Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. What is social media marketing? Keep it concise.

Social Media Marketing 112

Social Media Marketing Marketing Strategy Marketers Marketing 112

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Both platforms offer pre-made surveys you can customize.

Marketing Strategy 114

Marketing Strategy Content Marketing eBook Marketers 114

The Marketing Operations Leader

MARCH 25, 2025

Interested in reaching over 5,000 marketing leaders and operations professionals? You can also get in front of 50,000 followers on Linkedin and garner 100,000’s of impressions for your brand. Fill out this form to learn more about The Marketing Operations Leader sponsorships.

Marketing Strategy 130

Marketing Strategy Customer Acquisition Marketers Marketing 130

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Here’s how a marketer can effectively integrate a CDP: 1. This allows for more personalized marketing efforts.

Customer 115

Customer B2C CMO Customer Journey 115

Scoop.it!

OCTOBER 2, 2024

This is proof that brands can’t get away with using cookie-cutter templates and copying their competitors’s strategies and selling points. Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Trade Press Services Newsletter

OCTOBER 3, 2024

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Consider communicating with Gen Z customers through text messaging. Encourage Gen Zers to become brand ambassadors.

Gen Z 282

Gen Z Millennials B2C Communications 282

Hubspot Marketing

JULY 19, 2024

And as a result, brands didn’t often serve me well because of the things that make me different. Some Consumers Consistently Have Less Than Ideal Customer Experiences I conducted a research study for a client in 2022 to understand how consumers of hotels and bed and breakfasts think about belonging. Eliminate identity-based friction.

Customer 124

Customer Food Shoppers Retail 124

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Branding 127

Branding Influencer Marketing User-Generated Key Performance Indicator 127

Aspiration Marketing

SEPTEMBER 30, 2024

Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic. However, only 26% of marketers currently use the platform for their campaigns.

Social Media Marketing 263

Social Media Marketing Marketers Marketing Marketing Strategy 263

Buffer Marketing

MARCH 5, 2025

But what’s the difference between a social media calendar and a social media marketing strategy? A social media marketing strategy is the driving force behind why you post what you post and choose the social media platforms you’ve selected. Why do you need a social media marketing strategy?

Social Media Marketing 115

Social Media Marketing Marketing Strategy Marketers Marketing 115

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Here are 12 ways your marketing team can use a CDP. If you don’t already have a centralized database for your customer data, a CDP can serve you well in that function. A closely related concept is customer journey mapping.

Customer 122

Customer Customer loyalty Customer Journey Analytics 122

Marketing Insider Group

OCTOBER 21, 2024

Is it any wonder that it’s so challenging to get your brand the recognition it deserves? And one of the most effective ways to boost your online branding is by updating your marketing processes. After all, the way consumers interact with brands keeps evolving. Are they still “on brand”? The Top XYZ for 2024”.)

Marketing Strategy 122

Marketing Strategy Marketers Marketing Influencer Marketing 122

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot.

Customer 134

Customer Customer Journey Global Marketing Energy 134

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. What are customer engagement metrics?

Customer 120

Customer Customer loyalty Analytics Promotion 120

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Email: Business email address Sign me up!

Customer 114

Customer B2C Customer Journey Communications 114

Marketing Insider Group

OCTOBER 7, 2024

Both methods have unique advantages and challenges, but how do you know which is better for your brand? A combination of paid and organic strategies balances quick wins with sustainable brand growth. Paid media refers to any marketing efforts where a brand pays for visibility. What is Paid Media?

Branding 127

Branding SEO User-Generated Price 127

Marketing Insider Group

MAY 6, 2025

B2B SaaS companies need to stay vigilant with their marketing strategies in order to remain competitive in 2025. ” Now, more than ever, you need a clever product and a smart marketing strategy to stand outa strategy that will make the difference between stagnation and steady growth. .”

Marketing Strategy 95

Marketing Strategy Whitepaper Thought Leadership SEO 95

Trade Press Services Newsletter

JANUARY 9, 2025

As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw. It’s a Team Effort Future-proofing your B2B marketing plan should not be a siloed effort.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. The 24-jam display attracted more initial customer interest. eBay uses visual search capabilities to help customers find products.

Customer 114

Customer Transform Shoppers eCommerce 114

Martech

NOVEMBER 20, 2024

In this setup, each person contributes a small part of a larger effort, and while it ensures expertise, it often slows down the time it takes to execute marketing strategies. This assembly-line structure, effective in past years, struggles to keep pace with today’s customer expectations for timely, personalized interactions.

