Sprout Social

NOVEMBER 19, 2024

As brands continue to rely on multiple social media accounts to reach audiences and grow, influencers have become a fundamental part of successful digital strategies. It’s not hard to see why— Influencer marketing can increase your brand’s reach, engagement and overall credibility. Check out their profiles, posts and engagement rates.

Gen Z 113

Gen Z Health Influencer Marketing Food 113

Backlinko

JANUARY 8, 2024

The health and wellness industry is booming. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 119

Health Affiliate Marketing Non-Profit Food 119

Martech

OCTOBER 2, 2024

Despite Betterment’s long-term success and technical accomplishments, it has a real problem with brand awareness. You start as a digital brand going into a legacy category where Fidelity has online presence and brick-and-mortar offices and they’re running ads in a huge media spend,” Rosenblum told MarTech. The problem.

Branding 75

Branding Millennials Finance CMO 75

Sprout Social

NOVEMBER 26, 2024

But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. You want your influencer partnerships to feel natural and engaging.

Gen Z 125

Gen Z Influencer Marketing Health Promotion 125

Martech

DECEMBER 26, 2024

The Department of Health and Human Services (HHS) also released updated guidelines for hospitals and health care providers aligned with Title II. Brand safety tools do more than ever to evaluate and rate content to avoid placing ads in the wrong context. However, entire platforms have become suspect to certain audiences.

Customer 124

Customer Direct Mail Transform Health 124

Buffer Marketing

SEPTEMBER 25, 2024

I now have over 130,000 followers, added brand partnerships as a new income stream for my business (earning $55,000 in 2021 and $105,000 in 2022), and even landed a book deal thanks to my thought leadership on the platform.   I got my first four-figure brand deal when I had only 5,000 Instagram followers.

Branding 108

Branding Thought Leadership Health Management 108

Martech

SEPTEMBER 19, 2024

At IAB’s Connected Commerce Summit: Retail Reimagined in New York this week, brands, retailers and tech partners met to discuss the evolution of RMNs, an evolution that is clearly taking place. With a report earlier this year , IAB placed further emphasis on the opportunity for RMNs to drive sales in-store.

Retail 117

Retail Shopper Market Shoppers Advertisers 117

Jeff Bullas

FEBRUARY 23, 2023

Whether you’re a writer looking for established outlets to spread your word or you’re a guest blogger looking to promote your brand and get traffic , you can get paid to write articles. The best writers on Fiverr easily make more than $100 per article, so if that’s what you’re after, it’s a great place to start.

Finance 360

Finance Copywriting Health User-Generated 360

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Think: Consumer feedback, brand mentions, competitor mentions, industry trends, and more.

Customer 112

Customer Food Transform Health 112

Hubspot Marketing

JULY 19, 2024

And as a result, brands didn’t often serve me well because of the things that make me different. I’ve stayed at numerous places where there was nothing to eat on the menu for me (vegan) and staff was not open to making adjustments." "I Historically, brands have done a poor job of serving these communities well.

Customer 121

Customer Food Shoppers Retail 121

Hubspot Marketing

SEPTEMBER 23, 2024

Visual storytelling allows brands to connect with audiences on an emotional and personal level by sharing stories accompanied by stunning imagery. Visual storytelling can build an authentic, emotional connection between your brand and its audience, leading to loyal consumers who are invested in your story, products, and services.

Food 112

Food Energy Health Place 112

Hubspot Marketing

MARCH 24, 2025

Brands like Amazon, YouTube, and Spotify all use similar agents to personalize user experience. When the user even places the request for a ride, the AI agent evaluates these factors, sets the price, and responds to the users request. Analyzing health data for public health initiatives. Source Take Lyft for instance.

Health 74

Health User-Generated Price Manufacturing 74

Martech

AUGUST 5, 2024

This exploitation leads to several negative outcomes: Dilution of ad effectiveness: Ads placed on MFA sites may get impressions but often fail to engage the intended audience meaningfully. Brand suitability issues: Ads appearing on MFA sites harm brand perception by being associated with low-quality, irrelevant content.

User-Generated 119

User-Generated Advertisers Advertising Marketers 119

Buffer Marketing

OCTOBER 10, 2024

Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Give them a concise introduction to your brand and its products or services.

Non-Profit 121

Non-Profit Health Food Energy 121

Jeff Bullas

FEBRUARY 19, 2023

Set up your work from home space Working from home can become distracting since it is a place where you relax and sleep. Nowadays, brands, especially entertainers, are leveraging social media more. One way you can do that is by collaborating with other brands that share similar audiences with your business.

