Sprout Social

NOVEMBER 4, 2024

With this in mind, we create new articles inspired by data from the Index to dive deeper into those industry insights. Plus, we consistently pull graphics from the report to include in our social media content. However, it’s an effort brands need to take if they want to remain relevant with consumers.

Whitepaper 122

Whitepaper User-Generated Thought Leadership Copywriting 122

SocialPilot

JANUARY 27, 2025

Heres the deal: Social media isnt just a playfield for memes and influencersits a powerful tool for B2B companies to showcase their expertise, share valuable content, and nurture prospects down the sales funnel. Do you know 75% of B2B buyers use social media to support their purchasing decisions (IDC).

Thought Leadership 90

Thought Leadership Whitepaper User-Generated Price 90

Sprout Social

MARCH 26, 2025

Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? Research from the UK Sprout Social Index showed the quality of your product or service matters most. How are other UK brands using Facebook?

Entertainment 98

Entertainment Gen Z Millennials User-Generated 98

Sprout Social

DECEMBER 20, 2023

Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. Influencer marketing The future of social media marketing involves creators and influencers.

Branding 138

Branding Price Influencer Marketing Transform 138

Marketing Insider Group

JANUARY 21, 2022

Knowing this, it’s important not to take a universal approach to social media marketing. This resource, The Elite B2B Social Media Marketing Manual , breaks down everything you need to know from establishing your brand voice on social media to creating right-fit content for each platform.

Social Media Marketing 145

Social Media Marketing Entertainment Analytics Industry Insights 145

Jeff Bullas

JANUARY 30, 2023

That’s called “social proof”. And a blog can build that social proof and credibility, your personal brand and online credibility in several ways: It demonstrates your expertise: By consistently creating and sharing valuable content, you can establish yourself as an authority in your field. How do you make money from blogging?

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Buffer Marketing

JANUARY 30, 2025

Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now. Whether you’re aiming for more consistency, kickstarting your creator journey , or landing your first brand deal, this guide will help you build a strategy that sticks.

User-Generated 98

User-Generated Education Analytics Thought Leadership 98

Buffer Marketing

MARCH 25, 2025

Whether you're a small business owner, a social media manager, or someone building your personal brand, having a mix of original and curated content helps keep your social media presence active and engaging. A real estate agent curates market trend updates to keep their audience informed.

Real Estate 69

Real Estate Industry Insights Market Trends Management 69

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. .

Thought Leadership 143

Thought Leadership Customer Acquisition Education Industry Insights 143

SocialPilot

JULY 17, 2024

Social media benchmarks are your guiding compass, helping you measure how your current performance stacks up against the industry standards and competitors. You can confidently assess your engagement rates, follower growth, and click-through rates against industry standards and revise your social media marketing strategy.

Transform 64

Transform Food Education Fashion 64

SocialPilot

FEBRUARY 21, 2024

Did you know that businesses that actively engage on social media witness a 64% increase in brand loyalty among their customers? In today’s hyper-connected world, social media has become a powerful tool for businesses to connect with their audience. You do not want to be boring or wreck the brand’s image.

User-Generated 110

User-Generated Education Industry Insights Entertainment 110

Buffer Marketing

MAY 9, 2024

Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. ” Finally, maintain a consistent brand voice and visual identity.

SEO 137

SEO User-Generated Thought Leadership Social Media Marketing 137

Sprout Social

JANUARY 21, 2021

But we also include data points that are specific to certain industries and can be used to capture the attention of niche audiences. With this in mind, we created an entirely new article inspired by data from the Index and dove deeper into those industry insights. Goals can include: Raising brand awareness in a certain industry.

Whitepaper 145

Whitepaper eBook Health Industry Insights 145

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. What emerged for many was a new appreciation for the power of social media. Here at Sprout Social, that’s exactly what we help our customers do.

Health 138

Health Key Performance Indicator Analytics Industry Insights 138

Buffer Marketing

SEPTEMBER 25, 2023

Some AI tools can also help with social listening , competitor analysis, content personalization, and other repetitive tasks involved in social media marketing. AI writing tools can automatically generate captions, headlines, and other text-based content for your social posts within seconds.

Transform 133

Transform User-Generated Social Media Marketing Analytics 133

Hootsuite

NOVEMBER 25, 2019

The use of social media in financial services: 5 key benefits. Let’s take a look at some of the important benefits of social media beyond new client acquisition. Get key industry insights. Try using social media for financial services industry research. Build brand awareness.

Finance 145

Finance Food PR Management 145

Martech

APRIL 25, 2024

“Among the largest ad spenders, CTV (69%) and social video (70%) are considered ‘must buys’ because of their ability to deliver both scale for branding at the top of the funnel and performance outcomes at the bottom of the funnel,” said Chris Bruderle, VP, industry insights and content strategy, IAB, in a release.

Retail 120

Retail Industry Insights Advertisers Advertising 120

SocialPilot

JANUARY 19, 2024

The best part is that I just have to write a proper AI prompt to ensure all the created content material has a consistent brand voice and style. It has helped me in improving the brand recognition and trust across social media. Consistency Across Brands: It is crucial for a brand to be consistent in its voice and style.

Transform 116

Transform User-Generated Thought Leadership Social Media Marketing 116

Adobe Experience Cloud Blog

APRIL 10, 2018

Someone may have followed your brand, but it doesn’t mean to say they care enough to engage with you. All great social listening tools offer the ability to track multiple brands, users, and keywords in one search. You should also be doing the same for your competitors as well as tracking wider industry keywords.

