Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Most brands miss by showing only the highlight reelthe wins, the perfect moments, and the polished content. Telling raw, relatable stories is how you build a lasting brand. Stories stick.

eCommerce

Hubspot Marketing

JUNE 23, 2025

I helped build Drift into a category-defining brand and turned my company, Exit Five, into a seven-figure media business. I’d go all-in on brand from day one. Here’s my approach to building a brand in your first 100 days, before you have money or traction. So, your brand needs a differentiating factor.

Branding

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Choose a preset theme that aligns with your brand identity and is mobile-responsive. If not, look for a plugin.

SEO

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Analyze sentiment of brand mentions.

Price

Buffer Marketing

SEPTEMBER 3, 2024

Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values.   To tag your brand, type “@yourcompanyname” A popup will appear, find the appropriate page or person, and click to tag. 3 153 15 0.4 0 7 2 34.5

Real Estate

Hubspot Marketing

JULY 12, 2024

He’s exactly right: communities help you share your brand identity, engage with members to build and deepen relationships and help you share content with them so they have everything they need to succeed. How do they interact with brands and content online? It’s a reciprocal thing. Who are they (age, gender, profession, etc.)?

Management

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? I also filtered out brand and non-brand clicks.

eCommerce

Sprout Social

MAY 6, 2025

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Brand monitoring software captures conversations across the digital landscape. What is brand monitoring? What should you monitor for your brand?

Branding

Hubspot Marketing

JULY 16, 2024

So, how can you make sure you apply each keyword to the right landing page or blog post? I downloaded the keywords from the brand’s Google Search Console and asked ChatGPT the following prompt: “Classify the SEO keywords in the Excel spreadsheet by intent. Please suggest three topic ideas for a blog post we could write.”.

SEO

Hubspot Marketing

JULY 29, 2024

With AI becoming so entrenched in marketing, I became curious about its use in one of the most defining aspects of marketing—brand logos! By the end of this blog post, you'll know which one is my favorite and if I would recommend using an AI logo generator for your organization or business. Then, I choose a logo category that suits me.

User-Generated

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. Number of brand and experience mentions across social and digital channels. I wish it were that simple when it comes to AI. As with anything new, some were skeptical of its long-term value.

User-Generated

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem. That’s right — yours!

Customer

Orbit Media Studios

DECEMBER 17, 2024

The brand that gives away the best tips, tricks and tools, wins the most loyalty, leads and love. Create a table with the categories of watering holes as rows, the verticals as columns and the specific watering holes as the cells. Be as comprehensive as possible with the categories. Think about this step by step.

Thought Leadership

Search Engine Land

SEPTEMBER 24, 2024

It offers unique opportunities for brands to connect with consumers in authentic and meaningful ways. How to navigate Reddit’s brand safety options. Though technically a type of promoted post, free-form ads function more like a blog post, offering flexibility for creative, long-form content. Best practices for each format.

Promotion

Martech

DECEMBER 5, 2024

“These standards lay the groundwork for transparency and consistency in in-store retail media by focusing on what matters — clear definitions and measurement methodologies,” said IAB VP, measurement addressability Jeffrey Bustos in a blog post. In-store retail media. Retailers’ customer data is the key value for RMN advertisers. Ad formats.

Retail

Hootsuite

JULY 26, 2024

Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. More of a visual learner?

Analytics

Hubspot Marketing

DECEMBER 4, 2024

If you want to start a newsletter, whether on behalf of a large business or your personal brand, I’ve built you a guide filled with data, expert advice, formats, and topic ideas. It follows that your content strategy has to be reader-focused, not brand-focused. Develop and enforce editorial and brand guidelines. We have fun.)

Education

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

PR

Vertical Response

SEPTEMBER 15, 2024

If a subscriber recently browsed a specific category on your website, reference it in the subject line. Keep Your Email On-Brand Your email should reflect your brand’s tone, voice, and visual identity. Consistent use of colors helps reinforce brand recognition and makes your emails instantly recognizable.

Email Marketing

Hubspot Marketing

NOVEMBER 7, 2024

Once a brand in decline, they reimagined their distribution strategy by using influencers and social video to reach a new, younger audience. Pro tip: Segment your distribution channels into “known” (predictable) and “unknown” (risky, high-impact) categories. A great example here is Abercrombie & Fitch.

