Remove Branding Remove Market Segmentation Remove New Markets
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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

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Market segmentation: a complete guide

Welcome Software

This is why it’s so important to get the basics of market segmentation down. From identifying target segments with demographic data to pricing strategy to marketing automation, your market segmentation process will be the back bone of your entire marketing strategy. What is market segmentation?

Insiders

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Influencer marketing: The bridge between B2B brands and genuine connections

Martech

OK, now picture that warm vibe in the digital marketing scene. We’re swamped with cold ads and meh campaigns from brands that seem to miss the mark. Yet, there’s a light cutting through this online haze: influencer marketing. The evolution of influencer marketing Celebrities were once the golden ticket to product success.

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Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

percent of marketers say that their face-to-face channels have gone completely digital. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 Marketing’s Strategic Role Marketing’s role has expanded over the last three years.

CMO 130
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A Great Case Study For CGOs: The 10-Yr Innovation Journey Of Gatorade’s Gx Ecosystem

CMO Network

For those working on New Products & Services, how to extend brand equity into new market segments with cutting edge tech, iterative pilots & design agency collaboration

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How to scale personalization efforts with data-driven marketing

Martech

“Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So, While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Source: Tristan Silhol.

Transform 126
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Marketing and Finance: A Match Made in Heaven!

Adobe Experience Cloud Blog

Make sure Finance understands why you need $75K to build a new online community, $500K to build your brand’s awareness in a new market segment or $30K to buy that new marketing platform.

Finance 134