Search Engine Land

JUNE 14, 2024

Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. Fortunately, an entire industry is dedicated to helping individuals and organizations adopt best practices to ease project management burdens. Business email address Subscribe Processing.

Brand Management 87

Brand Management Management SEO Branding 87

Sprout Social

SEPTEMBER 26, 2024

With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Analytics 101

Analytics Social Media Marketing Marketing Marketers 101

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. I hate to tell you this, but without marketing, your product (no matter how amazing it is) will never be found by the customers whose problems it would solve.

Product Marketing 105

Product Marketing Product Management Marketing 105

Businesses Grow

MARCH 10, 2025

There’s a whole world of marketing disruption and opportunity to talk about, so let’s put GPT on pause for a moment and consider the State of the Nation and the 10 biggest marketing challenges. I get a broad, global perspective of marketing issues from the very largest companies to solopreneurs and startups.

Transform 103

Transform Influencer Marketing Thought Leadership Marketing 103

Hubspot Marketing

AUGUST 19, 2024

Today, that company is a $67k video marketing platform. Check out my interview with Chris Lavigne , Head of Production at Wistia Lingering Questions Each person we interview gives us a question for our next master of marketing. Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company.

Brand Management 102

Brand Management Video Marketing Product Management 102

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

Brand Management 78

Brand Management Branding Management Logistics 78

Marketing Insider Group

JULY 23, 2024

As you know, social media marketing is a cornerstone of brand success, providing businesses with unparalleled opportunities to engage with audiences and build their online presence. With numerous platforms available, choosing the right ones for your brand is crucial.

Branding 128

Branding Communications Management Social Media Marketing 128

Martech

APRIL 24, 2025

At the recent MarTech conference, I hosted a live coffee chat with Dave Minifie , CMO at Terakeet, about brand safety what it means, what it definitely doesn’t and why so many marketers still get it wrong. Brand strategy The thing you should probably nail before firing up a PowerPoint deck titled “Q3 TikTok Plan.”

Branding 101

Branding PR CMO Brand Management 101

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a seasoned Chief Marketing Officer, I am particularly drawn to articles that offer actionable insights and innovative strategies relevant to my field. I am trained with MarTech content.

Whitepaper 108

Whitepaper Key Performance Indicator Thought Leadership User-Generated 108

ConsumerTalk

JANUARY 9, 2024

Brand manager survey reveals what consumer packaged goods brands most value in an agency partnership

Brand Management 59

Brand Management Management Branding Marketers 59

Hubspot Marketing

JULY 14, 2020

This rollout has become one of my favorite integrated marketing campaigns of 2020. And in this post, we're going to go over other integrated marketing examples that were extremely effective for them. And in this post, we're going to go over other integrated marketing examples that were extremely effective for them. Image Source.

Marketing 145

Marketing Marketers Education User-Generated 145

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate.

Management 145

Management Content Marketing SEO Marketing 145

SocialPilot

JANUARY 8, 2025

The plan misses some advanced features needed for large-scale client management. With three team members included, different location managers can coordinate social media efforts while maintaining brand consistency. Marketers and businesses often have different and growing needs that Zoho Social may not fully meet.

Price 85

Price Non-Profit Analytics User-Generated 85

Adobe Experience Cloud Blog

SEPTEMBER 16, 2014

Author: Phillip Chen If you’re marketing at a business with multiple products, then you may often run into issues of conflicting goals and agendas. So how can you help your buyers see your company as a single, unified brand? And how can you market multiple products without diluting your message, or overwhelming your audeince?

Product 134

Product Branding Thought Leadership Energy 134

Martech

AUGUST 21, 2024

If your brand were a real human, it would be time to consult a shrink. Surely, that is not how your brand management team designed the brand personality. Marketing – seducing: “Let me share five exciting reasons why this product will change your life! .” Their CMO owns marketing, sales and support.

Customer 111

Customer Transform Logistics Finance 111

Adobe Experience Cloud Blog

JULY 16, 2014

Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a huge number of blogs devoted to the art and science of all things marketing. Unfortunately, marketers with limited time on their hands (remind you of anyone?) Content marketing, of course! Content Marketing Association.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Martech

SEPTEMBER 25, 2024

Digital design and collaboration platform Canva hopes a recent price hike won’t hurt it with SMBs as it challenges Adobe in the enterprise market. She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite.

Price 112

Price Management Brand Management Communications 112

Marketing Insider Group

JANUARY 20, 2021

Digital PR offers several advantages for the businesses of today, but brand managers often overlook its effectiveness. Additionally, you can build a PR strategy into your existing content marketing strategy without needing more time and resources than you’re already committing.

