Trade Press Services Newsletter

JULY 11, 2024

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Identify and vet influencers.

Influencer Marketing 232

Influencer Marketing Thought Leadership B2C Transform 232

Search Engine Land

SEPTEMBER 20, 2024

PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems. If you’re facing challenges managing complex, multi-market plans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks.

Marketing Plan 79

Marketing Plan Finance Marketers Marketing 79

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Gen Z 93

Gen Z Branding Retail Education 93

Calvyn Lee Blog

DECEMBER 4, 2023

Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketing plan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketing plan from scratch.

Marketing Plan 130

Marketing Plan eCommerce Food Marketers 130

Sprout Social

JUNE 11, 2025

This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.

Branding 60

Branding Transform Food Education 60

Hubspot Marketing

MAY 6, 2025

I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. I had no idea how to show up on LinkedIn, much less how to build a personal brand on it. Together, we created a seven-page brand strategy doc like a marketing plan, but for me. I disagree.

Gen Z 97

Gen Z Branding Real Estate Transform 97

Martech

OCTOBER 11, 2023

As retailers continue to build out their RMNs, they should prioritize specific channels that brands prefer — many of them logged-in channels. When those retailer channels are available, marketers are more likely to try them out. Marketers see two main challenges to further growth in RMNs. Close connections. Get MarTech!

Marketing Plan 126

Marketing Plan Retail Education Advertising 126

Content Marketing Institute

APRIL 19, 2024

To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?

Marketing Plan 133

Marketing Plan Branding Marketers Marketing 133

Marketing Insider Group

MAY 14, 2024

Review Past Event Marketing Performance To develop a thorough and informed event marketing plan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Some supporters may even be willing to volunteer and help with your event planning.

Event Marketing 125

Event Marketing Marketing Plan Key Performance Indicator Logistics 125

Martech

APRIL 22, 2024

Dig deeper: Why we care about audience development How to create an audience-based marketing plan Getting started with your audience-based plans is simpler than you might think. It assumes a single campaign “converted” your lead into an opportunity, which is not how most buyers engage with your brand.

Marketing Plan 135

Marketing Plan Customer Journey CRM Marketers 135

SocialPilot

APRIL 23, 2025

From Stories to Reels, feed posts to carousels, the platform offers diverse ways to showcase your product or brand. For small businesses, it’s a place for c ustomer service, building brand personality, and participating in trending discussions. 20% of your content should be to promote your product and brand.

Social Media Marketing 52

Social Media Marketing Marketing Plan User-Generated Marketers 52

Martech

AUGUST 27, 2024

Dig deeper: Intense election ad buying could upend brands’ holiday marketing plans Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers. This means retailers will be under pressure to hit holiday sales goals.

Customer Acquisition 132

Customer Acquisition Retail Shoppers Advertising 132

Kuno Creative

JULY 22, 2024

Unless you’re brand new to the internet, you’re probably aware content marketing is the weapon of choice among businesses with an online presence. But while creating material for your website or social media channels may sound simple, developing a comprehensive content marketing strategy can be a difficult, complicated process.

Marketing Plan 105

Marketing Plan Content Marketing Marketers Marketing 105

Hubspot Marketing

NOVEMBER 15, 2024

When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand.

CMO 124

CMO Traditional Marketing Communications Marketers 124

Martech

AUGUST 7, 2024

Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns.

Key Performance Indicator 129

Key Performance Indicator Analytics CRM Retail 129

Martech

NOVEMBER 20, 2024

However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand. No more “off-brand” excuses… it’s all right there and easy to access. Let’s dive in!

Content Marketing 119

Content Marketing Marketers Marketing Place 119

Hubspot Marketing

OCTOBER 24, 2024

It’s such a simple yet powerful idea: no matter how great your marketing plan is, it’s always the best story that wins. In a recent episode of Marketing Against the Grain , I break down Vonnegut’s three story arcs and give brand storytelling examples of how you can apply them to your marketing strategy.

Transform 123

Transform CMO Marketers Marketing 123

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template?

Influencer Marketing 101

Influencer Marketing Marketing Strategy Marketers Marketing 101

Martech

DECEMBER 19, 2024

Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. If you already have defined market segments, thats great. You are ready to dive into this tutorial.

Market Segmentation 118

Market Segmentation Customer Acquisition Marketers Marketing 118

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Some of the most successful examples of influencer marketing campaigns center on authenticity.

