Lusha

JULY 22, 2024

Tailoring Scripts to Different Industries and Scenarios B2B vs. B2C: Key Differences and Script Adjustments Cold calling in the business-to-business (B2B) world is a different beast than business-to-consumer (B2C) calls. B2C: Highlight personal benefits, create an emotional connection, and aim for a quick close. Congratulations!”

Customer

SocialPilot

APRIL 13, 2025

In fact, customer reviews influence nearly 95% of buying decisions , and thats not just B2C. Its like having your real customers tell your website visitors that This place is legit, just go for it. Hero Section The hero section is your prime real estate, so make sure it creates a great first impression. Lets find out.

Real Estate

SocialPilot

MARCH 10, 2025

Their memes spark engagement because they highlight real-world challenges their audience faces. View this post on Instagram A post shared by HubSpot (@hubspot) Meanwhile, a B2C lifestyle brand like Nike infuses trending internet humor into their memes, often playing on motivational themes with humor tied to fitness culture.

Gen Z

Hubspot Marketing

APRIL 7, 2025

He gives the example of a SaaS or B2B brand vying for real estate in Googles AI Overviews. Meanwhile, marketing a B2C product is much more about Google Merchant Center than Google Search Console. AI Overviews source a lot of citations from YouTube or LinkedIn, he tells me.

SEO

Marketing Insider Group

SEPTEMBER 17, 2024

It’s like customer experience by osmosis (moving from B2C to B2B). .’ As a result, it seems reasonable that the desire for personalization and customization of products and services will increase. How Important is Customer Experience For B2B Companies? You have to remember that we are ALL consumers.

Customer

Adobe Experience Cloud Blog

JUNE 13, 2017

Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. Let’s take a look at some areas that we’ve traditionally thought of as B2B marketing and examine at the process through a B2C lens.

B2C

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. They create customized visuals for real estate businesses in both 2D and 3D models. If you’re a real estate developer or architect, it’s worth checking these guys out. What Is the Difference Between B2B and B2C Niche Marketplaces?

Real Estate

Hubspot Marketing

MARCH 22, 2022

NFT Real-Estate: A non-fungible digital house or piece of land in the metaverse that can be invested in, sold, or even rented out. Buyers get a digital deed or certificate saying they own the real estate. NFT Real Estate. There's much more complexity here than a quick definition can explain.). metaverse. #vr.

Real Estate

Marketing Insider Group

APRIL 10, 2023

And how have those sources changed over time time and between B2B and B2C sectors. Top Traffic Sources for B2B vs. B2C Next, we looked at how traffic sources compare across B2B and B2C. We sought to answer: what are the top sources of traffic and leads on your website? We have to consider conversions.

B2C

Neil Patel

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. What makes Social Media 55 stand out is their specialized expertise in a number of niches, ranging from real estate to skin products to plumbing. With this know-how, they’re able to make focused moves that are specific to each industry.

Social Media Marketing

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Keeping up with these social trends isn’t just a B2C priority.

Branding

Marketing Insider Group

APRIL 7, 2011

So if you work at an agency and are looking to move to the client side, if you’re considering the similarities and differences in B2B Marketing vs. B2C, or if you are still advocating for the effectiveness of social media inside your company, then this post is for you…. You also spent time in both the B2B and B2C world.

B2C

Marketing Insider Group

JULY 13, 2020

The company posts about twice a month on its blog , uses plenty of eye-catching visuals, and is raking in traffic with its prime Google search results real estate. For B2B businesses, a blog is just as important as it is for B2C brands. This is critical. It also positions your brand as a thought leader in your industry.

Thought Leadership

Customers.ai

MARCH 20, 2023

In this blog post, we’re going to share some new, fresh and effective sales prospecting email templates for both B2B and B2C businesses. Even better, But that’s not all, we’re also going to talk about a game-changing software that has made targeted sales prospecting possible for B2C businesses. See the new Customers.ai

Real Estate

Marketing Insider Group

FEBRUARY 14, 2013

My father was a copywriter and my mother a world class salesperson (real estate). I gravitated towards B2B marketing because I prefer convincing someone to do something instead of manipulating them into doing it (sorry, B2C guys). So I was destined to go from college straight to Madison Avenue (Ogilvy New York).

Real Estate

Marketing Insider Group

APRIL 11, 2023

We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! By consistently sharing the right content, you can drive more traffic to your website, ultimately leading to an increase in engagement and conversions.

Digital Marketing

Content Marketing Institute

JANUARY 16, 2019

I looked for ones that can be applied in all kinds of organizations – B2B, B2C, big, small, and everything in between. B2B marketers may assume stories touching people’s hearts abound for their B2C counterparts but are scarce in their industry. But I made myself do it. Use established channels to support experiments on new ones.

B2C

Search Engine Land

JULY 18, 2023

If you’re in B2C, consumer confidence, inflation and jobs are key. If you’re working in an industry closely related to finance, like lending or real estate or insurance, you likely have a second layer of important metrics to watch (e.g., Those have almost always earned that real estate with lots of engagement.