PR 142

PR Whitepaper Content Marketing Marketing 142

Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. In fact, we even helped them coin a new term for their sector, putting them in a market of one. We were able to accomplish all of this through content marketing. It makes them fall in love with your brand.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Lynton Web

DECEMBER 16, 2024

Two solutions have emerged to tackle this challenge: HubSpot Business Units and SyncSmart Portals (a product built by our sister brand, SyncSmart ). While they both solve multi-brand management problems, they take fundamentally different approaches. Here's what makes Business Units particularly powerful for companies like this.

Branding 98

Branding Manufacturing Management Retail 98

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Vanity metrics in social media marketing In social media marketing, vanity metrics include follower count, likes, and comments. Clear data.

Key Performance Indicator 116

Key Performance Indicator Social Media Marketing Whitepaper Marketing 116

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing 142

Marketing Marketers Manufacturing Market Trends 142

Hubspot Marketing

APRIL 12, 2019

There are even industry-specific quotes — the marketing industry is no exception. Why use marketing quotes? The following marketing quotes are universal — meaning, no matter the type of marketing you do or the type of business you work for, they’re here to help guide you and your team towards success. Let’s dive in.

Social Media Marketing 145

Social Media Marketing Marketing Marketers Digital Marketing 145

Search Engine Land

AUGUST 1, 2024

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. Whether you believe that ChatGPT and other LLMs are going to be viable marketing channels, your bosses probably do. Dig deeper: 5 Python scripts for automating SEO tasks Get the newsletter search marketers rely on.

SEO 98

SEO PR User-Generated Education 98

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. percent of marketers, up from 7.4

CMO 130

CMO Finance B2C Marketing 130

Hubspot Marketing

FEBRUARY 21, 2018

If only there were a way to organize your answers to all of these questions -- a place where you could enter in estimated costs for all of your line items, and then compare your projected marketing budget to what you actually end up spending. Our latest offer, 8 Free Budget Templates to Manage Your Marketing Spend , has got you covered.

Management 145

Management PR User-Generated Advertising 145

Marketing Insider Group

OCTOBER 13, 2020

This is where a digital marketing agency steps in. Many B2B businesses opt for hiring outside help instead of in-house marketing because it’s easier to maintain a proactive approach. However, choosing a digital marketing agency isn’t a decision to take lightly—especially in a saturated market.

Digital Marketing 126

Digital Marketing Marketing Marketers Marketing Strategy 126

Hootsuite

JANUARY 10, 2024

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Price 134

Price User-Generated Copywriting Marketing 134

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing 102

Telemarketing Customer loyalty Marketing Marketers 102

Duct Tape Marketing

MAY 13, 2023

The Emergence of Fractional CMOs: A Powerful Shift in Marketing written by John Jantsch read more at Duct Tape Marketing As businesses evolve and competition increases, the marketing landscape is changing significantly. Traditional marketing agencies have long been the go-to solution for businesses seeking marketing expertise.

CMO 92

CMO Key Performance Indicator Traditional Marketing Brand Management 92

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Sprout Social

MAY 6, 2025

Social media monitoring looks at one facet of the conversation, while brand monitoring software scans social and non-social channels instantly, so you stay in the know without needing to invest much time and effort. What should you monitor for your brand?

Branding 109

Branding Health Transform Analytics 109

Marketing Insider Group

AUGUST 11, 2011

In those firms, marketing exists to feed the sale’s beast. Their high IQs and detailed knowledge of ball bearings, chemical compositions or software code can put marketing into the awkward position of trying to translate detailed product specs into a piece of content that anyone might read. Marketing is More Than Just Branding.

Transform 104

Transform Outbound Marketing Copywriting B2C 104

Adobe Experience Cloud Blog

DECEMBER 9, 2014

As I discussed last week, this series of posts aims to chart a course for us marketers as we move into this new era of marketing: the era of engagement marketing. We are on a crazy, wild ride as marketers, with dramatic changes in how we market and connect with people coming at us at an unprecedented pace.

CMO 134

CMO Manufacturing Transform Marketing 134

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 102

Management Key Performance Indicator Marketing Marketers 102

Rock Content

DECEMBER 8, 2016

Content marketing has become one of the most prominent techniques used by brands to attract, educate, and convert an audience. While content marketing is a powerful and proven technique alone, you can combine content marketing and digital branding to achieve greater results. Improve Your Visibility.

Content Marketing 103

Content Marketing Branding Marketing Marketers 103

Neil Patel

MARCH 16, 2021

billion social media users worldwide, social media marketing cannot be ignored. Savvy marketers know social media is a vital part of every marketing campaign. Even marketing stars know that strategizing and managing even a few social networks can be overwhelming without the right management social media tools in place.

Social Media Marketing 143

Social Media Marketing Analytics Real Estate User-Generated 143