Customer 127

Customer Transform Customer loyalty Marketers 127

Martech

JUNE 6, 2025

Custom AI agents : Tools like Custom GPTs allow marketers to create purpose-built assistants for tasks like ABM targeting or content generation. In recent months, I’ve been testing how Custom GPTs perform inside real B2B GTM workflows across campaign planning, ABM orchestration and content production.

Customer 109

Customer Thought Leadership Native Marketing CRM 109

Businesses Grow

DECEMBER 9, 2024

I’ve had the honor of working with some mega brands on their community strategies. But how does a brand get involved in consumer communities? Many brands — big and small — have built their own consumer communities. Customer communities represent the highest level of emotional brand connection.

Branding 109

Branding Food Education Advertisers 109

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Does it fit your brand image?

Branding 123

Branding Social Media Marketing User-Generated Advertisers 123

Hubspot Marketing

OCTOBER 28, 2024

Throughout the rise of Polymarket, I’ve become friendly with a few members of their growth marketing team here in NYC. A Breakdown of Polymarket’s Marketing Strategy Screenshot Marketing The first time most people come into contact with Polymarket isn’t their site or app. 23B cybersecurity brands like Wiz do it.

Marketing Strategy 104

Marketing Strategy Marketers Marketing Fashion 104

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Loyalty boosts customer lifetime value, reduces acquisition costs, and generates powerful word-of-mouth promotion. Brand loyalty. Let’s start with a simple brand loyalty definition.

Branding 123

Branding Customer loyalty User-Generated Promotion 123

Businesses Grow

JUNE 9, 2025

Once upon a time, companies controlled their brand message through carefully crafted advertising, PR campaigns, and corporate communications. Consumers now wield immense power, shaping brand perceptions through social media, online reviews, and digital communities. Are there options for brand influence when consumers own the megaphone?

Branding 96

Branding Thought Leadership PR User-Generated 96

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Gen Z 126

Gen Z Millennials Branding Entertainment 126

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

Branding 100

Branding Transform Food Education 100

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

Branding 118

Branding Gen Z Energy Shoppers 118

Hubspot Marketing

MARCH 17, 2025

As an inclusive marketing strategist who's analyzed countless marketing campaigns, Ive noticed that brands that embrace inclusion in their email marketing ultimately attract, convert, and maintain even more subscribers. 5 Inclusive Email Marketing Strategies 1. 5 Inclusive Email Marketing Strategies 1.

Email Marketing 98

Email Marketing Marketing Strategy Law Communications 98

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Were seeing influencers as red carpet correspondents at major award shows, participating in exclusive brand trips , hosting pop-up shops and much more.

Tentpole 108

Tentpole Branding Entertainment Transform 108

Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Identify and vet influencers.

Influencer Marketing 232

Influencer Marketing Thought Leadership B2C Transform 232

SmartBrief - Marketing

NOVEMBER 11, 2024

Having learned their lessons — and burned their fingers — by wandering into contentious issues earlier in this decade, we are likely to see brands grow more cautious, conducting business as usual in an effort to avoid alienating shareholders, customers or employees. Marketing, at its best, can help bridge these deep divides.

Promotion 111

Promotion Branding Health Communications 111

Trade Press Services Newsletter

APRIL 3, 2025

For B2B marketers, microcontent can play a vital role in a comprehensive content marketing strategy. Its also highly shareable across digital platforms, making it a valuable tool for increasing brand visibility and driving traffic to a brands website and social media channels. Maintain Brand Consistency.

Whitepaper 227

Whitepaper Digital Marketing Branding Marketing Strategy 227

Scoop.it!

NOVEMBER 21, 2024

Sometimes, trying to convince customers that your brand is the real deal can feel like shouting into the void. That’s why using your customers’ feedback is vital to proving you’re worth their attention and money. We’ll show you tried-and-true tactics that’ll turn your customers into your biggest cheerleaders.

Customer 110

Customer Shoppers User-Generated B2C 110

Marketing Insider Group

MARCH 18, 2025

A smart, well-executed strategy helps you reach the right audience, boost conversions, and make every dollar count. Quick takeaways Know Your Goals Sales, leads, or brand awareness? Increase brand awareness? Start by asking: Whos your ideal customer? Facebook & Instagram Ads Great for brand awareness and engagement.

Marketing Strategy 105

Marketing Strategy User-Generated Law Health 105