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How social media changed the sports marketing game

Sprout Social

This diverse range of athletes has sparked a global sports marketing renaissance, and is giving brands a way to expand their reach (especially to new audiences). Which expands the opportunities for brands and athletes alike. million in 2023 from brand endorsement deals, including her partnership with Accelerator Active Energy.

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Circular Luxury Fashion Represents A Dilemma For Existing Brands

CMO Network

In a world of fleeting fashion trends and escalating production costs, second-hand fashion luxury represents both an opportunity and a threat for traditional brands.

Fashion 103
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11 marketing leaders who put social media first

Sprout Social

Tulani Andr, VP of Social, National Geographic Tulani Andr is the Vice President of Social Media at National Geographic, a brand that boasts over 800 million followers on social. They find moments to participate in (and create) culture on social , and pave new paths forward for their brand. Yes, you read that right.

CMO 94
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CMO Spotlight | Kevin Thompson - Grace De Monaco

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. He wanted to create the idea of “living the brand” for consumers and internally for the realtors. Q5 | Is there a brand that inspires you? Never miss a CMO Spotlight! Watch the full interview to the right.

CMO 98
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Instagram shopping: How to get set up and start making sales

Hootsuite

Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. Users can either purchase directly on Instagram (with Checkout) or click through to finish the transaction on the brands website. Select your catalog and click Add Products.

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How to use TikTok for B2B marketing (and 3 brands doing it right)

Sprout Social

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. The impacts of TikTok can be felt all around us, from the fashion trends we’re talking about to the music we listen to. Advice from 3 brands getting TikTok for B2B right.

Branding 145
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Seven examples of brands engaging in social commerce

Econsultancy

As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” So, which brands are doing it?

Branding 120