Marketing Insider Group

JANUARY 20, 2025

While paid social media offers precise targeting, organic social remains the cornerstone of long-term brand visibility and trust. Business-to-consumer (B2C) and business-to-business (B2B) brands take very different approaches. Decision-makers prioritize content offering industry insights and results.

B2C 58

B2C Social Media Marketing Transform Whitepaper 58

SocialPilot

JULY 17, 2024

It’s a reference point that tells how your brand stacks up against your competitors, industry average, and even your own past performance. Social Media Benchmarks by Industry The social media landscape is vast and constantly transforming. What works for your industry might not work for others.

Transform 65

Transform Food Education Fashion 65

Bannerflow

SEPTEMBER 26, 2022

As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. But how do you build a strategy that drives digital transformation?

Transform 52

Transform User-Generated B2C Customer loyalty 52

Bannerflow

APRIL 12, 2022

The travel and tourism industry is recognised as one of the early adopters of digital transformation. This has stood the industry in good stead considering the unprecedented impact of COVID-19. Digital Transformation and Travel. Omnichannel Sales and Marketing for the Travel Industry. Mobile is King.

Transform 52

Transform Customer Journey New Technology Management 52

SocialPilot

JANUARY 27, 2025

Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. Relevant: Align it with larger business objectives, like lead generation or brand awareness. Its ideal for sharing thought leadership, case studies, and industry insights.

Thought Leadership 86

Thought Leadership Whitepaper User-Generated Price 86

Sprout Social

DECEMBER 20, 2023

Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence. Additionally, Oktopost puts an emphasis on their brand safety features. Pricing: Custom pricing based on customer needs.

Branding 137

Branding Price Influencer Marketing Transform 137

Bannerflow

MAY 22, 2022

iGaming is a huge and growing industry and one which is embedded in the online world, making digital transformation integral to the sector’s growth. Consequently, it’s clear this is a sector where digital transformation is a priority. ” Automation is a big part of digital transformation in any industry.

Transform 52

Transform User-Generated Customer Acquisition Digital Marketing 52

Scoop.it!

JANUARY 10, 2025

By integrating AI into your content creation and curation workflow, you can effortlessly engage the intended audience and generate awareness about your brand. You use the information available, add some value to it, and transform it into something new. So, without further ado, lets start. What is AI-Powered Content Creation?

Transform 59

Transform Industry Insights Management Branding 59

Set Up

JANUARY 21, 2025

Read more - The Breakup Blueprint: Fixing Agency-Client Relationships Before They Fail + The Truth About Agency Breakups: What Clients + Agencies Really Think In 2024, more than half of Clients prioritized branding/identity and/or social media help from an Agency partner - a slight increase in both areas over 2023.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 87

Transform Branding Advertisers Advertising 87

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. The time has come for the advertising industry to champion consumer privacy.

Transform 124

Transform Advertisers Advertising Law 124

SocialPilot

JANUARY 19, 2024

Content repurposing, also known as content recycling, is the practice of reusing existing content and transforming it into various formats to extend its reach and lifecycle. The best part is that I just have to write a proper AI prompt to ensure all the created content material has a consistent brand voice and style.

Transform 116

Transform User-Generated Thought Leadership Social Media Marketing 116

Bannerflow

MARCH 30, 2022

Relying on external agencies to push your brand forward has been the norm for many companies for many years. The five keys to evolving your brand with the power of In-house marketing. In-depth product and brand understanding. In-depth brand and product understanding. Not all organisations currently operate fully in-house.

Branding 98

Branding Transform Communications Digital Marketing 98

Martech

FEBRUARY 22, 2024

A good example of this is the casual shirt brand UNTUCKit. Dig deeper: Why we care about advertising: A marketer’s guide Evolution, innovation and trends Over the past five years, niche advertising has undergone a significant transformation. Make sure they align with your brand and resonate authentically with your audience.

Target Market 127

Target Market Advertisers Advertising Neuromarketing 127

Sprout Social

SEPTEMBER 25, 2023

Leading brands recognize social is a goldmine for consumer and industry insights; where else can you get unfiltered feedback from your target audience or see how trends take off in real time? Short of brands restructuring their entire organization, marketing leaders have two avenues they can take to begin dismantling silos.

Transform 128

Transform CMO Education CRM 128

Backlinko

MARCH 25, 2025

Monetization paths: AI tool affiliate partnerships, display ads, online courses, consulting services, paid newsletters with industry insights Success requirements: Tech fluency, talent for simplifying complex topics, constant learning mindset, firsthand experience with emerging tools 2. Home Remodeling Love to DIY home projects?

Real Estate 102

Real Estate Health Affiliate Marketing Non-Profit 102

SocialPilot

FEBRUARY 17, 2025

Are you aware that Social media referrals drive roughly 1 million website visits per month for some brands? Thats rightpeople locate brands, blogs, and businesses through platforms like Facebook, Instagram, LinkedIn, and even TikTok. Actionable Tips Facebook: Best for local businesses, agencies, and eCommerce brands.

Transform 40

Transform User-Generated SEO Promotion 40

Bannerflow

FEBRUARY 23, 2021

Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. For the marketing industry, however, it’s not just been required to contend with COVID-19. The adoption of tech has been incredibly valuable for many brands and their marketing teams in recent years.

Market Trends 97

Market Trends Transform Logistics Marketing 97

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. How to measure creative marketing efforts. What is creative?

