Sprout Social

NOVEMBER 21, 2023

This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. The goal of competitive monitoring is to understand where (and how) your competitors are outperforming your brand and where there’s an opportunity for you to swoop in.

Market Trends 129

Market Trends Market Segmentation New Technology Price 129

Martech

JANUARY 28, 2022

“Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So, While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Source: Tristan Silhol.

Transform 123

Transform Fashion Health Marketers 123

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Marketers 142

Marketers Marketing Manufacturing Market Trends 142

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. It also highlights potential threats like new market entrants or changes in customer behaviors.

Price 125

Price Market Segmentation SEO Market Research 125

Hootsuite

OCTOBER 20, 2022

Take advantage of new opportunities. Retail industry trends ensure that you can identify and seize new opportunities as they appear. Tracking where retail is going lets you: Branch out into new market segments. Launch new sales and marketing channels. Offer new products and services.

Retail 130

Retail Shipping eCommerce Law 130

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy.

Customer 139

Customer Transform Communications Promotion 139

Martech

SEPTEMBER 19, 2023

It’s also geared to supporting paradigm shifts that Oracle anticipates: “We think marketing and sales teams together are going to want to pursue more install-based prospecting rather than green-field prospecting. A lot of the tools that marketers have been training up on are designed to go find new market segments.

Customer 119

Customer User-Generated Market Segmentation Advertisers 119

Lusha

DECEMBER 9, 2024

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. Behavior : Purchasing habits, brand loyalty, product usage, etc. Does it match what your target market expects?

Price 52

Price CRM Marketers Marketing 52

Sprout Social

FEBRUARY 7, 2024

For example, a healthy food brand might identify a rising interest in keto diets and find that none of its competitors are offering keto products. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

Price 130

Price Marketers Marketing Analytics 130

Marketing Insider Group

APRIL 14, 2021

If you interact with brands or organizations on Facebook, there’s a good chance you’ve come across a chatbot for customer acquisition at least once: You comment on a page’s Facebook post. You can learn more about the brand and ask questions without any implied pressure from a sales agent. A few hours later, a message bubble appears.

Customer Acquisition 135

Customer Acquisition Customer User-Generated Shipping 135

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Even well-known local mainstays can benefit from content marketing.

Content Marketing 111

Content Marketing Real Estate Marketers Marketing 111

Search Engine Land

JUNE 12, 2024

The tool only ranks in the top 3 for brand keywords like “SparkToro” or “audience research tool,” which have low interest and an average monthly search of 170. Google Trends shows a 41% decrease in brand search volume for “SparkToro” in 2024 from 2023. Can search work in new market categories?

SEO 98

SEO Marketing Strategy PR User-Generated 98

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

As Manya Chylinski wrote in the Content Marketing Institute , this can really make a difference for your customers and business, because: It enables customers and prospects to easily find the information they seek. I love how the visual design, incorporating their signature robot, conveys personality to the brand.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Martech

JUNE 27, 2022

There are hordes of tools and consulting agencies in the market that want to help you with marketing data management. Understanding what you want to accomplish – market segmentation, competitive analysis, etc. Getting your marketing operations lead involved is also a good idea. How it might work for you.

Marketers 134

Marketers Marketing Entertainment Management 134

Marketing Insider Group

SEPTEMBER 5, 2023

Are you aiming to generate leads, boost brand awareness, or establish thought leadership ? Is it brand awareness, lead generation, customer engagement, or something else? Is it industry leaders, potential clients, or maybe a niche segment within your market? Set clear objectives. Your content should align with your goals.

Market Research 125

Market Research Content Marketing Marketers Marketing 125

Neil Patel

OCTOBER 4, 2020

Or perhaps you need to discover new market segments by leveraging customer data. One caveat though: even if the agency has worked with impressive brand names, it doesn’t mean that they will necessarily be the right fit for you. A strong client roster – Agencies that have worked with big brands is always a good sign.

Analytics 141

Analytics Thought Leadership Communications User-Generated 141

Marketing Insider Group

OCTOBER 2, 2023

The right agency will prioritize creating content that resonates with your target audience, tells your brand’s story, and drives engagement. They’ll set clear KPIs, monitor progress, and fine-tune the approach as needed to ensure your marketing efforts translate into real-world success.

Marketers 120

Marketers Marketing Communications Energy 120

Rock Content

OCTOBER 6, 2020

A company’s brand identity is more than just its name and logo. However, if the current brand identity conveys an image that it is outdated and stale, the company can lose a lot of potential business. Does the tone, voice, and words you use for your brand match your messaging and what you deliver to your customers?

Energy 85

Energy Food Market Research Market Segmentation 85

Hootsuite

JULY 8, 2019

An Instagram takeover is when someone temporarily takes over another account to create and share content—usually on behalf of a brand. As with a crossover episode of two great shows (like the COPS episode of X-Files ), it adds excitement and novelty to your content calendar , and gives your brand a big boost in the process.

Gen Z 112

Gen Z Promotion Entertainment User-Generated 112

Hootsuite

JULY 25, 2023

That’s why we’ve compiled a list of the best ChatGPT prompts for marketers. Use these conversation starters to automate tasks, drive customer conversations, and generate new marketing ideas. Explain the marketing segments for [INSERT INDUSTRY]. Create a marketing email that promotes our holiday sale.