Entertainment 348

Entertainment Communications Health Product 348

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

Gen Z 113

Gen Z PR Thought Leadership Communications 113

Hubspot Marketing

NOVEMBER 1, 2024

Dollar Shave Club, Blue Apron, and Glossier are all well-known brands built on the business model and considered masterclasses in marketing — let alone D2C marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Speaking of which … Lower Costs By cutting out the “middlemen,” D2C brands save money.

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Hootsuite

JANUARY 17, 2025

It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. The other definition of social media advocacy is using social media connections to increase brand awareness and trust. These include areas like social issues, public health, and the environment.

Promotion 103

Promotion Thought Leadership Health Non-Profit 103

SmartBrief - Marketing

MARCH 10, 2025

Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always buy cheaper versions of name-brand products. Insist on air-tight security. Seek seamless technology integration.

Non-Profit 92

Non-Profit Fashion Health Millennials 92

Martech

APRIL 3, 2025

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. Automakers did increase ad spending with incentives designed to spur demand, not as a sign of health. Over the past 25 years, there have been three major tariff episodes.

Retail 115

Retail Advertisers Advertising Price 115

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. As search behavior evolves, achieving better visibility in AI-generated responses is key to your brand being discovered in this new era of digital marketing.

Transform 131

Transform User-Generated SEO Law 131

Martech

SEPTEMBER 23, 2024

For example, the marketer will set predefined campaign goals and brand guidelines, then Agentforce Campaigns will help create an entire campaign, from generating a brief and identifying and developing target audience segments to generating the initial draft of emails and landing pages. It’s aiming to make your job easier.

Transform 105

Transform Marketers Marketing Health 105

Sprout Social

MAY 20, 2025

Its changing how financial services brands approach social media and TikTok marketing in particular, moving the industry to a social-first strategy. Financial TikTok or FinTok is a global hashtag community made of influencers, TikTok users and relevant brands discussing all things money. What is FinTok?

Gen Z 80

Gen Z Finance User-Generated Millennials 80

Sprout Social

AUGUST 17, 2022

Brand safety, that is. A recent study found that 75% of brands have been exposed to a brand safety incident within the past year. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”. In this new world of social advertising, brand safety issues aren’t an “if”—they’re a “when”.

Branding 137

Branding Health Advertisers Advertising 137

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. In this article, we’ll outline everything you need to know about developing and sharing your own brand values.

Branding 145

Branding Communications Health PR 145

Search Engine Land

AUGUST 14, 2024

Marketing, at its core, has a simple goal: to get your product in front of the right people, in the right place, at the right time. Keywords and location targeting cover both time and place, but we still need to know who we want to advertise to. Who is your target audience?

Advertisers 80

Advertisers Advertising Health eCommerce 80

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 140

Branding Health Customer loyalty User-Generated 140

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Branding 137

Branding Fashion Food COS 137

Marketing Insider Group

FEBRUARY 19, 2025

If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. In fact, it could be argued that anyone who doesnt have a personal brand is destined for a career of irrelevance in most industries and specialties. The good news? What are my biggest strengths?

Branding 57

Branding Thought Leadership Energy Entertainment 57

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. For many brands, the answer is a resounding, “Yes!” No idea what I just said?

Marketers 98

Marketers Marketing Promotion User-Generated 98

Martech

JANUARY 21, 2025

How does the platform present itself to brands? When platforms cause harm whether its a data breach, mental health impact or exploitation of users accountability often becomes a murky subject. For instance, platforms that place all responsibility on users for misuse while failing to address systemic flaws.

Retail 117

Retail Energy Health Promotion 117

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 145

Branding Transform Thought Leadership Advertisers 145

Sprout Social

APRIL 10, 2025

This time, were spotlighting healthcare organizations who are paving the way for brands in regulated industries. Like in many regulated sectors, conversations about medical conditions and healthcare brands are rampant with misinformation.

Gen Z 72

Gen Z Pharmaceutical Health Millennials 72

Martech

JUNE 28, 2024

Brands are having a moment. Many advertisers are shifting investment back up the funnel after realizing their performance-heavy investment strategies may have starved their brands of the reach and relevance needed to fuel future growth. Still, savvy CFOs will demand a business case for the dollars invested in driving your brand.

Branding 127

Branding Key Performance Indicator Marketers Marketing 127

Sprout Social

SEPTEMBER 24, 2024

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Use these milestones as a guide and adjust as needed to fit your specific circumstances.

Influencer Marketing 98

Influencer Marketing Marketing Strategy Marketers Marketing 98

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 131

Branding Health Thought Leadership Fashion 131

Search Engine Land

JULY 11, 2024

Many survey tools are relatively inexpensive, if not free and are extremely easy to get started – SurveyMonkey, Jotform or Google Forms are all great places to start. This tool connects you with participants, then you can utilize a survey built on any tool – Qualtrics, SurveyMonkey, JotForm, Google Forms and more.

Whitepaper 112

Whitepaper SEO Transform Health 112