Management 133

Management Whitepaper Thought Leadership Promotion 133

Bannerflow

FEBRUARY 23, 2021

For the marketing industry, however, it’s not just been required to contend with COVID-19. This kind of turbulence naturally makes businesses and brands uncomfortable with the prospect of parting with budget for marketing, meaning agility is key. They expect personalisation and seamless experiences with a brand.

Market Trends 97

Market Trends Transform Logistics Marketing 97

Hootsuite

MAY 9, 2023

Social media for real estate is an essential tool for promoting listings, generating leads, and building a long-lasting brand. It also helps agents establish relationships with potential clients, nurture existing ones, and cultivate a network of industry professionals. More faces at your open house? In the U.S.,

Real Estate 98

Real Estate Social Media Marketing Marketing Marketers 98

Sprout Social

FEBRUARY 21, 2022

Including Lives you’ve posted and formerly-branded IGTV videos. Specifically Reels that inspire and offer immediate value for viewers,” Sprout Social’s Social Media Strategist Olivia Jepson tells us. But it depends on what you want to showcase and what fits your brand. Spruce up your video with branding.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Sachs Marketing Group

JUNE 21, 2023

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

Digital Marketing 52

Digital Marketing Branding Transform Marketing 52

Calvyn Lee Blog

MAY 21, 2022

The content should echo other brands’ sentiments. Generating brand awareness. Customizing stock photography to align more closely with his brand. Question 14: What strategies for your creative are recommended to make your brand recognizable in the LinkedIn feed? Customize stock photography to align with brand guidelines.

Thought Leadership 130

Thought Leadership Whitepaper Marketing Marketers 130

SocialPilot

MARCH 5, 2024

Of course, as a brand, you can’t just use any trending hashtag or audio just for the sake of it. Remember to hop on the trends that strategically align with your content, brand image, and values. The content reflects their positive experiences, perspectives, or insights regarding your brand, products, or values.

User-Generated 105

User-Generated Entertainment Industry Insights Social Media Marketing 105

Sprout Social

JANUARY 5, 2023

But what about listening to your brand’s audience? With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. Which types of marketing messages really resonate.

Health 98

Health Industry Insights Shipping Energy 98

SocialPilot

JANUARY 16, 2024

It has a higher chance of your brand being shown in feeds. So apart from this, let’s move to the main point and find out the best time to post on Instagram to help you achieve your Instagram marketing goals. There are fair chances that these fixed times may work wonders for your brand on Instagram. But wait, there’s more!

Fashion 116

Fashion Food Analytics Digital Marketing 116

Hubspot Marketing

MARCH 21, 2024

Author of Sticky Branding Jeremy Miller says, “Only 3% of your prospects are ready to buy now.” Instead of considering them lost opportunities, a better strategy is to build brand awareness with SEO content. AFT Construction is one brand that milks its SEO content to build brand awareness. Be active on social media.

Marketing 125

Marketing Marketers User-Generated Promotion 125

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. How to measure creative marketing efforts.

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Buffer Marketing

JANUARY 8, 2024

This could be educational content, industry insights, professional milestones, or thought leadership pieces. A snapshot of my LinkedIn newsletter as displayed in the feed Share valuable content : Your content should provide value to your audience.

Thought Leadership 131

Thought Leadership Analytics Industry Insights Education 131

Bannerflow

MARCH 11, 2021

If you’re looking for interaction with customers, social platforms are where you’ll experience the most success. Therefore, training your employees to have effective social media marketing skills might just set you apart from the rest. Bringing all of your marketing in-house isn’t practical for every business.

Transform 98

Transform Marketing Marketers Advertisers 98

Sachs Marketing Group

JULY 21, 2023

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. B2B digital marketing strategies , such as SEO, PPC, social media marketing, and email marketing, provide structured and effective ways to reach and engage other businesses online.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Bannerflow

SEPTEMBER 26, 2022

How does social media play an important role in digital innovation? We know what social media is and many of you reading this will most likely understand how it can be leveraged to meet your business goals, be it database capture, brand awareness or product sales. Enhancing brand credibility.

Transform 52

Transform User-Generated B2C Customer loyalty 52

Exposure Ninja

JULY 5, 2023

Showcasing expertise: High-quality content allows you to demonstrate your knowledge and position your brand as a thought leader in your industry. When they see that you’re invested in their success, they’ll be more likely to choose your brand over the competition. That’s instant credibility, folks!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Vertical Response

OCTOBER 9, 2023

Here are a few creative ideas that can help you transform your valuable content into a lucrative income stream: Offer premium subscription plans: Take your email marketing to the next level by offering exclusive content and perks to subscribers who are willing to pay a monthly fee.

Non-Profit 69

Non-Profit Affiliate Marketing Transform Email Marketing 69

Sachs Marketing Group

SEPTEMBER 12, 2023

They may create weekly blog posts, monthly how-to videos, and daily social media updates sharing little tips and tricks, all aimed at a target audience of outdoor enthusiasts. Each type of content serves a specific purpose and works together to establish the brand as a trustworthy resource in the outdoor space.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Lusha

JULY 11, 2024

Think of it as the process of creating a buzz around your brand, sparking curiosity, and positioning yourself as a thought leader in your industry. The key focus is not on immediate sales but on cultivating a pool of potential customers who are familiar with your brand and intrigued by what you have to offer.

Whitepaper 52

Whitepaper eBook User-Generated Education 52