Whitepaper 98

Whitepaper Gen Z Marketers Marketing 98

Businesses Grow

FEBRUARY 6, 2023

Give the team branded apparel and offer discounts to participants. Create a mindmap for a product introduction Richard Bliss of BlissPoint Consulting offered this idea: I asked it to create a text-based mindmap on what I need to do to promote an old product into a new market. Participate in local bike races and events.

Customer Acquisition 145

Customer Acquisition User-Generated Marketers Marketing 145

Sachs Marketing Group

JANUARY 5, 2024

Immediate Visibility PPC advertising propels your brand to the top of Google search results, providing immediate visibility that’s hard to achieve through organic methods. This prominence is crucial, especially for new or small businesses struggling to gain traction in a crowded marketplace.

Advertisers 91

Advertisers Advertising Customer Acquisition User-Generated 91

Rock Content

AUGUST 25, 2020

This practice is a pillar of the modern internet, and it’s behind the success of large brands. It’s also central to current debates about the use of personal data, a theme that has been increasingly discussed by marketers. Market segmentation. This is the most common type of customization. Customer journey.

Transform 95

Transform Whitepaper User-Generated Law 95

Digital Marketer

SEPTEMBER 8, 2022

Awareness: Your business and the hungry market. The first step in most customer value journeys is building awareness of your products and brand. By not being in traditional retail and competing with brands around the world, you’re the top advocate for your products and the best place for people to learn about you.

eCommerce 79

eCommerce Shoppers Shipping Food 79

Rock Content

DECEMBER 11, 2020

In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. Artificial Intelligence in Marketing is one of the most prominent examples of that right now. The data can then become insights for products, pricing, and even new marketing plans.

Marketers 83

Marketers Marketing Transform Communications 83

Exposure Ninja

AUGUST 9, 2023

For example, increasing sales revenue by 20% in the target market segment identified by the business expansion plan is better than trying to target a new audience that’s less relevant to the business plan. Quantify Market Penetration : If you’re entering a new market, you should set objectives for market penetration.

Marketing Strategy 98

Marketing Strategy Marketers Marketing Communications 98

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Create Peer Brand Evangelists. Marketing to millennials isn’t rocket science.

Millennials 52

Millennials Entertainment User-Generated Marketers 52

CXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing. Conclusion.

Management 79

Management User-Generated Inbound Marketing CRM 79

CXL

JUNE 2, 2022

A precise understanding of account-based marketing fuels the success of brands like DocuSign, Dialpad, and LiveRamp. These businesses have driven millions in ARR by diverting the focus from spray-and-pray marketing methods to targeting (and landing) bigger, better-fit accounts.

eBook 83

eBook Marketers Marketing Inbound Marketing 83

Use Insider

FEBRUARY 9, 2024

Enterprise marketing strategies usually involve coordinated efforts across different departments within an organization. Their objective is to create a unified and consistent customer experience that aligns with the organization’s brand values and marketing goals.

Marketing Strategy 52

Marketing Strategy User-Generated Marketers Marketing 52

Duct Tape Marketing

APRIL 29, 2024

When I think about it, it's, it's got to trickle down, but in the early stages, when there is that chaos that you described, John, we've got to make sure that while none of these goals are open to interpretation, we have flexibility in them because things might change, our segment might change. (08:56): 08:56): We might run an experiment.

Communications 66

Communications Transform Market Research Product 66

Martech

JANUARY 26, 2024

Dig deeper: What is account-based marketing or ABM and why are B2B marketers so bullish on it? Winning new markets and getting 97 appointments in 10 months Celerway is a strong telecom player. However, they had little experience in market expansion and wanted to try out new acquisition channels.

Customer 127

Customer Manufacturing Market Segmentation Customer loyalty 127

Scoop.it!

MARCH 17, 2022

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. When done correctly, a content strategy can drive qualified leads to your website and boost your brand in the long run. They actually coined the term “inbound marketing.”

Whitepaper 115

Whitepaper Key Performance Indicator Promotion Analytics 115

Duct Tape Marketing

JUNE 22, 2021

With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online. . Some of the questions that I received when social media was brand new I still get today: How do I find time to do it? Is it to build a community?

User-Generated 99

User-Generated Promotion Market Segmentation Place 99

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. In fact, when you do involve non-marketing teams in content production, you’ll not only save money, but you’ll likely rake in more as well. You get the picture. Unite and conquer.

Whitepaper 103

Whitepaper Thought Leadership CMO Content Marketing 103

Hubspot Marketing

MARCH 2, 2023

But there is much more to the sample marketing strategy than just enticing snacks and perks. Product sampling marketing offers benefits to brick-and-mortar companies, online B2C and B2B brands, and everything in between. Keep reading to learn how sampling marketing can help your company. Find ways to tap new markets.

Customer loyalty 103

Customer loyalty User-Generated Marketers Marketing 103

Duct Tape Marketing

JUNE 6, 2018

It’s kind of funny, but some of the questions that I got when social media was brand new I’m still getting today: How do I find time to do it? I can tell you that brand awareness and community engagement and content distribution are the biggest reasons that people use social media today. What’s the ROI?

Marketers 78

Marketers Marketing Promotion Place 78