Branding 133

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 133

Martech

JANUARY 14, 2025

The fallacy of top-of-funnel dominance We all want to be number one in search results, our brand in lights on a billboard, our commercials winning awards and prime spots during broadcasts. While mass marketing has its benefits, not every brand is for everyone. But these placements do more to feed our egos than bring us results.

Customer Acquisition 124

Customer Acquisition Customer Journey Marketers Marketing 124

Martech

AUGUST 9, 2024

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Instead, carefully incorporate its heritage as a part of your future narrative.

Transform 120

Transform Energy PR Customer loyalty 120

Hubspot Marketing

SEPTEMBER 12, 2024

So instead of fighting for attention in crowded channels, you’re placing your brand in front of people when they’re most receptive and primed to pay close attention. Learn how to reshape your marketing plans with these three, high-impact approaches, along with resources from HubSpot’s Free Advertising Plan Kit.

Advertisers 112

Advertisers Advertising Transform CMO 112

Hubspot Marketing

AUGUST 20, 2024

Scale your conversational marketing. In an age of push notifications and constant connection, buyers have come to expect quick answers from brands. Conversational marketing and chatbots are some of the oldest uses of AI in B2B marketing, but that doesn’t mean they’re outdated.

User-Generated 130

User-Generated Food Transform Marketers 130

Hubspot Marketing

APRIL 7, 2025

When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry.

Social Media Marketing 91

Social Media Marketing B2C Non-Profit Influencer Marketing 91

Hubspot Marketing

JULY 11, 2024

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. Four Differentiated Marketing Tactics Using Community and Audience 1. The rest is history.

Transform 113

Transform Outbound Marketing Entertainment Inbound Marketing 113

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketers plan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6

Video Marketing 134

Video Marketing Branding User-Generated Millennials 134

Hubspot Marketing

FEBRUARY 13, 2023

Social media communities are incubators for brand awareness, loyalty, and trust. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Hubspot Marketing

NOVEMBER 14, 2024

While brand building is important, startups need customers — now. For targeted BTL marketing, an early-stage startup could consider running LinkedIn ads for a webinar,” she continued. BTL marketing is for specific audiences and supports bottom-of-funnel-related metrics. For an early-stage company, this wastes time.

Direct Mail 122

Direct Mail Marketers Marketing Email Marketing 122

Hubspot Marketing

JANUARY 8, 2025

Community m anagement: This includes building and maintaining online brand communities , tracking brand mentions, and monitoring conversations via hashtags, comments, and direct messages. Neo says, Its easy and tempting to throw money into social channels because theyre popular among other big brands.

Social Media Marketing 129

Social Media Marketing CMO Finance Health 129

Hubspot Marketing

APRIL 15, 2025

TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically. And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape.

Social Media Marketing 79

Social Media Marketing Marketers Marketing Influencer Marketing 79

Vertical Response

JULY 29, 2024

For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.

Key Performance Indicator 102

Key Performance Indicator Marketers Marketing Communications 102

Hubspot Marketing

MARCH 26, 2025

A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. Gather trends to inform your video marketing plan. Define big-picture marketing goals.

Video Marketing 106

Video Marketing Entertainment Marketers Marketing 106

Animalz blog

MAY 15, 2025

As a result, brands grow search traffic at a slower pace. You can also use SEO for brand visibility. Impressions dont reflect clicks, but they do show how often your brand appears in front of potential buyers, a useful proxy for brand awareness. Like in the example below: The common cause?

Thought Leadership 106

Thought Leadership User-Generated SEO eBook 106

Martech

JULY 12, 2024

Dig deeper: Why you should always ask why: Strategy must lead tactics in marketing planning 2. Following an iterative, test-and-learn approach and optimizing your results as you go will also help you secure buy-in from additional teams, brands and stakeholders in your organization to scale out any new changes or solutions.

Transform 118

Transform User-Generated Law Marketing Mix 118

Martech

DECEMBER 12, 2023

This doesn’t mean marketing should revert to boring, stale strategies. Your brand should address consumers’ needs and questions at every stage of the buying process, offering meaningful experiences consistently. Performance publishing is a strategy that boosts brand visibility during the consumer buying journey.

Branding 121

Branding Customer Acquisition Law eBook 121

Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Branding 141

Branding Gen Z User-Generated Promotion 141