This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
To drive continued success, it’s essential for businesses in all industries to future-proof their marketing strategies to adapt to these emerging trends and changes. A Future-Proof MarketingPlan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”
Planning would be easy if we could accurately predict the future. However, markets are volatile, uncertain, complex and ambiguous (VUCA). Regardless of the effort put into planning, an annual marketingplan is out of date when it is released. No, no, try this !”
But, heck, if AI can create a marketingplan for me, I say, "Welcome to the team!" A marketingplan is a foundational piece of any marketing strategy. After years of researching and compiling documents by hand, I recently used AI to create a marketingplan to see what it could deliver.
Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketingplan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketingplans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
I’ve had the honor of working with some mega brands on their community strategies. But how does a brand get involved in consumer communities? Many brands — big and small — have built their own consumer communities. Here’s the wake-up call: Your customers are already having conversations about your brand.
PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems. If you’re facing challenges managing complex, multi-marketplans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks.
Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Identify and vet influencers.
PT, Mindy Smith, Global Brand Strategy and Marketing Performance Manager at Shell Mobility, will share how they solved these problems. If you’re facing challenges managing complex, multi-marketplans, join this webinar to learn how Shell Mobility successfully navigated these issues with proven frameworks.
We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.
2023 is just around the corner and now is the perfect time to prepare your strategic marketingplan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. Need help reimagining your 2023 marketingplan?
Doing marketing without a strategic plan leads to failure. As a business owner, you need a clear, actionable marketingplan guide to reach your goals. This comprehensive guide walks through the 10 essential steps for crafting an effective marketingplan from scratch.
This time, we’re rounding up some of the boldest brands on social. According to the Q2 2025 Sprout Pulse Survey , consumers are most likely to define bold brands as honest about their products, services and what they stand for. The same report found consumers want brands to prioritize audience interaction and original content.
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. I had no idea how to show up on LinkedIn, much less how to build a personal brand on it. Together, we created a seven-page brand strategy doc like a marketingplan, but for me. I disagree.
As retailers continue to build out their RMNs, they should prioritize specific channels that brands prefer — many of them logged-in channels. When those retailer channels are available, marketers are more likely to try them out. Marketers see two main challenges to further growth in RMNs. Close connections. Get MarTech!
To use AI or not — it's the question on every marketer's mind. But there's a more practical follow-up: Whether to share the answer. Dove and Brandtech Group tried that approach. Was it the right choice?
Review Past Event Marketing Performance To develop a thorough and informed event marketingplan, you first need to understand what you’ve done in the past. Review past events and the marketing strategies you used. Some supporters may even be willing to volunteer and help with your event planning.
Dig deeper: Why we care about audience development How to create an audience-based marketingplan Getting started with your audience-based plans is simpler than you might think. It assumes a single campaign “converted” your lead into an opportunity, which is not how most buyers engage with your brand.
From Stories to Reels, feed posts to carousels, the platform offers diverse ways to showcase your product or brand. For small businesses, it’s a place for c ustomer service, building brand personality, and participating in trending discussions. 20% of your content should be to promote your product and brand.
Dig deeper: Intense election ad buying could upend brands’ holiday marketingplans Why we care: There are fewer days between Thanksgiving and New Year’s to reach consumers. This means retailers will be under pressure to hit holiday sales goals.
Unless you’re brand new to the internet, you’re probably aware content marketing is the weapon of choice among businesses with an online presence. But while creating material for your website or social media channels may sound simple, developing a comprehensive content marketing strategy can be a difficult, complicated process.
When we free marketing from swim lanes, we invite others to participate and own marketing’s principles and outcomes. Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand.
Teams relying on gut instincts and anecdotal evidence for planning are falling behind more sophisticated brands using predictive analytics and data insights. Data-driven marketing is the right approach for running campaigns.
However, amidst the excitement, we don’t want to overlook the marketing fundamentals that form the backbone of our efforts, such as organizing all our marketing assets, understanding our audience and staying on brand. No more “off-brand” excuses… it’s all right there and easy to access. Let’s dive in!
It’s such a simple yet powerful idea: no matter how great your marketingplan is, it’s always the best story that wins. In a recent episode of Marketing Against the Grain , I break down Vonnegut’s three story arcs and give brand storytelling examples of how you can apply them to your marketing strategy.
That’s where this flexible seven-week influencer marketingplan comes in. While we’ve structured this influencer marketingplan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations. What is an influencer marketing strategy template?
Ill walk you through a powerful “meta-prompting” technique that helps you craft detailed prompts to get the most valuable insights from AI models like Google Gemini, ChatGPT and the brand new Amazon Nova model. If you already have defined market segments, thats great. You are ready to dive into this tutorial.
Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Some of the most successful examples of influencer marketing campaigns center on authenticity.
The fallacy of top-of-funnel dominance We all want to be number one in search results, our brand in lights on a billboard, our commercials winning awards and prime spots during broadcasts. While mass marketing has its benefits, not every brand is for everyone. But these placements do more to feed our egos than bring us results.
Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Instead, carefully incorporate its heritage as a part of your future narrative.
So instead of fighting for attention in crowded channels, you’re placing your brand in front of people when they’re most receptive and primed to pay close attention. Learn how to reshape your marketingplans with these three, high-impact approaches, along with resources from HubSpot’s Free Advertising Plan Kit.
Scale your conversational marketing. In an age of push notifications and constant connection, buyers have come to expect quick answers from brands. Conversational marketing and chatbots are some of the oldest uses of AI in B2B marketing, but that doesn’t mean they’re outdated.
When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry.
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketingplan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. Four Differentiated Marketing Tactics Using Community and Audience 1. The rest is history.
But it's not just an entertainment hub — it's a powerful marketing tool. According to a HubSpot Blogs report of 500+ video marketers, almost half ( 48% ) of marketersplan to increase their investment in YouTube this year. While many marketers find success on YouTube for different reasons, its large user base ( 2.6
Social media communities are incubators for brand awareness, loyalty, and trust. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.
While brand building is important, startups need customers — now. For targeted BTL marketing, an early-stage startup could consider running LinkedIn ads for a webinar,” she continued. BTL marketing is for specific audiences and supports bottom-of-funnel-related metrics. For an early-stage company, this wastes time.
Community m anagement: This includes building and maintaining online brand communities , tracking brand mentions, and monitoring conversations via hashtags, comments, and direct messages. Neo says, Its easy and tempting to throw money into social channels because theyre popular among other big brands.
TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically. And dont just take my word for it weve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape.
For instance, if your business goal is to increase market share, your marketing campaign plan might focus on customer acquisition or brand awareness. Develop specific, measurable goals for your marketing campaign, such as increasing website traffic by 20% in six months or generating 500 leads.
A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base. Though the steps are simple, running marketing videos on Facebook has many moving parts to consider. Gather trends to inform your video marketingplan. Define big-picture marketing goals.
As a result, brands grow search traffic at a slower pace. You can also use SEO for brand visibility. Impressions dont reflect clicks, but they do show how often your brand appears in front of potential buyers, a useful proxy for brand awareness. Like in the example below: The common cause?
Dig deeper: Why you should always ask why: Strategy must lead tactics in marketingplanning 2. Following an iterative, test-and-learn approach and optimizing your results as you go will also help you secure buy-in from additional teams, brands and stakeholders in your organization to scale out any new changes or solutions.
This doesn’t mean marketing should revert to boring, stale strategies. Your brand should address consumers’ needs and questions at every stage of the buying process, offering meaningful experiences consistently. Performance publishing is a strategy that boosts brand visibility during the consumer buying journey.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content