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Buffer Marketing

SEPTEMBER 25, 2023

Diving into the world of AI was initially out of sheer curiosity, but in the past year, it has transformed how I work. The tools analyze your input, which may include audience information and brand preferences, to craft contextually relevant content that will resonate with your target audience.

Transform 132

Transform User-Generated Social Media Marketing Analytics 132

Marketing Insider Group

MAY 31, 2023

A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services. However, driving organic traffic isn’t as simple as launching a brand-new website and hoping your audience stumbles over it. Real organic growth requires a strategic approach and ongoing effort.

Transform 132

Transform User-Generated SEO Fashion 132

SocialPilot

JANUARY 8, 2024

Most brands post somewhere between 2-3 times per week and not more than 1 or 2 times a day. Brands on TikTok post an average of 16 times a month, which comes to 1 post every two days. For a brand to grow big on TikTok, it needs to be consistent with the posting schedules. It can be photos or videos.

Transform 118

Transform Analytics User-Generated Industry Insights 118

Bannerflow

JANUARY 28, 2021

2020 proved to be an extraordinary year for brands and the world alike – mainly for all the wrong reasons. However, like its people, European marketing remains resilient, with teams and brands adjusting, and in some cases flourishing under their new locked-down reality. No one size fits all.

Transform 98

Transform Branding Digital Marketing Industry Insights 98

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. How can your brand take advantage of Edutainment? How can your brand take advantage of video content? Showcase expertise. Engage your audience.

User-Generated 118

User-Generated Entertainment Whitepaper Industry Insights 118

Bannerflow

APRIL 22, 2021

In this guide to data-driven marketing, we hope to highlight what this term actually means for your digital brand and showcase how you could benefit from working with big data. In turn, these insights can transform customer experiences and translate into a greater return on investment (ROI). Why is data-driven marketing needed?

Transform 84

Transform Marketing Marketers Digital Marketing 84

Lusha

DECEMBER 9, 2024

Inbound methods include: Search engine optimization (SEO) Content marketing Social media Email marketing The goal is to make your brand a trusted source of information, attracting potential customers who are already interested in what you offer. When they’re ready to buy, they’ll choose your brand.

Key Performance Indicator 52

Key Performance Indicator Direct Mail CRM Transform 52

Sprout Social

MAY 7, 2019

This leads to important insights about how social can fuel bottomline growth and organizational development. Social teams are also the first to note what trends are shaping the future of social, as well as customer insights that can shift an entire brand strategy. Authentic connection drives actual revenue for brands.

Social Media Marketing 111

Social Media Marketing Entertainment Transform Marketing 111

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 52

Transform Branding Advertisers Advertising 52

Bannerflow

MAY 18, 2021

When we spoke to travel brand Lonely Planet about how they use display advertising, they noted that imagery is the most integral feature of any travel display ad (along with a short CTA (call to action)). For many travel brands in the UK, the traffic light system is where the focus is currently. Unused assets? And the best thing?

Advertisers 98

Advertisers Advertising Transform PR 98

Sprout Social

FEBRUARY 21, 2022

Including Lives you’ve posted and formerly-branded IGTV videos. But it depends on what you want to showcase and what fits your brand. Transform data in your video into a carousel “data report.”. Use Highlights as areas to tell different stories, and choose a Highlight cover that brings your brand colors and graphics to life.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Search Engine Land

FEBRUARY 29, 2024

This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. When you discipline yourself to do this every month, rain or shine, over the years, your ability to produce brand-new, never-tried-before ideas will get easier and easier.

Finance 99

Finance Transform Retail Industry Insights 99

Martech

MARCH 17, 2022

But while the high-level promise of organizing these teams in RevOps models is attractive, these are still in the early phase of adoption and are being embraced in different forms by different brands. As mentioned above, industry insights are all about good data. Is that working for the company? Is there scope for improvement?

Price 122

Price Transform Customer Journey Communications 122

Bannerflow

DECEMBER 17, 2019

Therefore, more than ever, brands need to ramp up their efforts when it comes to e-commerce advertising. Artificial intelligence (AI) has been increasingly transforming the way in which people live their lives and fulfil tasks. The rise of in-house marketing. Increase of Direct to Customer (D2C). The growth of AI chatbots.

Advertisers 75

Advertisers Advertising Transform Retail 75

Bannerflow

JANUARY 29, 2020

Not only are more and more brands taking control of their digital marketing but astonishingly these same brands are reporting a spike in creativity and better ROI thanks to moving operations in-house. Yet, as well as these benefits are still challenges for brands to overcome. A remarkable achievement!

Transform 75

Transform CMO Digital Marketing Branding 75

Bannerflow

MAY 5, 2021

Not only that but they are set to play a prominent role in the future fortunes of many brands. Whether fintech, traditional banks, trading or insurance, the global pandemic is forcing both adaptation and transformation across marketing teams as margins grow ever tighter. Standardising branding across all ads.

Transform 69

Transform Advertisers Advertising Branding 69

Bannerflow

FEBRUARY 16, 2021

In fact, we aim for all our display campaigns to convert – and not just be focused on branding. What are the pain points facing your industry when doing display advertising? While at the same time increase the number of creatives we develop – without compromising on either branding or design.

Product 87

Product Customer Transform Advertisers 87

Hubspot Marketing

MARCH 21, 2024

Author of Sticky Branding Jeremy Miller says, “Only 3% of your prospects are ready to buy now.” Instead of considering them lost opportunities, a better strategy is to build brand awareness with SEO content. AFT Construction is one brand that milks its SEO content to build brand awareness. Educate your audience.

Marketing 126

Marketing Marketers User-Generated Promotion 126