SEO

Hootsuite

DECEMBER 1, 2022

But B2C brands can also find success on LinkedIn. For B2C companies, LinkedIn might serve primarily as a recruiting platform. Make the value proposition for your content clear in this prime real estate. That means businesses of all types are expected to be more visible and engaged in the overall conversation.

Marketing Strategy

Marketing Insider Group

OCTOBER 1, 2019

It’s important to note that emotional marketing tends to be more effective when you’re speaking in a B2C context. Think about how real estate agents describe coming home at the end of a busy day to a warm and comforting home, rather than just describing the features of a particular property.

Real Estate

Neil Patel

OCTOBER 5, 2020

Joseph Studios focuses on non-paid social media promo for B2B and B2C clients, which includes activities, such as customer engagement and community building. What’s interesting about Social Media 55 is that they have expertise in a number of specific niches, such as bridal, political and real estate.

Real Estate

Sprout Social

FEBRUARY 7, 2022

At a recommended size of 1128 x 191, your cover image is additional real estate where you can bring your brand to life by: Emphasizing branding. For B2C companies like Adidas, it’s a great place to highlight your breadth of product offerings. Showing off your products. Highlighting what your company does.

Branding

Martech

OCTOBER 11, 2021

After all, the B2B experience should surely be at least as good as the B2C experience, especially when B2B buyers, with the exception perhaps of real estate and very high luxury items, are making more expensive and more highly considered purchases. Is there another step to be taken? Stepping up to customer love.

Customer

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Analytics

Hootsuite

APRIL 20, 2020

And, relatedly: which posts get prime real estate on the Explore page ?). If you have an amazing B2C product, the product might do the work for you. So, which factors does the algorithm care about? What moves can brands make that have an outsized effect on what people see at the top of their feed? Relationship.

Real Estate

Hootsuite

JANUARY 27, 2020

B2C brand posts perform best at noon on Monday, Tuesday and Wednesday. With Facebook’s “F5” design refresh devoting significant screen real estate to Groups, and the algorithm prioritizing Groups content, brands should plan to take advantage. Newer is better. Now is best. But when is your audience online?

Real Estate

Content Marketing Institute

NOVEMBER 27, 2018

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. The lesson? Aim high with your welcome emails.

Email Marketing

Duct Tape Marketing

JULY 20, 2015

Sit down with your team members and create a list of potential strategic partners using the B2B or B2C c hecklists. What about a Real Estate agent out there networking with your potential clients on a daily basis? It is time to start brainstorming. Is there a local bank with a small business audience?

Real Estate

Marketing Insider Group

MARCH 2, 2020

With 11 or more posts per month, you’ll see a considerable increase in website traffic, whether you are a B2B or B2C business. Many seasoned bloggers started out in other careers before turning to writing, and you’ll find writers with impressive CVs in finance, law, healthcare, technology, real estate, and many other areas.

Whitepaper

Content Marketing Institute

JANUARY 17, 2019

We’re a merged real estate team with a marketing department that handles five brands across many digital platforms. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. Now, let’s get to the ideas, tips, and examples. Have fun with them (and relevant news). Click To Tweet.

Content Marketing

Duct Tape Marketing

JANUARY 7, 2020

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Paid Search is Taking Up More Real Estate.

Real Estate

Marketing Insider Group

JANUARY 14, 2014

100% It’s like customer experience by osmosis (moving from B2C to B2B). The more this happens the more our expectations rise and with an ever increasing awareness of ‘what can be done’ it only seems reasonable that the desire for personalisation and customisation of actual products and services will increase too.

Customer

Martech

AUGUST 24, 2023

So while most of our marketing is in rental buildings via our real estate partnerships, a Lyft ride to and from someone’s home is another great way to target relevant messages to customers in their daily lives.” Bilt is all about contextual marketing and meeting people where they already are. In-app ad moments. Image: Lyft Media.

Real Estate

Martech

SEPTEMBER 11, 2023

Since starting with Bain & Company 16 years ago, he’s worked in real estate, education, publishing, and most recently, as a director at Wayfair, where he led the plumbing and hardware division to double-digit growth at the height of the pandemic. In May, he purchased and became CEO of online retailer Homethreads.

Customer

Customers.ai

AUGUST 26, 2022

Or you can create a list of big (10,000+) Instagram accounts that follow real estate investors. Find your Ideal Customers with RoboBDR Sales Outreach Automation and B2C, Creator & Influencer Prospecting Data. Need more ideas? You can use a list of LinkedIn accounts filtered by relevant job titles and groups.

Outbound Marketing

Duct Tape Marketing

APRIL 28, 2015

No category of business is immune – B2B, B2C, large ticket services and low dollar commodities are sourced this way today. Using a handful of these directories to expand your search real estate can really pay off.

Real Estate