level, whether you’re a B2B or B2C marketer. The purpose is to get readers to click your headline now.

Affiliate Marketing 145

Affiliate Marketing User-Generated Copywriting Health 145

Martech

MARCH 11, 2024

Collaborate with influencers: Leverage influencers in the organic and health food space to amplify your brand’s reach and increase awareness. Identify influencers whose values align with your brand and collaborate on content creation and promotion.

Branding 113

Branding Key Performance Indicator Customer Journey Marketing Mix 113

Sprout Social

JANUARY 5, 2023

Here at Sprout, we’ve narrowed down five key use cases that our customers use listening for: Brand health : gauging public perception of your brand or products. Strategy #1: Brand health. Answers that listening can uncover about your brand health include: How do customers feel about my brand or product?

Health 98

Health Industry Insights Shipping Energy 98

Neil Patel

FEBRUARY 13, 2023

B2B buyers want more control over buying processes in a recession, and this market won’t feel the effects of a recession as quickly as B2C businesses would. These habits are ever-changing based on your customers’ preferences and needs (no matter if you’re B2B or B2C). Working through a B2B lens? The same logic applies.

B2C 98

B2C Marketers Marketing Price 98

Hubspot Marketing

APRIL 5, 2023

While B2C attribution could relate to smaller purchases, B2B attribution covers purchases from companies, memberships, or leads. That could include popular topics, content formats, or even time of promotion. Understanding the health of these marketing channels is key to deciding where your team should invest their marketing resources.

User-Generated 145

User-Generated Marketers Analytics Marketing 145

Sachs Marketing Group

JULY 11, 2023

Businesses of all sizes, across various industries, are leveraging the power of digital marketing to reach out to their target audience, promote their products and services, and ultimately drive growth and profitability. However, digital marketing is not just about throwing content into the online world and hoping it sticks.

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Health 75