Inbound Marketing

Animalz blog

APRIL 17, 2025

His to-do list is typical for a marketer at a rapidly growing AI startup (scaling from $1M to $10M ARR in just one year): launch events, grow brand awareness, produce data-driven content, manage the blog, interview experts, and handle distribution. Monthly brand traffic doubled within months, fueling inbound demos and product usage.

SEO

Businesses Grow

JULY 29, 2024

Personal brand on TikTok? Too short for a blog post, too interesting to ignore, here are some quick thoughts from the Schaefer-verse: Is it really a personal brand on TikTok? I’ve been teaching about personal branding for nearly a decade and probably have studied this subject as much as anyone on earth.

Branding

Search Engine Land

JULY 17, 2024

A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive and timely content. Most brands probably won’t even know a term is trending.

SEO

Hubspot Marketing

JULY 30, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve separated and named my collections into categories that help me know why I’ve saved them in the first place, especially since I’ll be coming back to them later on when I’m creating content.

Product

Orbit Media Studios

AUGUST 6, 2025

Your goal is to improve the chance of mentions for your brand when your future prospects ask for a recommendation from AI. On-site AI optimization Pop open your favorite AI and ask it about your brand with a prompt like “Tell me everything you know about [Your Legal BrandName]”. It’s variously called AIO, AEO, GEO or just SEO.

PR

Hubspot Marketing

MARCH 26, 2025

Now affectionately known as the Big Sis to Young Creatives with accolades including Forbes 30 Under 30 West is building a digital brand around providing career advice to rising professionals. The social media entrepreneur makes her money from brand partnerships, workshops, and other aligned collaborations. It was about adding value.

Gen Z

Hubspot Marketing

APRIL 8, 2025

But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. This could work in your favor if youre a B2C brand. In fact, 46.6%

Gen Z

Hubspot Marketing

DECEMBER 3, 2024

So instead of simply mimicking this test, take a look at your data and see what insights might inform a brand new test. Part of the reason that this test worked was because it was on pages that targeted brand-new visitors. Navigate to Website Pages, Landing Pages, or Blog depending on what kind of page you’re working with.

Customer Journey

Exposure Ninja

JULY 18, 2025

Unlinked brand mentions used to be seen as a missed opportunity. With the rise of ChatGPT , Perplexity , Gemini , and Google’s AI Overviews and AI Mode , brand mentions , even unlinked ones, are now one of the strongest signals of visibility. What we’re seeing is a shift towards brand recognition and topical authority.

Branding

Sprout Social

MAY 8, 2025

With the rise of social search, unprompted brand discourse and unfiltered consumer sentiment, Reddit has become a goldmine for real-time, organic insightsand a competitive advantage for brands that know how to harness it. Why tracking Reddit trends is important for your brand Reddit is built to spark trends.

Gen Z

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. In authentic influencer marketing, brands work with influencers whose values and mission align with their own. Influencer authenticity makes your brand look more believable to consumers simply by association.

Influencer Marketing

Buffer Marketing

NOVEMBER 7, 2024

Here’s a handy way to think about your competition that’s based off of Myk Pono’s classification : It’s best to include at least one competitor from each category into your analysis to make it truly comprehensive. and look up your product category. I can sense you rolling your eyes at me, but hear me out.

Customer Acquisition

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years. They pitch and publish on other blogs. is one of the questions.

Marketing

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Not only does cornerstone content set the tone for what folks can expect from your brand, website, and offering, but it should also form a critical part of your SEO strategy.

SEO

Backlinko

APRIL 29, 2025

For example, we segmented the fragrance category page into womens perfume discounts. Get started with our free Keyword Research Planner Template for ecommerce brands. Why Ecommerce Brands Need Keyword Research Keyword research reveals how your customers search, think, and make buying decisions online. The result?

eCommerce

Martech

JULY 7, 2025

Many of us are looking for ways to harness this tech without handing over our keyboards (or our brand voice). No “write a blog post” prompts. industry blogs, trade sites, even podcast transcripts) and surface a shortlist of solid content. Since then, I’ve found even more smart, strategic ways to use AI.

Copywriting

Hubspot Marketing

NOVEMBER 4, 2024

Still, HubSpot blog research found that 37% of social media marketers reported seeing 25-50% of viewers click through within the first 30 days of publishing a shoppable post on Instagram. See more in “ The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers.” Just think about your own buyer behavior.

Product